Article Per Year (5 Year)
p-Index From 2021 - 2026
2.906
P-Index
This Author published in this journals
All Journal Journal of Global Business and Management Review International Journal of Economics Development Research (IJEDR) International Journal of Social Science Jurnal ABDIMAS Budi Darma Jurnal Ekonomi dan Bisnis Digital (MINISTAL) International Journal of Social Science, Education, Communication and Economics Journal of Innovation Research and Knowledge PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Prioritas : Jurnal Pengabdian Kepada Masyarakat e-Jurnal Apresiasi Ekonomi Asian Journal of Management, Entrepreneurship and Social Science Journal of Financial Management & Accounting Jurnal Pemberdayaan Masyarakat (JUPEMAS)
Sjukun
STIE Professional Manajemen College Indonesia, Medan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

Published : 18 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 18 Documents
Search

 1   2 
The Future of Retail: Omnichannel Strategies for a Seamless Customer Journey Sjukun Sjukun
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 1 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.5930

Abstract

This study explores the relationships between Omnichannel Strategy, Customer Engagement, Technology Adoption, and Customer Satisfaction within the context of Tokopedia users. Utilizing a quantitative research design, data was collected from 100 Tokopedia users in Medan through an online survey and analyzed using SmartPLS. The findings reveal that Omnichannel Strategy and Customer Engagement independently have a significant positive impact on Customer Satisfaction, while Technology Adoption also contributes substantially to enhancing Customer Satisfaction. Notably, the interaction between Omnichannel Strategy and Technology Adoption significantly amplifies Customer Satisfaction, highlighting the importance of integrating advanced technologies into omnichannel approaches. Conversely, the interaction between Omnichannel Strategy and Customer Engagement shows an insignificant effect on Customer Satisfaction, suggesting challenges in coordinating engagement efforts across multiple channels. These results emphasize the need for businesses to strategically combine omnichannel approaches with technology adoption to maximize customer satisfaction, while carefully managing engagement strategies across platforms.
DORMAN (DORONGAN ANAK MUDA YANG MANDIRI) DALAM MENINGKATKAN FOKUS BERWIRAUSAHA Siagian, Supriadi; Sjukun, Sjukun; Peranginangin, Jimmy
Jurnal ABDIMAS Budi Darma Vol 5, No 1 (2024): Agustus 2024
Publisher : Universitas Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/pengabdian.v1i1.8309

Abstract

The aim of this socialization is to provide encouragement to students at LKP Nurma to focus and be enthusiastic about entrepreneurship. To solve the problems that exist in LKP, the socialization of entrepreneurial encouragement provides understanding and the importance of becoming a young entrepreneur. This socialization is designed for all students at LKP Nurma who are currently undergoing sewing course training. This training method includes outreach, training, application of technology, mentoring and program sustainability. This socialization succeeded in increasing enthusiasmand understanding regarding MSME funding programs, time management, service quality and marketing via digital platforms. It is hoped that, for sustainability, students will maintain their entrepreneurial spirit and be able to activelyutilize all digital platforms and other supporting applications.
THE EFFECT OF STUDENT EXPERIENCE AND PERCEIVED VALUE ON STUDENT SATISFACTION AT XYZ COLLEGE MEDAN Sjukun, Sjukun; Goh, Thomas Sumarsan; Margery, Errie
Jurnal Apresiasi Ekonomi Vol 13, No 2 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i2.957

Abstract

This research was conducted at XYZ College Medan. The purpose of this research was to determine and analyze the effect of Student Experience and Perceived Value on Student Satisfaction. The population in this research was all students of XYZ College Medan and total sample was 85 people. The sampling technique used was purposive sampling. Data collection technique was conducted by distributing questionnaires and documentary studies. Data analysis was done using PLS-SEM (Partial Least Square - Structural Equation Modeling). The finding of this research showed that simultaneously, Student Experience and Perceived Value had a significant effect on Student Satisfaction at XYZ College Medan with a coefficient of determination of 0.609, which means that the the contribution of the Student Experience and Perceived Value variables together on Student Satisfaction was 60.9%, while 39.1% was influenced by variables outside of this reseach. Partially, Student Experience had a positive yet statistically insignificant impact on Student Satisfaction at XYZ Medan. Meanwhile, Perceived Value shows a positive and statistically significant effect on Student Satisfaction at XYZ College Medan.
SWOT-BASED MARKETING STRATEGY FORMULATION TO IMPROVE MICRO-ENTERPRISE COMPETITIVENESS Aidil Purta; Sjukun; Pius Deski Manalu
Journal of Financial Management & Accounting Vol. 2 No. 1: MARCH - AUGUST, 2025
Publisher : PT. MITRA ANGKASA INFORMATIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Micro-enterprises play a vital role in supporting the national economy, especially in creating jobs and driving the local economy. However, amidst the increasingly dynamic market competition, many micro-entrepreneurs have difficulty increasing their competitiveness, especially in terms of marketing. This study aims to formulate a relevant and applicable marketing strategy for micro-entrepreneurs, using a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis approach. The research method used is descriptive qualitative with a case study of culinary entrepreneurs in City X. Data were collected through direct observation, in-depth interviews, and documentation of business activities. The results of the study indicate that a SWOT-based strategy—which includes the SO, ST, WO, and WT approaches—can help entrepreneurs design more targeted, innovative, and adaptive marketing steps to existing challenges. Recommended strategies include marketing digitalization, improving product quality, and collaborating with communities and other entrepreneurs. This approach not only strengthens the position of micro-enterprises in competition but also provides new hope for the sustainability and growth of their businesses in the future. Keywords:marketing strategy, SWOT, competitiveness, micro business, UMKM
THE EFFECT OF PRODUCT QUALITY AND AFTER-SALES SERVICE ON CUSTOMER LOYALTY OF XIAOMI SMARTPHONE USERS IN MEDAN CITY Sjukun, Sjukun
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.1001

Abstract

This research aims to analyze the effect of product quality and after-sales service on customer loyalty among Xiaomi smartphone users in Medan City. The study employed a quantitative explanatory design with purposive sampling, involving 100 respondents who had been using Xiaomi smartphones for at least six months. Data were collected through an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results demonstrate that both product quality and after-sales service have a significant and positive impact on customer loyalty. However, after-sales service emerged as the dominant factor, as indicated by a higher path coefficient and effect size compared to product quality. This suggests that warranty claims, repair services, availability of spare parts, and responsiveness of customer support are crucial determinants of long-term loyalty in the highly competitive smartphone market. The model explains 57.5% of the variance in customer loyalty, which indicates a moderate to strong predictive power. The findings extend previous research by highlighting the importance of post-purchase services in shaping loyalty, especially in emerging markets. For practitioners, the results provide strategic implications, emphasizing that while product quality should remain a priority, greater investment in after-sales infrastructure and proactive customer engagement will yield stronger loyalty outcomes for Xiaomi in Medan City.
Pengaruh Deskripsi Pekerjaan dan Fasilitas terhadap Produktivitas Karyawan PT. Samudra Pangan Lestari Medan Jirwanto, Henry; Sjukun, Sjukun
Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Vol. 1 No. 1 (2022): Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya
Publisher : ELRISPESWIL - Lembaga Riset dan Pengembangan Sumberdaya Wilayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (543.134 KB) | DOI: 10.54371/jms.v1i1.185

Abstract

Produktivitas kerja pada hakekatnya meliputi sikap yang senantiasa mempunyai pandangan bahwa metode kerja hari ini harus lebih baik daripada metode kerja kemarin dan hasil kerja yang dapat diraih hari esok harus lebih banyak atau lebih bermutu daripada hasil kerja yang diraih dihari ini. Deskripsi pekerjaan adalah keseluruhan pengkajian ringkasan informasi pekerjaan dan syarat-syarat pelaksanaan kerja sebagai hasil dari analisis yang biasanya berisi tugas pokok, tanggung jawab disertai dengan wewenang. Fasilitas kerja pada prinsipnya menitikberatkan pada pekerjaan kantor atau perusahaan yaitu membantu melayani berbagai kegiatan atau kelancaran kerja dan juga menjadi sarana pendukung dalam berbagai aktivitas perusahan yang berbentuk fisik serta dapat digunakan dalam kegiatan normal perusahaan. Penelitian ini menggunakan jenis penelitian deskriptif kuantitatif. Teknik pengambilan sampel menggunakan sampel jenuh. Skala penelitian yang digunakan adalah skala Likert. Secara parsial ditemukan variabel deskripsi pekerjaan berpengaruh signifikan terhadap produktivitas kerja karyawan PT. Samudra Pangan Lestari. Secara parsial ditemukan variabel fasilitas berpengaruh signifikan terhadap produktivitas kerja karyawan PT. Samudra Pangan Lestari. Secara simultan terdapat pengaruh yang signifikan antara variabel deskripsi pekerjaan dan fasilitas terhadap produktivitas kerja karyawan PT. Samudra Pangan Lestari.
Pelatihan Pemanfaatan Gemini AI untuk Mendukung Pembelajaran pada SMA di Sumatera Utara Sukiman, Sukiman; Hendry, Hendry; Zuhanda, Muhammad Khahfi; Fenny, Fenny; Sjukun, Sjukun
Prioritas: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 01 (2024): EDISI MARET 2024
Publisher : Universitas Harapan Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35447/prioritas.v6i01.927

Abstract

Pada saat ini ditengah perkembangan teknologi informasi dan komunikasi yang pesat maka setiap individu diharapkan memiliki kemampuan untuk berpikir secara kritis dan sanggup merespon perkembangan zaman. Di sinilah peran teknologi, khususnya kecerdasan buatan (AI), menjadi penting dalam mendukung proses pembelajaran dan meningkatkan daya kritis siswa. Salah satu AI yang populer adalah Gemini AI. Model AI ini dikembangkan oleh Google. Gemini AI dapat memfasilitasi pembelajaran kolaboratif dan diskusi antara siswa. Platform ini memungkinkan siswa untuk bekerja sama dalam proyek, bertukar ide, dan saling memberikan umpan balik. Hal ini dapat meningkatkan kemampuan komunikasi, kerja sama tim, dan toleransi antar budaya. Kegiatan PKM ini dilaksanakan secara luring oleh Tim PKM untuk siswa SMA di Sumatera Utara. Hasil evaluasi post test menunjukkan adanya peningkatan pemahaman siswa terhadap pemanfataan Gemini AI. Selain itu juga respon siswa selama kegiatan PKM juga positif dan tim PKM berharap agar kegiatan ini dapat memberikan manfaat terhadap peningkatan kualitas pembelajaran pada SMA di Sumatera Utara.
Edukasi Personal Branding bagi Siswa SMA Carnegie Medan di Era Digital Sjukun Sjukun; Wily Julitawaty; Fenny Fenny; Yusuf Taufik
Jurnal Pemberdayaan Masyarakat Vol. 3 No. 1 (2025): Juni
Publisher : Jurnal Pemberdayaan Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service activity focused on enhancing the understanding and skills of Carnegie High School students in Medan in building personal branding in the digital era. With the rapid development of technology and the dominance of social media in daily life, positive personal branding has become a crucial factor for individual success, both in education and future career prospects. This activity was implemented as a short 1-hour workshop adopting an interactive and participatory approach, involving 40 students from grades X and XI. The workshop included a material presentation session covering the definition, importance of self-image, and use of digital platforms, followed by practical exercises such as creating a "branding statement" and social media bio. Direct observation and evaluation through questionnaires showed high enthusiasm from the students. A total of 36 out of 40 students successfully crafted their branding statements, reflecting diverse interests and aspirations, such as the desire to be known as creative students in digital art or students with leadership qualities. This indicates that the concept of personal branding can be effectively understood and applied in a short time. The majority of students (90%) reported a good understanding of the material, and 93% felt the topic was highly relevant to their lives. Additionally, 88% of students felt more confident in presenting the best version of themselves digitally, demonstrating a new awareness of the importance of forming a positive self-image online
Co-Authors Aidil Purta Andri Damri SM Armansyah Armansyah Delvina Donawati Dwi Septi Haryani Fenny Fenny Fenny Fenny Fenny Frilla Degustia Goh, Thomas Sumarsan Hasnarika Hasnarika Hendry Jirwanto, Henry Lalu Supardin Margery, Errie Muhammad Khahfi Zuhanda Nanda Sulistiyowati Peranginangin, Jimmy Pius Deski Manalu Raden Mohamad Herdian Bhakti Selvi Fauzar Siagian, Supriadi Stiven Wijaya Sukiman Sukiman Wafiq Syifa Azzahra Wily Julitawaty Yulius, Yudi Yusuf Taufik Yusuf Taufik