Article Per Year (5 Year)
p-Index From 2020 - 2025
2.906
P-Index
This Author published in this journals
All Journal Journal of Global Business and Management Review International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan International Journal of Social Science Jurnal ABDIMAS Budi Darma Jurnal Ekonomi dan Bisnis Digital (MINISTAL) International Journal of Social Science, Education, Communication and Economics Journal of Innovation Research and Knowledge PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Prioritas : Jurnal Pengabdian Kepada Masyarakat e-Jurnal Apresiasi Ekonomi Asian Journal of Management, Entrepreneurship and Social Science Journal of Financial Management & Accounting
Sjukun
STIE Professional Manajemen College Indonesia, Medan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

Published : 18 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 18 Documents
Search

 1   2 
EFEKTIVITAS MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA PROMOSI PADA UMKM PLANETPIZZA Selvi Fauzar; Dwi Septi Haryani; Hasnarika Hasnarika; Armansyah Armansyah; Sjukun Sjukun
Journal of Innovation Research and Knowledge Vol. 3 No. 6: Nopember 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

emberdayaan UMKM di tengah arus globalisasi dan tingginya persaingan membuat UMKM harus mampu menghadapi tantangan global, seperti meningkatkan inovasi produk dan jasa. Untuk menumbuhkan minat konsumen membeli dan tertarik pada produk yang dijual UMKM, para pelaku usaha harus bisa memanfaatkan media sosial sebagai sebagai sarana yang paling berpengaruh saat ini. Penelitian ini bertujuan untuk mengetahui efetivitas promosi pada UMKM planetpizza followers di media Instagram. Efektivitas promosi diukur dengan konsep AIDA (Attention, Interest, Desire, Action). Sampel dalam penelitian ini adalah 100 followers dari akun Instagram planetpizza. Teknik pengambilan data dengan menggunakan kuesioner sebagai data responden. Hasil penelitian mengungkapkan bahwa efektivitas media sosial Instagram sebagai media promosi pada UMKM planetpizza bermanfaat dan menarik minat konsumen untuk mengetahui produk yang dijual
The Effect of Gender Equality on Work Performance, Career Development with Organizational Culture as an Intervening Variable (Case Study: Civil Servants in Medan City) Sjukun; Siagian, Supriadi
Journal of Global Business and Management Review Vol. 6 No. 2 (2024): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v6i2.9939

Abstract

Gender Equality is a very important social issue and is widely discussed in various circles, especially in an organization. Gender equality is applied due to gender discrimination revolving around the inequality of opportunities that employees have in improving work performance and developing careers in a company organization, both private and government companies, especially female workers or employees. The purpose of this study is to analyze the effect of gender equality on work performance, career development with organizational culture as an intervening variable (case study: Medan city civil servants. The data collection method for this study is in the form of a questionnaire that will be distributed to civil servants in Medan City using Likert Scale Measurement. The population in this study were all employees who work as civil servants in the Medan City area. The population of civil servants in Medan City in 2023 is 10318 spread across all government agencies in Medan City. This study uses snowball sampling, the number of samples in this study is 385 samples. The data analysis method uses quantitative descriptive analysis, namely by distributing online and offline questionnaires. Data analysis using SEM-PLS and SPSS software version 24. The results of the study indicate that gender equality affects work performance through organizational culture and gender equality affects career development through organizational culture
The Future of Retail: Omnichannel Strategies for a Seamless Customer Journey Sjukun Sjukun
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 1 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.5930

Abstract

This study explores the relationships between Omnichannel Strategy, Customer Engagement, Technology Adoption, and Customer Satisfaction within the context of Tokopedia users. Utilizing a quantitative research design, data was collected from 100 Tokopedia users in Medan through an online survey and analyzed using SmartPLS. The findings reveal that Omnichannel Strategy and Customer Engagement independently have a significant positive impact on Customer Satisfaction, while Technology Adoption also contributes substantially to enhancing Customer Satisfaction. Notably, the interaction between Omnichannel Strategy and Technology Adoption significantly amplifies Customer Satisfaction, highlighting the importance of integrating advanced technologies into omnichannel approaches. Conversely, the interaction between Omnichannel Strategy and Customer Engagement shows an insignificant effect on Customer Satisfaction, suggesting challenges in coordinating engagement efforts across multiple channels. These results emphasize the need for businesses to strategically combine omnichannel approaches with technology adoption to maximize customer satisfaction, while carefully managing engagement strategies across platforms.
DORMAN (DORONGAN ANAK MUDA YANG MANDIRI) DALAM MENINGKATKAN FOKUS BERWIRAUSAHA Siagian, Supriadi; Sjukun, Sjukun; Peranginangin, Jimmy
Jurnal ABDIMAS Budi Darma Vol 5, No 1 (2024): Agustus 2024
Publisher : Universitas Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/pengabdian.v1i1.8309

Abstract

The aim of this socialization is to provide encouragement to students at LKP Nurma to focus and be enthusiastic about entrepreneurship. To solve the problems that exist in LKP, the socialization of entrepreneurial encouragement provides understanding and the importance of becoming a young entrepreneur. This socialization is designed for all students at LKP Nurma who are currently undergoing sewing course training. This training method includes outreach, training, application of technology, mentoring and program sustainability. This socialization succeeded in increasing enthusiasmand understanding regarding MSME funding programs, time management, service quality and marketing via digital platforms. It is hoped that, for sustainability, students will maintain their entrepreneurial spirit and be able to activelyutilize all digital platforms and other supporting applications.
The Influence of Virtual Reality on Consumer Decision Making through a Neuromarketing Perspective Sjukun
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3341

Abstract

Consumer decisions are not entirely rational, but are influenced by emotions, intuition, and unconscious biases. Neuromarketing approaches provide new ways to uncover previously undetected psychological mechanisms behind consumer decisions. This study aims to analyze the synergistic impact of neuromarketing devices and virtual reality experiences on consumer decision-making, with particular emphasis on the mediating role of consumer emotional engagement. This research method uses a quantitative research design. Data were collected from 100 university students in Medan City, Indonesia, who are active Shopee users, through a structured questionnaire. Data analysis was conducted using Smart PLS. The results revealed a significant direct effect of neuromarketing tools on emotional engagement and consumer decision-making, as well as a strong influence of virtual reality experiences on emotional engagement. Although the direct effect of virtual reality on decision-making was not significant, emotional engagement significantly mediated the relationship between neuromarketing tools and virtual reality experiences on consumer decision-making. These findings underscore the important role of emotional engagement as a channel for the effectiveness of advanced marketing technologies.
THE EFFECT OF STUDENT EXPERIENCE AND PERCEIVED VALUE ON STUDENT SATISFACTION AT XYZ COLLEGE MEDAN Sjukun, Sjukun; Goh, Thomas Sumarsan; Margery, Errie
Jurnal Apresiasi Ekonomi Vol 13, No 2 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i2.957

Abstract

This research was conducted at XYZ College Medan. The purpose of this research was to determine and analyze the effect of Student Experience and Perceived Value on Student Satisfaction. The population in this research was all students of XYZ College Medan and total sample was 85 people. The sampling technique used was purposive sampling. Data collection technique was conducted by distributing questionnaires and documentary studies. Data analysis was done using PLS-SEM (Partial Least Square - Structural Equation Modeling). The finding of this research showed that simultaneously, Student Experience and Perceived Value had a significant effect on Student Satisfaction at XYZ College Medan with a coefficient of determination of 0.609, which means that the the contribution of the Student Experience and Perceived Value variables together on Student Satisfaction was 60.9%, while 39.1% was influenced by variables outside of this reseach. Partially, Student Experience had a positive yet statistically insignificant impact on Student Satisfaction at XYZ Medan. Meanwhile, Perceived Value shows a positive and statistically significant effect on Student Satisfaction at XYZ College Medan.
SWOT-BASED MARKETING STRATEGY FORMULATION TO IMPROVE MICRO-ENTERPRISE COMPETITIVENESS Aidil Purta; Sjukun; Pius Deski Manalu
Journal of Financial Management & Accounting Vol. 2 No. 1: MARCH - AUGUST, 2025
Publisher : PT. MITRA ANGKASA INFORMATIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Micro-enterprises play a vital role in supporting the national economy, especially in creating jobs and driving the local economy. However, amidst the increasingly dynamic market competition, many micro-entrepreneurs have difficulty increasing their competitiveness, especially in terms of marketing. This study aims to formulate a relevant and applicable marketing strategy for micro-entrepreneurs, using a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis approach. The research method used is descriptive qualitative with a case study of culinary entrepreneurs in City X. Data were collected through direct observation, in-depth interviews, and documentation of business activities. The results of the study indicate that a SWOT-based strategy—which includes the SO, ST, WO, and WT approaches—can help entrepreneurs design more targeted, innovative, and adaptive marketing steps to existing challenges. Recommended strategies include marketing digitalization, improving product quality, and collaborating with communities and other entrepreneurs. This approach not only strengthens the position of micro-enterprises in competition but also provides new hope for the sustainability and growth of their businesses in the future. Keywords:marketing strategy, SWOT, competitiveness, micro business, UMKM
THE EFFECT OF PRODUCT QUALITY AND AFTER-SALES SERVICE ON CUSTOMER LOYALTY OF XIAOMI SMARTPHONE USERS IN MEDAN CITY Sjukun, Sjukun
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.1001

Abstract

This research aims to analyze the effect of product quality and after-sales service on customer loyalty among Xiaomi smartphone users in Medan City. The study employed a quantitative explanatory design with purposive sampling, involving 100 respondents who had been using Xiaomi smartphones for at least six months. Data were collected through an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results demonstrate that both product quality and after-sales service have a significant and positive impact on customer loyalty. However, after-sales service emerged as the dominant factor, as indicated by a higher path coefficient and effect size compared to product quality. This suggests that warranty claims, repair services, availability of spare parts, and responsiveness of customer support are crucial determinants of long-term loyalty in the highly competitive smartphone market. The model explains 57.5% of the variance in customer loyalty, which indicates a moderate to strong predictive power. The findings extend previous research by highlighting the importance of post-purchase services in shaping loyalty, especially in emerging markets. For practitioners, the results provide strategic implications, emphasizing that while product quality should remain a priority, greater investment in after-sales infrastructure and proactive customer engagement will yield stronger loyalty outcomes for Xiaomi in Medan City.
Co-Authors Aidil Purta Andri Damri SM Armansyah Armansyah Delvina Donawati Dwi Septi Haryani Fenny Fenny Fenny Frilla Degustia Goh, Thomas Sumarsan Hasnarika Hasnarika Hendry Hendry Henry Jirwanto Iskandar Zulkarnain Lalu Supardin Margery, Errie Muhammad Khahfi Zuhanda Nanda Sulistiyowati Peranginangin, Jimmy Pius Deski Manalu Selvi Fauzar Siagian, Supriadi Stiven Wijaya Sukiman Sukiman Wafiq Syifa Azzahra Yulius, Yudi Yusuf Taufik