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All Journal Journal of Global Business and Management Review International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan International Journal of Social Science Jurnal ABDIMAS Budi Darma Jurnal Ekonomi dan Bisnis Digital (MINISTAL) International Journal of Social Science, Education, Communication and Economics Journal of Innovation Research and Knowledge PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Prioritas : Jurnal Pengabdian Kepada Masyarakat e-Jurnal Apresiasi Ekonomi Asian Journal of Management, Entrepreneurship and Social Science Greenation International Journal of Tourism and Management Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Journal of Financial Management & Accounting Jurnal Pemberdayaan Masyarakat (JUPEMAS)
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STIE Professional Manajemen College Indonesia, Medan
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The Effect of Gender Equality on Work Performance, Career Development with Organizational Culture as an Intervening Variable (Case Study: Civil Servants in Medan City) Sjukun; Siagian, Supriadi
Journal of Global Business and Management Review Vol. 6 No. 2 (2024): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v6i2.9939

Abstract

Gender Equality is a very important social issue and is widely discussed in various circles, especially in an organization. Gender equality is applied due to gender discrimination revolving around the inequality of opportunities that employees have in improving work performance and developing careers in a company organization, both private and government companies, especially female workers or employees. The purpose of this study is to analyze the effect of gender equality on work performance, career development with organizational culture as an intervening variable (case study: Medan city civil servants. The data collection method for this study is in the form of a questionnaire that will be distributed to civil servants in Medan City using Likert Scale Measurement. The population in this study were all employees who work as civil servants in the Medan City area. The population of civil servants in Medan City in 2023 is 10318 spread across all government agencies in Medan City. This study uses snowball sampling, the number of samples in this study is 385 samples. The data analysis method uses quantitative descriptive analysis, namely by distributing online and offline questionnaires. Data analysis using SEM-PLS and SPSS software version 24. The results of the study indicate that gender equality affects work performance through organizational culture and gender equality affects career development through organizational culture
The Future of Retail: Omnichannel Strategies for a Seamless Customer Journey Sjukun Sjukun
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 1 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.5930

Abstract

This study explores the relationships between Omnichannel Strategy, Customer Engagement, Technology Adoption, and Customer Satisfaction within the context of Tokopedia users. Utilizing a quantitative research design, data was collected from 100 Tokopedia users in Medan through an online survey and analyzed using SmartPLS. The findings reveal that Omnichannel Strategy and Customer Engagement independently have a significant positive impact on Customer Satisfaction, while Technology Adoption also contributes substantially to enhancing Customer Satisfaction. Notably, the interaction between Omnichannel Strategy and Technology Adoption significantly amplifies Customer Satisfaction, highlighting the importance of integrating advanced technologies into omnichannel approaches. Conversely, the interaction between Omnichannel Strategy and Customer Engagement shows an insignificant effect on Customer Satisfaction, suggesting challenges in coordinating engagement efforts across multiple channels. These results emphasize the need for businesses to strategically combine omnichannel approaches with technology adoption to maximize customer satisfaction, while carefully managing engagement strategies across platforms.
DORMAN (DORONGAN ANAK MUDA YANG MANDIRI) DALAM MENINGKATKAN FOKUS BERWIRAUSAHA Siagian, Supriadi; Sjukun, Sjukun; Peranginangin, Jimmy
Jurnal ABDIMAS Budi Darma Vol 5, No 1 (2024): Agustus 2024
Publisher : Universitas Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/pengabdian.v1i1.8309

Abstract

The aim of this socialization is to provide encouragement to students at LKP Nurma to focus and be enthusiastic about entrepreneurship. To solve the problems that exist in LKP, the socialization of entrepreneurial encouragement provides understanding and the importance of becoming a young entrepreneur. This socialization is designed for all students at LKP Nurma who are currently undergoing sewing course training. This training method includes outreach, training, application of technology, mentoring and program sustainability. This socialization succeeded in increasing enthusiasmand understanding regarding MSME funding programs, time management, service quality and marketing via digital platforms. It is hoped that, for sustainability, students will maintain their entrepreneurial spirit and be able to activelyutilize all digital platforms and other supporting applications.
The Influence of Computer Application Utilization on Efficiency Management Strategy and Accounting Reporting for UMKM Free Antonius Simanjuntak; Aidil Putra; Pius Deski Manalu; Sjukun Sjukun
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 1 (2025): : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i1.4824

Abstract

This study aims to analyze the effect of computer application utilization on the efficiency of management strategies and accounting reporting in Micro, Small, and Medium Enterprises (UMKM). Digitalization of business processes through computer applications such as accounting software, management systems, and strategic dashboards has become a necessity for UMKM to compete in the era of digital transformation. This study uses a quantitative approach with respondents of 50 UMKM actors in Medan City who have used computer applications in their business operations. Data were collected through questionnaires and analyzed using simple linear regression with the help of SPSS software. The results showed that the use of computer applications had a significant effect on increasing the efficiency of management strategies (R² = 0.58) and accounting reporting (R² = 0.63). This finding reinforces the importance of technology integration in UMKM operations to improve competitiveness and accountability. This study recommends expanding the use of computer applications comprehensively and digitalization training for UMKM actors.
SWOT-BASED MARKETING STRATEGY FORMULATION TO IMPROVE MICRO-ENTERPRISE COMPETITIVENESS Aidil Purta; Sjukun; Pius Deski Manalu
Journal of Financial Management & Accounting Vol. 2 No. 1: MARCH - AUGUST, 2025
Publisher : PT. MITRA ANGKASA INFORMATIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Micro-enterprises play a vital role in supporting the national economy, especially in creating jobs and driving the local economy. However, amidst the increasingly dynamic market competition, many micro-entrepreneurs have difficulty increasing their competitiveness, especially in terms of marketing. This study aims to formulate a relevant and applicable marketing strategy for micro-entrepreneurs, using a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis approach. The research method used is descriptive qualitative with a case study of culinary entrepreneurs in City X. Data were collected through direct observation, in-depth interviews, and documentation of business activities. The results of the study indicate that a SWOT-based strategy—which includes the SO, ST, WO, and WT approaches—can help entrepreneurs design more targeted, innovative, and adaptive marketing steps to existing challenges. Recommended strategies include marketing digitalization, improving product quality, and collaborating with communities and other entrepreneurs. This approach not only strengthens the position of micro-enterprises in competition but also provides new hope for the sustainability and growth of their businesses in the future. Keywords:marketing strategy, SWOT, competitiveness, micro business, UMKM
Pengaruh Deskripsi Pekerjaan dan Fasilitas terhadap Produktivitas Karyawan PT. Samudra Pangan Lestari Medan Jirwanto, Henry; Sjukun, Sjukun
Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Vol. 1 No. 1 (2022): Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya
Publisher : ELRISPESWIL - Lembaga Riset dan Pengembangan Sumberdaya Wilayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (543.134 KB) | DOI: 10.54371/jms.v1i1.185

Abstract

Produktivitas kerja pada hakekatnya meliputi sikap yang senantiasa mempunyai pandangan bahwa metode kerja hari ini harus lebih baik daripada metode kerja kemarin dan hasil kerja yang dapat diraih hari esok harus lebih banyak atau lebih bermutu daripada hasil kerja yang diraih dihari ini. Deskripsi pekerjaan adalah keseluruhan pengkajian ringkasan informasi pekerjaan dan syarat-syarat pelaksanaan kerja sebagai hasil dari analisis yang biasanya berisi tugas pokok, tanggung jawab disertai dengan wewenang. Fasilitas kerja pada prinsipnya menitikberatkan pada pekerjaan kantor atau perusahaan yaitu membantu melayani berbagai kegiatan atau kelancaran kerja dan juga menjadi sarana pendukung dalam berbagai aktivitas perusahan yang berbentuk fisik serta dapat digunakan dalam kegiatan normal perusahaan. Penelitian ini menggunakan jenis penelitian deskriptif kuantitatif. Teknik pengambilan sampel menggunakan sampel jenuh. Skala penelitian yang digunakan adalah skala Likert. Secara parsial ditemukan variabel deskripsi pekerjaan berpengaruh signifikan terhadap produktivitas kerja karyawan PT. Samudra Pangan Lestari. Secara parsial ditemukan variabel fasilitas berpengaruh signifikan terhadap produktivitas kerja karyawan PT. Samudra Pangan Lestari. Secara simultan terdapat pengaruh yang signifikan antara variabel deskripsi pekerjaan dan fasilitas terhadap produktivitas kerja karyawan PT. Samudra Pangan Lestari.
Pelatihan Pemanfaatan Gemini AI untuk Mendukung Pembelajaran pada SMA di Sumatera Utara Sukiman, Sukiman; Hendry, Hendry; Zuhanda, Muhammad Khahfi; Fenny, Fenny; Sjukun, Sjukun
Prioritas: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 01 (2024): EDISI MARET 2024
Publisher : Universitas Harapan Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35447/prioritas.v6i01.927

Abstract

Pada saat ini ditengah perkembangan teknologi informasi dan komunikasi yang pesat maka setiap individu diharapkan memiliki kemampuan untuk berpikir secara kritis dan sanggup merespon perkembangan zaman. Di sinilah peran teknologi, khususnya kecerdasan buatan (AI), menjadi penting dalam mendukung proses pembelajaran dan meningkatkan daya kritis siswa. Salah satu AI yang populer adalah Gemini AI. Model AI ini dikembangkan oleh Google. Gemini AI dapat memfasilitasi pembelajaran kolaboratif dan diskusi antara siswa. Platform ini memungkinkan siswa untuk bekerja sama dalam proyek, bertukar ide, dan saling memberikan umpan balik. Hal ini dapat meningkatkan kemampuan komunikasi, kerja sama tim, dan toleransi antar budaya. Kegiatan PKM ini dilaksanakan secara luring oleh Tim PKM untuk siswa SMA di Sumatera Utara. Hasil evaluasi post test menunjukkan adanya peningkatan pemahaman siswa terhadap pemanfataan Gemini AI. Selain itu juga respon siswa selama kegiatan PKM juga positif dan tim PKM berharap agar kegiatan ini dapat memberikan manfaat terhadap peningkatan kualitas pembelajaran pada SMA di Sumatera Utara.
Edukasi Personal Branding bagi Siswa SMA Carnegie Medan di Era Digital Sjukun Sjukun; Wily Julitawaty; Fenny Fenny; Yusuf Taufik
Jurnal Pemberdayaan Masyarakat Vol. 3 No. 1 (2025): Juni
Publisher : Jurnal Pemberdayaan Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service activity focused on enhancing the understanding and skills of Carnegie High School students in Medan in building personal branding in the digital era. With the rapid development of technology and the dominance of social media in daily life, positive personal branding has become a crucial factor for individual success, both in education and future career prospects. This activity was implemented as a short 1-hour workshop adopting an interactive and participatory approach, involving 40 students from grades X and XI. The workshop included a material presentation session covering the definition, importance of self-image, and use of digital platforms, followed by practical exercises such as creating a "branding statement" and social media bio. Direct observation and evaluation through questionnaires showed high enthusiasm from the students. A total of 36 out of 40 students successfully crafted their branding statements, reflecting diverse interests and aspirations, such as the desire to be known as creative students in digital art or students with leadership qualities. This indicates that the concept of personal branding can be effectively understood and applied in a short time. The majority of students (90%) reported a good understanding of the material, and 93% felt the topic was highly relevant to their lives. Additionally, 88% of students felt more confident in presenting the best version of themselves digitally, demonstrating a new awareness of the importance of forming a positive self-image online
The Influence of Virtual Reality on Consumer Decision Making through a Neuromarketing Perspective Sjukun
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3341

Abstract

Consumer decisions are not entirely rational, but are influenced by emotions, intuition, and unconscious biases. Neuromarketing approaches provide new ways to uncover previously undetected psychological mechanisms behind consumer decisions. This study aims to analyze the synergistic impact of neuromarketing devices and virtual reality experiences on consumer decision-making, with particular emphasis on the mediating role of consumer emotional engagement. This research method uses a quantitative research design. Data were collected from 100 university students in Medan City, Indonesia, who are active Shopee users, through a structured questionnaire. Data analysis was conducted using Smart PLS. The results revealed a significant direct effect of neuromarketing tools on emotional engagement and consumer decision-making, as well as a strong influence of virtual reality experiences on emotional engagement. Although the direct effect of virtual reality on decision-making was not significant, emotional engagement significantly mediated the relationship between neuromarketing tools and virtual reality experiences on consumer decision-making. These findings underscore the important role of emotional engagement as a channel for the effectiveness of advanced marketing technologies.
The Influence of Price Perception and Perceived Product Quality on Consumer Satisfaction of Detergent Brand XYZ in Medan Julitawaty, Wily; Fenny; Januarty, Widalicin; Taufik, Yusuf; Sjukun
PENANOMICS: International Journal of Economics Vol. 4 No. 3 (2025): December
Publisher : Yayasan Pusat Cendekiawan Intelektual Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56107/penanomics.v4i3.269

Abstract

This study investigates the influence of price perception and perceived product quality on customer satisfaction with detergent brand XYZ. Using a quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected through a structured questionnaire administered to consumers who regularly use the brand. The measurement model demonstrated acceptable reliability and validity, while the structural model revealed substantial explanatory power, with an R² value of 0.431 for customer satisfaction. The findings indicate that both price perception and perceived product quality significantly and positively influence customer satisfaction. Perceived product quality exhibited the stronger effect, as reflected by higher f-square values and path coefficients. The combined influence of both variables also proved significant, confirming that customer satisfaction is shaped by the interplay of consumers’ value perceptions and product performance assessments. These results highlight the importance for detergent manufacturers to maintain competitive pricing strategies while consistently delivering high product quality. The study concludes with managerial implications and suggests avenues for future research, including expanding the model with additional variables and using more diverse samples to enhance generalizability.
Co-Authors Aidil Purta Aidil Putra Andri Damri SM Armansyah Armansyah Delvina Donawati Dwi Septi Haryani Errie Margery Fenny Fenny Fenny Fenny Fenny Fenny Fenny Fenny Free Antonius simanjuntak Frilla Degustia Hasnarika Hasnarika Jimmy Peranginangin Jirwanto, Henry Lalu Supardin Muhammad Khahfi Zuhanda Nanda Sulistiyowati Nandan Limakrisna Pius Deski Manalu Raden Mohamad Herdian Bhakti Selvi Fauzar Siagian, Supriadi Stiven Wijaya Sukiman Sukiman Taufik, Yusuf Thomas Sumarsan Goh Wafiq Syifa Azzahra Widalicin Januarty Wily Julitawaty Wily Julitawaty Wily Julitawaty, Wily Yulius, Yudi Yusuf Taufik Yusuf Taufik Yusuf Taufik