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Margery, Errie
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Konsultasi Publik Amdal Pembangunan Dan Operasional Sekolah Di Desa Sampali Kecamatan Percut Sei Tuan Kabupaten Deli Serdang Lusiah, Lusiah; Parulian, Edison; Yusdiana, Yusdiana; Saragih, Lenny Menara Sari; Margery, Errie
Celebes Journal of Community Services Vol. 3 No. 2 (2024): Juni - November
Publisher : STIE Amkop Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Konsultasi Analisis Mengenai Dampak Lingkungan (AMDAL) adalah sebuh proses yang dilakukan untuk memastikan bahwa suatu kegiatan usaha yang direncanakan pada sebuah lingkungan tidak berdampak negatif dan memenuhi persyaratan hukum yang berlaku untuk mendapatkan izin penyelenggaraan usaha atau kegiatan tersebut. Dalam pembangunan fisik seperti sekolah, proses pembangunan serta operasional lainnya kemungkinan besar akan berpotensi membawa dampak terhadap lingkungan sekitar. Oleh karena itu dengan melakukan kegiatan konsultasi publik terlebih dahulu sebelum pembangunan dan operasional Sekolah Pendidikan Dini dan Dasar Y.P. Putra-Putri Naihongga Cuillienta di Desa Sampali Kecamatan Percut Sei Tuan Kabupaten Deli Serdang nantinya akan berjalan secara berkelanjutan dan minim dampak terhadap lingkungan dan masyarakat sekitar
Pengaruh Lokasi Penjualan dan Motivasi Konsumen terhadap Target Penjualan PT. Arista Jaya Lestari Medan Ringroad Yauandi, Kevin Marcelino; Goh, Thomas Sumarsan; Margery, Errie; Syawaluddin, Syawaluddin
YUME : Journal of Management Vol 5, No 2 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i2.4104

Abstract

Penelitian ini dilakukan pada konsumen yang bekerja di PT. Arista Jaya Lestari Medan Ringroad. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh lokasi penjualan dan motivasi konsumen terhadap target penjualan. Populasi dan sampel dalam penelitian ini berjumlah 52 orang. Teknik sampling yang digunakan adalah jenuh. Teknik pengumpulan data dengan menyebarkan kuesioner dan wawancara. Analisis data menggunakan analisis regresi linier berganda. Kesimpulan dalam penelitian bahwa secara simultan lokasi penjualan dan motivasi konsumen berpengaruh positif dan signifikan terhadap target penjualan PT. Arista Jaya Lestari Medan Ringroad. Secara parsial lokasi penjualan mempengaruhi target penjualan PT. Arista Jaya Lestari Medan Ringroad. Secara parsial motivasi konsumen berpengaruh positif dan signifikan terhadap target penjualan PT. Ringroad Arista Jaya Lestari Medan. Besarnya koefisien determinasi terlihat dari nilai Adjusted RSquare sebesar 0,427 yang berarti lokasi penjualan dan motivasi konsumen mampu menjelaskan target penjualan sebesar 42,7% sedangkan sisanya sebesar 57,3% dipengaruhi oleh variabel yang tidak diteliti seperti: pasar segmentasi, promosi, saluran distribusi, dan lain-lain. Kata Kunci: Lokasi Penjualan, Motivasi Konsumen, Target Penjualan
Pengaruh Penilaian Kinerja dan Kompetensi Kerja terhadap Kompensasi Karyawan PT. Sinarmas Agro Resources and Technology Tbk. Medan Tanoto, Michael; Goh, Thomas Sumarsan; Margery, Errie; Syawaluddin, Syawaluddin
YUME : Journal of Management Vol 5, No 2 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i2.4107

Abstract

PT. Sinar Mas Agro Resources and Technology Tbk (SMAR) didirikan pada tanggal 18 Juni 1962. Kompensasi yang diberikan perusahaan masih rendah dan tidak sesuai dengan jenis atau beban kerja karyawan, sehingga membuat karyawan tidak dapat memenuhi berbagai keinginannya. dan kebutuhan yang diharapkan. Populasi penelitian yang akan digunakan dalam penelitian adalah : seluruh karyawan yang bekerja pada perusahaan sebanyak 133 karyawan. Karena jumlah populasi hanya 133 karyawan, maka teknik pengambilan sampel menggunakan rumus Slovin dimana diperoleh 100 sampel. Secara simultan terdapat pengaruh yang signifikan antara variabel penilaian kinerja dan kompetensi kerja terhadap kompensasi karyawan PT. Sinar Mas Agro Resources and Technology Tbk. Sedangkan secara parsial ditemukan bahwa variabel penilaian kinerja berpengaruh signifikan terhadap kompensasi PT. Sinar Mas Agro Resources and Technology Tbk. Secara parsial ditemukan bahwa variabel kompetensi kerja berpengaruh signifikan terhadap kompensasi PT. Sinar Mas Agro Resources and Technology Tbk.Kata Kunci: Penilaian Kinerja, Kompetensi Kerja, Kompensasi
Pengaruh Harga dan Citra Merek terhadap Loyalitas Merek PT. Andalas Nusa Perkasa Medan Christian, Daniel; Goh, Thomas Sumarsan; Margery, Errie; Syawaluddin, Syawaluddin
YUME : Journal of Management Vol 5, No 2 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i2.4102

Abstract

Penelitian ini dilakukan pada konsumen yang bekerja di PT. Andalas Nusa Perkasa Medan. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh harga dan citra merek terhadap loyalitas merek. Populasi dan sampel dalam penelitian ini berjumlah 58 orang. Teknik sampling yang digunakan adalah jenuh. Teknik pengumpulan data dengan menyebarkan kuesioner dan wawancara. Analisis data menggunakan analisis regresi linier berganda. Kesimpulan dalam penelitian bahwa secara simultan harga dan citra merek berpengaruh positif dan signifikan terhadap loyalitas merek PT. Andalas Nusa Perkasa Medan. Secara parsial harga berpengaruh positif dan signifikan terhadap loyalitas merek PT. Andalas Nusa Perkasa Medan. Secara parsial brand image berpengaruh positif dan signifikan terhadap brand loyalty PT. Andalas Nusa Perkasa Medan. Besarnya koefisien determinasi terlihat dari nilai RSquare sebesar 0,223 yang berarti harga dan citra merek dapat menjelaskan loyalitas merek sebesar 22,3% sedangkan sisanya 77,7% dipengaruhi oleh variabel yang tidak diteliti seperti: desain produk, saluran distribusi, dan seterusnya.Kata kunci: Harga, Citra Merek, Loyalitas Merek
Pengaruh Lokasi Penjualan dan Motivasi Konsumen terhadap Target Penjualan PT. Arista Jaya Lestari Medan Ringroad Yauandi, Kevin Marcelino; Goh, Thomas Sumarsan; Margery, Errie; Syawaluddin, Syawaluddin
YUME : Journal of Management Vol 5, No 2 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i2.4103

Abstract

Penelitian ini dilakukan pada konsumen yang bekerja di PT. Arista Jaya Lestari Medan Ringroad. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh lokasi penjualan dan motivasi konsumen terhadap target penjualan. Populasi dan sampel dalam penelitian ini berjumlah 52 orang. Teknik sampling yang digunakan adalah jenuh. Teknik pengumpulan data dengan menyebarkan kuesioner dan wawancara. Analisis data menggunakan analisis regresi linier berganda. Kesimpulan dalam penelitian bahwa secara simultan lokasi penjualan dan motivasi konsumen berpengaruh positif dan signifikan terhadap target penjualan PT. Arista Jaya Lestari Medan Ringroad. Secara parsial lokasi penjualan mempengaruhi target penjualan PT. Arista Jaya Lestari Medan Ringroad. Secara parsial motivasi konsumen berpengaruh positif dan signifikan terhadap target penjualan PT. Ringroad Arista Jaya Lestari Medan. Besarnya koefisien determinasi terlihat dari nilai Adjusted RSquare sebesar 0,427 yang berarti lokasi penjualan dan motivasi konsumen mampu menjelaskan target penjualan sebesar 42,7% sedangkan sisanya sebesar 57,3% dipengaruhi oleh variabel yang tidak diteliti seperti: pasar segmentasi, promosi, saluran distribusi, dan lain-lain. Kata Kunci: Lokasi Penjualan, Motivasi Konsumen, Target Penjualan
Pembinaan Manajemen Pengelolaan Panti Asuhan Tarigan, Miska Iriani; Sitompul, Pandapotan; Margery, Errie
Jurnal Pengabdian Masyarakat Bangsa Vol. 1 No. 2 (2023): April
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (782.494 KB) | DOI: 10.59837/jpmba.v1i2.8

Abstract

Kehadiran panti asuhan di tengah masyarakat dapat membantu permasalah sosial yang muncul, dimana ada keluarga yang tidak memenuhi fungsi dan tanggung jawabnya dalam memelihara dan mengasuh anak-anaknya, Adanya anak terlantar akibat kehilangan salah satu orang tua atau kedua orang tua, dengan alasan meninggal dunia atau bencana alam dan situasi-situasi lainnya dimana anak dalam keluarga tidak mendapatkan hak dasar sebagai anak. Kehadiran Yayasan Panti Asuhan Sempurna Damai Sejahtera, di Jl Parang III Sempakata, Medan juga bercita-cita memberikan solusi yang berdampak secara sosial. Dalam pengelolaan manajemen panti asuhan yang dilakukan secara otodidak, dimana dengan bermodalkan dorongan hati nurani untuk memberikan tempat kepada anak-anak yang kehilangan orang tua ataupun yang tidak mendapatkan hak sebagai anak. Ada sepuluh anak yang dirawat dan kegitan Pengabdian pada masyarakat ini memberikan ceramah untuk manajemen pengelolaan panti asuhan sejauh yang dapat dilakukan dengan berdiskusi dan menggali kendala dan solusi atas situasi yang dihadapi. Berdasarkan hasil yang diperoleh dari kegiatan pengabdian pada masyarakat tersebut yaitu memperluas ruang lingkup pembahasan, juga meningkatkan peserta yang mengikuti kegitan Pengabdian Pada Masyarakat ini
Impact of Destination Brand Experience to Increase Destination Brand Loyalty Tarigan, Miska Irani; Silalahi, Esli; Tinambunan, Anitha Paulina; Margery, Errie; Lusiah, Lusiah
Jurnal Aplikasi Manajemen Vol. 22 No. 1 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.01.17

Abstract

Research related to brand loyalty is important, especially in the period following the Covid-19 pandemic. At that time, many tourism destinations and businesses were destroyed and tended to go bankrupt, so a strategy was needed to revive brand loyalty in tourist destinations in Indonesia which were famous as world tourist destinations. This research aims to provide a tourism marketing perspective with a destination brand experience. The brand experience felt by tourists is a series of efforts, activities or products received by tourists starting when tourists have a desire to travel. This research uses quantitative methods, data collection by questionnaire with a sample of tourists, the range of this research was conducted from January to May 2023 and by using a questionnaire on google form. The number of samples included in this study was 200 respondents, the sample determination was carried out by purposive sampling. Respondent data was analyzed by Structure Equation Model with Smart PLS 4.0. The results of this research found that destination brand experience has a positive effect on destination brand authenticity, destination brand satisfaction, and destination brand loyalty. Meanwhile, destination brand authenticity and destination brand satisfaction have a positive effect on destination brand loyalty. The results of the indirect influence show that destination brand authenticity and destination brand satisfaction mediate the influence of destination brand experience on destination brand loyalty.
Utilization Of Wet And Dry Waste Into Products That Have Economic Value To Support The Residents Of The Village Of Bandar Khalifah, Percut Sei Tuan District As Additional Income Margery, Errie; Suryani, Wan
International Journal Of Community Service Vol. 2 No. 3 (2022): August 2022 (Indonesia - Malaysia - Kamboja)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i3.113

Abstract

Bandar Khalipah village is one of the villages located in Percut Sei Tuan District, Deli Serdang Regency North Sumatra Province with an area of 883 hectares. Administratively Bandar Khalipah village consists of seventeen hamlets.Currently the role of the village apparatus in carrying out its function of protecting the community is quite good and acts as a motivator and the mediator in the community is quite good and plays an active role as amotivator and mediator in the community the cooperation of the village apparatus and its apparatus(hamlet head) is going well. It is known thay on average local residents are also the majority of their income from labor and farming. Those who have uncertain incomes and also have problems faced by the residents of Bandar khalipah village are household waste that is not managed properly, therefore by managing household waste both wet and dry to be used as products of economic value, namely eco enzymes and briquettes can help the economy of the village of Percut Sei Tuan sub-district as additional income and the surrounding environment becomes cleaner.
Empowerment Of Fermented Kitchen Waste To Improve The Economy Of The Sei Mencirim Village Community And Sell Processed Products Through Internet Technology Margery, Errie; Suryani, Wan
International Journal Of Community Service Vol. 3 No. 1 (2023): February 2023 (Indonesia - Malaysia - Timor Leste)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i1.178

Abstract

Sei Mencirim village is a village consisting of various tribes who come from several areas in North Sumatra. Sei Mencirim Village consists of 24 hamlets.The Sei Mencirim Village Community Work consists of groups that do not work as much as11,72%, groups that take care of the household as much as 25 %,groups of students as much as 30, 38 %, groups of retirees as much as 0,24%, groups of farmers 1,46%. The total population of the Sei Village community is 8608 population consisting of 4052 male population and 4556 female population. At present the role of the state apparatus in protecting the community is quite dependent on their income from work and farming and for those whose income is uncertain therefore one of the easiest product manufacturing modalities to find is to utilize household waste. Household waste is one factor that needs to be addressed. From household waste management, it can be used as a product that has economic value. An alternative to waste management is to deal with the problem thourghly and sustainably by recycling waste into eco enzyme, which come from organic waste, namely leftover vegetables and fruits. Therefore, by looking at the group of housewives as much as 25 %, recycling waste management can support the economy of housewives in Sei Mencirim Village as additional income.The service team decided to hold socialization in the hope that the community, especially the housewives of Sei Mencirim Village, could change their mindset and advance their village in their own way and style. This community service activity for the people of Sei Mencirim Village provides understanding to the community to mange household waste into products that have economic value and support the economy for the people of Sei Mencirim Village, especially for housewives and has an impact on environmental cleanliness.
PENGARUH DIFERENSIASI PRODUK, DIVERSIFIKASI PRODUK, PENETAPAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PT. KARYA ALAM SUKSES Vannessa, Vannessa; Margery, Errie; Asmawiani Okta, Mila Asmawiani Okta
Skena Bisnis Vol. 2 No. 1 (2025): Skena Bisnis Journal (SB)
Publisher : Fakultas Ilmu Sosial Dan Humaniora, Universitas Ibbi

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Abstract

In an increasingly competitive business environment, product purchasing decisions are crucial to a company's success. In this moment, many companies are required to continuously innovate to remain competitive. With the growing number of product options available in the competitive market, consumer purchasing decisions become more complex. Therefore, companies need to develop strategies to meet consumers' needs and desires. The aim of this research is to identify and analyze the influence of Product Differentiation, Product Diversification, and Pricing on Consumer Purchase Decisions at PT. Karya Alam Sukses. The data collection techniques used in this research include questionnaires, documentation, and literature review. This research employs both qualitative and quantitative methods. The population in this research consists of consumers whose business licenses are in the form of a limited liability company (PT). The data used in this research are from the year 2023, involving 85 consumers. The sample consists of 85 consumers selected using a saturated sampling technique. The data analysis technique applied in this research is multiple regression analysis.The results of this research indicate that, partially, product differentiation has a positive but insignificant effect on purchasing decisions, product diversification has a negative but insignificant effect on purchasing decisions, and pricing has a positive but insignificant effect on purchasing decisions. However, simultaneously, product differentiation, product diversification, and pricing have a positive and significant effect on purchasing decisions.
Co-Authors Afrina, Afrina Anitha P. Tinambunan Asmawiani Okta, Mila Asmawiani Okta daniel christian Edison Edison Esli Silalahi Goh, Thomas Sumarsan Lenny Menara Sari Saragih Lusiah Lusiah Seri Seri, Seri Sitompul, Pandapotan Sjukun Syawaluddin Syawaluddin, Syawaluddin Tanoto, Michael Tarigan, Miska Irani Tarigan, Miska Iriani Vannessa, Vannessa Viola Wan Suryani Yauandi, Kevin Marcelino Yusdiana, Yusdiana