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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat GANESHA: Jurnal Pengabdian Masyarakat
Dwinanda Ripta Ramadhan
Universitas Tunas Pembangunan Surakarta
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Engineering Health Professions Public Health Social Sciences

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EDUKASI, PENDAMPINGAN, DAN OPTIMALISASI PEMBERDAYAAN SUMBER DAYA MANUSIA KEWIRAUSAHAAN EKONOMI KREATIF KOMUNITAS GEN-Z Zandra Dwanita Widodo; Sri Wijiastuti; RINI ADIYANI; Laksono Sumarto; atik lusia; Darsono; Syahri Alhusin; Dwinanda Ripta Ramadhan
GANESHA: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2024): Juli 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tunas Pembangunan Surakarta (UTP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/ganesha.v4i2.3870

Abstract

A community service program aimed at the Karangtaruna community, which is part of the young generation of Gen Z, will be implemented to assist and optimize the empowerment of human resources in Boyolali village. This program provides stimulus with the following targets and stages: 1) Preparation stage for creative economy business management practices and recording financial transactions, 2) Practicum stage where the process of running a business is carried out by the young generation of Gen Z with assistance and monitoring by the service team, as well as direction and evaluation, 3) Activity reporting stage where the young generation of Gen Z reports on developments in turnover, business transactions, production processes, marketing and financial reporting. The results of this activity include: increasing entrepreneurial performance in the Gen Z community who are more empowered and independent, increasing entrepreneurial knowledge which helps them in marketing products and services, and generating enthusiasm and positive energy among Gen Z to continue entrepreneurship. This activity went well and effectively.
PENDAMPINGAN SUMBER DAYA MANUSIA USAHA KULINER DALAM REBRANDING DAN PENYUSUNAN MENU DAN HARGA UNTUK OPTIMALISASI DAYA TARIK KONSUMEN Adimas Bara Alfansa; Zandra Dwanita Widodo; Muhammad Tio Wilian Assidiq; Rayana Muhammad Hasan; Muhammad Ikhsan; Retnoning Ambarwati; Muhammad Faiz Hardiansyah; Muhammad Sultan; Dwinanda Ripta Ramadhan; FA Luky Primantari
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 4 (2025): Volume 6 No 4 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i4.49487

Abstract

Usaha mikro di bidang kuliner tradisional sering menghadapi tantangan dalam menarik minat konsumen karena kurangnya perhatian terhadap visual branding dan penyajian informasi. Kegiatan pengabdian masyarakat ini dilakukan untuk membantu pemilik warung soto dan sayur meningkatkan daya tarik usahanya melalui strategi rebranding dan penyusunan daftar menu dan harga yang informatif dan menarik. Metode yang digunakan adalah pendekatan partisipatif dan edukatif, yang mencakup observasi, diskusi perancangan, implementasi rebranding, serta pelatihan singkat kepada pemilik usaha. Hasil kegiatan menu dan harga menunjukkan peningkatan signifikan dalam daya tarik visual warung melalui pemasangan banner baru dan penyediaan daftar menu dan harga yang terstruktur. Respon positif dari pemilik usaha dan pelanggan mengindikasikan adanya peningkatan kesadaran terhadap pentingnya branding serta pertumbuhan dalam jumlah pelanggan dan pendapatan harian. Kesimpulannya, pendekatan visual dan informasional yang tepat terbukti efektif dalam mendorong peningkatan performa usaha kecil, serta memberikan pembelajaran praktis dalam penerapan ilmu kewirausahaan di masyarakat.
Co-Authors Adimas Bara Alfansa atik lusia Darsono Darsono FA Luky Primantari LAKSONO SUMARTO, LAKSONO Muhammad Faiz Hardiansyah Muhammad Ikhsan Muhammad Sultan Muhammad Tio Wilian Assidiq Rayana Muhammad Hasan Retnoning Ambarwati RINI ADIYANI Sri Wijiastuti Syahri Alhusin Zandra Dwanita Widodo Zandra Dwanita Widodo