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TRAINING AND GUIDANCE ON PACKAGING DUWET POLINEMA SWEET TOMATO JAM FOR RESIDENTS OF DUWET VILLAGE, TUMPANG SUBDISTRICT, MALANG DISTRICT Widiyowati, Eny; Lestari, Baroroh; Suwarni, Evi; Rochman, Fatkhur; Nauval, Alvin; Kartikasari, Prima Beauty
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 3 No. 4 (2023): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v3i4.519

Abstract

The primary objective of this service activity is to enhance the value of products through effective packaging and product promotion. The community involved in the production of Duwet Polinema Sweet Tomato Jam in Duwet Village, Tumpang Sub-district, Malang Regency, faces a weakness in terms of promoting their products, resulting in limited consumer awareness. Duwet Polinema Sweet Tomato Jam is currently packaged in a very simplistic manner, which fails to capture public attention. To address these challenges, it is crucial to provide assistance and support in terms of packaging and labeling for the Duwet villagers who produce this jam. This intervention will contribute to increased visibility and appeal among potential consumers. To ensure consumer recognition of the Duwet Polinema Sweet Tomato Jam product, it is essential to convey information through branding and labeling. Additionally, to support the sustainability of the Duwet Polinema Sweet Tomato Jam business, it is highly recommended to offer comprehensive assistance in marketing and financial management to the company partners. This issue arises from the partners' lack of knowledge about product packaging. Furthermore, it is imperative for the growth and sustainability of the business to obtain government certifications such as P-IRT licenses and food safety certifications, as these certifications guarantee the quality and safety of the Sweet Tomato Jam.
PELATIHAN PENGELOLAAN DAN PEMASARAN PRODUK UMKM SEBAGAI PENDUKUNG USAHA KAWASAN PARIWISATA DI DESA DUWET, KECAMATAN TUMPANG, KABUPATEN MALANG Lestari , Pritantina Yuni; Kartikasari, Prima Beauty; Cahyani , Hilda; Safitri, Isnaini Nur; Putri , Aulia Nourma; Rohani , Siti
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i2.6610

Abstract

This community service is aimed at accommodating the needs of tourism area business actors in Duwet Village in improving the management and marketing of MSME products through Focused Group Discussion (FGD). Participants in this activity are business actors in the tourism area in Duwet village, Malang. This activity is expected to improve the quality of MSME products in Duwet Village through product management and marketing, which then can be implemented to provide better services to visitors to the Duwet Village tourism area. This activity was carried out in some stages, namely planning (to find out the number of participants who were involved and the materials needed for the training), coordination with the related parties (representative of partner village members, travel agent, and tour guide) to ensure the plans made are in accordance with needs, preparation of Focused Group Discussion (FGD) materials, survey to the exact location in the partner village to ensure the prepared materials are suitable with the condition of the village, doing FGD with the, and evaluation which is giving questionnaires to the participants regarding the implementation and materials.
PELATIHAN MANAJEMEN EVEN UNTUK MENINGKATKAN BRANDING PRODUK UMKM DESA DUWET KECAMATAN TUMPANG KABUPATEN MALANG Suwarni, Evi; Tiara Estu Amanda; Kartikasari, Prima Beauty; Nouval, Alvin; Pratama, Cahyo Ramadhan
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 1 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i1.7655

Abstract

The purpose of this community service program is to enhance the event management skills of the SMEs (UMKM) in Desa Duwet, Kecamatan Tumpang, Kabupaten Malang. The approach used includes a series of training and mentoring sessions focused on improving event planning, budgeting, marketing, communication, community engagement, crisis management, and sustainability. The goal is to empower the local community to manage events effectively and sustainably such as bazaars and exhibitions. The result of this program was an increase in the SMEs' capacity to independently manage local events, which in turn boosted local economic activity and promoted product branding.
DESAIN KEMASAN ICE CREAM SAYUR UNTUK PRODUK UMKM DESA DUWET KECAMATAN TUMPANG KABUPATEN MALANG Amanda, Tiara Estu; Suwarni, Evi; Kartikasari, Prima Beauty; Nouval, Alvin; Pratama, Cahyo Ramadhan; Suryanto, Bambang
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 1 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i1.7658

Abstract

This Community Service aims to provide service in the form of an attractive healthy vegetable ice cream packaging design for MSME products Duwet Village, Malang Regency has problems, including: The abundance of vegetables in Duwet Village causes several problems, such as excess inventory that can cause price declines and farmers' losses. Therefore, food diversification products in the form of healthy vegetable ice cream were made. To attract buyers' interest, it is necessary to create an attractive ice cream packaging design. This community service activity is in the form of an attractive healthy vegetable ice cream packaging design for MSME products in Duwet Village, Malang Regency. At the same time, to overcome the problem of the abundance of vegetables that have not been used properly, food diversification, especially by creating healthy vegetable ice cream and attractive ice cream packaging designs can be a solution. It not only utilizes surplus vegetables, but also creates value-added products, supports local economies, and provides consumers with healthy food options
Procurement of Equipment to Support Vegetable Ice Cream Production for Residents of Duwet Village, Kec. Tumpang Kab. Malang Widiyowati, Eny; Lestari, Baroroh; Suwarni, Evi; Sekarsari, Putri; Nouval, Alvin; Kartikasari, Prima Beauty
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 1 (2024): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v5i1.812

Abstract

This community service (PKM) program aims to improve the production field which is identified as having weaknesses in the vegetable ice cream producing community of Duwet Village, Tumpang District, Malang Regency. The partner's problem that can be identified from the production sector is the production support equipment that is still not fully available. The priority solution provided was training on hygienic production processes using the donated equipment in the form of a frezeer and blender. The results of this activity are proven to improve the quality and quantity of vegetable-based ice cream produced by residents. Suggestions from this service activity are 1) increase the number of production equipment in line with the increasing demand for vegetable ice cream. 2) It is necessary to develop innovative ice cream products with other vegetable- based ingredients such as carrots, spinach, or pumpkin which also have high nutritional value. 3) It is necessary to develop branding and marketing strategies to introduce vegetable ice cream to a wider market. 4) Counseling on more efficient production techniques, business management, and product development should be conducted regularly. 5) In order to maintain product quality consistency, it is recommended that program beneficiaries implement a quality management system. 6) It is necessary to establish a Joint Business Group (KUB) that is responsible for the production, management, and marketing of vegetable ice cream.
Developing a Bilingual Website for the Soemo Hills in Pacet Mojokerto Regency Rahmi, Agil Fathiha Aulia; Kartikasari, Prima Beauty
Jurnal Pendidikan Tambusai Vol. 9 No. 3 (2025): Desember
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Soemo Hills Pacet Mojokerto, sebuah resor yang terletak di Kawasan Wisata Hutan Padusan, memiliki potensi yang signifikan untuk menarik pengunjung lokal dan internasional. Namun, karena terbatasnya kesadaran akan perkembangan digital, The Soemo Hills hanya memanfaatkan platform media sosial seperti Instagram dan TikTok untuk tujuan promosi. Oleh karena itu, penelitian ini bertujuan untuk mengembangkan situs web bilingual untuk The Soemo Hills Pacet Mojokerto. Studi Penelitian dan Pengembangan (R&D) ini menggunakan model ADDIE, yang terdiri dari lima tahap: Analisis, Desain, Pengembangan, Implementasi, dan Evaluasi. Data dikumpulkan melalui observasi dan wawancara. Penelitian ini menghasilkan situs web bilingual yang tersedia dalam bahasa Indonesia dan Inggris. Evaluasi menunjukkan tingkat kepuasan pengguna yang tinggi, dengan skor rata-rata 4,44 dari 5, setara dengan 88%. Sebagian besar responden menganggap situs web mudah diakses, informatif, dan menarik secara visual.