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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) JURNAL EKONOMI DAN BISNIS AIRLANGGA JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) SEIKO : Journal of Management & Business Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Journal of Community Service and Empowerment Ekonomica Sharia: Jurnal Pemikiran dan Pengembangan Ekonomi Syariah eScience Humanity Journal La Ogi : English Language Journal International Journal of Science and Environment International Journal of Multidisciplinary Approach Research and Science Pancasila International Journal of Applied Social Science Journal of Multidisciplinary Sustainability Asean
Sulistyowati, Tussi
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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Journal : Journal of Community Service and Empowerment

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SOSTAC framework analysis for enhancing digital marketing in Yogyakarta's Art Music Today Anggraeni, Novi; Sulistyowati, Tussi; Husda, Nur Elfi
Journal of Community Service and Empowerment Vol. 5 No. 1 (2024): April
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jcse.v5i1.30521

Abstract

This research utilizes a qualitative descriptive methodology, employing the SOSTAC model to analyze Art Music Today (AMT). The study follows six structured steps, starting with a SWOT-based Situation Analysis highlighting AMT's strengths as a unique Yogyakarta entity. Strategic objectives are set using the 5s Framework, focusing on digital marketing elements like online sales optimization and user experience. The Strategy phase emphasizes STP marketing, presenting AMT as a tailored music information center. Tactics, guided by the 7P framework, include product diversification and pricing strategies, contributing to an enhanced user experience. An 18-month action plan, depicted in a Gantt chart, guides implementation from content creation to streamlined processes. The Control phase involves monitoring with Google Analytics and social media evaluation. Through leveraging strengths and addressing weaknesses, AMT positions itself for growth in the digital landscape, using the SOSTAC model as a robust framework for digital marketing excellence.  As a suggestion, through a proactive approach to leveraging inherent strengths and addressing weaknesses, AMT aims for significant growth in the dynamic digital environment. Aligning its digital marketing efforts with the SOSTAC model, which covers Situational Analysis, Objectives, Strategy, Tactics, Action, and Control, ensures a comprehensive understanding of current market dynamics. This strategic alignment establishes the foundation for a well-defined and actionable digital marketing strategy.
The effect of price and customer satisfaction on online orchid purchase decisions in Batam City Sulistyowati, Tussi; Husda, Nur Elfi
Journal of Community Service and Empowerment Vol. 5 No. 3 (2024): December
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jcse.v5i3.34799

Abstract

This study highlights the crucial role of price and customer satisfaction in influencing purchase decisions within the online orchid market in Batam City. Utilizing SEM-PLS analysis with 112 purposively sample respondents, the research reveals a significant impact of price on both customer satisfaction and purchase decisions. Although trust was found to have a less direct effect on purchase decisions, its role in shaping customer satisfaction underscores the complexity of consumer behavior. The study’s limitations include its focus on a specific sample from Batam City, which may limit the generalizability of the findings to other regions or markets. Future research should aim to broaden the sample size, include participants from various geographic locations, and examine additional variables that might influence consumer behavior. These insights suggest that MSMEs should prioritize optimizing pricing strategies, enhancing customer satisfaction through superior service, and tailoring marketing efforts to local market conditions. Addressing these factors will help businesses better meet customer expectations, build loyalty, and achieve sustained success in niche markets such as online orchids.
Co-Authors Abdul Halik Amiartuti Kusmaningtyas Anggraeni, Novi ansori ansori Apriani, Ai Husda, Nur Elfi Jainuddin, Jainuddin Khairil Anwar Kusmaningtyas , Amiartuti Maia, Fonseca De Jesus Nisak, Solihatun Pandin, Maria Yovita R Pardosi, Pardomuan Sam Hermansyah Setiawan, Ervan Siti Mujanah Sitorus, Budianto Sukati, Inda Susilawati Anggraini, Leny Wasiman, Wasiman