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All Journal Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC )
Dianti, Muthia Rahma
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Digitalisasi Marketing Sebagai Strategi dalam Meningkatkan Penjualan UMKM Kuliner di Cafe Uniang Pasca Pandemi Covid - 19 : GOFOOD DAN SHOPEEFOOD Aswin, Ullya Rahmi; Gustina , Leni; Dianti, Muthia Rahma
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v2i2.1042

Abstract

Community Service is a form of the Tridharma of Higher Education. This PKM is proposed to carry out activities that are socialization of digital product marketing post Covid-19 pandemic. Covid-19 pandemic impact turnover decrease and limited consumers, cause restrictions on interactions between producers and consumers, especially in Putra Indonesia University (YPTK) Padang campus. Jl Aru RT 04 RW 09 in Lubuk Begalung has a significant culinary business development and near on the campus of UPI YPTK Padang. The pandemic situation had a major impact on the development of Culinary cause learning activities through online classes. If this happens continuously without anticipation, the culinary business will suffer losses. So there must a strategy for SME’s to survive in the face of new habits. The use of digital media is an alternative for SME’s to survive along pandemic. The aim of this community service is increasing the knowledge and skills of Culinary Entrepreneurs, so they can implement more effective and efficient digital marketing strategies. The service method is a training. The training stages are divided into 4 (four) stages, there are preparation stage, implementation stage, program evaluation stage and reporting stage. The expected results are to increase the knowledge, understanding, and skills of culinary entrepreneurs regarding how to determine and implement digital marketing strategies more effectively and efficiently for their culinary products.
Sosialisasi Penerapan Pemasaran Digital Pada Cafe Uni Zulstra, Jumadil Dwi; Dianti, Muthia Rahma; Dianti, Hamidah Rahim
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v2i2.1043

Abstract

Community Service is a form of the Tridharma of Higher Education. This program is proposed to carry out activities that are socialized to cafe partners in the city of Padang. This community service is made with the aim of increasing the knowledge and skills of Cafe Owners in maximizing digital marketing that is more effective and efficient. The service method used is in the form of socialization. The training stages are divided into 4 (four) stages, namely the preparation stage, the implementation stage, the program evaluation stage, and the reporting stage. The benefits of this PKM program were felt by partners who were initially ignorant of technology, and after socializing the partners' knowledge increased about the importance of digital marketing for business development.
Pengaruh E-Trust Dan E-Satisfaction Terhadap Minat Pembelian Ulang Konsumen Shopee Dianti, Muthia Rahma; Rahim, Hamidah; Zulstra, Jum’adil Dwi; Rizalina, Rizalina
Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Vol 3 No 1 (2024): Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya - JPPISB
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jppisb.v2i1.700

Abstract

Industrial revolution 4.0, the introduction of the internet, and smartphones have proven to be stimulants in changing online consumer behavior in the digital era. Demand for products through buying and selling online is increasing. This study aims to see (1) the effect of e-trust on the repurchase intention of Shopee consumers. (2) the effect of e-satisfaction on the repurchase intention of Shopee consumers. The questionnaire was developed for 123 Shopee consumers who had shopped at least once and registered on Shopee user accounts. Quantitative research methods used survey methods and analyzed using multiple regression analysis. The results of this study indicate that (1) E-trust had a significant effect on the repurchase intention of Shopee consumers. (2) e-satisfaction had a significant effect on the repurchase intention of Shopee consumers. Consumer e-trust and e-satisfaction are very important factors as determinants in retaining customers.
Co-Authors Aswin, Ullya Rahmi Dianti, Hamidah Rahim Leni Gustina Rahim, Hamidah Rizalina, Rizalina Zulstra, Jumadil Dwi Zulstra, Jum’adil Dwi