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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya EJOIN : Jurnal Pengabdian Masyarakat Jurnal Inovasi Bisnis Manajemen dan Akuntansi Journal of Development Economics and Digitalization, Tourism Economics (JDEDTE) Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Multi Disiplin Ilmu
Rahayu, Agilistya
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Journal : Jurnal Inovasi Bisnis Manajemen dan Akuntansi

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Pengaruh Social Media Marketing Instagram, Brand Awareness Terhadap Keputusan Pembelian: (Studi Konsumen Nhunu Shop Sorong) Sofia, Susetyowati; Wally, Sarmila; Wijiastuti, Retno Dewi; Rahayu, Agilistya
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 3 No. 1 (2025): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v3i1.118

Abstract

The Influence of Instagram Social Media Marketing, Brand Awareness on Purchasing Decisions (Nhunu Shop Sorong Consumer Study). This study has the following formulation: 1). Does Instagram Social Media Marketing have a significant influence on purchasing decisions at Nhunu Shop in Sorong City?; 2). Does Brand Awareness have a significant influence on purchasing decisions at Nhunu Shop in Sorong City?; 3). Do Instagram Social Media Marketing and Brand Awareness simultaneously have a significant influence on purchasing decisions at Nhunu Shop in Sorong City?. This study aims to determine the influence of Instagram social media marketing (X1) and brand awareness (X2) on purchasing decisions (Y) of Nhunu Shop consumers in Sorong City. This study uses a quantitative approach with a descriptive method with a population of 749. Sampling uses a non-probability sampling method with a purposive sampling technique and sample criteria focused on consumers who shop more than once as many as 374 so that the number of samples in this study is 193 samples. The results of this research analysis indicate that the Instagram social media marketing variable (X1) has a positive and significant effect on the purchasing decision variable (Y), the brand awareness variable (X2) has a positive and significant effect on the purchasing decision variable (Y). The Instagram social media marketing and brand awareness variables simultaneously have a positive and significant effect on purchasing decisions (Y).
Pengaruh Price Fairness Dan Servicecape Terhadap Repurchase Intention Pada Cafe Di Kota Sorong Frisayanti , Fadia; Sofia, Susetyowati; Rahayu, Agilistya; Hasrun, Andi
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 3 No. 3 (2025): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v3i3.216

Abstract

The purpose of this study was to determine the effect of price fairness and servicescape on repurchase intention at cafes in Sorong City, West Papua. The research method uses quantitative methods, the data obtained is based on the answers of 123 respondents to the questionnaire, the sample was taken using purposive sampling technique with the criteria that they have visited a café in Sorong city. The data analysis technique uses validity test, reliability test, normality test, linearity test, multicollinearity test, heteroscedasticity test, multiple regression test, t test, F test, and determination coefficient test. The results of this study indicate that price fairness and servicecape have a positive and significant effect on repurchase intention.
Co-Authors Ahdiyanti, Istika Andjar, Febry Jein Banuru, Nurbais Digor Mufti Frisayanti , Fadia Hariyanto, Galuh Hesty Putriana Hasanawati, Nur Intan Hasrun, Andi Husnun Nur Afifah, Nirmala Irfan Firmansyah, Irfan Kahinah, Dwi Iin Karfin Karfin, Karfin Kiram, Ikhwanul Lewenussa, Ramli Maimuna Maimuna, Maimuna Malik, Dia Fitrianingsih Muarif, Syahrul Muhammad, Rahmin Muslim, Rangga Nukuhehe, Nurmiatti Parany, Hardianti Daeng Rahmawati, Siwi Rokhimah, Rokhimah Sajaya, Erfandi Mukti Salsabila, Nuraini Fitra Sangadji, Celyan Segidifat, Rainhard Raimond Sofia, Susetyowati Sudirman, Musdalifah Syahputra, Aji Mas Utami, Tiara Mega Vito, Jeremia Wally, Sarmila Wijiastuti, Retno Dewi Yasmine Sabir, Nabilah Aura