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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) The Asian Journal of Technology Management (AJTM) Journal of Economic, Bussines and Accounting (COSTING) Jurnal Ekonomi Integra JP-BSI (Jurnal Pendidikan Bahasa dan Sastra Indonesia) Jurnal Pengabdian Al-Ikhlas Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Abdi Masyarakat Indonesia Bengkoelen Justice : Jurnal Ilmu Hukum Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) ASH-SHAHABAH : Jurnal Pengabdian Masyarakat Jurnal Pengabdian pada Masyarakat
Reswari, Rianti Ardana
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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LEVERAGING INTELLECTUAL CAPITAL FOR SMALL AND MEDIUM ENTERPRISES (MSME) DIGITALIZATION IN PONTIANAK CITY Reswari, Rianti Ardana; Yahya, Rizky Fakhrul; Dami, Dami
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 14, No 2 (2025): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v14i2.90475

Abstract

Digital technology performs as a profound element to establish business sustainability. The Indonesian government is urging business to engage in the digital ecosystem; however, local business continue to face substantial challenges. Limited technological adoption has constrained the digital transformation of Micro, Small, and Medium Enterprises (MSMEs), despite their critical role in the national economy. As key components of organizational intellectual capital, individual knowledge and skills are essential for enabling technological innovation. Digital technologies can enhance marketing performance of MSMEs, yet effective adoption requires adequate digital literacy for a business. The research intended to examine the influence of intellectual capital possessed by human resources in adopting technological innovation and digital literacy on the business marketing performances. A quantitative approach was employed using the SmartPLS 4 through SEM-PLS methods with total of 130 data sets. The findings underscore the need to strengthen digital literacy capacity as a manifestation of individual knowledge and skills to support business development and advance MSMEs competitiveness. JEL: M21, M31, O33.
MENJAGA KEBERLANJUTAN PASAR LOKAL: APAKAH PEMASARAN HIJAU MEMPENGARUHI NIAT PEMBELIAN ULANG UNTUK MEREK PERAWATAN KULIT INDONESIA? Kelvin, Kelvin; Mursalin, Adi; Reswari, Rianti Ardana
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/n96pwe09

Abstract

Penelitian menggunakan pendekatan kuantitatif dengan desain kausal eksplanatori terhadap 145 responden yang dipilih melalui purposive sampling. Data dikumpulkan menggunakan kuesioner skala Likert dan dianalisis dengan metode PLS-SEM menggunakan SmartPLS 3.0. Hasil penelitian menunjukkan bahwa green products dan green packaging berpengaruh terhadap repurchase intention. Green packaging juga berpengaruh terhadap brand loyalty, sementara green products tidak berpengaruh. Selain itu, brand loyalty terbukti memediasi pengaruh green packaging terhadap repurchase intention.
THE ADAPTATION OF ARTIFICIAL INTELLIGENCE (AI) IN SOCIAL SCIENCE EDUCATION: OPPORTUNITIES AND THREATS Darajati, Muhammad Rafi; Reswari, Rianti Ardana; Yenny, Oktavani
Bengkoelen Justice : Jurnal Ilmu Hukum Vol. 13 No. 2 (2023): November 2023
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/jbengkoelenjust.v13i2.30001

Abstract

AI offers convenience to human life. The trend of using AI-based scientific work has caused polemics for educational institutions because it has the potential to increase cheating, injustice, plagiarism and even reduce analytical skills which have an impact on academic integrity. Meanwhile, the main value in learning in higher education is instilling academic integrity to form ethical principles, values and manners in students. students in a social environment. The research method used is empirical juridical by conducting research on applicable legal provisions and implemented in practice, in this case the research was carried out on the provisions governing Artificial Intelligence (AI) and its application in the world of education. This qualitative research uses secondary data to study the adaptation of AI use in higher education, especially in the social sciences and humanities fields. The development of guidelines and regulations in the implementation of AI can minimize ethical issues in higher education. The results of this research show that the application of AI in the world of education needs to be regulated in a regulation so that its application does not overlap and remains in line with the aim of making education easier. Keywords: Artificial Intelligence, higher Education, regulation.
Co-Authors Abda Abda Aminuyati Dami, Dami Ekawati ekawati Ekawati Ekawati Febrianawati, Febrianawati Ine Chintya, Putri Juniwati Kariza, Cesy Iola Kelvin Kelvin M. Rafi Muhammad Faisal Mursalin, Adi Nurwijayanti Octaviani, Dina Rahmatullah Rizieq Ramadania Rini Suryani, Rini Rizal, Maulana Filani Sari, Wilda Yahya, Rizky Fakhrul Yenny, Oktavani