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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) The Asian Journal of Technology Management (AJTM) Jurnal Ekonomi Integra JP-BSI (Jurnal Pendidikan Bahasa dan Sastra Indonesia) Jurnal Pengabdian Al-Ikhlas Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Abdi Masyarakat Indonesia Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) ASH-SHAHABAH : Jurnal Pengabdian Masyarakat Jurnal Pengabdian pada Masyarakat
Reswari, Rianti Ardana
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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LEVERAGING INTELLECTUAL CAPITAL FOR SMALL AND MEDIUM ENTERPRISES (MSME) DIGITALIZATION IN PONTIANAK CITY Reswari, Rianti Ardana; Yahya, Rizky Fakhrul; Dami, Dami
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 14, No 2 (2025): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK): Article in Progress
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v14i2.90475

Abstract

Digital technology performs as a profound element to establish business sustainability. The Indonesian government is urging business to engage in the digital ecosystem; however, local business continue to face substantial challenges. Limited technological adoption has constrained the digital transformation of Micro, Small, and Medium Enterprises (MSMEs), despite their critical role in the national economy. As key components of organizational intellectual capital, individual knowledge and skills are essential for enabling technological innovation. Digital technologies can enhance marketing performance of MSMEs, yet effective adoption requires adequate digital literacy for a business. The research intended to examine the influence of intellectual capital possessed by human resources in adopting technological innovation and digital literacy on the business marketing performances. A quantitative approach was employed using the SmartPLS 4 through SEM-PLS methods with total of 130 data sets. The findings underscore the need to strengthen digital literacy capacity as a manifestation of individual knowledge and skills to support business development and advance MSMEs competitiveness. JEL: M21, M31, O33.
Co-Authors Aminuyati Aris Setiawan Dami, Dami Ekawati ekawati Ekawati Ekawati Febrianawati, Febrianawati Ine Chintya, Putri Juniwati Kariza, Cesy Iola Muhammad Faisal Nurwijayanti Octaviani, Dina Rahmatullah Rizieq Ramadania Rini Suryani, Rini Rizal, Maulana Filani Sari, Wilda Yahya, Rizky Fakhrul