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ANALISIS PEMASARAN BUAH LOKAL DI KALIMANTAN BARAT Ekawati, Ekawati; Ellyta, Ellyta; Rizieq, Rahmatullah
Jurnal Agribisnis Indonesia Vol 2, No 1 (2014): JAI Vol 2 No 1 Juni 2014
Publisher : Jurnal Agribisnis Indonesia

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The final objective of this research is the completion of a local fruit marketing model to maintain local fruit products in the domestic market. Hence, the local fruit products always be a favorite product of West Kalimantan community. The specific objective of this research are (1) to identify the local fruit consumer profile, (2) to elaborate the local fruit consumer profile, (3) to identify and elaborate the local fruit consumer behavior, (4) to analyze the factors influencing consumer decision to buy local fruit. This study used descriptive survey method with 400 respondents by random selected method. The data would be analyzed by using multi-attribute models, while the relationship between factors to the consumption decision of local fruit would use rank Spearman correlation. The results stated that the decision to consume both local and imported fruit was more determined by their own decisions than determined by other people opinions. Consumers in Pontianak prefer to choose imported fruit rather than local fruit. In local fruit marketing, sellers had to consider four factors that correlate with the desire of consumers to buy the local fruits, namely: (a) taste, (b) quality/durability; (c) price and (d) packaging.

ANALISIS PEMASARAN BUAH LOKAL DI KALIMANTAN BARAT Ekawati Ekawati; Ellyta Ellyta; Rahmatullah Rizieq
Jurnal Agribisnis Indonesia Vol. 2 No. 1 (2014): Juni 2014 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2014.2.1.11-20

The final objective of this research is the completion of a local fruit marketing model to maintain local fruit products in the domestic market. Hence, the local fruit products always be a favorite product of West Kalimantan community. The specific objective of this research are (1) to identify the local fruit consumer profile, (2) to elaborate the local fruit consumer profile, (3) to identify and elaborate the local fruit consumer behavior, (4) to analyze the factors influencing consumer decision to buy local fruit. This study used descriptive survey method with 400 respondents by random selected method. The data would be analyzed by using multi-attribute models, while the relationship between factors to the consumption decision of local fruit would use rank Spearman correlation. The results stated that the decision to consume both local and imported fruit was more determined by their own decisions than determined by other people opinions. Consumers in Pontianak prefer to choose imported fruit rather than local fruit. In local fruit marketing, sellers had to consider four factors that correlate with the desire of consumers to buy the local fruits, namely: (a) taste, (b) quality/durability; (c) price and (d) packaging.

KAUSALITAS ANTARA PEMBENTUKAN MODAL TETAP DAN PERTUMBUHAN EKONOMI DI EMPAT NEGARA ASEAN (PHILIPINA, MALAYSIA, SINGAPURA DAN INDONESIA) Rahmatullah Rizieq
Jurnal Bisnis dan Ekonomi Vol 13 No 2 (2006): VOL. 13 NO. 2 SEPTEMBER 2006
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Stikubank

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The debate between De Long and Summerrs (1991) and Blomstrom, Lipsey and Zejan (1996) who reported conflicting results on the relationship between fixed capital formation and economic growth raised doubts onwhether changes in a country’s capital formation shares in GDP have an influence on its futer growth rate. This paper addresses the issue again by examining the causal patterns between the share of fixed investment in GDP and the growth rate of per capita real GDP on an individual country basis, using time series on each of four countries of ASEAN. The empirical results suggest that the causal relationship between these variables may vary significantly across that countries. Most importantly, no consistent evidence is found that causality is running in only one direction. Rather, causality between fixed investment and growth seems to have a country-specific nature and may run in either direction.Keywords : Fixed capital, economic growth

Dampak Subsidi Pupuk Terhadap Kesejahteraan Petani Rahmatullah Rizieq
SOCA: Jurnal Sosial Ekonomi Pertanian Vol. 10, No. 2 Juli 2010
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

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The Analysis Of The Development Strategy Of Chilli Pepper (Capsicum Frutescens L.) For The Improvement Of The Economy Of Farmers 'Society In Sub District Of Sungai Kakap Kubu Raya District Rahmatullah Rizieq; Donna Youlla; Maskuri Maskuri
International Journal of Multi Discipline Science Vol 1, No 2 (2018): Volume 1 Number 2 August 2018
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/ij-mds.v1i1.438

production and productivity. The condition of land in Kakap subdistrict of Kubu Raya District is swamp furthermore the land is affected by tidal area so that it becomes the limiting factor to get high production and productivity. This study aims to determine the condition of chili pepper business in the village of Kalimas in Sungai Kakap District of Kubu Raya. And also to formulate alternative strategy of development of chili pepper farming. In this study it is known that chili pepper farming in the village of Kalimas has internal factors that become the main strength of the ease of marketing factors of production. While the main weakness is the capital factor of farming. The external factor that becomes the main opportunity is the demand factor of chili pepper and the main threat is the attacking factor of plant disturbing organism. Through SWOT matrix analysis, it is known that internal factors that become strength and weakness are combined with external factors into opportunities and threats so that there are several alternative strategies for the development of chili pepper farming. SO strategies obtained are: Increased production through intensification and extensification, application of agribusiness farming system by partnering to subsystems of input providers and production facilities and marketing subsystems. For the WO strategy gained are: Strengthening of stakeholders through improvement of cooperation relationship with all related parties, improvement of training and socialization and optimization of production. While for strategy of ST and WT that is obtained is: efficiency of use of means of production and diversification of farming without leaving chili pepper farming.

Pemanfaatan Lahan Pekarangan dalam Mendukung Ketahanan Pangan Rumah Tangga Melalui Metode Vertikultur Ekawati; Rahmatullah Rizieq; Hery Medianto Kurniawan
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2020): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v4i3.4133

One of the alternatives to mitigate the limitations of agricultural land in urban areas in an effort to produce family food is the use of yard with verticulture method. However, the partners of this community service activity were housewives in Permata Griya RT Residence 03/RW 019; most of them have not utilized their home yard for any productive and economically valuable activities through plant cultivation. This is caused by the limited land and partners’ knowledge about plant cultivation techniques. This community service activity aims to provide training and practice of narrow land utilization with verticulture method, arranging plants vertically using used tins and plastic bottles.. The service activity was conducted through lecture, discussion, and demonstration approach. The result of the activity impacted on the participants’ knowledge and insight: all participants knew cultivation techniques and make the growing media of verticulture mainly by using used goods

PENGEMBANGAN ADOPSI INOVASI MELALUI JARINGAN KOMUNIKASI Ellyta Ellyta; Uray Mustakim; Rahmatullah Rizieq
ZIRAA'AH MAJALAH ILMIAH PERTANIAN Vol 44, No 1 (2019)
Publisher : Pusat Publikasi Jurnal Universitas Islam Kalimantan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/zmip.v44i1.1667

Acceleration of innovation adoption can be done if the communication network patterns in farmer groups are known. The research was conducted at The Citrus Production Center in Sambas District, West Kalimantan. Farmer group samples were taken 15 groups randomly while farmer sampling was done with the Representative Sample of Intact System. The structure and role of farmers in communication networks were analyzed by communication network analysis from Rogers and Kincaid and relationship analysis with Rank Spearman method. The results showed the structure of communication, in terms of the level of connectedness of farmers in the group was low while the openness of farmer groups was high. The higher the involvement and openness of farmers in the communication network, the better behavior of farmers in marketing. In addition, the pattern of communication networks that are formed is the pattern of wheels, namely the role of leaders in groups (star) plays an important role in the distribution of information in farmer groups. The other results were efforts to overcome the marketing problems that occur in farmers, namely by delaying the harvest and delay selling.

KOMPARASI PENDAPATAN USAHATANI PADI BERDASARKAN PENGGUNAAN BENIH DI KECAMATAN SUNGAI KAKAP KABUPATEN KUBURAYA Ekawati; Reiza Darmawan; Rahmatullah Rizieq
Jurnal Ekonomi STIEP Vol. 8 No. 1 (2023): JES (Jurnal Ekonomi STIEP)
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat (LPPM) Sekolah Tinggi Ilmu Ekonomi (STIE) Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54526/jes.v8i1.148

This study aims to compare rice farming income between those using certified and non-certified seeds. The results of this study can provide an overview of the income farmers will obtain if they use certified seeds. The research was conducted in Sungai Kakap village, Sungai Kakap sub-district, Kubu Raya Regency. Most rice is produced in this area, so it was chosen as the research location. The research sample consisted of 30 farmers consisting of 22 farmers using non-certified seeds and eight farmers using certified seeds. The research data is processed so that RC Ratio can be obtained and continued with the different tests between income. The results showed that the income from rice farming with certified seeds was higher than non-certified seeds. However, the value of the RC ratio for farms with non-certified seeds is higher. The t-test results concluded that there is a significant difference between farm income using certified and non-certified seeds statistically. Finding certified seeds that will increase production and save costs is advisable. The four farmers are also advised to be able to use certified seeds in their farming business

Rebranding Produk Pupuk Organik Kelompok Tani Usaha Bersama Melalui Kemasan dan Pemasaran Digital Reswari, Rianti Ardana; Rizieq, Rahmatullah; Suryani, Rini; Ekawati
Ash-Shahabah : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2023): Volume 2, Issue 2, Desember 2023
Publisher : LPPM Universitas Islam Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59638/ashabdimas.v2i2.937

Optimalisasi nilai komersial pada produk pertanian dapat ditingkatkan dengan digitalisasi pemasaran olahan hasil pertanian. Pupuk organik mempunyai nilai komersial di sektor pertanian. Minimnya pengetahuan tentang digitalisasi pemasaran bagi petani mengakibatkan terhambatnya proses penjualan produk, perluasan segmen pasar dan penurunan daya saing produk. Kelompok Tani Usaha Bersama adalah kelompok tani yang berlokasi di Desa Parit Keladi telah manfaatkan limbah kotoran sapi sebagai pupuk organik namun dalam proses pemasaran masih terbatas pada masyarakat perdesaan sehingga membutuhkan strategi rebranding produk yang mencakup kemasan dan pemasaran digital untuk memperluas segmen pasar. Adaptasi petani pada digitalisasi pemasaran dibutuhkan untuk memenuhi permintaan dan persaingan pasar. Pemasaran digital melalui media sosial dan search engigne menyediakan prospek untuk menjangkau calon pelanggan potensial dan mengefektifkan biaya pemasaran. Program pengabdian kepada masyarakat bertujuan untuk mengembangkan pangsa pasar melalui rebranding produk pupuk organik Kelompok Tani Usaha Bersama di Desa Parit Keladi dengan sosialisasi pada pembuatan kemasan dan penggunaan pemasaran digital. Metode pelaksanaan kegiatan berupa pendampingan dan pelatihan untuk rebranding produk melalui memperbaharui kemasan dan merek pupuk organik granul “Subur” dengan memperkenalkan konsep pemasaran digital melalui media sosial (Facebook dan Instagram) dan mengintegrasikan dengan search engine pada titik lokasi (Google Maps) untuk mempermudah penelusuran produk. Hasil dari kegiatan pengabdian bahwa anggota tani dapat mengaplikasikan pemasaran digital untuk meningkatkan penjualan pupuk organik granul secara mandiri.

Perbandingan Pendapatan Usahatani Padi Sawah Berdasarkan Jenis Pengairan di Kecamatan Sengah Temila Agapitus, Ardianto; Ekawati; Rizieq, Rahmatullah; Bancin, Hardi Dominikus
Jurnal Ekonomi STIEP Vol. 9 No. 1 (2024): JES (Jurnal Ekonomi STIEP)
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat (LPPM) IBE Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54526/jes.v9i1.275

Penelitian ini dilakukan di Desa Saham dan Desa Petai, Kabupaten Landak, dari Agustus - Desember 2023. Tujuannya adalah untuk membandingkan pendapatan petani padi sawah tadah hujan dan irigasi. Sampel penelitian melibatkan 62 petani, masing-masing 31 dari Desa Saham dan Desa Petai. Hasil menunjukkan bahwa pendapatan rata-rata petani padi sawah tadah hujan di Desa Saham adalah Rp.3.556.103/Mt, sedangkan petani padi sawah irigasi di Desa Petai adalah Rp.4.475.281/Mt. Uji beda t menunjukkan perbedaan signifikan antara kedua dusun dengan perbedaan pendapatan rata-rata sebesar Rp.883.221. Penelitian ini penting karena produktivitas padi di Desa Saham rendah akibat kerusakan irigasi. This research was conducted in Saham Village and Petai Village, Landak Regency, from August – Desember 2023. The objective was to compare the income of rainfed and irrigated wetland paddy farmers. The research sample involved 62 farmers, 31 each from Village Saham and Village Petai. Results showed that the average income of rainfed wetland paddy farmers in Village Saham was Rp.3,556,103/Mt, while irrigated wetland rice farmers in Village Petai was Rp.4,475,281/Mt. The independent t-test showed a significant difference between the two groups with an average income difference of Rp.883,221. This research is important because rice productivity in Saham Village is low due to irrigation damage.

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