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All Journal International Journal of Multidisciplinary: Applied Business and Education Research Journal of Multidisciplinary Science: MIKAILALSYS International Journal of Multidisciplinary Approach Research and Science Journal of Business Management and Economic Development EDUMALSYS Journal of Research in Education Management Pancasila International Journal of Applied Social Science Journal of Health Science and Medical Therapy Journal of Community Service and Society Empowerment ALSYSTECH Journal of Education Technology International Journal of Humanities, Education, and Social Sciences
Udoudom, Uduak
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Journal : Journal of Business Management and Economic Development

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Impact of Social Media Platform on Entrepreneurial Venture: A Technopreneurship Perspective Udoudom, Uduak; Brown, George; George, Kufre
Journal of Business Management and Economic Development Том 2 № 02 (2024): May 2024
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v2i02.595

Abstract

This conceptual research explores the impact of social media platforms on entrepreneurial ventures, specifically from a technopreneurship perspective. The study examines the ways in which social media platforms have become integral tools for technopreneurs, who leverage technology and innovation in their entrepreneurial pursuits. The study highlights key findings related to the influence of social media on business strategy, marketing, customer engagement, and overall venture success within the technopreneurial landscape. Additionally, the research examines challenges and opportunities arising from the relationship between social media and technopreneurship, shedding light on evolving trends and best practices. The findings will contribute valuable insights for entrepreneurs, researchers, and policymakers seeking to understand and harness the transformative power of social media in the dynamic realm of technopreneurship.
Co-Authors Akpan, Uwem Aruku, Kalita Joseph Bassey, Borono Brown, George Ekanem, Idorenyin Ekpe, Patrick Etifit, Samuel George, Kufre Igiri, Anthony John, Innocent Ntegwung, Esther Nwokeocha, Ifeanyi Okon, Ememobong Pam, Christiana