Article Per Year (5 Year)
p-Index From 2020 - 2025
2.589
P-Index
This Author published in this journals
All Journal IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora Anterior Jurnal IKRA-ITH ABDIMAS VOCATIO : Jurnal Ilmiah Ilmu Administrasi dan Sekretari Jurnal Sekretari Universitas Pamulang Jurnal Administrasi dan Kesekretarisan BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Quantitative Economics and Management Studies International Journal of Business, Law, and Education Ilomata International Journal of Social Science ABDINE Jurnal Pengabdian Masyarakat West Science Interdisciplinary Studies West Science Interdisciplinary Studies Journal of Computer Science Contributions (Jucosco)
Widiawati, Kristiana
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

Published : 20 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Anterior Jurnal

 1 
Analisis Swot dan Strategi Business Model Canvas Sebagai Strategi Pengembangan Usaha “Asik-Asik Fried Chicken”: SWOT Analysis and Business Model Canvas as a Franchise Business Development Strategy "Asik-Asik Fried Chicken" Widiawati, Kristiana; Wibowo, Dwi Agung
Anterior Jurnal Vol. 23 No. 2 (2024): Anterior Jurnal
Publisher : ​Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/anterior.v23i2.6738

Abstract

The growth and development of the fried chicken franchise business is increasing. Competition is also unavoidable. Business people need to develop and develop strategies so that the business can be sustainable. The research aims to find out the strategy used to develop the "Asik-Asik Friedchicken" fried chicken business using SWOT analysis and a business model canvas. Using qualitative methods through interviews and field observations with owners, employees and customers. The results of this research state that the fried chicken business "Asik-Asik Fried Chicken" can be developed using the SWOT matrix strategy. The strategy determined is strategy (SO) by establishing cooperation with new investors, strategy (ST) namely increasing product promotion, strategy (WO) namely adding a menu with various variants, both chili variants and processed chicken, strategy (WT) namely increasing quality services and changing packaging with packaging and equipped with attractive and trademarked brands. The results of the SWOT matrix can be carried out for business development through the business model canvas as strategy development (key factors), namely partners, activities, resources, product excellence, consumer relations, channels, market segmentation, costs/expenses, and income.
Minat Berwirausaha Mahasiswa Universitas Bina Insani Ditinjau dari Faktor Pengetahuan Kewirausahaan, Media Sosial dan Digital Marketing: Exploring Entrepreneurial Interest Among Bina Insani University Students through Entrepreneurial Knowledge, Social Media, and Digital Marketing Fajri, Defitriani; Widiawati, Kristiana
Anterior Jurnal Vol. 24 No. 3 (2025): Anterior Jurnal
Publisher : ​Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/anterior.v24i3.10017

Abstract

Indonesia has an unemployment rate of 5.25% among university graduates and a low interest in university graduates who become entrepreneurs. This study explores how entrepreneurial knowledge, social media, and digital marketing affect entrepreneurial interest among Bina Insani University FEB students (2021-2023) who have taken entrepreneurship courses. Using a quantitative approach method with a probability sampling technique and a simple random sample of 200 respondents, the data were analyzed using SPSS 29. The results showed that all three variables significantly (p < 0.05) and positively influence entrepreneurial interest, with digital marketing as the most influential factor (β = 0.344). The findings highlight the need to strengthen and diversify entrepreneurship education at Bina Insani University, integrate digital marketing and social media, and encourage collaboration with the digital industry and government to build relevant entrepreneurial skills that align with the new era of digitalization.
Co-Authors ., Selfiana2 Andilla, Risyalwa Trisifa Andriani, Maya Aulawi, Hanif Dewi Winata, Siti Elga Arliana, Selly Endang Retnoningsih Fajri, Defitriani Gunawan, Vonny Jonathan, Ari Kamila, Nurul Maisaroh, Esah Manurung, Handrean Miliniati, Nada Muis, Indra Novialumi, Anita Nurdiniah, Dade Putri Estiarto, Lintang Rizki, Moch Safitri, Kharisma Ayu Shalahuddin, Shalahuddin Solikin Solikin Sukirno Sukirno Wibowo, Dwi Agung Wiladiyah, Lala Winata, Siti Dewi Wulandari, Restia Yuniasti, Nenden Zahra, Rayi Fatimah