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All Journal IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora Anterior Jurnal IKRA-ITH ABDIMAS VOCATIO : Jurnal Ilmiah Ilmu Administrasi dan Sekretari Jurnal Administrasi dan Kesekretarisan BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Quantitative Economics and Management Studies International Journal of Business, Law, and Education Ilomata International Journal of Social Science
Widiawati, Kristiana
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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The Impact of Women Leadership and Decision-Making on Employee Performance with Servant Leadership Style as a Moderating Variable Novialumi, Anita; Widiawati, Kristiana; Maisaroh, Esah
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.820

Abstract

This study aims to examine the influence of women's leadership and decision making on employee performance, as well as the moderating impact of servant leadership style in the context of the food and beverage subsector manufacturing industry in the Greater Bekasi area. A quantitative approach was used with nonprobability sampling techniques, and data were analysed using Structural Equation Modelling (SEM), involving 219 respondents as research samples. The results showed that female leadership and decision making had a significant effect on employee performance. In addition, servant leadership style moderates the relationship between these variables, suggesting that the application of this leadership style can strengthen the positive impact of women's leadership and decision-making on employee performance. The practical implication of this study is the importance of women's leadership development and the application of servant leadership style in improving employee performance in the industrial sector under study
Motivation and Consumers’ Attitudes Mediate The Effect of Social Media toward Purchase Decisions on Generation Z via Market Place Widiawati, Kristiana; Wiladiyah, Lala; Winata, Siti Dewi
Quantitative Economics and Management Studies Vol. 6 No. 4 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems4004

Abstract

The aim of this research work is to investigate the impact of motivations and attitudes towards social media on Generation Z purchasing behavior in the marketplace. This research is about what affects people’s purchase and how social media can be used in good ways in order to succeed as a marketer. The research method is a quantitative with analytical tool SMART PLS. The respondents from Generation Z in Jabodetabek as many as 236. The path analysis was used to assess the association of the variables studied. Influence on Purchase Decision The findings from the study reveal that social media has a direct as well as indirect impact on the consumer purchase decision (via consumer motivation and attitude). It can be concluded, from the path coefficient value, that motivation has a very significant effect on to purchasing decision (all hypotheses are accepted).
Minat Berwirausaha Mahasiswa Universitas Bina Insani Ditinjau dari Faktor Pengetahuan Kewirausahaan, Media Sosial dan Digital Marketing: Exploring Entrepreneurial Interest Among Bina Insani University Students through Entrepreneurial Knowledge, Social Media, and Digital Marketing Fajri, Defitriani; Widiawati, Kristiana
Anterior Jurnal Vol. 24 No. 3 (2025): Anterior Jurnal
Publisher : ​Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/anterior.v24i3.10017

Abstract

Indonesia has an unemployment rate of 5.25% among university graduates and a low interest in university graduates who become entrepreneurs. This study explores how entrepreneurial knowledge, social media, and digital marketing affect entrepreneurial interest among Bina Insani University FEB students (2021-2023) who have taken entrepreneurship courses. Using a quantitative approach method with a probability sampling technique and a simple random sample of 200 respondents, the data were analyzed using SPSS 29. The results showed that all three variables significantly (p < 0.05) and positively influence entrepreneurial interest, with digital marketing as the most influential factor (β = 0.344). The findings highlight the need to strengthen and diversify entrepreneurship education at Bina Insani University, integrate digital marketing and social media, and encourage collaboration with the digital industry and government to build relevant entrepreneurial skills that align with the new era of digitalization.
Co-Authors ., Selfiana2 Andriani, Maya Aulawi, Hanif Fajri, Defitriani Gunawan, Vonny Kamila, Nurul Maisaroh, Esah Novialumi, Anita Nurdiniah, Dade Rizki, Moch Safitri, Kharisma Ayu Shalahuddin, Shalahuddin Sukirno Sukirno Wibowo, Dwi Agung Wiladiyah, Lala Winata, Siti Dewi Wulandari, Restia Zahra, Rayi Fatimah