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Widiawati, Kristiana
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The Impact of Women Leadership and Decision-Making on Employee Performance with Servant Leadership Style as a Moderating Variable Novialumi, Anita; Widiawati, Kristiana; Maisaroh, Esah
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.820

Abstract

This study aims to examine the influence of women's leadership and decision making on employee performance, as well as the moderating impact of servant leadership style in the context of the food and beverage subsector manufacturing industry in the Greater Bekasi area. A quantitative approach was used with nonprobability sampling techniques, and data were analysed using Structural Equation Modelling (SEM), involving 219 respondents as research samples. The results showed that female leadership and decision making had a significant effect on employee performance. In addition, servant leadership style moderates the relationship between these variables, suggesting that the application of this leadership style can strengthen the positive impact of women's leadership and decision-making on employee performance. The practical implication of this study is the importance of women's leadership development and the application of servant leadership style in improving employee performance in the industrial sector under study
Motivation and Consumers’ Attitudes Mediate The Effect of Social Media toward Purchase Decisions on Generation Z via Market Place Widiawati, Kristiana; Wiladiyah, Lala; Winata, Siti Dewi
Quantitative Economics and Management Studies Vol. 6 No. 4 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems4004

Abstract

The aim of this research work is to investigate the impact of motivations and attitudes towards social media on Generation Z purchasing behavior in the marketplace. This research is about what affects people’s purchase and how social media can be used in good ways in order to succeed as a marketer. The research method is a quantitative with analytical tool SMART PLS. The respondents from Generation Z in Jabodetabek as many as 236. The path analysis was used to assess the association of the variables studied. Influence on Purchase Decision The findings from the study reveal that social media has a direct as well as indirect impact on the consumer purchase decision (via consumer motivation and attitude). It can be concluded, from the path coefficient value, that motivation has a very significant effect on to purchasing decision (all hypotheses are accepted).
Minat Berwirausaha Mahasiswa Universitas Bina Insani Ditinjau dari Faktor Pengetahuan Kewirausahaan, Media Sosial dan Digital Marketing: Exploring Entrepreneurial Interest Among Bina Insani University Students through Entrepreneurial Knowledge, Social Media, and Digital Marketing Fajri, Defitriani; Widiawati, Kristiana
Anterior Jurnal Vol. 24 No. 3 (2025): Anterior Jurnal
Publisher : ​Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/anterior.v24i3.10017

Abstract

Indonesia has an unemployment rate of 5.25% among university graduates and a low interest in university graduates who become entrepreneurs. This study explores how entrepreneurial knowledge, social media, and digital marketing affect entrepreneurial interest among Bina Insani University FEB students (2021-2023) who have taken entrepreneurship courses. Using a quantitative approach method with a probability sampling technique and a simple random sample of 200 respondents, the data were analyzed using SPSS 29. The results showed that all three variables significantly (p < 0.05) and positively influence entrepreneurial interest, with digital marketing as the most influential factor (β = 0.344). The findings highlight the need to strengthen and diversify entrepreneurship education at Bina Insani University, integrate digital marketing and social media, and encourage collaboration with the digital industry and government to build relevant entrepreneurial skills that align with the new era of digitalization.
Understanding Purchasing Decisions for Skintific Products through Digital Marketing, Product Diversity, and Pricing Widiawati, Kristiana; Yuniasti, Nenden
West Science Interdisciplinary Studies Vol. 3 No. 10 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i10.2290

Abstract

Increase in the number of product uses skincare global fast making brand skincare need to consider digital marketing, product innovation, and the right price to attract potential consumers. This research aims to determine the effect digital marketing, product diversity, and price on purchasing decisions. This research is quantitative research conducted through an online survey using sampling techniques purposive sampling against 100 respondents who have been determined by the criteria; product consumers skincare aged 18-35 years, domiciled in Bekasi City, and have purchased or used Skintific products. Data analysis used the SPSS version 27 application. Result of research shows that digital marketing, product diversity, and price have a partially positive and significant influence on purchasing decisions for Skintific products in Bekasi City. The results digital marketing, product diversity, and price have a positive and significant influence together or simultaneously on purchasing decisions for Skintific products in Bekasi City. The results show that the higher the digital marketing, product diversity, and price, the greater the purchasing decision.
Understanding Purchasing Decisions for Skintific Products through Digital Marketing, Product Diversity, and Pricing Widiawati, Kristiana; Yuniasti, Nenden
West Science Interdisciplinary Studies Vol. 3 No. 10 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i10.2290

Abstract

Increase in the number of product uses skincare global fast making brand skincare need to consider digital marketing, product innovation, and the right price to attract potential consumers. This research aims to determine the effect digital marketing, product diversity, and price on purchasing decisions. This research is quantitative research conducted through an online survey using sampling techniques purposive sampling against 100 respondents who have been determined by the criteria; product consumers skincare aged 18-35 years, domiciled in Bekasi City, and have purchased or used Skintific products. Data analysis used the SPSS version 27 application. Result of research shows that digital marketing, product diversity, and price have a partially positive and significant influence on purchasing decisions for Skintific products in Bekasi City. The results digital marketing, product diversity, and price have a positive and significant influence together or simultaneously on purchasing decisions for Skintific products in Bekasi City. The results show that the higher the digital marketing, product diversity, and price, the greater the purchasing decision.
Pelatihan Character Building sebagai Upaya Menumbuhkan Jiwa Kepemimpinan Siswa/i di SMK Tinta Emas Indonesia (YATINDO) Kota Bekasi Widiawati, Kristiana; Shalahuddin, Shalahuddin; Manurung, Handrean; Jonathan, Ari
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v4i4.2390

Abstract

Krisis kepemimpinan merupakan masalah serius yang dihadapi Indonesia saat ini termasuk oleh siswa/i. Dimana pelajar indonesia tidak memiliki kemampuan untuk memimpin diri mereka sendiri, langkah pertama untuk membangkitkan kualitas kepemimpinan melalui Character Building. Ada banyak siswa, yang terlibat dalam tawuran, rendah empati dan rendah rasa hormat kepada orang lain. Tujuan pengabdian kepada masyarakat ini yaitu memberikan pelatihan character building sebagai upaya menumbuhkan jiwa kepemimpinan siswa/i pada SMK Tinta Emas Indonesia (Yatindo). Metode yang digunakan dalam menerapkan “Character Building” adalah: observasi, konsultasi, sosialisasi, pembentukan karakter intensif mingguan, evaluasi, dan melanjutkan program. Output dari program ini adalah meningkatkan kualitas kepemimpinan siswa/i dan membangun kepribadian yang lebih baik. Hasil angket menunjukan bahwa secara keseluruhan peserta menyatakan sangat puas dengan hasil 51%, yang menyatakan puas sebanyak 39 pesen dan cukup puas 10%.
Penguatan Personal Branding untuk Persiapan Memasuki Dunia Kerja Siswa SMK Bistek Bekasi Widiawati, Kristiana; Wiladiyah, Lala; Dewi Winata, Siti; Putri Estiarto, Lintang; Elga Arliana, Selly
ABDINE: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): ABDINE : Jurnal Pengabdian Masyarakat
Publisher : Sekolah Tinggi Teknologi Dumai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52072/abdine.v5i1.1334

Abstract

Kegiatan Pengabdian kepada Masyarakat (PkM) penguatan personal branding dilaksanakan di SMK Bisnis dan Teknologi (Bistek) Kota Bekasi sebagai upaya strategis untuk meningkatkan daya saing lulusan SMK kelas 12 di tengah tingginya persaingan dunia kerja. Tujuan kegiatan adalah mengatasi permasalahan utama siswa, yaitu kurangnya pemahaman tentang personal branding, minimnya keterampilan menyusun curriculum vitae dan portofolio digital, serta kesenjangan kompetensi soft skills dengan kebutuhan industri. Metode Participatory Action Research (PAR) adanya problematika yang ada dan dilaksanakan secara partisipatif dengan kegiatan utama sosialisasi interaktif pengenalan konsep personal branding, pelatihan penyusunan curriculum vitae & portofolio digital. Hasil pretest sebesar “32%” dan post test sebesar “89%” menunjukkan peningkatan  pengetahuan  dan keterampilan yang signifikan. Hasil anlisa angket kepuasan terhadap keseluruhan kegiatan pelatihan adalah “60%”  menyatakan “sangat puas”, “32%” menyatakan “puas.” dan “8%” menyatakan “cukup puas,” membuktikan bahwa pembekalan soft skills dan literasi dan pelatihan personal branding tidak hanya meningkatkan kesiapan kerja siswa, tetapi juga memperkuat sinergi antara sekolah dan industri. Rekomendasi berkelanjutan mencakup pelatihan terjadwal, pendampingan alumni, serta perluasan jejaring dengan dunia usaha
TINJAUAN PROSEDUR PENANGANAN SURAT KELUAR PADA DIVISI HUMAN CAPITAL DI KIMIA FARMA (PERSERO) TBK Widiawati, Kristiana; Andilla, Risyalwa Trisifa
Jurnal Sekretari Universitas Pamulang Vol. 8 No. 1 (2021): JURNAL SEKRETARI
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/skr.v8i1.9715

Abstract

ABSTRAK  Aktivitas penanganan surat di setiap instansi atau perusahaan menjadi salah satu kegiatan yang mendukung kegiatan utama di instansi atau perusahaan. Salah satu penanganan surat adalah surat keluar. Penangangan surat keluar harus dilaukan dengan baik karena berhubungan dengan pihak eksternal atau instansi lain. Prosedur penanganan surat yang baik merupakan salah satu peranan penting bagi kegiatan surat menyurat. Penanganan surat ini bertujuan agar surat terdokumentasi dengan rapih sehingga dapat ditemukan kembali dengan cepat dan mudah. Adapun manfaat penanganan surat apabila ditangani dengan baik yaitu surat-surat yang ditangani akan tercatat dengan baik, prosedur penanganan surat jelas, surat akan tersimpan baik sehingga mudah untuk ditemukan, rahasia isi surat akan terjaga. Penelitian dilakukan dengan menggunakan metode  kualtitif dengan analisis secara deskriptif. Data primer yang diolah merupakan hasil obeservasi, interview atau wawancara dengan narasaumber pada bagian Unit Talent Acquisition divisi Human Capital. Prosedur penanganan surat keluar yang dilakukan oleh PT Kimia Farma (Persero) Tbk adalah penyiapan konsep surat, pengetikan dan penyuntingan surat, persetujuan surat, pengiriman surat. Hasil penelitian menyatakan bahwa prosedur penanganan surat keluar belum diterapkan sesuai dengan kebijakan perusahaan dimana prosedur yang diterapkan dianggap lebih ringkas dan lebih efektif. Prosedur penanganan surat keluar yang di perusahaan meliputi penyiapan konsep, pengetikan dan penyuntingan surat, persetujuan surat dan pengiriman surat. Kata-kata Kunci: Prosedur, Penanganan surat, Surat Keluar, Konsep Surat.   ABSTRACT  The activity of handling letters in each agency or company is one of the activities that support the main activities of the agency or company. One of the handling of mail is outgoing mail. Outgoing mail handling must be done properly because it relates to external parties or other agencies. Good mail handling procedures are an important role for correspondence activities. The purpose of handling this letter is so that the letter is neatly documented so that it can be recovered quickly and easily. As for the benefits of handling letters if handled properly, namely the letters handled will be recorded properly, the procedures for handling letters are clear, the letters will be stored properly so that they are easy to find, the secret of the contents of the letters will be protected The research was conducted using a qualitative method with descriptive analysis. Primary data that is processed is the result of observations, interviews or interviews with sources in the Talent Acquisition Unit of the Human Capital division. The procedures for handling outgoing letters carried out by PT Kimia Farma (Persero) Tbk are preparation of letter drafts, typing and editing letters, letter approval, letter delivery. The results of the study stated that the procedure for handling outgoing mail had not been implemented in accordance with company policy where the procedures applied were considered more concise and more effective The procedure for handling outgoing mail in the company includes drafting, typing and editing letters, letter approval and letter delivery. Keywords: Procedures, Mail Handling, Outgoing Mail, Draft Letter
IMPLEMENTASI BAURAN STRATEGI PEMASARAN PRODUK “MEAT” BERDASARKAN ANALISIS SWOT PADA PT DUA PUTRA PERKASA PRATAMA Widiawati, Kristiana; Miliniati, Nada
Jurnal Sekretari Universitas Pamulang Vol. 9 No. 1 (2022): JURNAL SEKRETARI
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/skr.v9i1.18706

Abstract

ABSTRAK  Analisis SWOT merupakan salah satu strategi pemasaran yang sering diterapkan dalam perusahaan. Analisis SWOT menjadi bagian penting dalam menentukan strategi pemasaran yang efektif dan sangat dibutuhkan agar tercapainya penjualan produk yang menguntungkan. Analisis SWOT dapat dilihat dari kegunaan analisis SWOT, manfaat analisis SWOT, faktor-faktor analisis SWOT, product life cycle (PLC), penerapan analisis SWOT dan marketing mix. Tujuan penelitian ini adalah unutk mengetahu hasil analisa SWOT sebagai penentu strategi Pemasaran produk “meat” di PT Dua Putra Perkasa. Jenis data yang digunakan dalam penelitian adalah jenis data yaitu data primer dan data sekunder, data primer yang diambil dari wawancara sedangkan data sekunder adalah data yang diperoleh tidak langsung dari subjek penelitian itu sendiri. Teknik analasis yang dibunakan untuk mengolah data penelitian adalah kualitatif kualitataif deskriptif. Hasil penelitian analisis SWOT memiliki kegunaan sebagai alat mengukur besarmya potensi yang dimiliki perusahaan dan produk yang akan dijual serta untuk mengetahui sejauh mana perusahaan melihat lingkungan sekitar. Analisis SWOT mampu memberikan arahan untuk mempertahankan kekuatan, meminimalisir kelemahan dan menambah keuntungan dengan menambah peluang usaha yang tersedia. Kata Kunci: Analisis SWOT, Strategi Pemasaran, Faktor Internal, faktor eksternal  IMPLEMENTATION OF MARKETING STRATEGY MIX OF "MEAT" PRODUCT BASED ON SWOT ANALYSIS AT PT DUA PUTRA PERKASA PRATAMA  ABSTRACT  SWOT analysis is a marketing strategy that is often applied in companies. SWOT analysis is an important part in determining an effective marketing strategy and is very much needed in order to achieve profitable product sales. SWOT analysis can be seen from the usefulness of SWOT analysis, benefits of SWOT analysis, SWOT analysis factors, product life cycle (PLC), application of SWOT analysis and marketing mix. The purpose of this study is to find out the results of the SWOT analysis as a determinant of the marketing strategy of "meat" products at PT Dua Putra Perkasa. The type of data used in the study is the type of data, namely primary data and secondary data, primary data taken from interviews while secondary data is data obtained indirectly from the research subject itself. The analytical technique used to process research data is descriptive qualitative. The results of the SWOT analysis are useful as a tool to measure the potential of the company and the products to be sold and to find out how far the company sees the surrounding environment. SWOT analysis is able to provide direction to maintain strengths, minimize weaknesses and increase profits by increasing available business opportunities. Keywords: SWOT analysis, Marketing Strategy, Internal Factor, External Faktor
Pelatihan Pembelajaran Jarak Jauh Dengan Google Drive Dan Google Form Untuk Guru Retnoningsih, Endang; Solikin, Solikin; Muis, Indra; Widiawati, Kristiana
Journal Of Computer Science Contributions (JUCOSCO) Vol. 1 No. 1 (2021): Januari 2021
Publisher : Lembaga Penelitian, Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/jucosco.v1i1.441

Abstract

Abstract The learning process has shifted from conventional to technology-based. In line with the development of science, in the learning process there is a paradigm shift where the learning process must be oriented towards active learning students (student active learning). The teacher is expected to be able to present a fun learning process for students by using various learning media, so that the teacher must be creative in providing material to students. Learning media using google drive, bit.ly, and google forms are technology-based learning media that increases teaching and learning to be active and innovative with the internet. Therefore it is necessary to conduct training on making learning media using google drive, bit.ly, and google forms for teachers of SMAN 15 Bekasi City, so that they can improve their ability to implement distance learning in the adaptation period of new habits. The results of the implementation of the activity obtained an assessment of 55.2% which was Very Good in terms of material, participant responses, the relevance of the material to the participants' needs; 43.6% assessment has been good related to the material and presentation techniques; and 1.2% has had enough for one day of implementation, but it still needs additional time in providing training materials to see the participants' response was very good from this training activity. Keywords—ict; google; teachers; learning media; students. Abstrak Proses pembelajaran mengalami pergeseran dari konvensional menjadi berbasis teknologi. Sejalan dengan perkembangan ilmu pengetahuan maka dalam proses pembelajaran terjadi perubahan paradigma dimana proses pembelajaran harus berorientasi pada siswa belajar aktif (student active learning). Guru diharapkan dapat menghadirkan proses belajar yang menyenangkan bagi siswa dengan menggunakan berbagai media pembelajaran, sehingga guru harus kreatif dalam memberikan materi kepada siswa. Media pembelajaran menggunakan google drive, bit.ly, dan google forms merupakan media pembelajaran berbasis teknologi meningkat belajar mengajar menjadi aktif dan inovatif dengan internet. Oleh karena itu perlu dilakukan pelatihan pembuatan media pembelajaran dengan google drive, bit.ly, dan google forms untuk Guru SMAN 15 Kota Bekasi, sehingga dapat meningkatkan kemampuan dalam pelaksanaan pembelajaran jarak jauh di masa adaptasi kebiasaan baru. Hasil pelaksanaan kegiatan diperoleh penilaian 55.2% telah Baik Sekali dari sisi materi, respon peserta, keterkaitan materi dengan kebutuhan peserta; penilaian 43.6% telah Baik terkait materi dan teknik penyajian; dan 1.2% telah cukup selama satu hari pelaksanaan, namun masih perlu waktu tambahan dalam pemberian materi pelatihan melihat respon peserta yang Baik Sekali dari kegiatan pelatihan ini. Kata kunci— ict; google; guru; media pembelajaran; siswa.
Co-Authors ., Selfiana2 Andilla, Risyalwa Trisifa Andriani, Maya Aulawi, Hanif Dewi Winata, Siti Elga Arliana, Selly Endang Retnoningsih Fajri, Defitriani Gunawan, Vonny Jonathan, Ari Kamila, Nurul Maisaroh, Esah Manurung, Handrean Miliniati, Nada Muis, Indra Novialumi, Anita Nurdiniah, Dade Putri Estiarto, Lintang Rizki, Moch Safitri, Kharisma Ayu Shalahuddin, Shalahuddin Solikin Solikin Sukirno Sukirno Wibowo, Dwi Agung Wiladiyah, Lala Winata, Siti Dewi Wulandari, Restia Yuniasti, Nenden Zahra, Rayi Fatimah