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Youth's Intention to Use Mobile Payments Based on TAM Theory Praswati, Aflit Nuryulia; Saputro, Diky Adi; Sina, Helmia Khalifah; Abbas, Novel Idris
Journal of Business Innovation and Research Vol 2, No 1 (2023): Journal of Business Innovation and Research
Publisher : UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jubir.v2i1.10113

Consumer shopping behavior that previously used the brick and mortar method is now shifting to focus on online purchases. Online shopping is made even easier with the mobile payment transaction method. This study aims to explore the behavior of young consumers in using mobile payments when shopping through the view of the Technology Acceptance Model (TAM) theory. Young consumers tend to be curious about new technologies that can make shopping easier for them. This study uses a quantitative method that confirms the relationship between variables that influence the desire of young consumers to use mobile payments. The respondents of this study are young consumers who use mobile payments when shopping. Data collection used questionnaires which were distributed online and analyzed using the PLS SEM method. The results of the study state that the variables service quality, perceived usefulness, perceived ease of use, attitude of use influence behavioral intention to use mobile payments. The characteristics of young consumers have many unique features that will make them even more interesting when further investigated, for example the other side of the ease of use of mobile payments for impulse buying.

Young Consumer Loyalty of Luxury Products Praswati, Aflit Nuryulia; Alfathana, Aziz; Sina, Helmia Khalifah
Prosiding University Research Colloquium Proceeding of The 15th University Research Colloquium 2022: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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This study aims to analyze the effect of brand image and brand trust on brand loyalty through customer satisfaction. This research was conducted on students using the branded shoes at the Muhammadiyah University of Surakarta by using a total sample of 115 respondents. The sampling technique is probability sampling. The data analysis technique used was SEM-PLS whose calculations were assisted by the SmartPLS 3.2.2 program. The evaluation analysis of the Partial Least Square (PLS) model is carried out by evaluating the outer model and evaluating the inner model. The results of data analysis show that brand image and brand trust have a positive and insignificant effect on brand loyalty. Then brand image and brand trust have a significant positive effect on customer satisfaction. Furthermore, customer satisfaction has a significant positive effect on brand loyalty. And the results of data analysis also show that customer satisfaction mediates the effect of brand image and brand trust on brand loyalty.

Optimalisasi Sampah Plastik sebagai barang bernilai guna Mabruroh, M; Praswati, Aflit Nuryulia; Puspawati, Dewita; Putri, Christiana Riski Wira; Mafiana, Della; Sina, Helmia Khalifah; Murwanti, Sri
Prosiding University Research Colloquium Proceeding of The 16th University Research Colloquium 2022: Bidang Pengabdian Masyarakat
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Dari hari ke hari penggunaan plastik kian meningkat. Meningkatnya penggunaan plastik adalah konsekuensi dari perkembangan teknologi, industri dan populasi. Adanya keberadaan sampah di lingkungan, khususnya sampah rumah tangga perlu disikapi dengan pengelolaan sampah menggunakan metode sederhana, yaitu pemilahan sampah. Pelatihan dalam kegiatan pengabdian ini bertujuan untuk: (1) Meningkatnya kesadaran ibu-ibu Desa Sentono tentang pengolahan sampah rumah tangga. (2) Meningkatnya pengetahuan tentang pemilahan sampah rumah tangga baik organic maupun anorganik. (3) Meningkatnya pemahaman reuse dan recycle sampah plastik memanfaatkan botol minum plastik menjadi media tanam sayur vertikultur. Sasaran kegiatan PPM adalah Ibu rumah tangga di Desa Sentono sebanyak 30 orang. Kegiatan ini dilaksanakan secara klasikal. Langkah-langkah kegiatan ini adalah penyampaian materi tentang pengertian sampah, macam sampah, dan pemanfaatan sampah anorganik menjadi media tanam vertikultur. Salah satu alternatif penanganan sampah plastik yang saat ini banyak diteliti dan dikembangkan adalah melakukan daur ulang. Dengan adanya pelatihan dalam pengabdian masyarakat ini, ibu-ibu Desa Sentono dapat mengkonversi sampah plastik berupa botol plastik bekas menjadi media tanam dalam budidaya tanaman sistem vertikultur yang ramah lingkungan. Hasil pada penelitian ini menunjukkan kemajuan signifikan pada siklus pertama yang hanya sekedar membuang botol plastik dan tidak merawat taman dengan baik hingga siklus kedua menunjukkan perubahan masyarakat yang memanfaatkan botol plastik bekas sebagai media tanam sistem vertikultur dan antusias merawat taman yang tinggi.

Penanaman Sikap Cinta Lingkungan Melalui Manajemen Sampah Pada Siswa Sekolah Dasar Mukharomah, Wafiatun; Praswati, Aflit Nuryulia; Sina, Helmia Khalifah; Agustina, Lina; Novitasari, Saphira Wahyu; Putri, Alfina Salma
Prosiding University Research Colloquium Proceeding of The 16th University Research Colloquium 2022: Bidang Pengabdian Masyarakat
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Jumlah sampah semakin hari semakin meningkat. Peningkatan jumlah sampah mengikuti meningkatnya jumlah penduduk, namun ketersediaan tempat pembuangan semakin hari semakin sedikit. Hal ini perlu diselesaikan dengan mengolah sampah yang dibuang. Anak-anak menjadi penerus kehidupan dimasa depan. Perlu adanya pengenalan etika peduli lingkungan kepada siswa sekolah dasar. Anak-anak memiliki daya ingat kuat dan mudah menyerap informasi. Pemberian wawasan tentang ramah sampah dan peduli lingkungan sejak dini akan membuat anak lebih bijak saat melihat sampah. Anak anak yang paham dengan pemilahan sampah ini akan menularkan pengetahuannya kepada orang tua mereka secara langsung atau tidak langsung. Jika hal ini kontinu dilakukan akan terbentuk masyarakat yang peduli sampah. Siswa MIM sudah memilah sampah plastik dan non plastik.

Menuju Kemajuan Ekonomi: Rancang Bangun Sentra Kuliner sebagai Strategi Peningkatan Pertumbuhan Ekonomi di Kabupaten Sragen Isa, Muzakar; Praswati, Aflit Nuryulia; Sina, Helmia Khalifah; Wahyudi, Agus; Suwondo, Agus; Kurniawan, Wawan
Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan Vol 8 No 1 (2024): Vol. 8 No. 1, Mei 2024
Publisher : Badan Perencanaan Pembangunan, Riset dan Inovasi Daerah Kabupaten Sragen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32630/sukowati.v8i1.461

This study aims to analyze regional leading sectors and regional leading products in order to increase economic growth, as well as formulate a strategy for developing the Brigadier General Veteran Katamso culinary center, Sragen Regency. This research uses an explanatory method using primary and secondary data, and uses 3 analytical tools, namely Shift share analysis, Location Quotient analysis and SWOT analysis. The results of the research show that Sragen Regency has six leading sectors, namely the Agriculture, Forestry and Fishing sector, the mining and quarrying sector, the Manufacturing sector, the Wholesale and Retail Trade; Repair of Motor Vehicles and Motorcycles sector, the Accommodation and Food Service Activities sector, and the education sector. In this leading sector, Sragen Regency has 16 leading products, namely furniture, batik, household appliances, convection, patchwork crafts, processed food, woven bags, goyor sarongs, bamboo crafts, bird cages, stone crafts, organic rice, bricks , herbal medicine, performing arts, red tilapia, catfish and catfish, and honey. The Culinary Center is part of the development of the food service activities sector. This sector is a regional leading sector which has sectoral growth and large distribution of the GRDP of Sragen Regency. The Brigadier General Katamso Veteran Culinary Center is in a strategic location, and has complete facilities and infrastructure so it has the potential to become a profitable culinary center. In structuring and maintaining the sustainability of culinary centers, it is recommended to provide quality products at competitive prices, organize locations and provide supporting facilities, partnerships to organize related events at these locations, digital marketing that is attractive and distributed regularly and regularly, and strengthens traders' institutions in selling.

Youth's Intention to Use Mobile Payments Based on TAM Theory Praswati, Aflit Nuryulia; Saputro, Diky Adi; Sina, Helmia Khalifah; Abbas, Novel Idris
Journal of Business Innovation and Research Vol. 2 No. 1 (2023): Journal of Business Innovation and Research
Publisher : UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jubir.v2i1.10113

Consumer shopping behavior that previously used the brick and mortar method is now shifting to focus on online purchases. Online shopping is made even easier with the mobile payment transaction method. This study aims to explore the behavior of young consumers in using mobile payments when shopping through the view of the Technology Acceptance Model (TAM) theory. Young consumers tend to be curious about new technologies that can make shopping easier for them. This study uses a quantitative method that confirms the relationship between variables that influence the desire of young consumers to use mobile payments. The respondents of this study are young consumers who use mobile payments when shopping. Data collection used questionnaires which were distributed online and analyzed using the PLS SEM method. The results of the study state that the variables service quality, perceived usefulness, perceived ease of use, attitude of use influence behavioral intention to use mobile payments. The characteristics of young consumers have many unique features that will make them even more interesting when further investigated, for example the other side of the ease of use of mobile payments for impulse buying.

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