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All Journal Jurnal Manajemen dan Ekonomi Kreatif Manajemen Kreatif Jurnal Jurnal Riset Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Socius: Social Sciences Research Journal Journal Economic Excellence Ibnu Sina Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Manajemen Bisnis Era Digital Pedagogic Research - Applied Literacy Journal Jurnal Manajemen Kewirausahaan dan Teknologi Global Leadership Organizational Research in Management
Anis Fitriyasari
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Peran Kinerja Tenaga Pendidik Pada Kualitas Pembelajaran Di TK Taman Widya I Surabaya Sriwigati Wulandari Alvisha; Iswati Iswati; Anis Fitriyasari; Arief Widijatmoko
Global Leadership Organizational Research in Management Vol. 2 No. 3 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i3.1597

Abstract

This research wants to find out how "The Role of Educator Performance in Learning Quality" corresponds to the main problem raised, namely the Role of Educator Performance in Learning Quality at Taman Widya I Surabaya Kindergarten. The background for this research was that residents around the school said that the school produced many quality graduates. The aim of this research is to find out how the performance of teaching staff in the teaching and learning process can produce perfect learning quality. This research uses qualitative methods, with the subjects being teaching staff and guardians of Taman Widya I Kindergarten Surabaya. Data was obtained using interviews, observation and documentation, which was then analyzed descriptively qualitatively. The results of this research are: 1) The importance of the quality of learning in the teaching and learning process, 2) Teaching staff play a crucial role in determining the quality of learning and that an effective teaching and learning process requires qualified teaching staff, 3) Differences in approaches in the way Class A teachers teach and Class B teachers are adjusted to the students' age and educational level
Pengaruh Kompensasi Dan Motivasi Terhadap Kinerja Karyawan PT. Prima Sola Indonesia Sidoarjo Lukya Salmi Maryamis; Iswati Iswati; Anis Fitriyasari; Arief Widijatmoko
Global Leadership Organizational Research in Management Vol. 2 No. 3 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i3.1599

Abstract

Compensation is a method adopted by companies as part of their strategy to encourage increased employee performance and motivation. Incentive systems are used in awards to reward individual work results. It is not only rewards that the company must give to its employees, it is also important to provide motivational encouragement to the company so that each team member in it can achieve optimal performance. The method applied in this research is quantitative research. Data is collected through research instruments and analyzed numerically or statistically. In this quantitative research, there are two types of variables that have been identified, namely independent variables such as compensation (X1) and motivation (X2), as well as dependent variables which include employee performance (Y). The test results show that (1) Variable X1, namely termination, has a positive and significant effect on employee performance at PT. Prima Sola Indonesia. This can be seen from the significant value which is smaller than 0.05. (2) Variable X2, namely Motivation, has a positive and significant effect on Employee Performance at PT. Prima Sola Indonesia. This can be seen from the significant value which is smaller than 0.05. (3) Variables X1 (Compensation) and X2 (Motivation) have a positive and significant impact simultaneously on Employee Performance.
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Mie Gacoan Merr Surabaya Lasifau Maryamis; Iswati Iswati; Anis Fitriyasari; Arief Widijatmoko
Global Leadership Organizational Research in Management Vol. 2 No. 3 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i3.1601

Abstract

This research aims to determine the influence of product quality and price on purchasing decisions among Mie Gacoan Merr buyers in Surabaya this year. The method used in this research is a quantitative approach by distributing questionnaires to a sample of 75 respondents. The tool used for this research uses SPSS Version 25 with research instrument testing using data quality tests and classical assumptions, with the data analysis method used is multiple linear regression analysis. The results of this research show that (1) product quality has a partially positive and significant effect on purchasing decisions. (2) price has a partially positive and significant effect on purchasing decisions. (3) product quality and price simultaneously have a positive and significant effect on purchasing decisions with a percentage of 67%, and the remaining 33% is influenced by other variables outside this research.
Pengaruh Kualitas Layanan dan Harga Terhadap Loyalitas Pelanggan Pada Jasa Pengiriman JNE Di Surabaya Selatan Rispa Rispa; Iswati Iswati; Anis Fitriyasari
Jurnal Manajemen dan Ekonomi Kreatif Vol. 2 No. 3 (2024): Juli: Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v2i3.395

Abstract

This research aims to find out more about "The influence of service quality and price on customer loyalty for JNE delivery services in South Surabaya". In accordance with the main issue that raises the influence of service quality and price on customer loyalty at JNE in South Surabaya, the background for this research is that in the midst of intense competition among delivery service companies and the increasing increase in online purchases, of course every delivery service provider must focus on providing the best service and The prices offered are relatively cheap according to the target market to strengthen customer loyalty. The aim of this research is to find out the effect of service quality on customer loyalty at JNE delivery services in South Surabaya, to find out the effect of price on customer loyalty at JNE delivery services in South Surabaya, and to find out the effect of service quality and price on customer loyalty. on JNE delivery services in South Surabaya. The method used in this research is quantitative which aims to find out how big the influence is between the variables to be studied. To support this research, expand the distribution of questionnaires using a Likert scale. The sample in this research used the Purposive Sampling Technique, which is a technique for determining samples using certain considerations and criteria. The population in this study were JNE delivery service users in South Surabaya. The number of samples in this research was 60 respondents. After distributing the questionnaire, the results were calculated using SPSS. The conclusion of this research is that Service Quality has no influence on JNE customer loyalty in South Surabaya, Price has a significant influence on JNE Customer Loyalty in South Surabaya, Service Quality and Price simultaneously influence JNE Customer Loyalty in South Surabaya.
Pengaruh Budaya Kerja dan Kompensasi terhadap Kinerja Karyawan pada PT. Pulau Nusantara Indonesia Fitria Fandalisah; Iswat Iswat; Anis Fitriyasari
Journal Economic Excellence Ibnu Sina Vol. 3 No. 3 (2025): September : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v3i3.3170

Abstract

The purpose of this study is to determine the impact of work culture and imbalance on employee performance at PT. Pulau Nusantara Indonesia. In the era of global competition, human resources play a vital role in determining a company's competitiveness in facing market dynamics. Based on the results of the Key Performance Indicator (KPI) survey, most employees fall into category B, indicating that their performance has not yet reached the company's optimal standards. This condition is strongly suspected to be influenced by several factors, including a work culture that does not support innovation, high workloads, and an imbalanced system that does not provide adequate work satisfaction and motivation. This study uses a quantitative approach involving 35 permanent employee respondents at PT. Pulau Nusantara Indonesia, selected using a saturated sampling method. Data were collected through literature studies, direct field observations, and the distribution of Likert-based questionnaires. Furthermore, the data were analyzed using multiple linear regression methods to determine the extent of influence of each independent variable on the dependent variable. The results of the analysis indicate that both work culture and the imbalance system have a positive and significant influence on employee performance, both partially and simultaneously. Based on these findings, management is advised to build a collaborative and adaptive work culture and review structural imbalances to align with employee expectations and the company's vision. These efforts are believed to sustainably increase employee productivity and loyalty. Based on these findings, management is advised to build a collaborative and adaptive work culture and review structural imbalances to align with employee expectations and the company's vision.
Pengaruh Harga, Kualitas Produk, dan Promosi Terhadap Keputusan Pembelian Konsumen Pada PT Anugrah Packaging Indo Kemasan Princess Taza Tesalonica; Iswati Iswati; Anis Fitriyasari
Manajemen Kreatif Jurnal Vol. 3 No. 3 (2025): Agustus: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i3.3241

Abstract

This study aims to look at the effect of price, product quality, and promotion on consumer purchasing decisions. The population in this study were all consumers who made purchases at PT Anugrah Packaging Indo Kemasan. Sampling using a non-probability sampling approach and obtained 125 respondents. The data analysis technique uses the Multiple Linear Regression Analysis method. The results showed that, partially (t test) price has a positive and significant effect on purchasing decisions. Product quality has a positive and significant effect on purchasing decisions and promotions also have a positive and significant effect on purchasing decisions. Simultaneous test results (F test) show that price, product quality, and promotion have a positive and significant effect on purchasing decisions.
Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Pengguna Platform Shopee di Surabaya Selatan Jihan Fauziah Umardi; Iswati Iswati; Anis Fitriyasari
Manajemen Kreatif Jurnal Vol. 2 No. 3 (2024): Agustus: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i3.3213

Abstract

This research was carried out to find out more about the influence of product quality and price on the purchasing decisions of Shopee platform users in South Surabaya, which is in accordance with the main problem raised, namely related to the influence of product quality and price on the purchasing decisions of consumers using Shopee. The background for conducting this research is that in today's era, of course, quite a few consumers prefer to shop online to make their time and energy more efficient. Also, prices on online e-commerce sites are usually relatively cheaper than shopping directly at physical stores. However, quite a few consumers are still hesitant to shop online because they are worried that the product quality will not meet expectations. The aim of this research is to find out whether there is an influence of product quality and price on purchasing decisions by consumers using Shopee in South Surabaya. Using quantitative research methods which aim to measure the influence between the variables to be studied. Meanwhile, to support this research, samples will be obtained through distributing questionnaires using a measurement scale, namely the Likert scale. The sample collection technique used is a non-probability sampling technique which is purposive sampling, namely a method of taking samples with certain characteristics that have been determined by the researcher. This means that not everyone can be used as a sample by researchers, only those who fit the criteria. The number of the population studied is not yet known, so researchers use the Lemeshow formula to determine the limit for the number of samples to be studied. This research concludes that online shop sellers on the Shopee platform can consider product quality and price, which are related to consumer decisions when making purchases on Shopee.
Analisis Rasio Keuangan Untuk Menilai Kinerja Keuangan PT. Gudang Garam Tbk. Pada Periode 2020-2022 Muhammad Nurtajudin; Iswati Iswati; Anis Fitriyasari; Eny Sulistyowati
Manajemen Kreatif Jurnal Vol. 2 No. 3 (2024): Agustus: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i3.3217

Abstract

In this research the author wants to know more about "Financial Ratio Analysis to Assess the Performance of PT. Gudang Garam Tbk. In the 2020-2022 Period”. Regarding the author's desire to analyze this company because since the Covid-19 outbreak occurred, all shares in cigarette industry companies in Indonesia have decreased, so with this research the author wants to examine one of the largest cigarette companies in Indonesia, namely PT. Gudang Garam Tbk. The method used by the author in the research is quantitative. The analytical method used is analysis of liquidity, solvency, activity and profitability ratios. Research data and information were obtained from the Indonesia Stock Exchange which can be accessed via the official website www.idx.co.id The data collection technique used was analyzing or calculating PT Gudang Garam Tbk Financial Report data. Data processing is carried out descriptively quantitatively, namely using the financial ratio formula, namely Liquidity Ratio, Solvency Ratio, Activity Ratio and Profitability Ratio to analyze existing problems based on financial reports at PT. Gudang Garam Tbk. 2020-2022 period.
Pengaruh Pelatihan dan Lingkungan Kerja Terhadap Produktivitas Kerja Karyawan PT. Shenglu Zanmei International Muhamad Diva Daniswara S; Iswati Iswati; Anis Fitriyasari; Emilia Pranata
Manajemen Kreatif Jurnal Vol. 2 No. 3 (2024): Agustus: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i3.3218

Abstract

This research aims to test or analyze the influence of work environment training on the work productivity employees at PT Shenglu Zanmei International. The population in this study were all 53 employees in the production department of PT Shenglu Zanmei International, Surabaya City. The sampling technique for this research used a purposive sampling technique, thus the respondents for this research were 53 respondents from all permanent employees at PT Shenglu Zanmei International. This research uses primary data obtained through questionnaires and simple linear regression analysis methods as data analysis techniques. The data was processed using the Statistical for Product and Service Solution (SPSS) program. The results of the study showed that the physical work environment had a positive and significant effect on the work productivity variables of production employees at PT Shenglu Zanmei International.
Pengaruh Promosi Penjualan dan Harga Terhadap Keputusan Pembelian Pada Brand Mixue di Surabaya Selatan Muhammad Khalid Alfarisi; Iswati I; Anis Fitriyasari
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 3 (2025): October 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17256140

Abstract

This study aims to determine the influence of sales and price promotions on the purchase decision of the South Surabaya Mixue brand.Along with the development of technology and communication, as well as the development of the economic field in the current era, of course economic actors or corporate companies in Indonesia must be able to build and add a wider marketing space for business actors to develop their businesses. With the entry of foreign culture in the era of globalization, so that entrepreneurs in Indonesia can compete and so as not to be left behind, economic actors must be able to attract as many buyers or consumers as possible for success in doing business. This can be done by implementing an effective marketing strategy, for example in terms of promotion, and price is believed to be the most crucial aspect of the marketing mix. The purpose of promotion and pricing is aimed at being able to attract the potential to increase consumers for the company's profit. Therefore, this study aims to prove the influence of marketing activities, which in this case is promotion and pricing that are aimed at triggering significant consumer purchase decisions, especially in the fb business focused on the Mixue brand. In this study, the sample used was as many as 100 respondents who represented the public's perspective on the brand in question. The results of this study prove that marketing activities through promotion and pricing have a positive and significant effect on consumer purchase decisions
Co-Authors Ageng Pratiwi Ananda Nurhadi Syaifulloh Aribowo, Handy Arief Widijatmoko Arief Widjadmoko Delmy Fergin Elmy Junti Diah Ayu Sekarnadi Emilia Pranata Eny Sulistyowati Fistia Shofil Ashfiyah Fitria Fandalisah Gina Sila Nuryana Isfadhilah Iswat Iswat Iswati I Iswati Iswati Jelita Amalia Putri Jihan Fauziah Umardi Lasifau Maryamis Lukya Salmi Maryamis Mita Rusdiana Muhamad Diva Daniswara S Muhammad Khalid Alfarisi Muhammad Nurtajudin Nur Jannah Oryza Putri Princess Taza Tesalonica Rispa Rispa Septiana Elma Sinta SITI AISAH Siti Aisyah Sriwigati Wulandari Alvisha Suliyanfi Garnis Diah Pitaloka Suyono Suyono