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All Journal Jurnal Manajemen Bisnis Eka Prasetya Urecol Journal. Part F: Community Development Prosiding University Research Colloquium
Setyaningrum, Dewi Probowati
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Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Journal : Urecol Journal. Part F: Community Development

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Investment Education and Literacy Saputro, Edy Purwo; Kusdiyanto; Setyaningrum, Dewi Probowati
Urecol Journal. Part F: Community Development Vol. 3 No. 1 (2023)
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53017/ujcd.250

Abstract

Investment is one of the keys to supporting accelerated development in poor developing countries, including Indonesia. Therefore, investment cannot be ignored. It is not only related to growth but also employment in various sectors, both formal and informal. Thus, successful investment has a systemic impact to support development. The purpose of this activity is to provide an understanding of investment education and literacy. The main target is the millennial generation, especially from the younger generation with the selection of respondents, namely students of the FEB UMS management program. The activity was carried out on Wednesday, January 11, 2023 at G22 FEB UMS with material, namely structured explanations through power point slides - PPT involving 20 FEB UMS management students. The results show that perceptions about investment are still low so education and literacy are important.
Digital Marketing and Global Marketing Kusdiyanto; Saputro, Edy Purwo; Mabruroh; Setyaningrum, Dewi Probowati
Urecol Journal. Part F: Community Development Vol. 3 No. 1 (2023)
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53017/ujcd.252

Abstract

Global marketing and digital marketing are key in entering the competitive global market. Therefore, competitive advantage is important even though on the other hand it cannot ignore the role of comparative advantage. Related to this, the millennial generation has an interest in knowing, understanding and mapping strategies to enter the global market with digital marketing. The method used was education and literacy involving 20 millennials. Tutorials with slides are expected to increase understanding of global markets and digital marketing. The results show that there is a collective awareness of the importance of understanding global markets and digital marketing to be able to win the competition in the era of globalization.
Co-Authors Agus Muqorobin Edy Purwo Saputro Edy Purwo Saputro, Edy Irmawati Irmawati Kusdiyanto Kusdiyanto Kusdiyanto, Kusdiyanto Kusdiyanto, K M. Nasir M. Nasir M. Nasir, M. Nasir Mabruroh Mabruroh, M Mabruroh, Mabruroh Moechammad Nasir Sidiq Permono Nugroho Sri Murwanti Suyatmin Waskito Adi Zulfa Irawati, Zulfa