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All Journal Economic Journal of Emerging Markets Agridevina : Berkala Ilmiah Agribisnis Indonesian Journal of Business and Entrepreneurship (IJBE) Techno LPPM Agro Ekonomi UNEJ e-Proceeding Industria: Jurnal Teknologi dan Manajemen Agroindustri Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Media Agribisnis (MeA) Jurnal Pertanian Agros JPT : JURNAL PROTEKSI TANAMAN (JOURNAL OF PLANT PROTECTION) Jurnal Agro Ekonomi AGRISCIENCE Jurnal Dinamika Sosial Ekonomi Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Journal of Agricultural Social and Business

Antik Suprihanti

Program Studi Agribisnis, Jurusan Agribisnis, Fakultas Pertanian Universitas Pembangunan Nasional Veteran Yogyakarta

Author-ID : 724938

Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Other

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Analisis Pengaruh Segmenting Targeting Positioning Terhadap Minat Beli Ulang Konsumen Produk Teh Tambi Di Wonosobo Jawa Tengah Nabila Cintya Iswara; Budiarto Budiarto; Antik Suprihanti
Agrisociabus Vol 2, No 1 (2023): Agrisociabus
Publisher : Agribusiness Department, Faculty of Agriculture, UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/asb.v2i1.8316

Increasing competition between companies requires companies to improve their marketing strategies. One way is to know in advance the characteristics of consumers so that companies can find out the factors that influence consumers in repurchasing a product. In this case the company can use segmenting, targeting, positioning strategies. Therefore, this study aims to identify the segmenting, targeting, and positioning of Tambi Cap Petruk black tea products and analyze the effect of segmenting, targeting and positioning on the repurchase interest of PT Perkebunan Tambi black tea products. The method used is descriptive research method with the implementation method, namely the survey method. The results of the analysis show that: (1) Tambi Cap Petruk's black tea product segmentation is consumers aged 17-60 years and the majority of consumers are women. Cap Petruk's targeting black tea products are consumers who prioritize quality and affordable prices. Positioning or consumer perceptions of Tambi Cap Petruk black tea products are products with affordable prices, easily recognizable logos or packaging and product quality. (2) Segmenting targeting positioning affects buying interest in Tambi Cap Petruk black tea products.Keywords: Segmenting; Targeting; Positioning; Consumer’s Repurchase Interest; Tambi Cap Petruk Black Tea

Pengaruh Motivasi, Stres Kerja, Desain Pekerjaan, dan Divisi terhadap Kinerja Karyawan PT Lingkar Organik Indonesia Ade Sunarsih; Siti Hamidah; Antik Suprihanti
Agrisociabus Vol 1, No 1 (2022): Agrisociabus
Publisher : Agribusiness Department, Faculty of Agriculture, UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/asb.v1i1.7668

Penelitian bertujuan untuk: (1) mengetahui tingkat motivasi, stres kerja, desain pekerjaan dan kinerja karyawan di PT Lingkar Organik Indonesia, (2) menganalisis pengaruh motivasi terhadap kinerja karyawan, (3) menganalisis pengaruh stres kerja terhadap kinerja karyawan, (4) menganalisis pengaruh desain pekerjaan terhadap kinerja karyawan, dan (5) mengetahui perbedaan kinerja divisi pengadaan dan divisi lainnya. Metode penelitian yang digunakan adalah metode deskriptif dengan pendekatan kuantitatif. Metode pelaksanaan yang digunakan adalah metode studi kasus. Cara pengambilan sampel yaitu metode sensus dengan jumlah responden 40 karyawan dan 1 orang manajer Human Resources Development. Data yang digunakan berupa data primer dan data sekunder. Metode analisis data menggunakan analisis deskriptif dan analisis regresi linier berganda dengan variabel dummy. Hasil penelitian menunjukkan bahwa: (1) Motivasi, stres kerja, desain pekerjaan, dan kinerja karyawan termasuk kategori tinggi (2) Motivasi berpengaruh negatif terhadap kinerja karyawan. (3) Stres kerja berpengaruh negatif terhadap kinerja karyawan. (4) Desain pekerjaan berpengaruh positif terhadap kinerja karyawan. (5) Kinerja dari divisi pengadaan dan divisi lainnya tidak berbeda nyata.Kata kunci: desain pekerjaan, divisi, kinerja karyawan, motivasi, stres kerja

Pemberdayaan Anggota Kelompok Tani Ora Et Labora Thalia Lusianto; Antik Suprihanti; Siti Hamidah
Agrisociabus Vol 2, No 1 (2023): Agrisociabus
Publisher : Agribusiness Department, Faculty of Agriculture, UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/asb.v2i1.8603

Penelitian ini bertujuan mengkaji proses pemberdayaan program pelatihan budidaya tanaman pangan Metode penelitian menggunakan kualiitatif dan pengambilan informan menggunakan sumber data lisan dan sumber data tertulis, informan pendukung penelitian yaitu Ketua kelompok tani Ora Et Labora, informan kunci petugas penyuluh pertanian, serta informan utama 2 Anggota aktif Kelompok Tani Ora Et Labora. Teknik pengumpulan data yang digunakan adalah observasi, wawancara, dan dokumentasi, dengan keabsahan data Triangulasi Sumber. Analisis data menggunakan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa Proses pemberdayaan program pelatihan budidaya tanaman pangan yang dilakukan oleh petugas penyuluh pertanian, terhadap anggota Kelompok Tani Ora Et Labora melalui 3 tahap proses pemberdayaan yaitu Penyadaran, Pengakapasitasan, dan Pemberian Daya. Pada tahap penyadaran dilakukan sosialisasi untuk kelompok tani, tahap pengkapasitasan diberikan pelatihan budidaya, pembuatan visi dan misi, serta pembuatan AD ART, dan pada tahap pemberian daya diberikan peningkatan kemampuan namun belum berhasil dikarenakan tidak adanya pelatihan secara langsung di lapangan.Kata Kunci: Budidaya Tanaman Pangan, Kelompok Tani, Pemberdayaan

Strategi Usaha Rumah Makan Sambel Cowek Cabang Perumnas di Masa Pandemi Covid-19 Bagus Yusron Amin; Ni Made Suyastiri; Antik Suprihanti
Agrisociabus Vol 1, No 1 (2022): Agrisociabus
Publisher : Agribusiness Department, Faculty of Agriculture, UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/asb.v1i1.7678

Penelitian ini bertujuan untuk: 1) Mengidentifikasi kondisi lingkungan internal dan eksternal Usaha Rumah Makan Sambel Cowek. 2) Menganalisis alternatif strategi Usaha Rumah Makan Sambel Cowek dimasa pandemi COVID-19. 3) Menentukan prioritas strategi pada Usaha Rumah Makan Sambel Cowek dimasa pandemi COVID-19. Penelitian ini merupakan penelitian deskriptif dengan jenis penelitian studi kasus. Metode pengambilan responden dilakukan secara purposive sampling berjumlah 5 orang. Sumber data yang digunakan adalah data primer dan sekunder. Metode pengumpulan data yang digunakan yaitu wawancara, observasi dan dokumentasi. Teknik analisis data yang digunakan adalah Matriks EFI (Evaluasi Faktor Internal) dan EFE (Evaluasi Faktor Eksternal), Matriks IE (Internal Eksternal), Matriks SWOT (Strength, Weakness, Opportunity, Threat), Matriks QSPM (Quantitative Strategic Planning Matrix). Berdasarkan hasil penelitian diketahui bahwa 1) Usaha Rumah Makan Sambel Cowek memiliki faktor kekuatan utama yaitu harga produk yang relatif lebih murah, kelemahan utamanya penjualan menurun karena pandemi COVID-19, peluang utamanya Usaha ini berada di lingkungan mahasiswa, dan ancaman utamanya pemerintah membuat kebijakan PSBB dan PPKM akibat Pandemi COVID-19 2) Terdapat dua alternatif strategi yang dapat diterapkan yaitu strategi penetrasi pasar dan strategi pengembangan produk 3) Prioritas Strategi yang tepat untuk diterapkan adalah strategi penetrasi pasar. Kata kunci: faktor internal, faktor eksternal, manajemen, Matriks IE, strategi usaha, SWOT, QSPM

OPTIMASI PRODUKSI WEDANG UWUH SAAT PANDEMI COVID-19 (Studi Kasus di CV. Progress Jogja DIY) Meisafitri, Nesti; Suprihanti, Antik; Handri Utami, Heni
Journal TECHNO Vol 10, No 1 (2024)
Publisher : Universitas Pembangunan Nasional Veteran Yogayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to analyze optimal combination of inputs, labor, machines and demand for wedang uwuh (original, brewed, and instant) which provides an optimal combination of wedang uwuh production in CV. Progress Jogja. This research uses descriptive method with case study method and the director and production manager as respondents. The types and sources of data are primary and secondary data. Collecting data uses observation, interviews, and documentation method. The data analysis technique uses a Linear Programming (LP). The results showed that there was an optimal combination of input used namely rock sugar, demand for wedang uwuh seduh, and demand for instant wedang uwuh. The combination input such as dry ginger, wet ginger, granulated sugar, nutmeg leaves, sappan wood, clove leaves, labor, machines (cabinet dryer, grinder, grate, spinner, crystallizer) and the demand of original wedang uwuh did not optimal yet

Analisis Preferensi Konsumen Produk Keripik Tempe di PT Intan Rahmadhani Santosa Hapsari, Elmi Yudi; Suprihanti, Antik
Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Vol. 4 No. 2 (2024): Maret
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/agrimanex.v4i2.10012

Consumers in making purchases will manage information, look for certain benefits, and look at product attributes. The level of importance of attributes for each consumer is different, which also causes differences in consumer preferences. Analyzing consumer preferences is important to find out the most preferred choice by consumers. The study aims to identify the characteristics of consumers, analyze consumer preferences for tempeh chip attributes, and analyze the attributes most consumers consider in purchasing tempeh chips at PT Intan Rahmadhani Santosa. Respondents determined using purposive as many as 90 consumers of tempeh chips at PT Intan Rahmadhani Santosa. The data analysis techniques used are descriptive analysis and conjoin analysis. The results showed that most consumers are 21-25 years old, from Yogyakarta, have a high school education, are students, and have an income of less than Rp 500,000. Attributes that became the preference of consumers of tempeh chips were the price of less than Rp 15.000, mercon flavor, round chip shape, thin thickness, crispy texture, durability of more than 3 months, weight of 140 grams, and standing pouch packaging. The most consumers considered attribute is price.

Analysis of the Effectiveness of Chili Auction Market in Sleman Regency, Special Region of Yogyakarta Hariyanto Putri, Bunga Pralapita; Budiarto, Budiarto; Suprihanti, Antik
Agro Ekonomi Vol 35, No 2 (2024): DECEMBER 2024
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/ae.89090

Chili auction market in Yogyakarta was established with the farmer’s cooperative to strengthen the bargaining position of Sleman’s farmers in receiving fair price for chili. Therefore, this study aims to analyze the effectiveness of chili auction market and the problems affecting its implementation. A quantitative approach was used and the location was determined using the purposive method. The sample population comprised chili farmers, who were selected as participants using the accidental sampling method. This study used both primary and secondary data, which were obtained through observation, interviews, and documentation. Subsequently, analysis was carried out using descriptive analysis and a fishbone diagram. The results showed that the effectiveness rate of auction market based on three approaches (external, internal, and technical) reached 70,03%. In addition, the problems affecting its implementation included the low availability of chili due to climate change, pest and disease attacks, the absence of machines or supporting facilities, price information that was not transparent, and the limited capability of auction market administrators. Requirements for traders also needed to be updated regarding regional boundaries to open opportunities for traders outside DIY and Central Java.

Evaluasi Kinerja Rantai Pasok Produk “Set Yogurt” di Yahuud Yogurt Yogyakarta Yuniati, Rizky Sintia; Suprihanti, Antik
Agridevina : Berkala Ilmiah Agribisnis Vol 13, No 2 (2024): Agridevina : Berkala Ilmiah Agribisnis
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/agridevina.v13i2.4636

Penelitian ini bertujuan untuk mengidentifikasi aliran rantai pasok produk dan mengevaluasi kinerja rantai pasok produk tersebut. Metode penelitian menggunakan pendekatan studi kasus deskriptif kuantitatif dengan 16 responden yang dipilih secara purposif, meliputi 2 supplier, 1 pemilik Yahuud Yogurt Yogyakarta, 5 retailer, 5 konsumen retail, dan 3 konsumen langsung. Teknik analisis yang digunakan adalah analisis deskriptif, Supply Chain Operation Reference (SCOR), dan Return on Asset (ROA). Hasil penelitian menunjukkan bahwa aliran rantai pasok produk "Set Yogurt" meliputi aliran informasi dengan variasi harga di setiap toko retail, aliran kas dengan termin pembayaran relatif lama (60 hari), dan aliran produk dengan ketersediaan terbatas di toko retail. Kinerja rantai pasok produk "Set Yogurt" mencakup level supplier, dari Yahuud Yogurt Yogyakarta ke toko retail, dan ke konsumen langsung. Secara keseluruhan, kinerja rantai pasok termasuk dalam kategori superior (sangat efektif). Indikator kinerja inventori harian berada dalam kategori keunggulan (cukup efektif), sedangkan indikator siklus kas ke kas ke toko retail berada dalam kategori parity (kurang efektif). Hasil ROA sebesar 12,65% menunjukkan bahwa kinerja keuangan sangat sehat

Laney P' Chart Effectiveness in Quality Control of Cigar Production Indraswari, Salsabila Putri; Suprihanti, Antik
Industria: Jurnal Teknologi dan Manajemen Agroindustri Vol 13, No 2 (2024)
Publisher : Department of Agro-industrial Technology, University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.industria.2024.013.02.2

AbstractThis study aimed to evaluate the effectiveness of Laney p' chart in overcoming the limitations of conventional p-chart in cigar quality control, especially in handling overdispersion of production data. Overdispersion often occurs in agricultural processes with large sample sizes, resulting in narrow control limits and false alarms. The study was conducted at PT Taru Martani, using cigar quality data from three main production units from August 2021 to July 2022. A quantitative descriptive approach was used to analyze the proportion of product defects. Initial analysis with conventional p-chart showed that 29,140 units in the Cocoon Unit, 23,602 units in the Rolling Unit, and 5,987 units in the Dry Cigar Unit were out of control due to overdispersion. After the Laney p' chart application, the control limits were expanded to 234.7%, significantly reducing false alarms and increasing sensitivity to actual variations in the data. The analysis showed that Laney p' chart was more effective in identifying relevant process variations. The process in the Dry Cigar Unit continued to show instability, likely due to humidity and raw material quality fluctuations. These findings highlight the importance of environmental control and raw material stability in maintaining product quality. This study provided practical contributions to the quality control of high-value agricultural products. It is recommended that further studies explore the integration of other statistical methods and study deeply the relationship between external factors and product quality.Keywords: Agricultural products, cigars, Laney p' chart, overdispersion, quality control AbstrakPenelitian ini bertujuan untuk mengevaluasi efektivitas Laney p' chart dalam mengatasi keterbatasan p-chart konvensional pada pengendalian mutu cerutu, khususnya dalam menangani overdispersi data produksi. Overdispersi sering kali muncul dalam proses agrikultur dengan ukuran sampel besar, menghasilkan batas kendali yang sempit dan alarm palsu. Studi dilakukan di PT Taru Martani, menggunakan data mutu cerutu dari tiga unit produksi utama selama Agustus 2021 hingga Juli 2022. Pendekatan deskriptif kuantitatif digunakan untuk menganalisis proporsi kecacatan produk. Analisis awal dengan p-chart konvensional menunjukkan bahwa 29.140 unit di Unit Kepompong, 23.602 unit di Unit Pelintingan, dan 5.987 unit di Unit Cerutu Kering berada di luar kendali akibat overdispersi. Setelah penerapan Laney p' chart, batas kendali diperluas hingga 234,7%, mengurangi alarm palsu secara signifikan dan meningkatkan sensitivitas terhadap variasi nyata dalam data. Hasil analisis menunjukkan Laney p' chart lebih efektif dalam mengidentifikasi variasi proses yang relevan. Proses di Unit Cerutu Kering, misalnya, tetap menunjukkan ketidakstabilan, kemungkinan akibat fluktuasi kelembaban dan kualitas bahan baku. Temuan ini menyoroti pentingnya pengendalian lingkungan dan stabilitas bahan baku dalam menjaga mutu produk. Penelitian ini memberikan kontribusi praktis dalam pengendalian mutu produk agrikultur bernilai tinggi. Disarankan agar studi lanjutan mengeksplorasi integrasi metode statistik lain dan mempelajari hubungan lebih dalam antara faktor eksternal dengan mutu produk.Kata kunci: Cerutu, Laney p' chart, overdispersi, pengendalian mutu, produk agrikultur

Pengaruh Motivasi, Stres Kerja, Desain Pekerjaan, dan Divisi terhadap Kinerja Karyawan PT Lingkar Organik Indonesia Sunarsih, Ade; Hamidah, Siti; Suprihanti, Antik
Journal of Agricultural Social and Business Vol. 1 No. 1 (2022): Agrisociabus
Publisher : Agribusiness Department, Faculty of Agriculture, UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Co-Authors ., Harianto Ade Sunarsih Agus Santosa Alfreda, Sabrina Marsha Amin, Bagus Yusron Andriyanto Hari Prastiya Arima Laily Hidayati Aurora Yupita Achmada Bagus Yusron Amin Bonar M. Sinaga Bonar Marulitua Sinaga Brotodjojo, RR Rukmowati Budiarto Budiarto Budiarto Budiarto Budiarto Budiarto Cahyanto, Ichsan Nur Damayanti, Nariswari Firjatullah Denny Prihatiningsih Dwi Aulia Puspitaningrum Erina Yuliansyah Handri Utami, Heni Hapsari, Elmi Yudi Harianto Harianto Hariyanto Putri, Bunga Pralapita Hernawa Ardityas Fitrawati Indah Miranti Rahayu Indah Widowati Indah Widowati Indah Widowati Indraswari, Salsabila Putri Kafiya, Maftuh Khasnak Khanifah Kuncoro, Andreas Mahendra Lazuardi, Ikhsan Lintang Berlyana Kusumawardhani Meisafitri, Nesti Nabila Cintya Iswara Nanik Dara Senjawati Nazla Atikah H Nasution Ni Made Suyastiri NI MADE SUYASTIRI Y.P Ni Made Suyastiri YP Ni Made Suyastiri YP. Nusantari, Jasmine Rahma Prasetyo, Tegar Ari Pratiwi, Liana Fatma Leslie Puspitaningrum, Dwi Aulia Rachma Agustina Mahanani RASHID ANGGIT Y.A.D Reni Kustiari Reni Kustiari Richa Puspita Dewi Sayekti Sayekti Senjawati, Nanik Dara Siti Hamidah Siti Hamidah Siti Hamidah Siti Hamidah Soriano, Jerome Duque Sunarsih, Ade Suyastiri, Ni Made Thalia Lusianto Yuniati, Rizky Sintia

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