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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Economic Journal of Emerging Markets Agridevina : Berkala Ilmiah Agribisnis Indonesian Journal of Business and Entrepreneurship (IJBE) Techno LPPM Agro Ekonomi UNEJ e-Proceeding Industria: Jurnal Teknologi dan Manajemen Agroindustri Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Media Agribisnis (MeA) Jurnal Pertanian Agros JAST : Jurnal Aplikasi Sains dan Teknologi Jurnal Agro Ekonomi AGRISCIENCE Journal of Food System and Agribusiness (JoFSA) Jurnal Dinamika Sosial Ekonomi Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Journal of Agricultural Social and Business CITACONOMIA : Economic and Business Studies
Antik Suprihanti
Program Studi Agribisnis, Jurusan Agribisnis, Fakultas Pertanian Universitas Pembangunan Nasional Veteran Yogyakarta
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Other

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OPTIMASI PRODUKSI WEDANG UWUH SAAT PANDEMI COVID-19 (Studi Kasus di CV. Progress Jogja DIY) Meisafitri, Nesti; Suprihanti, Antik; Handri Utami, Heni
Journal TECHNO Vol. 10 No. 1 (2024): Mei
Publisher : Universitas Pembangunan Nasional Veteran Yogayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/journal techno.v10i1.13229

Abstract

This study aims to analyze optimal combination of inputs, labor, machines and demand for wedang uwuh (original, brewed, and instant) which provides an optimal combination of wedang uwuh production in CV. Progress Jogja. This research uses descriptive method with case study method and the director and production manager as respondents. The types and sources of data are primary and secondary data. Collecting data uses observation, interviews, and documentation method. The data analysis technique uses a Linear Programming (LP). The results showed that there was an optimal combination of input used namely rock sugar, demand for wedang uwuh seduh, and demand for instant wedang uwuh. The combination input such as dry ginger, wet ginger, granulated sugar, nutmeg leaves, sappan wood, clove leaves, labor, machines (cabinet dryer, grinder, grate, spinner, crystallizer) and the demand of original wedang uwuh did not optimal yet
Driving Social Entrepreneurship Performance Through Entrepreneurial Orientation in Agriculture and Food Sectors in Yogyakarta Suprihanti, Antik; Soriano, Jerome Duque; Kuncoro, Andreas Mahendra; Cahyanto, Ichsan Nur; Nusantari, Jasmine Rahma; Alfreda, Sabrina Marsha
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 3 (2025): IJBE, Vol. 11 No. 3, September 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.3.619

Abstract

Background: Background: Social enterprises in developing countries often faced internal and external challenges in achieving sustainable impact, especially in agriculture and food sectors. Entrepreneurial Orientation (EO), consisting of innovativeness, proactiveness, risk-taking, autonomy, and competitive aggressiveness, has emerged as a potential driver of Social Entrepreneurship Performance (SEP). However, its nuanced effects in mission-driven contexts remain underexplored.Purpose: This study aims to investigate the influence of Entrepreneurial Orientation (EO) on Social Entrepreneurship Performance (SEP) among small and medium enterprises (SMEs) in the agricultural and food sectors in Yogyakarta, Indonesia, by analyzing the distinct contributions of each EO dimension.Design/Methodology/Approach: A quantitative method was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM) on data collected from 32 purposively selected SMEs. EO was modeled as a higher-order construct composed of five lower-order dimensions, and SEP was measured based on social engagement and partnership benefits.Conclusion: The findings confirm that EO significantly and positively influences SEP. Innovation and proactiveness were the strongest contributors to EO, while risk-taking negatively affected autonomy, and competitive aggressiveness showed moderate impacts. The study highlights the need for strategic emphasis on innovation and proactiveness, with cautious risk management and aligned autonomy to enhance social enterprise outcomes.Originality/Value: This research contributes to the limited empirical evidence on EO's role in social enterprise performance within agriculture-based SMEs in developing countries. It offers nuanced insights into how EO dimensions function differently in resource-constrained, socially driven settings. It also provides actionable implications for social enterprise managers seeking to enhance organizational sustainability and social impact. These findings guide social enterprise managers to balance innovation and proactiveness while managing risk conservatively to enhance sustainable impact. Keywords: entrepreneurial orientation, social entrepreneurship performance, agriculture and food industries
Analisis Kinerja Rantai Pasok Melon Goden Menggunakan Pendekatan Balanced Scorecard (Studi Kasus PT Villa Tani Indonesia) Damayanti, Nariswari Firjatullah; Suprihanti, Antik; Widowati, Indah
Jurnal MeA (Media Agribisnis) Vol 9, No 1 (2024): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v9i1.225

Abstract

Penelitian bertujuan untuk: 1. Menggambarkan rantai pasok melon golden pada PT Villa Tani Indonesia, dan 2. Menganalisis kinerja rantai pasok melon golden pada PT Villa Tani Indonesia dengan menggunakan metode Balanced Scorecard. Metode penelitian yang digunakan yaitu kuantitatif deskriptif dengan pendekatan studi kasus. Penentuan responden dengan memilih pemasok dan reseller yang secara kontinyu memasok dan membeli melon golden selama tahun 2022. Teknik analisis yang digunakan adalah Balanced Scorecard. Hasil Penelitian ditemukan bahwa: 1. Rantai pasok melon golden pada PT Villa Tani Indonesia memiliki tiga aliran yaitu aliran barang, aliran finansial, dan aliran informasi yang mengalir dari petani sampai konsumen akhir. Aliran produk yaitu melon golden yang mengalir dari petani sampai konsumen akhir, aliran finansial, yaitu uang yang mengalir dari konsumen ke petani serta aliran informasi yang mengalir dari petani ke konsumen dan sebalilkya. 2. Rata-rata kinerja rantai pasok melon golden pada PT Villa Tani Scorecard dapat dikatakan cukup. Perspektif pelanggan dan proses bisnis internal memiliki kinerja yang baik, sedangkan perspektif keuangan serta pertumbuhan, dan pembelajaran memiliki kinerja yang cukup.
Pengaruh Pemasaran Online Terhadap Volume Penjualan, Keuntungan Produk Olahan Tepung CV. Prasodjo Godean Sleman Yogyakarta Prasetyo, Tegar Ari; Suprihanti, Antik
Jurnal MeA (Media Agribisnis) Vol 9, No 1 (2024): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v9i1.228

Abstract

CV. Prasodjo in the Godean District is one of the industries that utilize online marketing. This research aims to 1) analyze the level of sales growth and profit of CV. Prasodjo's processed flour products, 2) compare the sales of these products before and after using online marketing, 3) compare profit levels of these products before and after using online marketing, 4) and analyze the differences in sales of processed flour products dumpling skin, dim sum skin, spring roll skin, and egg noodles. This research employs a quantitative research method with the techniques of sales growth rate analysis, two-sample t-tests, and ANOVA analysis. The research results indicate that the sales growth and profit levels of CV. Prasodjo after implementing online marketing consistently shows positive values. The sales of CV. Prasodjo after using online marketing is higher than before implementing online marketing, and the profit after using online marketing is also greater than before using online marketing. Furthermore, the sales of processed flour products at CV. Prasodjo specifically dumpling covers are greater than the sales of dim sum covers, spring roll covers, and egg noodles.
Development Strategy of Cokelat Makaryo MSME in Kulon Progo Based on SWOT and QSPM Approach Nurhidayah, Khusnita; Suprihanti, Antik
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 21 No. 1 (2026): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/

Abstract

Cokelat Makaryo is MSME that producing palm sugar chocolate with several certifications. However, the business faces problems related to underdeveloped digital marketing, fluctuating revenue, suboptimal research and development (R&D) and unstable prices of key raw materials due to the absence of partnerships with cocoa farmers. This study aimed to (1) identify the internal and external environmental conditions for business development, (2) analyze alternative strategies, and (3) determine priority strategies for the development of Cokelat Makaryo MSME. The research employs a quantitative descriptive method with a case study approach, utilizing IFE, EFE, IE matrices, SWOT, and QSPM analysis. The results of this study showed (1) The primary strength of Cokelat Makaryo MSME was holding certifications, including the Halal, NIB, PIRT, and Jogjamark labels. The main weakness identified was the absence of price agreements with supplier farmers, resulting in fluctuating raw material prices. The principal opportunity was the institutional support provided by the Cooperative Office in facilitating product promotion at Yogyakarta International Airport (YIA). The main threat was the competition from similar enterprises that are more established and more widely recognized. (2) There were three alternative strategies: offering an educational chocolate processing service through an open kitchen concept, strengthening product branding through customization and certification targeting premium markets and spesial occasions, and enhancing digital marketing and penetrating the national market. (3) The priority strategy for business development is to strengthening product branding through customization and certification targeting premium markets and spesial occasions.
Strategi Pemasaran Tahu Walik Dengan Pendekatan Blue Ocean Strategy Pada UMKM Dab Taso Walik Crunchy Di Kabupaten Sleman Jamilatun, Siti; Dwi Aulia Puspitaningrum; Antik Suprihanti
CITACONOMIA : Economic and Business Studies Vol. 5 No. 02 (2026): April - Juni
Publisher : CITACONOMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citaconomia.v5i02.3604

Abstract

Penelitian ini bertujuan untuk menganalisis kondisi internal dan eksternal serta merancang strategi pemasaran berbasis Blue Ocean Strategy pada UMKM DAB Taso Walik Crunchy di Kabupaten Sleman, Daerah Istimewa Yogyakarta. Penelitian menggunakan pendekatan kuantitatif deskriptif dengan metode studi kasus. Pengumpulan data dilakukan melalui observasi, wawancara semi terstruktur, Focus Group Discussion (FGD), kuesioner berskala Likert, dan studi pustaka. Responden terdiri dari 4 responden internal yang dipilih melalui purposive sampling dan 60 responden eksternal melalui accidental sampling. Analisis data menggunakan Matriks IFE, EFE, IE, kanvas strategi, serta kerangka ERRC. Hasil analisis menunjukkan nilai IFE sebesar 2,44 dan EFE sebesar 2,21, yang mengindikasikan kondisi internal dan eksternal berada pada kategori sedang. Berdasarkan Matriks IE, perusahaan berada pada posisi hold and maintain, sementara kanvas strategi menunjukkan pola persaingan yang masih sejajar dengan kompetitor dalam ruang red ocean. Penerapan kerangka ERRC menghasilkan strategi yang berfokus pada peningkatan kualitas produk, pelayanan, dan proses, serta penciptaan nilai baru berupa pengalaman pelanggan, identitas merek, dan loyalitas konsumen. Evaluasi rangkaian Blue Ocean Strategy menunjukkan bahwa strategi ini layak diimplementasikan dan berpotensi meningkatkan daya saing UMKM secara berkelanjutan.
Pendekatan Business Model Canvas Untuk Pengembangan Usaha Bawang Goreng Umkm Salera Snack & Food Jawa Timur Deslita Sitohang; Antik Suprihanti
Journal of Food System & Agribusiness Volume 10 Nomor 1 Tahun 2026
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v10i1.4206

Abstract

Penelitian ini bertujuan untuk (1) mengidentifikasi model bisnis UMKM Salera Snack & Food dalam kerangka BMC, dan (2) merumuskan strategi pengembangan usaha yang disarankan untuk UMKM Salera Snacks & Food. Analisis deskriptif kuantitatif dipilih penulis sebagai metodologi dalam penelitian ini. Teknik analisis data secara deskriptif BMC dan melalui analisis SWOT ditunjukkan oleh matriks IFE, EFE, IE dan SWOT. Hasil penelitian menyimpulkan bahwa; (1) Business Model Canvas UMKM Salera Snack & Food tergambarkan dalam sembilan elemen BMC terdiri atas; segmen pelanggan (pelanggan dari usia dan profesi), proposisi nilai (produk premium), saluran distribusi (website, whatsapp, instagram, shopee, mitra swalayan, dan ekspedisi), hubungan dengan pelanggan yaitu dengan memberikan informasi terkait produk dan menangani keluhan yang ada, sumber pendapatan (penjualan bawang goreng), sumber daya kunci (strategi yang dimiliki owner, skill karyawan, rumah produksi, modal, dan alat produksi), kegiatan kunci (pembelian bahan baku, produksi, dan pemasaran), mitra kunci (supplier, dan mitra penjualan), dan struktur biaya (biaya tetap serta  biaya variabel) (2) Strategi pengembangan usaha bawang goreng UMKM Salera Snack & Food yang berada posisi di sel 5 adalah strategi konsentrasi melalui integrasi horizontal atau stabilitas dengan meningkatkan daya saing, memperbaiki operasional, dan memperkuat posisi pasar.
Digitalisasi dan Pemberdayaan Berkelanjutan dalam Pengembangan Desa Wisata Cerdas di Dewi Tinalah, Kulon Progo, Yogyakarta Eny Endah Pujiastuti; Retno Hendariningrum; Antik Suprihanti; Panji Dwi Ashrianto; Raden Rara Feodora Remuli Ginting; Faizal Yusuf Lasono; Mahesa Chandra Wijaya Putra; Arif Herfianto
JAST : Jurnal Aplikasi Sains dan Teknologi Vol. 10 No. 1 (2026): EDISI JUNI 2026
Publisher : Universitas Tribhuwana Tunggadewi Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jast.v10i1.7530

Abstract

The development of tourism villages is currently facing global challenges such as changes in tourist behavior, destination competition, and the need for environmental and cultural preservation. Dewi Tinalah Tourism Village in Kulon Progo, Yogyakarta, possesses significant natural, historical, and cultural potential, yet has not been fully optimized in terms of digitalization and the application of sustainable tourism principles. This community service program aims to enhance the capacity of local communities and tourism managers to utilize digital technology, encourage the adoption of sustainability principles, facilitate the production of digital content grounded in local wisdom, and establish long-term collaboration with stakeholders. The activities were carried out through community education, consultation, and the diffusion of science and technology, involving local communities, tourism awareness groups, and junior high school students. The main activities included digital documentation of arts, culture, and history; waste management socialization; early education on natural resource conservation; and planting hardwood trees for land conservation. The primary outputs consist of digital works, educational materials, and promotional content based on cultural and environmental values to support the branding of the tourism village. The main advantage lies in the integration of digitalization and sustainability, which is highly relevant to the needs of millennial and Gen Z tourists. The impacts include increased ecological awareness, cultural preservation, the establishment of long-term digital archives, and the strengthening of Dewi Tinalah's position as a sustainable smart tourism village.ABSTRAKPengembangan desa wisata saat ini menghadapi tantangan global berupa perubahan perilaku wisatawan, persaingan destinasi, serta kebutuhan pelestarian lingkungan dan budaya. Desa Wisata Dewi Tinalah di Kulon Progo, Yogyakarta, memiliki potensi alam, sejarah, dan budaya yang besar namun belum optimal dalam memanfaatkan digitalisasi serta penerapan prinsip pariwisata berkelanjutan. Program pengabdian masyarakat ini bertujuan meningkatkan kapasitas masyarakat dan pengelola desa wisata dalam memanfaatkan teknologi digital, mendorong penerapan konsep sustainability, memfasilitasi produksi konten berbasis kearifan lokal, serta membangun kolaborasi jangka panjang dengan berbagai pemangku kepentingan. Kegiatan dilaksanakan melalui metode pendidikan masyarakat, konsultasi, dan difusi ipteks dengan melibatkan masyarakat, pokdarwis, dan siswa SMP. Bentuk kegiatan meliputi dokumentasi digital seni, budaya, dan sejarah, sosialisasi pengelolaan sampah, edukasi pelestarian sumber daya alam sejak dini, serta penanaman tanaman keras untuk konservasi lahan. Hasil utama berupa karya digital, materi sosialisasi, serta konten promosi berbasis budaya dan lingkungan yang mendukung branding desa wisata. Keunggulan kegiatan ini adalah integrasi digitalisasi dengan sustainability yang relevan dengan kebutuhan generasi milenial dan Gen Z sebagai wisatawan utama. Dampak kegiatan mencakup terbangunnya kesadaran ekologis, pelestarian budaya lokal, terbentuknya arsip digital, serta penguatan posisi Dewi Tinalah menuju desa wisata cerdas berkelanjutan.
Co-Authors ., Harianto Ade Sunarsih Agus Santosa Alfreda, Sabrina Marsha Amin, Bagus Yusron Andriyanto Hari Prastiya Arif Herfianto Arima Laily Hidayati Aurora Yupita Achmada Bagus Yusron Amin Bonar M. Sinaga Bonar Marulitua Sinaga Budiarto Budiarto Budiarto Budiarto Budiarto Budiarto Cahyanto, Ichsan Nur Damayanti, Nariswari Firjatullah Denny Prihatiningsih Deslita Sitohang Dwi Aulia Puspitaningrum Eny Endah Pujiastuti Erina Yuliansyah faizal yusuf lasono Handri Utami, Heni Hapsari, Elmi Yudi Harianto Harianto Hariyanto Putri, Bunga Pralapita Hernawa Ardityas Fitrawati Indah Miranti Rahayu Indah Widowati Indah Widowati Indah Widowati Indraswari, Salsabila Putri Kafiya, Maftuh Khasnak Khanifah Lintang Berlyana Kusumawardhani Mahesa Chandra Wijaya Putra Meisafitri, Nesti Nabila Cintya Iswara Nanik Dara Senjawati Nazla Atikah H Nasution Ni Made Suyastiri NI MADE SUYASTIRI Y.P Ni Made Suyastiri YP Ni Made Suyastiri YP. Nurhidayah, Khusnita Nusantari, Jasmine Rahma Panji Dwi Ashrianto, Panji Dwi Prasetyo, Tegar Ari Pratiwi, Liana Fatma Leslie Puspitaningrum, Dwi Aulia Rachma Agustina Mahanani Raden Rara Feodora Remuli Ginting RASHID ANGGIT Y.A.D Reni Kustiari Reni Kustiari Retno Hendariningrum Richa Puspita Dewi Sayekti Sayekti Senjawati, Nanik Dara Siti Hamidah Siti Hamidah Siti Hamidah Siti Hamidah Siti Jamilatun Soriano, Jerome Duque Sunarsih, Ade Suyastiri, Ni Made Thalia Lusianto Yuniati, Rizky Sintia