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Strategi Usaha Rumah Makan Sambel Cowek Cabang Perumnas di Masa Pandemi Covid-19 Amin, Bagus Yusron; Suyastiri, Ni Made; Suprihanti, Antik
Journal of Agricultural Social and Business Vol. 1 No. 1 (2022): Agrisociabus
Publisher : Agribusiness Department, Faculty of Agriculture, UPN "Veteran" Yogyakarta

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Abstract

Penelitian ini bertujuan untuk: 1) Mengidentifikasi kondisi lingkungan internal dan eksternal Usaha Rumah Makan Sambel Cowek. 2) Menganalisis alternatif strategi Usaha Rumah Makan Sambel Cowek dimasa pandemi COVID-19. 3) Menentukan prioritas strategi pada Usaha Rumah Makan Sambel Cowek dimasa pandemi COVID-19. Penelitian ini    merupakan penelitian deskriptif dengan jenis penelitian studi kasus. Metode pengambilan responden dilakukan secara purposive sampling berjumlah 5 orang. Sumber data yang digunakan adalah data primer dan sekunder. Metode    pengumpulan data yang digunakan yaitu wawancara, observasi dan dokumentasi. Teknik analisis data yang digunakan adalah Matriks EFI (Evaluasi Faktor Internal) dan EFE (Evaluasi Faktor Eksternal), Matriks IE (Internal Eksternal), Matriks SWOT (Strength, Weakness, Opportunity, Threat), Matriks QSPM (Quantitative Strategic Planning Matrix). Berdasarkan hasil penelitian diketahui bahwa 1) Usaha Rumah Makan Sambel Cowek memiliki faktor kekuatan utama yaitu harga produk yang relatif lebih murah, kelemahan utamanya penjualan menurun karena pandemi COVID-19, peluang utamanya Usaha ini berada di lingkungan mahasiswa, dan ancaman utamanya pemerintah membuat kebijakan PSBB dan PPKM akibat Pandemi COVID-19 2) Terdapat dua alternatif strategi yang dapat diterapkan yaitu strategi penetrasi pasar dan strategi pengembangan produk 3) Prioritas Strategi yang tepat untuk diterapkan adalah strategi penetrasi pasar. Kata kunci: faktor internal, faktor eksternal, manajemen, Matriks IE, strategi usaha, SWOT, QSPM
OPTIMASI PRODUKSI WEDANG UWUH SAAT PANDEMI COVID-19 (Studi Kasus di CV. Progress Jogja DIY) Meisafitri, Nesti; Suprihanti, Antik; Handri Utami, Heni
Journal TECHNO Vol. 10 No. 1 (2024): Mei
Publisher : Universitas Pembangunan Nasional Veteran Yogayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/journal techno.v10i1.13229

Abstract

This study aims to analyze optimal combination of inputs, labor, machines and demand for wedang uwuh (original, brewed, and instant) which provides an optimal combination of wedang uwuh production in CV. Progress Jogja. This research uses descriptive method with case study method and the director and production manager as respondents. The types and sources of data are primary and secondary data. Collecting data uses observation, interviews, and documentation method. The data analysis technique uses a Linear Programming (LP). The results showed that there was an optimal combination of input used namely rock sugar, demand for wedang uwuh seduh, and demand for instant wedang uwuh. The combination input such as dry ginger, wet ginger, granulated sugar, nutmeg leaves, sappan wood, clove leaves, labor, machines (cabinet dryer, grinder, grate, spinner, crystallizer) and the demand of original wedang uwuh did not optimal yet
Driving Social Entrepreneurship Performance Through Entrepreneurial Orientation in Agriculture and Food Sectors in Yogyakarta Suprihanti, Antik; Soriano, Jerome Duque; Kuncoro, Andreas Mahendra; Cahyanto, Ichsan Nur; Nusantari, Jasmine Rahma; Alfreda, Sabrina Marsha
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 3 (2025): IJBE, Vol. 11 No. 3, September 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.3.619

Abstract

Background: Background: Social enterprises in developing countries often faced internal and external challenges in achieving sustainable impact, especially in agriculture and food sectors. Entrepreneurial Orientation (EO), consisting of innovativeness, proactiveness, risk-taking, autonomy, and competitive aggressiveness, has emerged as a potential driver of Social Entrepreneurship Performance (SEP). However, its nuanced effects in mission-driven contexts remain underexplored.Purpose: This study aims to investigate the influence of Entrepreneurial Orientation (EO) on Social Entrepreneurship Performance (SEP) among small and medium enterprises (SMEs) in the agricultural and food sectors in Yogyakarta, Indonesia, by analyzing the distinct contributions of each EO dimension.Design/Methodology/Approach: A quantitative method was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM) on data collected from 32 purposively selected SMEs. EO was modeled as a higher-order construct composed of five lower-order dimensions, and SEP was measured based on social engagement and partnership benefits.Conclusion: The findings confirm that EO significantly and positively influences SEP. Innovation and proactiveness were the strongest contributors to EO, while risk-taking negatively affected autonomy, and competitive aggressiveness showed moderate impacts. The study highlights the need for strategic emphasis on innovation and proactiveness, with cautious risk management and aligned autonomy to enhance social enterprise outcomes.Originality/Value: This research contributes to the limited empirical evidence on EO's role in social enterprise performance within agriculture-based SMEs in developing countries. It offers nuanced insights into how EO dimensions function differently in resource-constrained, socially driven settings. It also provides actionable implications for social enterprise managers seeking to enhance organizational sustainability and social impact. These findings guide social enterprise managers to balance innovation and proactiveness while managing risk conservatively to enhance sustainable impact. Keywords: entrepreneurial orientation, social entrepreneurship performance, agriculture and food industries
Analisis Kinerja Rantai Pasok Melon Goden Menggunakan Pendekatan Balanced Scorecard (Studi Kasus PT Villa Tani Indonesia) Damayanti, Nariswari Firjatullah; Suprihanti, Antik; Widowati, Indah
Jurnal MeA (Media Agribisnis) Vol 9, No 1 (2024): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v9i1.225

Abstract

Penelitian bertujuan untuk: 1. Menggambarkan rantai pasok melon golden pada PT Villa Tani Indonesia, dan 2. Menganalisis kinerja rantai pasok melon golden pada PT Villa Tani Indonesia dengan menggunakan metode Balanced Scorecard. Metode penelitian yang digunakan yaitu kuantitatif deskriptif dengan pendekatan studi kasus. Penentuan responden dengan memilih pemasok dan reseller yang secara kontinyu memasok dan membeli melon golden selama tahun 2022. Teknik analisis yang digunakan adalah Balanced Scorecard. Hasil Penelitian ditemukan bahwa: 1. Rantai pasok melon golden pada PT Villa Tani Indonesia memiliki tiga aliran yaitu aliran barang, aliran finansial, dan aliran informasi yang mengalir dari petani sampai konsumen akhir. Aliran produk yaitu melon golden yang mengalir dari petani sampai konsumen akhir, aliran finansial, yaitu uang yang mengalir dari konsumen ke petani serta aliran informasi yang mengalir dari petani ke konsumen dan sebalilkya. 2. Rata-rata kinerja rantai pasok melon golden pada PT Villa Tani Scorecard dapat dikatakan cukup. Perspektif pelanggan dan proses bisnis internal memiliki kinerja yang baik, sedangkan perspektif keuangan serta pertumbuhan, dan pembelajaran memiliki kinerja yang cukup.
Pengaruh Pemasaran Online Terhadap Volume Penjualan, Keuntungan Produk Olahan Tepung CV. Prasodjo Godean Sleman Yogyakarta Prasetyo, Tegar Ari; Suprihanti, Antik
Jurnal MeA (Media Agribisnis) Vol 9, No 1 (2024): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v9i1.228

Abstract

CV. Prasodjo in the Godean District is one of the industries that utilize online marketing. This research aims to 1) analyze the level of sales growth and profit of CV. Prasodjo's processed flour products, 2) compare the sales of these products before and after using online marketing, 3) compare profit levels of these products before and after using online marketing, 4) and analyze the differences in sales of processed flour products dumpling skin, dim sum skin, spring roll skin, and egg noodles. This research employs a quantitative research method with the techniques of sales growth rate analysis, two-sample t-tests, and ANOVA analysis. The research results indicate that the sales growth and profit levels of CV. Prasodjo after implementing online marketing consistently shows positive values. The sales of CV. Prasodjo after using online marketing is higher than before implementing online marketing, and the profit after using online marketing is also greater than before using online marketing. Furthermore, the sales of processed flour products at CV. Prasodjo specifically dumpling covers are greater than the sales of dim sum covers, spring roll covers, and egg noodles.
Population Distribution of Rats (Rattus argentiventer) and the Damage Intensity on Rice and Other Crops in Pleret, Yogyakarta, Indonesia Brotodjojo, RR Rukmowati; Lazuardi, Ikhsan; Suprihanti, Antik
Jurnal Proteksi Tanaman (Journal of Plant Protection) Vol. 7 No. 2 (2023): December 2023
Publisher : Plant Protection Department, Faculty of Agriculture, Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jpt.7.2.115-126.2023

Abstract

Rice field rats is one of the main pests of rice in Indonesia and other Asian countries that can cause a crop failure. The availability food sources might affect the rat foraging in the field. The research aimed to determine the distribution of rat population and their nests in the field with different crop and to examine the level of crop damage caused by rats. The research was conducted from January to April 2023 in Pleret district, Yogyakarta, Indonesia. The 1000 m2 TBS (Trap Barrier System) was installed in the middle of the 225 ha observation area to trap rats. Crop damage inside TBS was observed using a diagonal sampling method. Crop damage outside TBS was observed using the line transect method in the 4 cardinal directions with a distance of 250m, 500m, and 750m from TBS. Rat nest’s locations were mapped using GPS. The results showed that the number of rats trapped was low in the early and late stage of rice growth and peaked when the rice aged 12 weeks after planting (WAP). Rice crop damage inside TBS occurred when rice entered 12 WAP. There was no damage on rice crops around the TBS. Rats also attacked corn and sugarcane which caused heavy damage to these crops. There were 157 active holes found in 225ha observation area and they mostly were found in rice field bunds, irrigation embankments, and vacant land. This study implied that understanding the distribution of rat’s population and their nest will support the rat control.