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Pengaruh Celebrity Endorser terhadap Purchase Intention dengan Brand Image sebagai Variabel Mediasi Destiana; Yudha Dwi Nugraha
Bandung Conference Series: Business and Management Vol. 4 No. 2 (2024): Bandung Conference Series: Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v4i2.14105

Abstract

Abstract. This study focuses on celebrity endorsers, brand image, and purchase intention. The purpose of this study is to determine the relationship between celebrity endorsers and purchase intention and the role of brand image as a mediating variable on Scarlett Whitening products in Subang City. This study is included in descriptive and verification research using a quantitative approach. The method used in this study is a survey method with a questionnaire instrument. Scarlett Whitening is the object of this study. This study has a sample of 113 respondents using purposive sampling. The data analysis used is descriptive and verification analysis, namely using the T test, regression and Sobel test. The results of this study state that celebrity endorsers have a positive and significant effect on brand image, brand image has a positive and significant effect on purchase intention, celebrity endorsers have a positive and significant effect on purchase intention, and celebrity endorsers have a positive and significant effect on purchase intention mediated by brand image. Abstrak. Penelitian ini berfokus pada celebrity endorser, brand image, dan purchase intention. Tujuan dari penelitian ini ialah untuk mengetahui hubungan antara celebrity endorser dan purchase intention serta peran brand image sebagai variabel mediasi pada produk Scarlett Whitening di Kota Subang. Penelitian ini termasuk kedalam penelitian deskriptif dan verifikatif dengan menggunakan pendekatan kuantitatif. Metode yang digunakan pada penelitian ini yaitu metode survey dengan instrument kuesioner. Scarlett Whitening adalah Objek dari penelitian ini. Penelitian ini memiliki sampel yang berjumlah 113 responden dengan menggunakan purposive sampling. Analisis data yang digunakan adalah analisis deskriptif dan verivikatif yaitu menggunakan uji T, regresi dan uji sobel. Hasil dari penelitian ini menyatakan bahwa celebrity endorser berpengaruh positif dan signifikan terhadap brand image, brand image berpengaruh positif dan signifikan terhadap purchase intention,celebrity endorser berpengaruh positif dan signifikan terhadap purchase intention, dan celebrity endorser berpengaruh positif dan signifikan terhadap purchase intention yang dimediasi oleh brand image.
Penanaman Karakter Pencegahan Penyakit Seks Menular Untuk Memberikan Edukasi Peserta Didik Di MTs Takhassus Al-Muhibbin Astina, Chairani; Haryadi, Arif Puji; Wicaksono, Faris Sulthon; Maulina, Berlian Rahma; Yusup, Faisal Said; Allaudin Sulton, Fatih Allaudin Sulton; Hasanah, Arum Latifatul; Destiana; Khoirunnisa’, Nadya; Azizah, Ani Fatun; Fatikhah, Fina Rakhmania Fatikhah; Annisa’, Mytha; Febrianto, Hendi
Al-Madani: Jurnal Pengabdian Pada MAsyarakat Vol 2 No 1 (2023): JUNI: Al-Madani (Jurnal Pengabdian Pada Masyarakat)
Publisher : Institut Agama Islam Hamzanwadi NW Pancor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37216/al-madani.v2i1.937

Abstract

The development of an increasingly modern era and the flow of globalization in the world has increasingly caused various sectors and fields to experience adjustments. The impact of globalization and the development of the times is felt by people all over the world. They experience adjustments to the impacts arising from this. The impact can be either positive or negative. These various impacts are felt by humans, especially the younger generation, especially in the Indonesian region. Various problems arise and have fatal consequences if not handled early, they will even damage and harm future generations of youth. The emergence of free sex and juvenile delinquency will have a negative impact on the mental and physical health of the younger generation. Sexually transmitted diseases have mushroomed in various regions, including Wonosobo district. The need for education and instilling character to prevent sexually transmitted diseases is very necessary so that the younger generation does not fall into negative things that damage their morals and mentality. In addition to providing prevention, this activity will provide appropriate steps to provide experience and motivation so that incidents related to sexually transmitted diseases can be resolved and not recur.
The mortality factor of rafflesia buds (Rafflesia tuan-mudae) in Sungai Betung Distric, Bengkayang Regency Herlina Darwati; Noviana Azahra; Destiana
Global Forest Journal Vol. 3 No. 01 (2025): Global Forest Journal
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/gfj.v3i01.15941

Abstract

The death of the Rafflesia tuan-mudae buds can be caused by the environmental conditions of the growing place and the host R. tuan-mudae. The purpose of this study is to describe the habitat conditions of R. tuan-mudae and found the cause of the death of Bud R. tuan-mudae. The study used a survey method with data collection techniques in the form of a double plot that is placed purposively where R. tuan-mudae is found with a size of 20 m × 20 m. Based on the result of the study R. tuan mudae was found in 3 observation plots, the first is found in Bukit Salapar, and the other plot is in Gunung Bawang Raya. The results of measurements of the environmental conditions of the R. tuan-mudae habitat show that R. tuan-mudae is often found in conditions of air humidity 87.4 – 91 %, air temperature 25.7 – 26.7℃, soil pH 4.1 – 4.2, soil moisture 69 – 70 %, soil temperature 25 – 26℃, light intensity 542 – 1782 lux, land slope 52.8 – 64.0% and altitude 292-537 MASL. The condition of R. tuan-mudae population has a percentage of 32% live buds, 60% of dead buds and 8% die after blooming. The death of R. tuan-mudae buds is caused by high air humidity 91%, host death, a very steep land slope 64.0% and buried by litter.
Edukasi Pengenalan Pentingnya Investasi pada Siswa SMA Dharma Karya Universitas Terbuka Yandes, Jufri; Nurhayati, Syafiqoh; Juniadi, Dedy; Destiana; Fadillah, Syarif; Jasrial; Aji Fajar Suryo Antoro; Muhtarom; Husna Putri Pertiwi
Jurnal Pengabdian UntukMu NegeRI Vol. 9 No. 1 (2025): Pengabdian Untuk Mu negeRI
Publisher : LPPM UMRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jpumri.v9i1.8417

Abstract

Abstract In the midst of the times, financial literacy has become an essential skill for the younger generation to manage their finances effectively and face future economic challenges. Through a participatory approach, this activity was carried out in the form of interactive seminars, group discussions, and simple simulations on investment. The material presented included an introduction to investment, its types such as stocks, mutual funds, and gold, as well as the long-term benefits of investing. This Community Service (PkM) activity aims to increase the understanding of Dharma Karya Open University (UT) high school students about the importance of investment. The implementation results showed an increase in students' knowledge of the basic concepts of investment, awareness of the importance of financial management, and interest in starting investment early on. Students are also able to recognize the risks and benefits of various investment options introduced. This activity concludes that well-designed investment education can be the first step in building financial literacy among students. As a follow-up step, it is suggested to develop a program that involves the surrounding environment of students and parents to support the creation of good financial habits. Keywords: Investment, Stocks, Financial Literacy, Dharma Karya UT High School
Pengaruh Quick Response Indonesian Standard (Qris) dan Brand Awareness terhadap Loyalitas Pelanggan (Customer Loyalty) pada Chandra Superstore Lampung Destiana; Handayani, Agustia; Wati, Ida
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 3 No 2 (2023): Journal Of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v3i2.191

Abstract

ABSTRACT This study aims to test the effect of Qris and Brand Awareness on Customer Loyalty at Chandra Super Store Lampung. Loyalty is important for the running of a retail business. In order to fulfill customer desires, Chandra Super Store always does things that are competitive, creative, innovative and fast. Quantitative descriptive is the type of research used, through a survey method to obtain primary data sources and provide questionnaires for Super Store visitors. All Chandra Super Store customers are the population used in the study. The sample obtained was 92 respondents during the 3-day survey. The data analysis tool used is SPSS. The result is a Sign value.0.023 <0.05, meaning that Qris (X1) has a positive and sign effect on Customer Loyalty (Y). The easier Qris is to use in transactions, the more loyal customers will be to shop at Chandra Super Store. The Sign value.0.004 <0.05, meaning that Brand Awareness (X2) has a positive and sign effect on Customer Loyalty (Y). This means that the stronger and more people know about Chandra Super Store, the higher the level of customer loyalty. Keywords: Customer Loyalty, QRIS, Brand Awareness
PENGARUH PEMBAGIAN DIVIDEN, HUTANG DAN LABA BERSIH TERHADAP HARGA SAHAM Destiana; Susanti; Nurhayati
AKPEM : Jurnal Akuntansi Keuangan dan Pemerintahan Vol. 6 No. 1 (2024): Akpem : Jurnal Akuntansi Keuangan dan Pemerintahan (Juni 2024)
Publisher : Program Studi Akuntansi Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/akpem.v6i1.3393

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Penelitian bertujuan untuk mengetahui bagaimana pengaruh pembagian dividen, hutang dan laba bersih terhadap harga saham dan variabel mana yang berpengaruh terhadap harga saham pada perusahaan rokok dan perusahaan plastih dan kemasan yang terdaftar dibursa efek indonesia periode 2018-2023. Data yang digunakan dalam penelitian ini adalah laporan keuangan 2018-2023 sebanyak 102 laporan keuangan tahunan perusahaan rokok dan perusahaan plastik dan kemasan yang terdaftar dibursa efek indonesia, teknik pengambilan sample menggunakan porposive sampling. Teknik analisis yang digunakan adalah analisis regresi berganda.Hasil penelitian menunjukkan bahwa pembagian dividen secara parsial berpengaruh terhadap harga saham. Sedangkan hutang dan laba bersih, secara parsial tidak berpengaruh terhadap harga saham. Pembagian dividen, hutanng, dan laba bersih secara simultan berpengaruh terhadap harga saham.
Minat Investasi Saham Mahasiswa PTJJ dalam Pasar Modal: Menelusuri Variabel dan Pengaruhnya Yandes, Jufri; Fadillah, Syarif; Ismulyaty, Sri; Destiana
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 10 No 1 (2025): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v10i1.5345

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This study explores the impact of investment knowledge and the use of online investment applications on equity investment interest among PTJJ students of Open University Bandar Lampung through questionnaire statements. In today's digital landscape, technology has opened up new avenues for the younger generation to invest more easily and flexibly. Implementation The study used a quantitative approach with primary data and a survey adopting an ordinalized and modified Likert scale, as well as multiple regression, it was found that investment knowledge significantly increased students' interest in the stock market. Online investment applications also contribute positively by providing a user-friendly and educative platform. This synergy between knowledge and technology strengthens students engagement in equity investment. This study recommends improving financial literacy and technology integration in investment education. Educational institutions are advised to enrich the curriculum with investment materials and organise relevant training. Collaboration with online investment application providers to organise seminars and training can also be an effective strategy to increase students investment interest. 
Pengaruh Berbagai Aktivator Terhadap Perubahan Suhu Pada Proses Pengomposan Blotong Pratama, Lisa; Ali, Mufti; Destiana
SIMBIOSIS: Jurnal Sains Pertanian Vol. 1 No. 1 (2024): Edisi Maret
Publisher : Prodi Sains Pertanian Fakultas Sains dan Teknologi, Universitas Nurul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30599/simbiosis.v1i1.3333

Abstract

Pengomposan blotong dalam mengurangi pencemaran limbah pada Pabrik Gula membutuhkan waktu lama, karena itu perlu ditambahkan aktivator untuk mempercepatnya. Tujuan penelitian ini yaitu mengamati aktivitas dan perubahan kompos blotong selama dekomposisi berlangsung dan mengetahui pengaruh beberapa aktivator terhadap kualitas kompos blotong. Penelitian ini dilakukan di Green House , Laboratorium Tanah dan Laboratorium Bioteknologi Fakultas Pertanian Universitas Muhammadiyah Yogyakarta. Penelitian dilaksanakan menggunakan metode percobaan disusun dalam Rancangan Acak Lengkap (RAL) dengan rancangan percobaan faktor tunggal. Perlakuan yang diteliti tiga jenis aktivator (EM4, Stardec, kotoran sapi) dengan masing – masing tiga sebagai ulangan. Hasil penelitian menunjukan bahwa aktivator berpengaruh terhadap dinamika populasi dan aktivitas mikrobia, suhu naik diawal kemudian stabil diakhir pengomposan. Aktivator yang lebih sesuai pada pengomposan blotong yaitu aktivator Stardec dengan suhu kompos 28,7 oC.
Identifikasi Hama Pada Tanaman Buah Semangka Sistem Tumpang Sari Di Desa Nusa Tenggara Destiana; Mufti Ali
SIMBIOSIS: Jurnal Sains Pertanian Vol. 2 No. 2 (2025): Edisi September
Publisher : Prodi Sains Pertanian Fakultas Sains dan Teknologi, Universitas Nurul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30599/mcpvjp66

Abstract

Penelitian ini bertujuan untuk mengidentifikasi jenis hama yang menyerang tanaman semangka di desa nusa tenggara, kecamatan belitang iii, kabupaten oku timur. penelitian kualitatif ini menggunakan metode wawancara langsung dengan petani, observasi, identifikasi, dan dokumentasi. hasil penelitian menunjukkan bahwa terdapat 6 jenis hama yang menyerang tanaman semangka, antara lain ulat grayak, kutu kebul, ulat jengkal, dan siput sebagai hama yang paling dominan dan sering ditemukan. faktor lingkungan mempengaruhi keanekaragaman spesies arthropoda. penggunaan pestisida berbahan aktif profenofos dan sistem tumpangsari dapat efektif dalam mengendalikan populasi hama dan meminimalkan penggunaan pestisida dan herbisida, sehingga berdampak positif pada kesehatan lingkungan dan manusia. penelitian ini memberikan informasi yang bermanfaat untuk pengembangan strategi pengendalian hama yang efektif pada tanaman semangka.
Revealing How Enterpreneurial Motivation Affects Business Success through Entrepreneurial Competence As Intervening Variable Destiana; Jufri Yandes; Muhtarom; Dedy Juniadi
Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Vol. 10 No. 2 (2024): Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton
Publisher : Lembaga Jurnal dan Publikasi Universitas Muhammadiyah Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/pencerah.v10i2.5118

Abstract

Actors of MSMEs have an essential role in encouraging economic growth, especially MSMEs in creative economy. They have a role in labor absorption. The success of the MSMEs business is not only limited to understanding the external factor, but the most important thing is also from the internal factor. Entrepreneurial motivation and entrepreneurial competence are internal factors that MSMEs need to have. These internal factors are the main points that must be understood as internal strengths to achieve business success. This study aimed to determine and explain the effect of entrepreneurial motivation on entrepreneurial competence and its impact on business success. The type of research used was descriptive quantitative with 120 respondents. Data is collected by delivering questionnaires through Google Form to MSME owners, utilizing a Likert scale. Researchers utilized the SmartPLS 3 application and set a significance level of 0.05 for data analysis. The research findings indicate that entrepreneurial motivation positively and significantly influences entrepreneurial competence. However, entrepreneurial motivation does not significantly impact business success. On the other hand, entrepreneurial competence positively and significantly affects business success. Additionally, entrepreneurial motivation positively and significantly contributes to business success through entrepreneurial competence.