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All Journal QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Jambura Journal of Educational Management PEDAGOGIKA Alifbata: Jurnal Pendidikan Dasar Edusoshum: Jurnal Pendidikan Islam dan Sosial Humaniora Elementary School: Jurnal Pendidikan dan Pembelajaran ke-SD-an Manajemen Pendidikan
Budi Santosa, Achadi
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Religion Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Manajemen Pendidikan

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Manajemen Pemanfaatan Website dan Instagram Sebagai Sarana Promosi untuk Meningkatkan Branding Sekolah Siti Aisyah; Hidayati, Dian; Budi Santosa, Achadi; Widodo, Hendro
Manajemen Pendidikan Volume 19, No. 1, Tahun 2024
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jmp.v19i1.4023

Abstract

In the field of education, social media has a contribution to improving school branding. SMA Muhammadiyah 4 Bandung city took advantage of this opportunity as a means of promoting the school to make it better known to the wider community. The aim of this research is to determine the use of school websites and Instagram as promotional tools to improve school branding. This research uses a qualitative method with a descriptive approach. he instruments used in this research were the principal, deputy principal for Student Affairs, deputy principal for Public Relations, website and Instagram admin. The results of this research are that schools utilize social media, especially websites and Instagram, optimally with comprehensive management; consist of good planning, clear organization, implementation that follows the school's agenda both intra and extra, as well as regular evaluation. The effectiveness of website and Instagram media can be seen from the number of views, likes, comments and additional followers from regular and continuous posts, which also has an impact on the top position in Google searches and the Instagram application. There are several obstacles in optimizing the use of school accounts, but there are future plans to develop and improve these social media accounts for optimal results in promoting school branding
Co-Authors Ade Putra Ali Nasihul Amin, Moh Edhy Susatya, Edhy Hasanah, Enung Hendro Widodo Hidayati, Dian Ilham Andika Putra Mudrikah, Mudrikah Nuzuliana, Syarifah Pujiyati, Pujiyati Siti Aisyah Suyatno Suyatno Warsito Widodo Zuhaery, Muhammad