Garuda - Garba Rujukan Digital

The Influence of Digital Marketing and Product Innovation on Marketing Performance with Government Support as a Moderating Variable: A Study on Micro Culinary Enterprises in Depok City Jannah, Roihatul; Sudarman, Daman
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 4 No. 4 (2025): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v4i4.1878

This study aims to analyze the influence of digital marketing and product innovation on the marketing performance of micro culinary businesses in Depok City, with government support as a moderating variable. The background of this research stems from the importance of optimizing digital-based marketing strategies and product innovation to enhance MSME competitiveness, especially amid high market competition and changing consumer behavior. This research employed a quantitative methodology, utilizing surveys to collect data from 101 micro culinary business owners who were chosen using purposive sampling techniques. The data was analyzed through Structural Equation Modeling using the Partial Least Squares method via SmartPLS software. Findings revealed that digital marketing significantly and positively influences marketing performance, demonstrated by a path coefficient of 0.554. However, product innovation did not demonstrate a statistically significant impact on marketing performance. Additionally, government support failed to serve as a meaningful moderator in the relationships between both digital marketing and product innovation with marketing performance outcomes. Overall, the model explains 38.6% of the variation in marketing performance. These findings indicate that digital marketing strategy is a key factor in improving MSME marketing performance, while the role of product innovation and government intervention has not yet provided strong statistical contribution in the context of this study.

The Influence of Brand Trust and Product Quality on Repurchase Intention Through Customer Satisfaction among Bluder Cokro Madiun Customers in Jabodetabek Ratnasari, Riza; Sudarman, Daman
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 4 (2025): AUGUST
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v4i4.1868

This study aims to analyze the effect of brand trust and product quality on repurchase intention with customer satisfaction as a mediating variable for Bluder Cokro Madiun customers in the Jabodetabek area. The research design uses an explanatory quantitative approach with a survey method of 400 respondents who have bought Bluder Cokro at least twice. The data were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) through SmartPLS 4.0 software. The results reveal that brand trust and product quality have a significant effect on customer satisfaction. Furthermore, customer satisfaction and brand trust have a significant influence on repurchase intention. However, a negative relationship was found between product quality and repurchase intention directly, although the mediation of customer satisfaction strengthened the relationship positively. These findings suggest that customer satisfaction plays an important role in bridging brand trust and product quality with customer loyalty. This research provides strategic implications for local culinary MSMEs to increase customer repurchase intention through strengthening product quality and building brand trust.

Analysis of Production Planning and Raw Material Inventory Control Using the Just-in-Time Method Adam, Mufan; Sudarman, Daman
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 4 (2025): AUGUST
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v4i4.1887

PT. Palma Indo Boga (Catering Service) is a company engaged in catering, particularly for important events or other occasions. PT. Palma Indo Boga (Catering Service) requires raw material supplies ordered from suppliers; however, it often faces production process issues due to insufficient raw material supplies with the desired quality, caused by uncertainty from suppliers, as well as fluctuating raw material prices due to seasons or other factors. The research aimed to identify how planning at PT. Palma Indo Boga is conducted using the just-in-time method and to understand how the control of raw material inventory at PT. Palma Indo Boga is managed using the Just in Time method. Based on the findings, it can be concluded that production planning at PT. Palma Indo Boga is carried out in writing so that the production department can more easily execute the production process if it is made in writing so that it can be seen directly, accurately, in detail, and according to schedule, then PT. Palma Indo Boga does not stock raw materials in large quantities, as this can lead to the accumulation of raw material inventory that may spoil the raw materials and increase storage costs. PT. Palma Indo Boga often experiences both excess and shortage of raw materials, so PT. Palma Indo Boga orders raw materials according to production needs. However, if there is an excess of raw materials, it can be used as reserve stock, and if there is a shortage of raw materials, the company will reorder.

Pengaruh Prasarana dan Aksesibilitas terhadap Kualitas Pelayanan Transportasi Mass Rapid Transit Jakarta Ramadhan, Fauzan Fitrah; Sudarman, Daman
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 1 (2025): Edisi Januari 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v5i1.1736

This study aims to analyze the effect of infrastructure and accessibility on the quality of service of the Jakarta Mass Rapid Transit (MRT). Infrastructure and accessibility each act as an independent variable, while service quality is the dependent variable. This research uses a quantitative method with a survey approach involving 120 respondents, namely Jakarta MRT service users. Data were collected using an online questionnaire with a Likert scale to measure infrastructure, accessibility, and service quality variables. Data analysis techniques include validity, reliability, classical assumption, and multiple linear regression tests processed using SPSS V 20. The results showed that infrastructure has a significant positive effect on service quality with a coefficient value of 0.437. Accessibility also has a significant positive effect on service quality with a coefficient value of 0.377. Simultaneous test results show that infrastructure and accessibility together have a significant effect on service quality with a calculated F value of 45,612 and a significance level of 0.000 (p < 0.05). The contribution of the two variables to service quality is indicated by the coefficient of determination (R²) of 0.648, which indicates that 64.8% of variations in service quality can be explained by infrastructure and accessibility. This study provides recommendations to PT MRT Jakarta to continue to improve service quality.

Optimisation of Operational Management Through the Use of Information Technology to Improve Service Quality at the Expedition Services of Railway Logistics (KALOG) Madiun Representative Khatistyarso, Iqbal Aristotle; Sudarman, Daman
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 5 No. 2 (2025): March 2025
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v5i2.883

The purpose of the study was to determine how the application of information technology to improve operational efficiency and service quality at the expedition service of Railway Logistics (KALOG) Madiun representative. This research uses a qualitative approach with a case study at KALOG Madiun, focusing on the application of the KAI Logistics TRAX application to optimize operational management and improve service quality. Data were collected through in-depth interviews, participatory observation, and documentation studies. Data analysis was carried out by transcription, narration of findings, triangulation, and drawing conclusions and recommendations for operational improvement. Based on the results of the study, the use of the KAI Logistics TRAX application has facilitated KALOG's operations, especially in real-time tracking of goods, digital ordering, and tariff checking. However, the adoption rate of this application at KALOG Madiun is still low, due to the lack of promotion, customer preference for manual methods, and limited digital infrastructure. This low adoption hampers operational efficiency, increases costs, and reduces the quality of service to customers.

COMPANY PERFORMANCE MODEL BASED ON STRATEGIC ALLIANCES, STRATEGIC INNOVATION AND SOCIAL MEDIA FOR CONTEMPORARY BEVERAGE PRODUCTS Sudarman, Daman; Hananto, Djoko; Dadang, Dadang; Hasan, Diana
Dynamic Management Journal Vol 8, No 1 (2024): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i1.10407

The aim of this research is to see how the performance of contemporary beverage companies is influenced by Strategic Alliances, Strategic Innovation mediated by Social Media. This research method was designed with a quantitative approach, namely an approach that emphasizes aspects of social behavior that can be calculated and patterned. This research is based on the prositivism paradigm, namely research based on objectivity and intelligence to produce knowledge. The research results show that Strategic Alliances do not have a positive effect on Company Performance directly but must be through Social Media, while Strategic Innovation has a direct effect and through Social Media on Marketing Performance.

Pengaruh Kualitas Pelayanan dan Tingkat Pemahaman Regulasi Terhadap Preferensi Pemilihan Lembaga Keuangan Lokal Melalui Persepsi Nilai di Desa Tamanbali Ngakan Made, Karya Mardika; Sudarman, Daman
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 2 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i2.10448

This study was conducted to analyze the influence of service quality and regulatory understanding on selection preference, with perceived value as a mediating variable in local financial institutions in Tamanbali Village. The background of this research is based on the importance of understanding customer behavior in determining their preferred financial institutions amid increasing competition among local financial service providers. This research employs a quantitative approach using the Partial Least Squares (SmartPLS 4) method. Data were collected through questionnaires distributed to respondents who use local financial services in Tamanbali Village, including customers of LPD, BUMDes, and KDMP, with a total sample of 268 respondents. Validity and reliability tests, as well as structural model evaluations, were conducted to assess the strength of the relationships among the research variables. The results indicate that service quality has a positive and significant effect on selection preference, while regulatory understanding has a negative and significant effect on selection preference. Furthermore, perceived value positively and significantly affects selection preference. The mediation test confirms that perceived value significantly mediates the relationship between service quality and regulatory understanding on selection preference. Overall, the findings emphasize that perceived value is a dominant factor shaping customers’ preferences toward village financial institutions. These results are expected to provide theoretical contributions to the development of consumer behavior studies in financial services and practical insights for local financial institution managers in designing strategies to enhance customer value and trust.

Education On Implementing Service Strategies To Build Trust Among Aid Recipients Among MZW FAI UMJ Students Idrus, Ali; Sudarman, Daman; Nuryadin, Deni; Ilham, Muhammad Dzaky Faqihuddin; Az-Zahra, Deska Maura
Maslahah: Jurnal Pengabdian Masyarakat Vol 7, No 1 (2026)
Publisher : Yayasan Rahmat Islamiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56114/maslahah.v7i1.13078

This community service aims to determine the service strategy in increasing the trust of muzakki and mustahik at Baznas South Tangerang. This service was carried out using the working mechanism method during the implementation of this program, where the team went directly to the field to examine the situation and problems in the environment of MZW FAI UMJ students. Results of service Through the presentation of material on the importance of Islamic religious education in the growth and development of early childhood, this can be done from the smallest things, starting with prayers in all children's activities, with parents setting an example that will become good habits for children.

ANALYSIS OF THE EFFECT OF FACILITATING CONDITIONS AND ELECTRONIC WORDS OF MOUTH ON AIRLINES TICKET PURCHASE DECISION THROUGH TRUST AS A MEDIATING VARIABLE Sudarman, Daman; Sabaruddin, Sabaruddin
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 3 (2024): May 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i3.627

In today's digital age, technology advancements have transformed how consumers buy airline tickets, with facilitating conditions, Electronic Word of Mouth (EWOM), and trust playing pivotal roles in the decision-making process. Understanding these factors through the UTAUT can help airlines and travel agencies enhance their digital platforms and marketing strategies. The study aims to determine the effect of technology acceptance (UTAUT) variables, namely performance expectancy, effort expectancy, social influence, facilitating conditions, Electronic Words of Mouth (EWOM), and trust, in the decision to purchase airline tickets online in Indonesia. The study used a purposive sampling technique and structural equation modelling to test the research hypothesis. This study used an online research questionnaire survey technique for 253 respondents. The results of the study show that the UTAUT dimension performance expectancy with t-statistic 2.207>1.96, effort expectancy (2.068>1.96), facilitating condition (2.085>1.96), and EWOM (2.348>1.96) influence online ticket purchase decisions. The social influence dimension doesn’t influence purchase decisions with t-statistics 0.618<1.96. The study also found that Trust mediates the relationship between performance expectancy with coefficient score (0.061), effort expectancy (0.044), facilitating conditions (0.054), and EWOM (0.042) on purchasing decisions

Optimisation of Operational Management Through the Use of Information Technology to Improve Service Quality at the Expedition Services of Railway Logistics (KALOG) Madiun Representative Khatistyarso, Iqbal Aristotle; Sudarman, Daman
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 5 No. 2 (2025): March 2025
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v5i2.883

The purpose of the study was to determine how the application of information technology to improve operational efficiency and service quality at the expedition service of Railway Logistics (KALOG) Madiun representative. This research uses a qualitative approach with a case study at KALOG Madiun, focusing on the application of the KAI Logistics TRAX application to optimize operational management and improve service quality. Data were collected through in-depth interviews, participatory observation, and documentation studies. Data analysis was carried out by transcription, narration of findings, triangulation, and drawing conclusions and recommendations for operational improvement. Based on the results of the study, the use of the KAI Logistics TRAX application has facilitated KALOG's operations, especially in real-time tracking of goods, digital ordering, and tariff checking. However, the adoption rate of this application at KALOG Madiun is still low, due to the lack of promotion, customer preference for manual methods, and limited digital infrastructure. This low adoption hampers operational efficiency, increases costs, and reduces the quality of service to customers.

Title

Found 20 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 20 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 20 Documents
Search