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All Journal Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Media Informatika Jurnal Ilmu Komunikasi Dan Media Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Rohmah, Ainun Ni'Matu
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Journal : Jurnal Media Informatika

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Strategi Komunikasi Desa Kedang Murung Dalam Pengembangan Objek Wisata Tanjung Sarai Muhammad Ramadhani Julistia; Dwivayani, Kadek Dristiana; Rohmah, Ainun Ni'Matu; Kristian, Dony
Jurnal Media Informatika Vol. 6 No. 3 (2025): Jurnal Media Informatika
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jumin.v6i3.5903

Abstract

This thesis discusses communication strategies which are an approach used to convey information, persuade and remind consumers about a promotion either directly or through the media. The aim of this research is to find out the communication strategy of Kedang Murung Village in developing the Tanjung Sarai tourist attraction. The research method used is qualitative with a descriptive approach, and data is collected through interviews, observation and documentation. The informants involved the village head, BumDes chairman and visitors. The research results show that the communication strategy for developing the Tanjung Sarai Lake tourist attraction uses all of Hafied Cangara's theories, namely, the selection of communicators involves a lot of the role of Bumdes and young people. In determining the target, the focus is local tourists. Then, in preparing the message, the themes raised were the authenticity of nature, the beauty of the panorama and the richness of local culture. The choice of media used is social media such as Instagram, TikTok and Facebook.  
Co-Authors Christina, Betty Dwivayani, Kadek Dristiana Firnanda, Febri Kheyene Molekandella Boer Kristian, Dony Muhammad Ramadhani Julistia Purwanti, Silviana Sari, Pradela Salsabila