Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal TAM (Technology Acceptance Model)

IMPLEMENTATION OF INTEGRATED MARKETING COMMUNICATION IN MARKETING THE COMPANY (CASE STUDY ARIMBA AT BISMA) Cahyani, Ni Putu Mia; Artani, Ketut Tri Budi; Alam, Helmy Syakh
Jurnal TAM (Technology Acceptance Model) Vol 15, No 1 (2024): Jurnal TAM (Technology Acceptance Model)
Publisher : Institut Bakti Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jurnaltam.v15i1.1646

Abstract

This research examines the application of Integrated Marketing Communication (IMC) in marketing Arimba at Bisma company in the accommodation sector. Through a qualitative descriptive approach, the research analyzed the effectiveness of IMC strategies before and after they were implemented, using observation and interview techniques. The results show that Arimba at Bisma has carefully implemented the five elements of IMC, especially in the utilization of social media such as Facebook and Instagram to expand its reach. Direct marketing strategies and collaboration with local parties have also successfully expanded market share. From this study, it is concluded that the application of well-integrated IMC has successfully increased brand awareness, customer interaction, and direct sales. This approach is the key to success in effective marketing strategies at Arimba at Bisma, and provides important insights in the context of the accommodation industry.
Co-Authors Adi Mega Putra, Anak Agung Gede Adiwangsa, Ngurah Gede Rangga Krishna Adnyana , Pande Komang Surya Aleandro, Muhammad Heisyan Alhazi, Arjuna Bagus Ananda, Ketut Karuna Prabhu Andini, Ni Komang Sri Andriana, I Made Rai Anjasmara, I Kadek Pranandita Pramudya Putra Antara, I Gusti Agung Krisna Artini, I Gusti Ayu Anggi Wila Aryanti, Eulalia Ratih Dwi Astina, Made Arya Atam, Mariano Ayundia, Ni Kadek Yenni Buana, Putu Rakhe Prabha Cahyadi, I Ketut Danar Cahyani, Ni Putu Mia Carmela, Ni Wayan Arsya Gita Citra , Ketut Putri Intan Coverna, Ivanko Immanuel Dananjaya, I Kadek Robert Dananjaya, Ib Raditya Mahawira Darmayasa Tangkas, I Nyoman Gede Dewi, Ida Ayu Putri Diah Tantri Dewi, Ni Luh Arisma Dewi, Ni Putu Mutiara Candra Dhita Aditya, I Putu Yoga Diego, Bintang Dinata, Akbar Aditya Dwayani, Ni Kadek Sri Mas Ebenhaezer, Christian Eka Grana Aristyana Dewi Farkhan, M. Florencia, Stella Modesty Galih, Elok Ratna Gede Krisna Citha Dharma Wacika Gilani, Nadia Handayani , Ni Kadek Sri I Gede Putu Krisna Juliharta Irmayanti, Ni Komang Devi Jemalu, Ignasius Elsington Kesuma, I Kadek Subakti Khoirin, Rizka Khilda Kreshna Dhana, I Putu Adik Krisna Ariwidnyana, I Putu Kurniawan, Made Adi Kusuma, I Made Yuda Maak, Jelita Elisabeth Maheswara, Putu Eri Meindra Guna, I Putu Gde Meli, Feronika Minarti, Ni Luh Putu Ayu Naja, Kanzun Nik Eka Nanda, I Wayan Novarayana, Komang Grinaldhi Paramitha, I Gusti Agung Diah Pradnya Parijata, Ni Made Adintya Pasya, Marcello Putra Permana, Putu Enda Abdi Pranatania, Kadek Debi Pratiwi, Dewa Ayu Diah Senja Purba, John Vedar Putra, A.A Gede Adi Mega Putra, Anak Agung Gede Adi Mega Putra, I Putu Angga Pratama Putra, I Putu Aris Pradana Putra, I Putu Manik Sedana Putra, I Wayan Ari Putra, Made Wahyu Purnama Putri, Ayu Briantari Santi Nadia Putri, Ni Wayan Nanik Suaryani Taro Putri, Putu Berliana Suardana Rahman Somala, Rizal Fitrah Rokhimah, Sayyidah Amalia Sangjaya, Flowrencio Bintang Saputra, Anak Agung Ngurah Abimayu Saputra, I Ketut Angga Saputra, I Putu Gede Sarasvati, Luh Putu Kirana Satriyo, Dego Tri Satya, Putu Sudama, I Made Sukamembah, Putu Rahadi Suputra, I Putu Daniel Januarta Sutrisna, I Komang Gede Taro Putri, Ni Wayan Nanik Suaryani Temaja, I Putu Satria Prana Thevandi, Ketut Ongsing Tomoe Isozaki, Ida Bagus Udayana, Gde Aryaputra Utami, Nengah Widya Waheed, Syed Abdul Wardhana, I Putu Shava Jaya Wiguna, I Putu Kartika Satria Wijaya, Joshua Kevin Wijayanti, Putu Novia Putri Wulandari, Ni Putu Risma Yupita, Linda