Garuda - Garba Rujukan Digital

Dampak citra dan karakteristik produk terhadap kepuasan pelanggan dan konsekuensinya terhadap loyalitas pelanggan Muliansyah, Dadah; Nurhidayah, Rika; Ratnasari, Ani
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 3 No 2 (2024)
Publisher : Universitas Tangerang Raya

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The main challenges faced by MSMEs in Bandung include low purchasing power, increasingly tight competition, and risks related to customer loyalty. Based on this, this study aims to analyze the effect of product image and attributes on customer loyalty, both directly and indirectly through customer satisfaction. This study uses a quantitative approach in Bandung City, with the observation unit being Sambal Bakar Lengkong customers. The sample used consisted of 235 respondents taken using the Multistage Random Sampling technique. Causality analysis was carried out using Structural Equation Modeling. The results of the study indicate that: The image and product attributes of Culinary MSMEs in Bandung City contribute to forming customer satisfaction, but do not have a direct effect on customer loyalty; Customer satisfaction plays an important role in creating customer loyalty; Customer satisfaction functions as a mediator between the influence of image and product attributes on customer loyalty; Product attributes have a more significant influence than image in increasing customer satisfaction, which in turn will create customer loyalty. This study provides managerial insights to improve customer loyalty of Sambar Bakar Lengkong, with a focus on increasing customer satisfaction supported by the development of product attributes and image.

Evaluation of the Leadership Management Training Program Based on Kirkpatrick's Model of Lecturer Performance at Tangerang Raya University Ratnasari, Ani; Joko Dewanto, Ignatius; Praditia, Dimas; Santos, Andik
The International Journal of Education Management and Sociology Vol. 1 No. 2 (2022): November - December : The International Journal of Education Management and Sos
Publisher : PDPI (Perkumpulan Dosen Peneliti Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/ijems.v1i2.11

Determining employee potential to support training and career development as well as positions in human resources is not easy. One way to evaluate is that Kirkpatrick's model influences performance effectiveness, as well as the effectiveness of the training programs that have been implemented. The aim is to find out leadership management training for Higher Education Lecturers. The population in this study were participants in leadership management training at the University of Tangerang Raya. Use of data based on primary data (questionnaire). The sampling technique used is non-probability sampling using the proportional random sampling method. With the number of research samples, there were 35 lecturers at the University of Tangerang Raya located in Tigaraksa. The dependent variable is performance. The independent variables are Kirkpatrick's attributes: reaction, learning, behavior, and result. This study provides recommendations for evaluating leadership management training using the cryptic method affecting performance, explaining that there is no training carried out in leadership management training activities that do not affect HR performance in the University of Tangerang Raya. Follow-up research conducts training according to competency standards that are following the needs of Lecturer HR.

Evaluation of the Leadership Management Training Program Based on Kirkpatrick's Model of Lecturer Performance at Tangerang Raya University Ratnasari, Ani; Joko Dewanto, Ignatius; Praditia, Dimas; Santos, Andik
The International Journal of Education Management and Sociology Vol. 1 No. 2 (2022): November - December : The International Journal of Education Management and Sos
Publisher : PDPI (Perkumpulan Dosen Peneliti Indonesia)

Determining employee potential to support training and career development as well as positions in human resources is not easy. One way to evaluate is that Kirkpatrick's model influences performance effectiveness, as well as the effectiveness of the training programs that have been implemented. The aim is to find out leadership management training for Higher Education Lecturers. The population in this study were participants in leadership management training at the University of Tangerang Raya. Use of data based on primary data (questionnaire). The sampling technique used is non-probability sampling using the proportional random sampling method. With the number of research samples, there were 35 lecturers at the University of Tangerang Raya located in Tigaraksa. The dependent variable is performance. The independent variables are Kirkpatrick's attributes: reaction, learning, behavior, and result. This study provides recommendations for evaluating leadership management training using the cryptic method affecting performance, explaining that there is no training carried out in leadership management training activities that do not affect HR performance in the University of Tangerang Raya. Follow-up research conducts training according to competency standards that are following the needs of Lecturer HR.

Analysis Of The Influence Of Training Effectiveness, Work Environment And Job Satisfaction On Employee Performance In The Tourism Industry Merissa Fermica Iskandar; Ratnasari, Ani; Rika Nurhidayah; Dede Saparudin; Rifki Maulidani
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 2 (2024): April 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i2.2292

The purpose of this study is to ascertain how employee performance is impacted by work environment, soft skill development, and job happiness. Researchers employed both qualitative and quantitative research techniques, as well as descriptive research, in this study. Permanent employees are the target population in this study. Nonprobability sampling strategies were employed by researchers. Next, judgment sampling a non-probability sampling method was employed in this study, with a sample size of 100 employees. Survey techniques are used in data collection. Under the survey research approach, questionnaires are distributed after in-depth interviews are completed by researchers. Multiple regression analyses have been used in this study. The study's findings indicate that training in soft skills and job satisfaction both positively and significantly affect employee performance. This implies that enhancing job satisfaction and developing soft skills in staff members can benefit their performance. However, the study's findings indicate that employee performance is not much impacted by the workplace. However, efforts to improve the work environment are still important to increase the overall well-being and satisfaction of employees, even though they do not directly affect their performance. As a recommendation, companies can pay more attention to and improve programs that can increase employee job satisfaction and soft skills training to support improving their performance.

Sosialisasi Penerapan Strategi Concept Song dalam Meningkatkan Motivasi Belajar Anak di Desa Jayaraksa Kabupaten Ciamis Robi, Yelia Ahya; Nurwahidah, Ai Linda; Ratnasari, Ani; Huda, Bela Salsabila; Awaliah, Ira Ro’fatul; Fuadah, Pupu Samrotul; A’ini, Siti Nurul
Khidmat Vol 2 No 1 (2022): Khidmat
Publisher : Lembaga Pengabdian kepada Masyarakat (LPkM) Universitas Islam Darussalam (UID) | Islamic University of Darussalam Ciamis-Jawa Barat

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The implementation of the Concept Song strategy as an alternative teaching method has become an important consideration to enhance students' learning motivation. The aim of this research is to evaluate the use of the Concept Song strategy as an alternative in teaching that can improve students' learning motivation in Jayaraksa Village. The research method used is classroom action research involving students at the Diniyah Takmiliyah Awaliyah (DTA) level and Early Childhood Education (PAUD). This research was conducted in two cycles, with each cycle consisting of planning, implementation, observation, and reflection. The research findings indicate that the implementation of the Concept Song strategy provides a positive contribution in enhancing students' learning motivation. In the first cycle, there was a 20% increase in students' learning motivation, and in the second cycle, there was a 35% increase. This is evidenced by students' active participation in learning, their involvement in singing songs, and their enthusiasm in understanding the concepts of the subjects. In the process of implementing the Concept Song strategy, teachers use songs that are relevant to the concepts being taught. These songs are tailored to students' understanding and needs, thereby stimulating their interest and learning motivation. Additionally, students are given the opportunity to be creative in creating lyrics related to the lesson material, which makes them feel more engaged in the learning process. In conclusion, it can be inferred that the use of the Concept Song strategy is an effective alternative for enhancing students' learning motivation in Jayaraksa Village. This strategy successfully creates a more interactive, enjoyable, and motivating learning environment for students to actively engage in the learning process. This research is expected to contribute positively to the development of innovative teaching methods and the improvement of students' learning motivation.

Optimalisasi Sistem Digital Dalam Pengelolaan Bank Sampah Marga Harum Sari di Desa Margasari Kecamatan Tigaraksa Kabupaten Tangerang Nurhidayah, Rika; Muliansyah, Dadah; Ratnasari, Ani; Ramdhan Rismawan, Gilang; Restika, Dea
NEAR: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 2 (2025): NEAR
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/nr.v4i2.2241

Bank Sampah Marga Harum Sari Kecamatan Tigaraksa Kabupaten Tangerang dibentuk sebagai salah satu upaya dalam menciptakan lingkungan yang bersih dari sampah. Dengan periode bulanan, Bank Sampah Marga Harum Sari melakukan kegiatan penimbangan sampah yang dikumpulkan oleh warga yang menjadi nasabah Bank Sampah Marga Harum Sari. Penelitian kualitatif digunakan untuk melihat efektivitas pengelolaan sampah di Bank Sampah Marga Harum Sari. Bank Sampah Marga Harum Sari masih menghadapi berbagai kendala, terutama dalam hal pendanaan, sementara dari sisi regulasi masih diperlukan aturan pendukung guna memperkuat operasionalnya. Partisipasi masyarakat telah menunjukkan perkembangan positif, namun belum mencapai tingkat optimal akibat perbedaan tingkat pengetahuan dan pemahaman. Dari aspek teknis, operasional bank sampah telah berjalan dengan baik, tetapi keterbatasan lahan menjadi tantangan utama. Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas dan keterampilan pengurus Bank Sampah Marga Harum Sari melalui pemberian edukasi serta wawasan mengenai sistem bank sampah digital yang berbasis Aplikasi Mobile Bank Sampah. Metode pengabdian kepada masyarakat ini memuat tahapan yang terdiri dari sosisalisasi, pelatihan,dan penerapan teknologi.

Human Resource Management Quality as a Determinant of Customer Satisfaction with Service Quality as a Mediator Mardiyana, Mardiyana; Ratnasari, Ani; Nurhidayah, Rika
APLIKATIF: Journal of Research Trends in Social Sciences and Humanities Vol. 4 No. 3 (2025): APLIKATIF: Journal of Research Trends in Social Sciences and Humanities
Publisher : Lembaga Junal dan Publikasi, Universitas Muhammadiyah Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/aplikatif.v4i3.699

This study examines the impact of digital human resource management (HRM) quality on customer satisfaction, with service quality acting as a mediating variable, within Indonesia’s e-commerce landscape. Employing a quantitative approach and structural equation modeling (SEM), data were collected from 300 Shopee users across multiple regions. The results indicate that digital HRM quality significantly influences customer satisfaction (β = 0.387, p < 0.001), with employee digital competence emerging as the most influential indicator. Moreover, service quality partially mediates this relationship, suggesting that internal HRM capabilities shape external consumer perceptions and experiences. The findings support the relevance of theoretical models such as the Resource-Based View (RBV), Service-Dominant Logic (SDL), and digital transformation theory in the Southeast Asian context. This study underscores the strategic value of human capital in digital markets and highlights the importance of continuous investment in employee digital skills. Practical implications are provided for e-commerce firms aiming to align HRM strategies with customer experience management to sustain competitiveness in dynamic digital environments.

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