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All Journal JURNAL PENDIDIKAN TAMBUSAI Bisman (Bisnis dan Manajemen): The Journal of Business and Management Sunan Kalijaga International Journal on Islamic Educational Research Finansha: Journal of Sharia Financial Management Journal of Artificial Intelligence and Digital Business APLIKATIF: Journal of Research Trends in Social Sciences and Humanities Jurnal Ekonomi, Bisnis, dan Humaniora Community Empowerment : Jurnal Pengabdian dan Pemberdayaan Masyarakat
Nurhidayah, Rika
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh stres kerja dan lingkungan kerja terhadap produktivitas karyawan bagian sewing pada PT. Seyang Indonesia Fitriah Indah Sari; Jaka Slameta; Rika Nurhidayah
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 2 No 2 (2023)
Publisher : Universitas Tangerang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of work stress and work environment on the work productivity of sewing employees at PT Seyang Indonesia. The research method was carried out with quantitative methods and the analysis method used was multiple linear regression analysis. The population in this study were 200 employees of PT Seyang Indonesia. The sample used in this study was using probability sampling technique with simple random sampling technique. The data collection procedure in this study was to use a questionnaire using a Likert scale and SPSS 25 programming: (1) there is an effect of work stress on employee productivity (tcount = 17.808 > ttable = 1.978), (2) there is an effect of work environment on employee productivity (tcount 16.671 > ttable = 1.978), and (3) there is an effect of work stress and work environment on employee productivity (Fcount = 2611.588 > Ftable = 3.07). So it shows that work stress and the work environment at PT Seyang Indonesia partially and simultaneously have a relationship that has a positive and significant effect on work productivity.
Intervensi Reputasi Perusahaan Pada Keputusan Pembelian: Konsekwensi Dari Influencer Instagram Dan Islamic Branding Sulaeman, Maman; Nurhidayah, Rika; Azis, Nur; Ratnasari, Desi; Ulum, Miftahul; Wahdah, Ulya
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3742

Abstract

This study aims to analyze the influence of Instagram influencers and Islamic branding on company reputation and consumer purchase decisions. In the digital age, companies increasingly rely on influencers to build reputation and influence consumer purchase decisions, while value-based branding, especially rooted in religious principles, is becoming more popular, particularly among Muslim consumers. This research uses a survey method with a quantitative approach, where data is collected through a questionnaire distributed to 92 Rabbani product consumers. Data analysis is performed using Structural Equation Modeling (SEM) to examine the relationships between variables. The results show that Instagram influencers have a significant impact on company reputation, which in turn affects consumer purchase decisions. Islamic branding also proves to enhance company reputation, especially among Muslim consumers, which ultimately drives purchase decisions. Additionally, company reputation acts as a mediator in the relationship between Instagram influencers and purchase decisions, as well as between Islamic branding and purchase decisions. These findings indicate that companies can leverage influencers and Islamic branding to build a strong reputation and increase sales. The implications of this research highlight the importance of companies selecting the right influencers and incorporating religious values into their branding to attract consumers.
PENGARUH MOTIVASI KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN BAGIAN PRODUKSI PT POWER STEEL INDONESIA KABUPATEN TANGERANG Damayanti, Fransiska Tasya; Nurhidayah, Rika; Dewanto, I Joko
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 3 No 1 (2023)
Publisher : Universitas Tangerang Raya

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Motivasi kerja dan Disiplinkerja terhadap Kinerja Karyaan Bagian Produksi PT Power Steel Indonesia KabupatenTangerang. Pada penelitian ini menggunakan metode penelitian kuantitatif, dengan jumlahsampel ebesar 30 orang karyawan bagian produksi PT Power Steel Indonesia KabupatenTangerang. Dari hasil analisis data berdasarkan analisis data ang di peroleh denganpengujian menggunakan software SPSS versi 22 diperoleh hasil bahwa Berdasarkan uji t diperoleh hasil bahwa Motivasi Kerja tidak terdapat pengaruh positif dan signifikan padavariabel Kinerja Karyawan. Ini ditunjukakan bahwa hasil perhitungan SPSS denganperolehan nilai t hitung < t tabel untuk variabel Motivasi kerja (X1) adalah (1,770< 2,051)dengan nilai signifikansi 0,088 > 0,05 . Dan Berdasarkan uji t diperoleh hasil bahwa DisiplinKerja terdapat pengaruh positif dan signifikan pada variabel Kinerja Karyawan dengan nilai0,000< 0,05. berdasarkan hasil pengujian t hitung < t tabel untuk variabel Disiplin kerja (X2)adalah (5,240 >2,051) dengan nilai signifikansi 0,000<0,05.. Kemudian Berdasarkan uji Fanalisis pertama diperoleh nilai F hitung sebesar 90,156 dengan nilai signifikansi 0,000<0,05maka dapat disimpulkan bahwa variabel independen Motivasi Kerja dan Disiplin kerjaberpengaruh secara simultan terhadap variabel dependen yaitu Kinerja Karyawan.
Penguatan Regulasi Hukum untuk Pengelolaan Sampah Berkelanjutan di Pondok Dayung Jakarta Utara Sodikin, Nur; I Dewanto; Muliansyah, Dadah; Nurhidayah, Rika; Satiadharmanto, Deddi Fasmadhy
Community Empowerment : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 3 No. 1 (2025): Community Empowerment : Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Fisip UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/commen.v5i1.1300

Abstract

Sustainable waste management has become a major challenge in urban areas, including in Pondok Dayung, North Jakarta. The academic concern in this research relates to the low level of community awareness and the lack of effective regulations for environmentally friendly waste management. The purpose of this research is to strengthen legal regulations in waste management by using the Asset-Based Community Development (ABCD) approach, which emphasizes community empowerment in managing local resources. The methods used in this assistance involved a series of activities, starting with mapping local assets and understanding the challenges and potential within the community. The assistance was carried out over four months, with stages including situational analysis, designing community-based regulations, training and capacity building for the community, and evaluation of the implementation of these regulations. Throughout this process, active participation from the Pondok Dayung community was prioritized, ultimately resulting in a draft of waste management regulations based on local potential and community participation. The results of this activity showed an increase in community awareness of the importance of environmentally friendly waste management and the establishment of regulations that better support environmental sustainability. In conclusion, strengthening legal regulations accompanied by community empowerment can create more effective and sustainable waste management.
TRANSFORMING STUDENT INTO ENTREPRENEURS: THE ROLE OF ENTREPRENEURSHIP EDUCATION AND E-COMMERCE Harisandi, Prasetyo; Nurhidayah, Rika; Yusriani, Sri; Yuningsih, Nining; Tikaromah, Oom; Sarjaya, Sarjaya
Finansha: Journal of Sharia Financial Management Vol. 5 No. 2 (2024): Finansha: Journal of Sharia Financial Management
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/fjsfm.v5i2.40685

Abstract

This study investigates the impact of entrepreneurship education and e-commerce utilization on students' entrepreneurial interest at Pelita Bangsa University within the digital era. Using a quantitative approach and a survey method, data were collected from 100 students who had completed entrepreneurship courses and had experience utilizing e-commerce platforms. The results, analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS), indicate that entrepreneurship education significantly fosters a creative mindset and enhances entrepreneurial motivation. Simultaneously, e-commerce proficiency facilitates market accessibility, thereby increasing students' inclination toward digital entrepreneurship. These findings emphasize the critical interplay between entrepreneurship education and e-commerce in shaping entrepreneurial aspirations. The study contributes to the literature by providing actionable insights for educational institutions to design more robust entrepreneurship curricula and e-commerce training programs, ultimately fostering a generation of skilled digital entrepreneurs in Indonesia.
Digital leadership and employee engagement in hybrid work environments: The role of trust and communication Nurhidayah, Rika; Muliansyah, Dadah
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 3 No. 2 (2024): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v3i2.1067

Abstract

In response to the increasing shift toward hybrid work arrangements, this study investigates the role of digital leadership in shaping employee engagement, emphasizing the mediating effects of trust in leadership and digital communication. Drawing on the Job Demands–Resources (JD–R) model and Social Exchange Theory, this research adopts a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) based on survey data collected from 385 employees working under hybrid systems in diverse organizational settings. The findings reveal that digital leadership has a significant positive direct effect on employee engagement (β = 0.36, p < 0.001). Furthermore, trust in leadership and digital communication both serve as partial mediators in this relationship, indicating that relational and communicative mechanisms are crucial for sustaining engagement in digitally mediated environments. The structural model explained 51% of the variance in employee engagement, demonstrating strong explanatory power. These results extend current leadership theory by contextualizing digital leadership within hybrid work structures and emphasizing the need for trust-building and high-quality communication. The study contributes to the HRM literature by offering actionable insights for organizations seeking to optimize leadership strategies and communication infrastructures in evolving digital workplaces. Despite limitations related to cross-sectional data and sample generalizability, the research provides a foundation for future longitudinal and cross-cultural investigations into digital leadership dynamics.
From chatbots to conversational commerce: The role of AI in shaping consumer purchase decisions Muliansyah, Dadah; Nurhidayah, Rika
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 3 No. 2 (2024): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v3i2.1068

Abstract

As conversational artificial intelligence (AI) continues to transform digital commerce, understanding how chatbot-mediated interactions shape consumer decision-making is essential. This study investigates the role of AI-based chatbots in influencing consumer purchase behavior through real-time, natural language communication. Focusing on the emerging dimensions of perceived empathy and trust, the research employs a mixed-methods approach combining a quantitative survey (n = 420) and qualitative text mining of chatbot dialogues collected from the used car sales sector in the Tangerang region, Indonesia. Findings reveal four key insights: (1) perceived empathy strongly predicts consumer trust, (2) trust in AI significantly drives behavioral intention to purchase, (3) empathy also directly influences intention, and (4) empathetic language triggers engagement during chatbot interactions. These results demonstrate that affective communication by AI agents is a critical driver of consumer responses in digital transactions. The study extends the Technology Acceptance Model by integrating emotional constructs and contributes to human resource and marketing strategy by showing how emotional intelligence, when encoded into AI systems, affects relational and behavioral outcomes. Despite the geographic and sectoral limitations of the sample, the findings underscore the growing need to humanize AI communication in commerce. Future research should explore cross-cultural validations and assess AI–human interaction in broader organizational contexts.
Human Resource Management Quality as a Determinant of Customer Satisfaction with Service Quality as a Mediator Mardiyana, Mardiyana; Ratnasari, Ani; Nurhidayah, Rika
APLIKATIF: Journal of Research Trends in Social Sciences and Humanities Vol. 4 No. 3 (2025): APLIKATIF: Journal of Research Trends in Social Sciences and Humanities
Publisher : Lembaga Junal dan Publikasi, Universitas Muhammadiyah Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/aplikatif.v4i3.699

Abstract

This study examines the impact of digital human resource management (HRM) quality on customer satisfaction, with service quality acting as a mediating variable, within Indonesia’s e-commerce landscape. Employing a quantitative approach and structural equation modeling (SEM), data were collected from 300 Shopee users across multiple regions. The results indicate that digital HRM quality significantly influences customer satisfaction (β = 0.387, p < 0.001), with employee digital competence emerging as the most influential indicator. Moreover, service quality partially mediates this relationship, suggesting that internal HRM capabilities shape external consumer perceptions and experiences. The findings support the relevance of theoretical models such as the Resource-Based View (RBV), Service-Dominant Logic (SDL), and digital transformation theory in the Southeast Asian context. This study underscores the strategic value of human capital in digital markets and highlights the importance of continuous investment in employee digital skills. Practical implications are provided for e-commerce firms aiming to align HRM strategies with customer experience management to sustain competitiveness in dynamic digital environments.
Revitalizing Character Education Curricula in The Digital Era: A Literature Review at The Junior High School Level Pramesti, Azzahra Maya; Nurhidayah, Rika; Firdaus, Miftahul; Khuriyah
Sunan Kalijaga International Journal on Islamic Educational Research Vol. 9 No. 2 (2025)
Publisher : Pascasarjana Fakultas Ilmu Tarbiyah dan Keguruan UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/skijier.2025.92.02

Abstract

This article examines the urgency of revitalizing character education curricula at the junior high school (SMP) level in response to profound transformations driven by digital culture. The study aims to analyze existing models of character education implementation, identify the impacts of the digital era on students’ character formation, explore emerging challenges, and propose strategic directions for curriculum revitalization. Employing a qualitative descriptive literature review design, this study systematically analyzed peer-reviewed articles, academic books, and policy documents published over the last decade, sourced from reputable digital databases. The findings indicate that character education in Indonesian SMPs has been institutionally implemented through integrated intrakurikular, kokurikular particularly the Projek Penguatan Profil Pelajar Pancasila (P5) and ekstrakurikular pathways grounded in Pancasila values and national education policy. While digital culture offers opportunities to enhance creativity, collaboration, and digital literacy, it simultaneously poses risks to students’ discipline, self-control, empathy, and integrity when not accompanied by adequate guidance. The study further identifies persistent challenges related to teacher preparedness, digital safety, cyberbullying, plagiarism, and assessment systems that remain predominantly oriented toward offline behavior. The implications of this study highlight the need to reconceptualize character education as a holistic integration of moral values, digital ethics, and civic responsibility, and to explicitly embed these dimensions within curriculum standards and assessment frameworks. As a limitation, this study relies on secondary data and does not capture direct empirical evidence from school practices. Future research is recommended to conduct empirical investigations that assess the effectiveness of digitally integrated character education models and explore the lived experiences of teachers and students in digital learning environments.
Gerak Bersama Mewujudkan Desa Ramah Lingkungan: Implementasi Program Kuliah Kerja Nyata di Kelurahan Tigaraksa, Kabupaten Tangerang Nurhidayah, Rika; Cahyadi, Ari; Anggraeni, Octaviana; Fajar, Ichsan; Atina, Tika Najatun
Jurnal Pendidikan Tambusai Vol. 10 No. 1 (2026)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i1.36768

Abstract

Program Kuliah Kerja Nyata (KKN) merupakan bentuk implementasi Tri Dharma Perguruan Tinggi pada aspek pengabdian kepada masyarakat yang bertujuan menjembatani pengetahuan akademik dengan kebutuhan riil masyarakat. Artikel ini membahas secara komprehensif pelaksanaan KKN Kelompok 12 Universitas Tangerang Raya di Kelurahan Tigaraksa, Kecamatan Tigaraksa, Kabupaten Tangerang, dengan tema “Gerak Bersama, Mewujudkan Desa Ramah Lingkungan”. Penelitian ini menggunakan pendekatan deskriptif kualitatif berbasis laporan kegiatan lapangan yang meliputi analisis situasi, perumusan masalah, implementasi program, serta evaluasi capaian. Fokus utama kegiatan mencakup bidang pendidikan, lingkungan, kesehatan, dan infrastruktur berbasis partisipasi masyarakat. Hasil kegiatan menunjukkan adanya peningkatan kesadaran lingkungan, penguatan literasi sosial anak, serta meningkatnya partisipasi warga dalam kegiatan kolektif. Program KKN ini membuktikan bahwa pendekatan kolaboratif antara mahasiswa dan masyarakat mampu mendorong perubahan sosial yang berkelanjutan di tingkat kelurahan.
Co-Authors Anggraeni, Octaviana Atina, Tika Najatun Azis, Nur Cahyadi, Ari Damayanti, Fransiska Tasya Desi Ratnasari Dewanto, I Joko Fajar, Ichsan Firdaus, Miftahul Fitriah Indah Sari harisandi, Prasetyo I Dewanto Jaka Slameta Khuriyah Mardiyana Mardiyana Miftahul Ulum Muliansyah, Dadah Nining Yuningsih Pramesti, Azzahra Maya Ratnasari, Ani Sarjaya, Sarjaya Satiadharmanto, Deddi Fasmadhy Sodikin, Nur Sulaeman, Maman Tikaromah, Oom Wahdah, Ulya Yusriani, Sri