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All Journal Jurnal Fakultas Ekonomi : OPTIMAL eCo-Buss Bisman (Bisnis dan Manajemen): The Journal of Business and Management Finansha: Journal of Sharia Financial Management Journal of Research in Social Science and Humanities eCo-Fin Al-Khidmah Jurnal Pengabdian Masyarakat NEAR: Jurnal Pengabdian kepada Masyarakat Journal of Artificial Intelligence and Digital Business APLIKATIF: Journal of Research Trends in Social Sciences and Humanities Jurnal Ekonomi, Bisnis, dan Humaniora Community Empowerment : Jurnal Pengabdian dan Pemberdayaan Masyarakat
Nurhidayah, Rika
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Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Transportation Other

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Pengaruh stres kerja dan lingkungan kerja terhadap produktivitas karyawan bagian sewing pada PT. Seyang Indonesia Fitriah Indah Sari; Jaka Slameta; Rika Nurhidayah
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 2 No 2 (2023)
Publisher : Universitas Tangerang Raya

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Abstract

This study aims to determine the effect of work stress and work environment on the work productivity of sewing employees at PT Seyang Indonesia. The research method was carried out with quantitative methods and the analysis method used was multiple linear regression analysis. The population in this study were 200 employees of PT Seyang Indonesia. The sample used in this study was using probability sampling technique with simple random sampling technique. The data collection procedure in this study was to use a questionnaire using a Likert scale and SPSS 25 programming: (1) there is an effect of work stress on employee productivity (tcount = 17.808 > ttable = 1.978), (2) there is an effect of work environment on employee productivity (tcount 16.671 > ttable = 1.978), and (3) there is an effect of work stress and work environment on employee productivity (Fcount = 2611.588 > Ftable = 3.07). So it shows that work stress and the work environment at PT Seyang Indonesia partially and simultaneously have a relationship that has a positive and significant effect on work productivity.
Intervensi Reputasi Perusahaan Pada Keputusan Pembelian: Konsekwensi Dari Influencer Instagram Dan Islamic Branding Sulaeman, Maman; Nurhidayah, Rika; Azis, Nur; Ratnasari, Desi; Ulum, Miftahul; Wahdah, Ulya
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3742

Abstract

This study aims to analyze the influence of Instagram influencers and Islamic branding on company reputation and consumer purchase decisions. In the digital age, companies increasingly rely on influencers to build reputation and influence consumer purchase decisions, while value-based branding, especially rooted in religious principles, is becoming more popular, particularly among Muslim consumers. This research uses a survey method with a quantitative approach, where data is collected through a questionnaire distributed to 92 Rabbani product consumers. Data analysis is performed using Structural Equation Modeling (SEM) to examine the relationships between variables. The results show that Instagram influencers have a significant impact on company reputation, which in turn affects consumer purchase decisions. Islamic branding also proves to enhance company reputation, especially among Muslim consumers, which ultimately drives purchase decisions. Additionally, company reputation acts as a mediator in the relationship between Instagram influencers and purchase decisions, as well as between Islamic branding and purchase decisions. These findings indicate that companies can leverage influencers and Islamic branding to build a strong reputation and increase sales. The implications of this research highlight the importance of companies selecting the right influencers and incorporating religious values into their branding to attract consumers.
Mendorong Kesadaran Hukum Prajurit Remaja TNI AL: Peran Strategis KKN Mandiri Mahasiswa Fasmadhy Satiadharmanto, Deddi; Sofyan, Sofyan; Sodikin, Nur; Parulian, Pahala; Heritawati, Ayunia; Muliansyah, Dadah; Nurhidayah, Rika; Malik, Rahmalia
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): JANUARI-APRIL
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v5i1.3869

Abstract

Legal counseling at Pondok Dayung is considered crucial because low legal understanding can hinder the development of the cadets' character and increase the risk of behavior that deviates from established legal norms. The methods used in this program include socialization, training, and group discussions involving students as facilitators. The results of the program show a significant increase in basic legal knowledge, awareness of the importance of rules, and a more positive attitude toward the law among the adolescent cadets. This activity also contributes to strengthening the character and discipline of the cadets, which can ultimately lead to the creation of a more orderly and productive environment. In conclusion, legal counseling through the Independent Learning Campus (KKN Mandiri) Law students from Universitas Tangerang Raya plays a strategic role in cultivating legal awareness and improving the quality of human resources at Pondok Dayung.
PENGARUH MOTIVASI KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN BAGIAN PRODUKSI PT POWER STEEL INDONESIA KABUPATEN TANGERANG Damayanti, Fransiska Tasya; Nurhidayah, Rika; Dewanto, I Joko
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 3 No 1 (2023)
Publisher : Universitas Tangerang Raya

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Motivasi kerja dan Disiplinkerja terhadap Kinerja Karyaan Bagian Produksi PT Power Steel Indonesia KabupatenTangerang. Pada penelitian ini menggunakan metode penelitian kuantitatif, dengan jumlahsampel ebesar 30 orang karyawan bagian produksi PT Power Steel Indonesia KabupatenTangerang. Dari hasil analisis data berdasarkan analisis data ang di peroleh denganpengujian menggunakan software SPSS versi 22 diperoleh hasil bahwa Berdasarkan uji t diperoleh hasil bahwa Motivasi Kerja tidak terdapat pengaruh positif dan signifikan padavariabel Kinerja Karyawan. Ini ditunjukakan bahwa hasil perhitungan SPSS denganperolehan nilai t hitung < t tabel untuk variabel Motivasi kerja (X1) adalah (1,770< 2,051)dengan nilai signifikansi 0,088 > 0,05 . Dan Berdasarkan uji t diperoleh hasil bahwa DisiplinKerja terdapat pengaruh positif dan signifikan pada variabel Kinerja Karyawan dengan nilai0,000< 0,05. berdasarkan hasil pengujian t hitung < t tabel untuk variabel Disiplin kerja (X2)adalah (5,240 >2,051) dengan nilai signifikansi 0,000<0,05.. Kemudian Berdasarkan uji Fanalisis pertama diperoleh nilai F hitung sebesar 90,156 dengan nilai signifikansi 0,000<0,05maka dapat disimpulkan bahwa variabel independen Motivasi Kerja dan Disiplin kerjaberpengaruh secara simultan terhadap variabel dependen yaitu Kinerja Karyawan.
Optimalisasi Sistem Digital Dalam Pengelolaan Bank Sampah Marga Harum Sari di Desa Margasari Kecamatan Tigaraksa Kabupaten Tangerang Nurhidayah, Rika; Muliansyah, Dadah; Ratnasari, Ani; Ramdhan Rismawan, Gilang; Restika, Dea
NEAR: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 2 (2025): NEAR
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/nr.v4i2.2241

Abstract

Bank Sampah Marga Harum Sari Kecamatan Tigaraksa Kabupaten Tangerang dibentuk sebagai salah satu upaya dalam menciptakan lingkungan yang bersih dari sampah. Dengan periode bulanan, Bank Sampah Marga Harum Sari melakukan kegiatan penimbangan sampah yang dikumpulkan oleh warga yang menjadi nasabah Bank Sampah Marga Harum Sari. Penelitian kualitatif digunakan untuk melihat efektivitas pengelolaan sampah di Bank Sampah Marga Harum Sari. Bank Sampah Marga Harum Sari masih menghadapi berbagai kendala, terutama dalam hal pendanaan, sementara dari sisi regulasi masih diperlukan aturan pendukung guna memperkuat operasionalnya. Partisipasi masyarakat telah menunjukkan perkembangan positif, namun belum mencapai tingkat optimal akibat perbedaan tingkat pengetahuan dan pemahaman. Dari aspek teknis, operasional bank sampah telah berjalan dengan baik, tetapi keterbatasan lahan menjadi tantangan utama. Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas dan keterampilan pengurus Bank Sampah Marga Harum Sari melalui pemberian edukasi serta wawasan mengenai sistem bank sampah digital yang berbasis Aplikasi Mobile Bank Sampah. Metode pengabdian kepada masyarakat ini memuat tahapan yang terdiri dari sosisalisasi, pelatihan,dan penerapan teknologi.
Pengaruh Motivasi Kerja dan Disiplin Terhadap Kinerja Pegawai di Kantor Kecamatan Jambe Kabupaten Tangerang Kilah, Topik; Nurhidayah, Rika; Setiawan, Aries
eCo-Buss Vol. 5 No. 3 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v5i3.2730

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana pengaruh motivasi kerja (X1) dan disiplin (X2) terhadap kinerja pegawai (Y). Penelitian ini menggunakan metode kuantitatif, sampel yang digunakan sebanyak 45 responden dengan teknik non probability sampling dengan metode sampling jenuh. Jenis-jenis data yang digunakan adalah data primer dan data sekunder., analisis yang digunakan adalah analisis model regresi linear berganda dengan menggunakan SPSS. Berdasarkan uji f (uji simultan) dapat disimpulkan bahwa didapat nilai Fhitung > Ftabel yaitu 58.652 > 3,220 dengan tingkat signifikansi sebesar 0,000 < 0,05 sehingga H0 diterima dan H3: Bahwa motivasi kerja dan disiplin secara signifikan berpengaruh terhadap kinerja Pegawai Aparatur Sipil Negara Pada Kantor Kecamatan Jambe Kabupaten Tangerang. Kesimpulan pada penelitian ini maka ada terdapat pengaruh secara signifikan antara variabel Motivasi Kerja (X1) dan Disiplin (X2) terhadap Kinerja pegawai di Kecamatan Jambe Kabupaten Tangerang (Y). Hasil penelitian menunjukkan uji T t hitung 2,476 lebih besar dari t tabel 2,018 dengan nilai signifikan sebesar 0,015. nilai variabel untuk disiplin memiliki nilai t hitung sebesar 6.692 lebih besar dari t tabel 2,018 dengan nilai signifikan sebesar 0,000. bahwa koefisien determinasi (R²) memiliki nilai sebesar 0,736, yang setara dengan 73,6 %. Oleh karena itu, dapat disimpulkan bahwa 73,6 % dari variasi dalam kinerja pegawai dapat dijelaskan oleh variabel bebas yang meliputi motivasi kerja dan disiplin. Sementara itu, sisanya sebesar 26,4% dijelaskan oleh faktor faktor lain yang tidak termasuk dalam variabel yang digunakan dalam penelitian ini.
Penguatan Regulasi Hukum untuk Pengelolaan Sampah Berkelanjutan di Pondok Dayung Jakarta Utara Sodikin, Nur; I Dewanto; Muliansyah, Dadah; Nurhidayah, Rika; Satiadharmanto, Deddi Fasmadhy
Community Empowerment : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 3 No. 1 (2025): Community Empowerment : Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Fisip UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/commen.v5i1.1300

Abstract

Sustainable waste management has become a major challenge in urban areas, including in Pondok Dayung, North Jakarta. The academic concern in this research relates to the low level of community awareness and the lack of effective regulations for environmentally friendly waste management. The purpose of this research is to strengthen legal regulations in waste management by using the Asset-Based Community Development (ABCD) approach, which emphasizes community empowerment in managing local resources. The methods used in this assistance involved a series of activities, starting with mapping local assets and understanding the challenges and potential within the community. The assistance was carried out over four months, with stages including situational analysis, designing community-based regulations, training and capacity building for the community, and evaluation of the implementation of these regulations. Throughout this process, active participation from the Pondok Dayung community was prioritized, ultimately resulting in a draft of waste management regulations based on local potential and community participation. The results of this activity showed an increase in community awareness of the importance of environmentally friendly waste management and the establishment of regulations that better support environmental sustainability. In conclusion, strengthening legal regulations accompanied by community empowerment can create more effective and sustainable waste management.
TRANSFORMING STUDENT INTO ENTREPRENEURS: THE ROLE OF ENTREPRENEURSHIP EDUCATION AND E-COMMERCE Harisandi, Prasetyo; Nurhidayah, Rika; Yusriani, Sri; Yuningsih, Nining; Tikaromah, Oom; Sarjaya, Sarjaya
Finansha: Journal of Sharia Financial Management Vol. 5 No. 2 (2024): Finansha: Journal of Sharia Financial Management
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/fjsfm.v5i2.40685

Abstract

This study investigates the impact of entrepreneurship education and e-commerce utilization on students' entrepreneurial interest at Pelita Bangsa University within the digital era. Using a quantitative approach and a survey method, data were collected from 100 students who had completed entrepreneurship courses and had experience utilizing e-commerce platforms. The results, analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS), indicate that entrepreneurship education significantly fosters a creative mindset and enhances entrepreneurial motivation. Simultaneously, e-commerce proficiency facilitates market accessibility, thereby increasing students' inclination toward digital entrepreneurship. These findings emphasize the critical interplay between entrepreneurship education and e-commerce in shaping entrepreneurial aspirations. The study contributes to the literature by providing actionable insights for educational institutions to design more robust entrepreneurship curricula and e-commerce training programs, ultimately fostering a generation of skilled digital entrepreneurs in Indonesia.
Digital leadership and employee engagement in hybrid work environments: The role of trust and communication Nurhidayah, Rika; Muliansyah, Dadah
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 3 No. 2 (2024): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v3i2.1067

Abstract

In response to the increasing shift toward hybrid work arrangements, this study investigates the role of digital leadership in shaping employee engagement, emphasizing the mediating effects of trust in leadership and digital communication. Drawing on the Job Demands–Resources (JD–R) model and Social Exchange Theory, this research adopts a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) based on survey data collected from 385 employees working under hybrid systems in diverse organizational settings. The findings reveal that digital leadership has a significant positive direct effect on employee engagement (β = 0.36, p < 0.001). Furthermore, trust in leadership and digital communication both serve as partial mediators in this relationship, indicating that relational and communicative mechanisms are crucial for sustaining engagement in digitally mediated environments. The structural model explained 51% of the variance in employee engagement, demonstrating strong explanatory power. These results extend current leadership theory by contextualizing digital leadership within hybrid work structures and emphasizing the need for trust-building and high-quality communication. The study contributes to the HRM literature by offering actionable insights for organizations seeking to optimize leadership strategies and communication infrastructures in evolving digital workplaces. Despite limitations related to cross-sectional data and sample generalizability, the research provides a foundation for future longitudinal and cross-cultural investigations into digital leadership dynamics.
From chatbots to conversational commerce: The role of AI in shaping consumer purchase decisions Muliansyah, Dadah; Nurhidayah, Rika
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 3 No. 2 (2024): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v3i2.1068

Abstract

As conversational artificial intelligence (AI) continues to transform digital commerce, understanding how chatbot-mediated interactions shape consumer decision-making is essential. This study investigates the role of AI-based chatbots in influencing consumer purchase behavior through real-time, natural language communication. Focusing on the emerging dimensions of perceived empathy and trust, the research employs a mixed-methods approach combining a quantitative survey (n = 420) and qualitative text mining of chatbot dialogues collected from the used car sales sector in the Tangerang region, Indonesia. Findings reveal four key insights: (1) perceived empathy strongly predicts consumer trust, (2) trust in AI significantly drives behavioral intention to purchase, (3) empathy also directly influences intention, and (4) empathetic language triggers engagement during chatbot interactions. These results demonstrate that affective communication by AI agents is a critical driver of consumer responses in digital transactions. The study extends the Technology Acceptance Model by integrating emotional constructs and contributes to human resource and marketing strategy by showing how emotional intelligence, when encoded into AI systems, affects relational and behavioral outcomes. Despite the geographic and sectoral limitations of the sample, the findings underscore the growing need to humanize AI communication in commerce. Future research should explore cross-cultural validations and assess AI–human interaction in broader organizational contexts.
Co-Authors Ardianto, Riski Eko Azis, Nur Damayanti, Fransiska Tasya Desi Ratnasari Dewanto, I Joko Fasmadhy Satiadharmanto, Deddi Fitriah Indah Sari Guntoro, Yoel harisandi, Prasetyo Hayim, Wachid Heritawati, Ayunia I Dewanto Indra Permana, Indra Jaka Slameta Kilah, Topik Malik, Rahmalia Mardiyana Mardiyana Metris, Diksi Miftahul Ulum Muliansyah, Dadah Nining Yuningsih Parulian, Pahala Ramdhan Rismawan, Gilang Ratnasari, Ani Restika, Dea Rustianah, Rustianah Sarjaya, Sarjaya Satiadharmanto, Deddi Fasmadhy Setiawan, Aries Sodikin, Nur Sofyan Sofyan Sulaeman, Maman Tikaromah, Oom Wachid Hasyim, Wachid Wahdah, Ulya Yusriani, Sri