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All Journal Prosiding National Conference for Community Service Project Journal of Mathematics Instruction, Social Research and Opinion
Meiliana, Evita
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences

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Sosialisasi Pemilu Sebagai Upaya Untuk Meningkatkan Partisipatif Siswa Pada Pemilu 2024 di SMAK Yos Sudarso Batam Margareta, Serlen; Meiliana, Evita; Wijaya, Chandra; Cendana, Colleen; Octavianus, Octavianus; Meriyani, Susi; Variani, Joanna Rika; Yunita, Risna; Syafrida, Yuni; Daniel, Daniel; Monica, Silvia; Moron, Maria Selvi; Juliana, Eva; Sisilia, Desy; Agatha, Septian; Justin, Justin; Fellyanto, Fellyanto; Wirya, Wirya
National Conference for Community Service Project (NaCosPro) Vol. 5 No. 1 (2023): The 5th National Conference for Community Service Project 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v5i1.8353

Abstract

Partisipasi aktif dalam pemilu merupakan salah satu pilar penting dalam sebuah sistem demokrasi. Partisipasi ini tidak hanya sebatas pada kalangan dewasa, tetapi juga pada generasi muda khususnya siswa sekolah. Meningkatkan partisipasi siswa dalam pemilu adalah sebuah tantangan yang perlu diatasi untuk membangun kesadaran politik dan membentuk warga negara yang bertanggung jawab. Sosialiasi pemilu di sekolah menjadi salah satu pendekatan yang potensial untuk mencapai tujuan tersebut. Melalui sosialiasi yang tepat, siswa menjadi lebih memahami arti penting pemilu, peran mereka sebagai pemilih, dan implikasi dari partisipasi politik. Selain itu, sosialisasi juga mampu membangun kesadaran politik siswa, meningkatkan pemahaman tentang sistem politik negara, serta membantu mereka mengenali calon dan program yang diusung oleh partai politik.
The Role of Environmental Knowledge in Mediating the Influence of Attitude, Eco-Label, Marketing, Price, and Green Innovation on Purchase Intention Zai, Immanuel; Meiliana, Evita
Journal of Mathematics Instruction, Social Research and Opinion Vol. 5 No. 1 (2026): March
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/misro.v5i1.1050

Abstract

The environmental crisis resulting from unsustainable consumption and production patterns has intensified the need to understand the factors driving consumers’ intentions to purchase environmentally friendly products. However, empirical evidence regarding the role of environmental knowledge as a mediating variable remains inconclusive. This study aims to examine the influence of eco-labeling, green advertising, price, product innovation, and environmental attitude on purchase decisions, with environmental knowledge serving as a mediating variable. A quantitative research design was employed, using a survey method, involving 224 respondents in Batam City who are interested in environmentally friendly products. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS. The results indicate that eco-labeling, green advertising, product innovation, and environmental attitude have a significant positive effect on environmental knowledge, whereas price does not show a significant influence. Furthermore, environmental knowledge does not have a direct, significant effect on purchase decisions, suggesting that communication strategies and green innovation drive consumers’ purchasing decisions more than knowledge alone. Overall, the findings highlight the importance of sustainability-oriented marketing communication and innovation in strengthening green purchase decisions and provide practical implications for businesses and policymakers in promoting sustainable consumption.
Co-Authors Agatha, Septian Cendana, Colleen Chandra Wijaya Daniel Daniel Fellyanto, Fellyanto Juliana, Eva Justin, Justin Margareta, Serlen Meriyani, Susi Moron, Maria Selvi Octavianus Octavianus, Octavianus Silvia Monica Sisilia, Desy Syafrida, Yuni Variani, Joanna Rika Wirya, Wirya Yunita, Risna Zai, Immanuel