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All Journal JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Jurnal Dimamu Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Jurnal Maps (Manajemen Perbankan Syariah) In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Commercium: Journal of Business and Management
Pujianto, Anang Bambang
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Pengaruh Promosi dan Harga Terhadap Minat Pembelian Berulang Siswa Bimbel GO Kota Bandung Pujianto, Anang Bambang; Djohansyah, Muh. Deni; Sarifiyono, Aggi Panigoro
JIMF (Jurnal Ilmiah Manajemen Forkamma) Vol. 7 No. 3 (2024): JIMF (Jurnal Ilmiah Manajemen Forkamma)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/frkm.v7i3.42232

Abstract

Riset dilakukan untuk mengetahui ada tidaknya pengaruh promosi dan harga pada pengambilan keputusan siswa melakukan pembelian berulang di GO Kota Bandung. Harapannya, hasil riset ini bisa menjadi salah satu rujukan untuk mengembangkan ilmu manajemen khususnya bidang marketing. Bagi Lembaga GO maupun praktisi, keluaran riset ini diharapkan mampu memberikan masukan tentang pentingnya kegiatan promosi serta strategi penentuan harga bimbel dalam menarik siswa untuk kembali membeli produk GO. Kajian ini menggunakan metode survei, sedangkan tipe risetnya berupa survei deskriptif dan survei penjelasan. Adapun pengujian hipotesis riset menggunakan path analysis. Pengujian riset menghasilkan temuan bahwa promosi dan harga tidak berpengaruh besar terhadap keputusan siswa mendaftar ulang ke GO Kota Bandung dengan persentase pengaruh langsung sebesar 25,7%. Promosi memiliki persentase pengaruh sebesar 19,7% sedangkan harga memiliki persentase pengaruh sebesar 6,0%.
PEMBERDAYAAN WANITA DAN IBU HAMIL UNTUK MENGATASI STUNTING DI DESA SINDULANG KECAMATAN CIMANGGUNG KABUPATEN SUMEDANG Simarmata, Harianto; Pujianto, Anang Bambang; Putra, Okta Eka; Malau, Feby Olivia
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 22 No 2 (2023): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v23i2.1040

Abstract

Penelitian ini bertujuan mengetahui bentuk partisipasi terhadap pengembangan sumber daya manusia dengan menyelenggarakan kegiatan Pengabdian Kepada Masyarakat dengan tujuan untuk memberikan pengetahuan kepada para wanita dan ibu hamil mengenai pengelolaan asupan gizi dan pengelolaan hidup yang sehat. Usaha pemberian gizi diharapkan mampu memberikan peluang baru. Jika pertumbuhan jumlah wanita dan ibu hamil yang memiliki kesadaran akan asupan nutrisi meningkat, maka sasaran bayi lahir dengan kondisi Zero Stunting akan lebih kecil. Adanya literasi mengenai asupan gizi dan meningkatnya pendapatan diharapkan akan membantu mewujudkan masyarakat Indonesia yang sejahtera. Yang harus diperbaiki salah satunya adalah merumuskan solusi yang berkaitan dengan kendala-kendala tersebut. Berdasarkan uraian di atas sebagai bentuk partisipasi terhadap pengembangan sumber daya manusia, Progam Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Informatika dan Bisnis Indonesia menyelenggarakan kegiatan Pengabdian Kepada Masyarakat dengan tujuan untuk memberikan pengetahuan kepada para wanita dan ibu hamil mengenai pengelolaan asupan gizi dan pengelolaan hidup yang sehat.
Tourist Involvement in Creating Social Media Content on Tiktok and Its Impact on Destination Promotion Sarifiyono, Aggi Panigoro; Kusumawardhani, Aninditha Putri; Rusnendar, Elan; Priyana, Indarta; Pujianto, Anang Bambang; Purnama, Susan; Saberina, Sabilla
Commercium : Journal of Business and Management Vol. 2 No. 4 (2024): November 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i4.350

Abstract

The purpose of the study is to identify the factors that motivate tourists in creating content related to tourist destinations on TikTok and analyze their level of involvement in the process. In addition, this study also aims to assess the influence of content produced by tourists on the image and promotion of tourist destinations, as well as evaluate the impact of the content on other tourists' decisions in visiting these destinations. provide recommendations on effective destination promotion strategies through tourist engagement on TikTok. A quantitative method to analyze the relationship between tourist engagement in creating content on TikTok and its impact on the promotion of tourist destinations. The sampling technique was random sampling of 100 respondents. Smart PLS as a tool. The involvement of tourists in creating content on tiktok significantly increases the visibility and attractiveness of tourist destinations. Authentic and personalized content is more effective in influencing other travellers' intentions to visit the destination than formal promotional content. The implications of tourists in creating content on TikTok significantly increase the visibility and attractiveness of tourist destinations. This emphasizes the importance of a marketing strategy that leverages user-generated content to effectively strengthen destination promotion.
Lerak Detergen Campaign sebagai Utilization of Social Media Content dalam Green Awareness serta Green Lifestyle Purnama, Susan; Pujianto, Anang Bambang; Sarifiyono, Aggi Panigoro; Hendriani, Ade Sintia
Jurnal Maps (Manajemen Perbankan Syariah) Vol. 8 No. 2 (2025)
Publisher : Masoem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/maps.v8i2.1383

Abstract

This research aims to analyze the influence of social media content on green awareness and its impact on green lifestyle, specifically through the campaign of Lerak detergent as an environmentally friendly household product. The background of this study is the increasing urgency of environmental sustainability and the low level of public awareness regarding the use of natural-based cleaning products. The study uses a quantitative approach with a causal design, involving 300 respondents selected using cluster sampling across six regions in Indonesia. Data were collected through questionnaires, interviews, and field observations. The analysis was conducted using PLS-SEM. The results show that social media content has a significant positive effect on green awareness (path coefficient = 0.72; p < 0.001), which in turn significantly affects green lifestyle (path coefficient = 0.58; p < 0.001). Social media content also directly influences green lifestyle (path coefficient = 0.36; p < 0.001). These findings highlight the role of digital campaigns in increasing public understanding and adoption of sustainable consumption behaviors. Lerak detergent, as a local natural product, demonstrates strong potential when promoted through well-structured social media content.
Pendampingan Persuasi Verbal lewat Program Home Visit dan Family Engagement bagi Mahasiswa KIP Kuliah Manalu, Theresia; Pujianto, Anang Bambang
Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2025): Edisi Mei 2025
Publisher : FKIP Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36709/amalilmiah.v6i2.404

Abstract

Mahasiswa Kartu Indonesia Pintar (KIP) Kuliah memiliki tanggung jawab untuk mempertahankan nilai akademik yang baik sesuai dengan perjanjian dan komitmen yang sudah disepakati. Untuk mendukung capaian tersebut, maka tim pengelola dari universitas merancang suatu program berupa home visit dan family engagement sebagai wujud pendampingan langsung kepada mahasiswa dan keluarga. Program ini bertujuan untuk membantu mahasiswa menghadapi tantangan psikologis yang dapat menghambat keberhasilan studi mereka. Kegiatan ini menggunakan pendekatan partisipatif dengan melibatkan tim pengelola, mahasiswa, dan keluarga melalui pendampingan dan intervensi langsung berbasis persuasi verbal yang terbagi ke dalam empat tahapan proses: perencanaan, persiapan, kunjungan dan pendampingan, serta monitoring. Hasilnya, perkembangan IPK serta efikasi dan motivasi enam mahasiswa yang dikunjungi menunjukkan hasil yang positif. Beberapa ungkapan yang mahasiswa berikan pada saat wawancara setelah pendampingan merujuk pada efikasi dan motivasi diri yang tinggi. Dengan demikian, dapat disimpulkan bahwa program visitasi dan pendampingan ini memberikan dampak positif yang signifikan terhadap hasil belajar dan psikologis mahasiswa.
Mitigasi Dampak Negatif Sosial Media terhadap Penjualan Suatu Produk Pujianto, Anang Bambang; Sarifiyono, Aggi Panigoro; Purnama, Susan; Sinaga, Johnson
Jurnal Dimamu Vol. 4 No. 3 (2025)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v4i3.1485

Abstract

The development of social media has had a significant impact on product marketing and sales. While social media provides opportunities for companies to increase brand exposure and expand market reach, it also serves as a source of negative information that can damage brand image and reduce sales performance. This study aims to analyze mitigation strategies for addressing the negative effects of social media on product sales. A quantitative approach was employed using a survey of 100 respondents, analyzed with multiple linear regression. The results show that negative social media exposure decreases sales by 1.85%, whereas mitigation strategies increase sales by 2.14%. The coefficient of determination (R²) of 0.72 indicates that 72% of the variation in sales changes can be explained by negative social media effects and mitigation strategies. Furthermore, t-tests and F-tests confirm that both variables have a significant impact on sales performance. These findings demonstrate that structured mitigation strategies are effective in helping companies counter the negative impact of social media and maintain sales stability.
Pendekatan Syariah dalam Inovasi Pemasaran Produk Halal untuk Meningkatkan Loyalitas Pelanggan Pujianto, Anang Bambang; Sarifiyono, Aggi Panigoro; Purnama, Susan; Sinaga, Johnson
Jurnal Maps (Manajemen Perbankan Syariah) Vol. 9 No. 1 (2025)
Publisher : Masoem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/maps.v9i1.1527

Abstract

The rapid growth of the halal market and the increasing awareness of Muslim consumers towards products that comply with sharia principles make innovation in halal marketing a strategic issue. The urgency of this research lies in the need to answer the challenges of the halal industry in combining marketing innovation with a sharia approach to increase customer loyalty. This study aims to analyze the effect of sharia-based halal product marketing innovation on customer loyalty, as well as identify the main factors that influence consumer engagement. The method used is quantitative with a survey approach. A sample of 171 respondents was obtained through purposive sampling technique, with a measuring instrument in the form of a 5-point Likert scale questionnaire. Data were analyzed using multiple linear regression and Structural Equation Modeling (SEM) to test the causal relationship between variables. The results of the analysis show that all indicators in the questionnaire are valid (r> 0.739) and reliable (Cronbach's Alpha = 0.9789). The regression model shows an R² value of 0.9336, which means that 93.36% of the variation in customer loyalty can be explained by sharia-based halal marketing innovation. SEM confirms the significant influence of halal product innovation on loyalty (path coefficient = 0.52; p = 0.001) and sharia approach on loyalty (path coefficient = 0.47; p = 0.001). Theoretically, this study strengthens Dick and Basu's (1994) concept regarding value-based loyalty and extends Teece's (2007) application of marketing innovation in the halal context. Practically, the results of this study provide guidance for halal business actors to integrate sharia values ??such as honesty, transparency, and ethics in marketing innovation in order to build long-term loyalty. The novelty of this study lies in the combination of sharia approach and marketing innovation in one empirical model that is statistically tested in the context of the Indonesian halal market
Co-Authors Aggi Panigoro Sarifiyono Djohansyah, Muh. Deni Elan Rusnendar Hendriani, Ade Sintia Kusumawardhani, Aninditha Putri Malau, Feby Olivia Manalu, Theresia Priyana, Indarta Purnama, Susan Putra, Okta Eka Saberina, Sabilla Simarmata, Harianto Sinaga, Johnson