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MODEL STRUKTURAL PENINGKATAN LOYALITAS KONSUMEN PADA PRODUK UMKM MEREK BITTERSWEET BY NAJLA DI INDONESIA Nurhadi, Mochamad; Baihaqi, Muchammad Ardafa; Djunaedi, Arif Zeinfiki; Soebijanto, Ali
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 14 No 1 (2024): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v14i1.2939

Social media is a digital platform that is widely used in the business world, especially by Micro, Small and Medium Enterprises (MSMEs). Bittersweet by Najla is an MSME product that utilizes social media to increase brand loyalty. The research objective is to analyze the increase in brand loyalty based on social media marketing activities, brand trust, brand equity, and brand attachment to Bittersweet by Najla brand MSME products in Indonesia. This study is categorized as causal research using a survey method. The sampling technique used purposive sampling with 227 respondents as the research sample. The analysis technique used is Partial Least Square with Structural Equation Modeling (PLS-SEM) using the SmartPLS application. The results of the study show that an increase in brand loyalty is not directly determined by social media marketing activities, but through the mediation of brand trust, brand attachment, and brand equity shows a significant increase in the relationship. The research results concluded that the increase in consumer loyalty for Bittersweet by Najla is significantly determined by the amount of brand trust, brand attachment, and brand equity.

PENGEMBANGAN SISTEM INFORMASI AKUNTANSI KOPERASI (SIKOP) BERBASIS SAK ETAP DAN PERMEN KUKM DI KOPERASI “KRASAN” SURABAYA Salman, Kautsar Riza; Shonhadji, Nanang; Djunaedi, Arif Zeinfiki; Mei Murni, Nur Suci I.; Kurniawati, Sri Lestari; Al Hafidz, Mohammad; Kholid, Ikhwan; Suparno, Suparno
Jurnal Terapan Abdimas Vol 8, No 2 (2023)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/jta.v8i2.15915

Abstract. The KPRI Krasan Cooperative was established 40 years ago and has experienced growth in terms of the number of members and the savings it manages. Based on the results of observations and discussion forums with cooperative management, information was obtained that the bookkeeping carried out by cooperatives was still manual and part of it used the Microsoft Excel program. One of the weaknesses of the current system is the emergence of difficulties in tracing data between cash accounts and bank accounts. This community service activity aims to develop a good administrative system and cooperative accounting information system (SIKOP) software that is tailored to the needs of partners. The implementation method that is carried out includes the focus group discussion stage with partners, the system development stage and the assistance stage in operating the system. The results obtained in community service activities in the form of cooperative accounting information system software (SIKOP) consist of input, process and output. The cooperative accounting information system was developed with reference to two main references, namely Financial Accounting Standards (SAK) for Entities Without Public Accountability (ETAP) and Regulations of the Minister of Cooperatives and Small and Medium Enterprises (Permen KUKM). In addition, the results of community service activities also provide assistance to partners starting from input transactions to producing financial reports. The resulting output is a complete cooperative financial report consisting of a statement of financial position, a statement of profit and loss and other comprehensive income, a statement of changes in equity, a statement of cash flows, and notes to financial statements. Abstrak. Koperasi KPRI Krasan telah berdiri 40 tahun lalu dan telah mengalami pertumbuhan dari sisi jumlah anggota dan dana simpanan yang dikelolanya. Berdasarkan hasil pengamatan dan forum diskusi dengan pengurus koperasi, diperoleh informasi bahwa pembukuan yang dijalankan koperasi masih bersifat manual dan sebagiannya digunakan program Microsoft Excel. Kelemahan dari sistem yang berjalan, salah satunya adalah timbulnya kesulitan dalam melakukan tracing data antara rekening kas dan rekening bank. Kegiatan pengabdian masyarakat ini bertujuan untuk mengembangkan sebuah sistem administrasi yang baik dan software sistem informasi akuntansi koperasi (SIKOP) yang disesuaikan dengan kebutuhan mitra. Metode pelaksanaan yang dijalankan meliputi tahap focus group discussion dengan mitra, tahap pengembangan sistem dan tahap pendampingan dalam mengoperasikan sistem. Hasil yang diperoleh dalam kegiatan pengabdian masyarakat berupa software sistem informasi akuntansi koperasi (SIKOP) terdiri dari input, proses, dan output. Sistem informasi akuntansi koperasi dikembangkan dengan mengacu pada dua rujukan utama yaitu Standar Akuntansi Keuangan (SAK) Entitas Tanpa Akuntabilitas Publik (ETAP) dan Peraturan Menteri Koperasi dan Usaha Kecil dan Menengah (Permen KUKM). Selain itu, hasil kegiatan pengabdian juga melakukan pendampingan kepada mitra yang dimulai dari input transaksi sampai dengan dihasilkannya laporan keuangan. Output yang dihasilkan adalah laporan keuangan lengkap koperasi yang terdiri dari laporan posisi keuangan, laporan laba rugi dan penghasilan komprehensif lain, laporan perubahan ekuitas, laporan arus kas, dan catatan atas laporan keuangan.

PENGEMBANGAN SISTEM INFORMASI AKUNTANSI MASJID (SIMAS) PADA MASJID ASH-SHOBIRIN RUNGKUT SURABAYA Salman, Kautsar Riza; Ilham, Romi; Djunaedi, Arif Zeinfiki; Suparno, Suparno; Sa’diyah, Halimatus
Jurnal Terapan Abdimas Vol 8, No 1 (2023)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/jta.v8i1.14429

Abstract. The purpose of community service is to design mosque books and accounts based on the Interpretation of Financial Accounting Standards (ISAK) 35. Community service activities focus on developing a mosque accounting information system that is designed regarding applicable accounting standards and is relevant to mosque entities. Mosque entities are classified as non-profit-oriented entities, so the accounting information system developed refers to accounting standards governing accounting for non-profit-oriented entities. namely SAK ETAP and ISAK 35. The implementation method in community service activities is currently carried out through discussion forums, training, and mentoring. Discussion forums were held with mosque administrators in the context of compiling a chart of accounts and initial trial balance. Training and mentoring are carried out concerning the input of daily transactions to prepare financial statements. The results of community service activities are software called the mosque accounting information system (SIMAS) and mosque financial statements.Abstrak. Tujuan pengabdian masyarakat adalah merancang pembukuan dan pembukuan masjid berdasarkan Interpretasi Standar Akuntansi Keuangan (ISAK) 35. Kegiatan pengabdian masyarakat fokus pada pengembangan sistem informasi akuntansi masjid yang dirancang sesuai dengan standar akuntansi yang berlaku dan relevan dengan entitas masjid. Entitas masjid tergolong entitas non profit oriented, sehingga sistem informasi akuntansi yang dikembangkan mengacu pada standar akuntansi yang mengatur akuntansi untuk entitas non profit oriented. yaitu SAK ETAP dan ISAK 35. Metode pelaksanaan dalam kegiatan pengabdian kepada masyarakat saat ini dilakukan melalui forum diskusi, pelatihan, dan pendampingan. Forum diskusi dengan pengurus masjid dilakukan dalam rangka penyusunan chart of account dan neraca saldo awal. Pelatihan dan pendampingan dilakukan mengenai input transaksi harian untuk menyusun laporan keuangan. Hasil kegiatan pengabdian kepada masyarakat berupa perangkat lunak yang disebut sistem informasi akuntansi masjid (SIMAS) dan laporan keuangan masjid.

Venturing the Golden Indonesia 2045: Are Electricity and Broadband Development for Five Indonesian Priority Industries Impactful? Djunaedi, Arif Zeinfiki; Salman, Kautsar Riza; Supriyanto, Heri
Journal of Economics, Business, and Accountancy Ventura Vol. 27 No. 2 (2024): August - November 2024
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v27i2.4513

This study aims to examine the impact of electricity and broadband development on the progress of five priority industries in Indonesia. Initial findings indicate a mismatch between policy expectations and their impacts. This research collected secondary data from 2010 to 2019, using a time series approach and bootstrapping 1000 times to strengthen and cover the weaknesses of the method and the short time span. The results reveal that the electronics sector has the greatest beneficial impact both partially and simultaneously from all external variables. Additionally, four industries, except the automotive sector, show the same impact. This report emphasizes the necessity of synergy between digitalization and electrification, asserting the inseparable integration of policies. The automotive sector has experienced significant growth over the past decade, but it has not been directly impacted by these policies. Conversely, the food industry is affected and has emerged as the largest output producer, while other sectors are considered to have growth potential, indicating the need for alternative infrastructure initiatives. This study is expected to provide insights to all stakeholders regarding the impact of government policies and how to maximize business benefits amid global challenges.

Penyusunan Laporan Keuangan Masjid Menuju Akuntabilitas dan Transparansi Shonhadji, Nanang; Yulianti, Emma; Samekto, Agus; Nasution, Zubaidah; Djunaedi, Arif Zeinfiki
Mopolayio : Jurnal Pengabdian Ekonomi Vol. 4 No. 1 (2024): Mopolayio : Jurnal Pengabdian Ekonomi Volume 4 Number 1 (November 2024) has bee
Publisher : Fakultas Ekonomi Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/mopolayio.v4i1.97

Program pengabdian masyarakat ini bertujuan untuk melakukan pendampingan dan pelatihan tentang pentingnya Masjid Al Ikhlas Surabaya sebagai organisasi nirlaba untuk menyiapkan laporan keuangan yang transparan dan akuntabel, agar dapat meningkatkan kepercayaan jamaah. Masjid Al Ikhlas Surabaya berupaya menerapkan PSAK No. 45 untuk meningkatkan manajemen pengelolaan dana masjid yang akan dipertanggung jawabkan kepada jamaah. Metode palksanaan program pengabdian masyarakat meliputi tahapan persiapan, pelatihan akuntansi, penerapan sistem pencatatan keuangan, dan digitalisasi laporan. Hasil pelaksanaan program pengabdian masyarakt ini menginformasikan bahwa penerapan standar akuntansi, pencatatan yang sistematis dan rapi, serta transparansi melalui penyampaian laporan berkala meningkatkan akuntabilitas informasi keuangan kepada jamaah. Hasil juga menunjukkan bahwa diperlukan peran aktif dari pengurus takmir masjid dalam pengelolaan dana. Program pengabdian masyarakat ini memberikan kontribusi praktis bahwa tata kelola keuangan di Masjid Al Ikhlas menjadi lebih profesional dan bertanggung jawab, sehingga dapat memberikan contoh yang dapat diikuti oleh masjid lain.

Kekuatan aktivitas pemasaran di media sosial dalam meningkatkan niat beli berulang produk Fore Coffee di Indonesia Rahmadini, Marzela Novia; Nurhadi, Mochamad; Djunaedi, Arif Zeinfiki
Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i2.1779

The presence of various foreign and local coffee products has contributed to the growing number of coffee shops. Coffee consumption has become an integral part of today’s modern lifestyle. This study aims to analyze the structural model of marketing activities on social media, brand equity, value awareness, and brand loyalty in enhancing the repurchase intentions of Fore Coffee consumers in Indonesia. The population of this study consists of all Fore Coffee consumers in Indonesia, particularly those in major cities. The sampling technique used was purposive sampling. Data were collected through a questionnaire distributed via Google Forms, with a total of 158 respondents who met the research criteria. The data were analyzed using PLS-SEM. The results show that social media marketing activities have a positive and significant impact on brand equity, repurchase intentions, brand loyalty, and value awareness related to Fore Coffee. Furthermore, brand equity also has a positive and significant influence on repurchase intentions. Value awareness has a strong positive effect on brand loyalty. Likewise, brand loyalty positively and significantly influences the repurchase intentions of Fore Coffee consumers in Indonesia.

Venturing the Golden Indonesia 2045: Are Electricity and Broadband Development for Five Indonesian Priority Industries Impactful? Djunaedi, Arif Zeinfiki; Salman, Kautsar Riza; Supriyanto, Heri
Journal of Economics, Business, and Accountancy Ventura Vol. 27 No. 2 (2024): August - November 2024
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v27i2.4513

This study aims to examine the impact of electricity and broadband development on the progress of five priority industries in Indonesia. Initial findings indicate a mismatch between policy expectations and their impacts. This research collected secondary data from 2010 to 2019, using a time series approach and bootstrapping 1000 times to strengthen and cover the weaknesses of the method and the short time span. The results reveal that the electronics sector has the greatest beneficial impact both partially and simultaneously from all external variables. Additionally, four industries, except the automotive sector, show the same impact. This report emphasizes the necessity of synergy between digitalization and electrification, asserting the inseparable integration of policies. The automotive sector has experienced significant growth over the past decade, but it has not been directly impacted by these policies. Conversely, the food industry is affected and has emerged as the largest output producer, while other sectors are considered to have growth potential, indicating the need for alternative infrastructure initiatives. This study is expected to provide insights to all stakeholders regarding the impact of government policies and how to maximize business benefits amid global challenges.

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