Article Per Year (5 Year)
p-Index From 2021 - 2026
2.339
P-Index
This Author published in this journals
All Journal Jurnal Manajemen DIVERSIFIKASI Journal of Managiere and Business
Yateno
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 16 Documents
Search

 1   2 
Pengaruh Pendidikan Kewirausahaan Terhadap Minat Berwirausaha Dengan Menggunakan Financial Technology Sebagai Variabel Mooderasi Salsabila, Reghina Khansa; Yateno; Fuadi, Selamet
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 3 (2026): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i3.6779

Abstract

In this modern era, technological developments are very rapid. Entering the industrial revolution 4.0, digital technology has become one of the main capital needed by entrepreneurs to develop their businesses. One of the current applications of the digital economy in Indonesia is the use of financial technology. This research aims to determine whether entrepreneurship education has a direct effect on FEB students' interest in entrepreneurship. To determine the role of entrepreneurship education on interest in entrepreneurship with financial technology as a moderating variable. The sample in this research was 70 FEB Muhammadiyah Metro University students. Data collection used a questionnaire and data analysis using Validity Test, Reliability Test, Normality Test, Linearity Test, Homogeneity Test, Moderated Regression Analysis, T Test and Determination Coefficient Test (R2) using the program (SPSS). The results in this study show that there is a positive and significant influence of Entrepreneurship Education on Interest in Entrepreneurship, there is a positive and significant influence of entrepreneurship education on interest in entrepreneurship with financial technology as a moderating variable.
Pengaruh Harga, Fasilitas Dan Lokasi Terhadap Permintaan Resta Irva Andari; Yateno; Selamet Fuadi
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 3 (2026): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i3.6825

Abstract

This study aims to determine and analyze the effect of price, facilities and location on residents' demand for Rusunawa Iringmulyo Metro City both partially and simultaneously. This research is quantitative research. The population in this study were residents who had settled in Rusunawa Iringmulyo Metro City, namely 108. The sampling technique in this study used purposive sampling technique and to calculate the number of samples using the Slovin formula, so that the number of samples in this study was 52. Data collection techniques using questionnaires, with data analysis using Validity Test, Reliability Test, Normality Test, Linearity Test, Homogeneity Test, Multiple Linear Analysis Test, Partial Test (T), Joint Test (F), R Determination Test, and Statistical Hypothesis Test. The results showed that partially price, facilities, and location, affect the demand of Iringmulyo Rusunawa residents of Metro City. Simultaneously, price, facilities, and location affect the demand for Iringmulyo Rusunawa residents of Metro City.
Pengaruh Promosi Dan Perilaku Konsumen Terhadap Keputusan Pembelian Fadil Hanif Abdullah; Yateno; Nina Lelawati
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 3 (2026): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i3.6988

Abstract

This research aims to examine the influence of promotions and consumer behavior on purchasing decisions at the self-service Muhammadiyah Business Center (MBC) in Metro City. This research is quantitative. In this study, the population was consumers who had visited MBC Metro City, with a sample of 70 respondents. The sampling technique used was accidental sampling, with the criteria being consumers who had previously purchased at MBC Metro City and who were at least 17 years old. Primary data was obtained from distributing questionnaires to 70 MBC consumers. Data collection techniques in this research used questionnaires and documentation as well as multiple linear regression analysis. The results of the research show that Promotion has a partial and significant influence on Purchasing Decisions at the Muhammadiyah Business Center (MBC) in Metro City, Consumer Behavior has a partial and significant influence on Purchasing Decisions at the Muhammadiyah Business Center (MBC) in Metro City, and Promotion and Consumer Behavior simultaneous and significant influence on purchasing decisions at the Muhammadiyah Business Center (MBC) in Metro City.
Pengaruh Motivasi Dan Kompensasi Terhadap Kinerja Karyawan dengan Kepuasan Kerja Sebagai Variabel Mediasi di PT. BPRS Kotabumi (Perseroda) Putri, Denia; Yateno; Suwarto
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 3 (2026): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i3.7037

Abstract

Employee performance is the ability and work results achieved by an employee interms of quality, quantity, timeliness, effectiveness as well as commitment and responsibility in accordance with company regulations. Achieving a company's goals is largely determined by its resources. Apart from that, employee performance is also influenced by several factors such as motivation and compensation. In this research there are still several obstacles related to motivation in working and providing compensation. Therefore, this research aims to find out whether motivation has a direct effect on employee performance, compensation has a direct effect on employee performance, and motivation and compensation have an indirect effect on employee performance through job satisfaction. The sample used in this research was 40 employees using a Likert scale with an analysis method, namely path analysis using the SPSS 26 program. This research indicates that motivation has a direct and significant impact on employee performance, compensation has a direct and significant impact on employee performance, motivation has a direct and significant impact on job satisfaction, compensation has a direct and significant impact on job satisfaction, and job satisfaction has a direct and significant impact on employee performance, motivation indirectly and significantly influences employee performance through job satisfaction, while compensation indirectly and significantly affects employee performance through job satisfaction.
Pengaruh Pelayanan dan Harga Terhadap Loyalitas Konsumen dengan Kepuasan Konsumen Sebagai Variabel Intervening (Studi Pada Konsumen Rumah Makan Lesehan Mulya Iringmulyo 15 A Kota Metro) Ibnu Saputra, Gilang; Yateno; Edy Widodo, Deny
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 3 (2026): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i3.7055

Abstract

This study aims to find out whether service has an effect on Consumer Satisfaction. To find out if Price affects Consumer Satisfaction. To find out whether the Service has an effect on Consumer Loyalty. To find out if Price affects Consumer Loyalty. To find out if Customer Satisfaction has an effect on Consumer Loyalty. To find out whether the Service affects Consumer Loyalty through Consumer Loyalty. To find out if Price affects Consumer Loyalty through Consumer Satisfaction. This study uses quantitative research. The sample in this study is 95 respondents who are consumers of Lesehan Mulya Restaurant. This data collection technique uses questionnaires, data analysis using Validity Test, Reliability Test, Normality Test, Linearity Test, T Test, R Test of Determination, Path Analysis and Statistical Hypothesis Test. Using SPSS version 29 program data processing. The results of the study show that Service has a direct effect on Consumer Satisfaction, Price has a direct effect on Consumer Satisfaction, Service has a direct effect on Consumer Loyalty, Price has a direct effect on Consumer Loyalty, Consumer Satisfaction has a direct effect on Consumer Loyalty, Service has an indirect effect on Consumer Loyalty through Consumer Satisfaction, Price has an indirect effect on Consumer Loyalty through Consumer Satisfaction.
Pengaruh Penggunaan Platform E-Commerce Terhadap Peningkatan Pendapatan Usaha Mikro Kecil Dan Menengah Roihan, Rafi Ilham; Yateno; Jati Imantoro
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 3 (2026): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i3.10321

Abstract

This study analyzes the effect of e-commerce platform usage on the income improvement of ornamental plant MSMEs in Pekalongan District, East Lampung Regency. Increased digital technology and e-commerce offer significant opportunities for MSMEs. The main problem is e-commerce's contribution to ornamental plant MSME income. A quantitative associative method was employed, with a sample of 20 ornamental plant MSME respondents in Pekalongan District via simple random sampling. Likert scale questionnaire instruments were tested for validity and reliability. Data analysis included classical assumption, normality, linearity, simple regression, and t-tests. Results show e- commerce usage positively and significantly impacts ornamental plant MSME income improvement ($t_{count} > t_{table}$ and significance $< 0.05$). It is concluded that optimizing e-commerce increases MSME income. This study aims to be a reference for MSMEs and local governments in business digitalization.
Co-Authors Amar Asyam Alfaras Bergita Novilan Deny Edy Widodo DIDIK SANTOSO Durotun Nasikah Edy Widodo, Deny Esza Reymitha Fadil Hanif Abdullah Ibnu Saputra, Gilang Jati Imantoro Lexsi Susandi Nanang Wahyudin Nani Septiana Nani Septiana, Nani Septiana Nina Lelawati Putri, Denia Resta Irva Andari Roihan, Rafi Ilham Salsabila, Reghina Khansa Selamet Fuadi Suwarto Suwarto Tania Audry Putri Tyas Giri Anjani Wisnu Wardana, Ida Bagus