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All Journal MediaKom : Jurnal Ilmiah Ilmu Komunikasi Review of Multidisciplinary Education, Culture and Pedagogy (ROMEO) Jurnal Ekonomika Dan Bisnis CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE International Journal on Advanced Technology, Engineering, and Information System (IJATEIS) Jurnal Riset Pendidikan dan Pengajaran (JRPP) Jurnal Ilmiah Sistem Informasi Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Bina Bangsa International Journal of Business and Management
Sundari, Sri Suci Ayu
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Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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THE IMPORTANCE OF INTERESTING CONTENT IN THE MARKETING OF A PRODUCT IN THE DIGITAL ERA MARKETING Syahputri, Kharisma; Nasution, Muhammad Irwan Padli; Sundari, Sri Suci Ayu
Bina Bangsa International Journal of Business and Management Vol. 4 No. 2 (2024): Bina Bangsa International Journal of Business and Management
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/bbijbm.v4i2.89

Abstract

The development of the current digital era has affected the world of marketing. Where each company competes with each other to show who is the best. Where at this time in forming good promotions, they no longer use advertising in general but instead use content marketing. The rise of sales using content was seen during the pandemic. To survive in the midst of this pandemic, business actors must be able to work out how to keep their business running. Starting from focusing on digital marketing through websites that are used as e-commerce, social media, search engines, selling through marketplaces, and forming a reseller team to sell their products. This is the right time for business actors to maximize the marketing process with digital marketing services that will provide many benefits. Doing business online must be able to master digital marketing and social media. With good digital content, it is hoped that it will increase consumer buying interest and expand existing markets, because digital media has a very broad market. To explore the effect of digital marketing content on sales, a descriptive approach is used. The results of the study show that content marketing has a significant influence on customer engagement.
DIGITAL TRANSFORMATION: THE ROLE OF DIGITAL TRANSFORMATION IN COMPANY SUCCESS SYSTEMS Syahida, Tiara Nurul; Nasution, Muhammad Irwan Padly; Sundari, Sri Suci Ayu
Bina Bangsa International Journal of Business and Management Vol. 4 No. 2 (2024): Bina Bangsa International Journal of Business and Management
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/bbijbm.v4i2.91

Abstract

In today's free competition, management information systems play a strategic role in designing good business processes that are the key to the success of an organization / company. The needs of management information systems are highly dependent on the components used to produce such information systems. Gaps in the implementation of this component reduce the accuracy, detail, timeliness and relevance of information, leading to errors in business or organizational decision-making. Therefore, to achieve a sustainable competitive advantage requires a deep understanding of the components of management information systems, especially hardware, software, and brainware. Over time, digital transformation continues to develop to face the revolutions that will develop in the future. The purpose of this study is to find out the role of digital transformation in the success system of the company's sector.
USE OF MANAGEMENT INFORMATION SYSTEMS IN DILARA LAUNDRY Hani, Fildzah; Nasution, Muhammad Irwan Padli; Sundari, Sri Suci Ayu
Bina Bangsa International Journal of Business and Management Vol. 4 No. 2 (2024): Bina Bangsa International Journal of Business and Management
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/bbijbm.v4i2.92

Abstract

This paper aims to evaluate all aspects of the feasibility of the laundry business from Dilara Laundry. The increasing number of residents provides opportunities from various businesses, one of which is the laundry service business. Every housewife definitely needs these services because washing is a household need. Dilara Laundry is located in a strategic place that can be easily reached by consumers. Dilara laundry also provides very affordable prices and has various programs that can benefit consumers. In addition, Dilara Laundry provides shuttle facilities. Based on research from various aspects, it can be concluded that Dilara Laundry can be said to be feasible to run.
MANAGEMENT INFORMATION SYSTEMS PLAY AN IMPORTANT ROLE IN COMPANIES Hasanah, Malika Ardhia; Nasution, Muhammad Irwan Padli; Sundari, Sri Suci Ayu
Bina Bangsa International Journal of Business and Management Vol. 4 No. 2 (2024): Bina Bangsa International Journal of Business and Management
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/bbijbm.v4i2.93

Abstract

This research aims to find out that management information systems play an important role in companies that have progressed to become an important part of the company or organization. Apart from that, management systems play an important role in business, in an organization or company it will not run smoothly if there is no proper information. Information systems with the aim of increasing productivity and effectiveness. This research also uses qualitative research methods to understand research procedures by utilizing descriptive data in the form of written or oral statements. Information systems are a collection of methods that can make companies more competitive and get better information to make decisions. Management information systems play an important role in the dissemination of data within a business. Information for business does not only come from within the organization but also from outside. The creation of management information systems makes it easier to meet the information needs of organizational decision makers and other users. Human work can be replaced by technological advances. As a result, a secretary must continue to learn to understand technology which greatly helps organizations in their operations. Information is an important element that must be addressed immediately. Companies need accurate information to make decisions and find solutions to problems.
MANAGEMENT INFORMATION SYSTEM IMPLEMENTATION ON KFC BRANCH LOYAL BUDI HOME CENTRAL MEDAN Septiandy, Muhammad Dimas; Nasution, Muhammad Irwan Padli; Sundari, Sri Suci Ayu
Bina Bangsa International Journal of Business and Management Vol. 4 No. 2 (2024): Bina Bangsa International Journal of Business and Management
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/bbijbm.v4i2.96

Abstract

The purpose of this paper is to determine the application of management information systems at the KFC fast food restaurant Rumah Setia Budi Branch Medan Pusat. Types of qualitative research whose data sources consist of primary data and secondary data. Research informants consist of manager KFC, employee, public, And a number of journal supporters. Technique collection data through observation and interview. Results show that KFC use system information computers to develop ordering systems from telephone booking systems to systems social media to create communities and various discount offers via the Internet. KFC apply system information management with Good And efficient so that capable compete with company other.
USE OF CORPORATE MANAGEMENT INFORMATION SYSTEMS PT. ADIRA DINAMIKA MULTI FINANCE COMPANY Akbar, Fatawil; Nasution, Muhammad Irwan Padli; Sundari, Sri Suci Ayu
Bina Bangsa International Journal of Business and Management Vol. 4 No. 2 (2024): Bina Bangsa International Journal of Business and Management
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/bbijbm.v4i2.97

Abstract

The purpose of this study was to determine the application of management information systems at PT Adira Dinamika Multi Finance. This research is qualitative research with a descriptive analysis approach with literature studies in the form of library research and the company's official website in the form of library searches. The data collection method is taken from several references and does not require direct involvement in the field. A collection technique by paying attention, recording the desired information, then analyzing the data to organize data, present data and draw conclusions. Finally, the authors draw comprehensive conclusions about researching the literature and validating the data. the results of the study show that data input in the application of an online-based SIM has been implemented by PT Adira Dinamika Multi Finance s from the management, operational and technical aspects of financing services. The online-based SIM data process has been well implemented to provide convenience to customers and the public through the use of the Adiraku application, so that community data that has been entered can be immediately processed by PT Adira Dinamika Multi Finance. Output data in the implementation of an online-based SIM have been implemented to further improve work results in providing service.
APPLICATION OF E-LEARNING AS A LEARNING MEDIUM FOR INFORMATION TECHNOLOGY Rezeki, Sri Gusti; Nasution, Muhammad Irwan Padli; Sundari, Sri Suci Ayu
REVIEW OF MULTIDISCIPLINARY EDUCATION, CULTURE AND PEDAGOGY Vol. 2 No. 1 (2022): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/romeo.v2i1.518

Abstract

With advances in internet network technology, information and communication services are no longer constrained by time and place constraints. Online learning emphasizes distance learning to provide the best educational process possible. Online learning is a type of information technology advancement that can be used as a teaching aid. In this work, the authors use descriptive research techniques to conduct a more in-depth analysis of the theories and trends in advances in online learning. The University of Illinois at Urbana-Champaign is a pioneer in the development of online education. In a computer-based education system, the University of Illinois has started e-learning by utilizing a computer called PLATO. The e-learning classroom learning model is a significant development in the teaching and learning process because it can reduce variations in teaching strategies and course materials and increase the consistency of learning. To prepare, with the help of technology, when everything shifts to the digital era, both in terms of methods and content, online learning systems are very important.
Dampak Korean Celebrity Endorsement Terhadap Penjualan Produk Di E-Commerce Indonesia Rasta, Juwairiazizah; Nasution, Muhammad Irwan Padli; Sundari, Sri Suci Ayu
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 3 No. 1 (2023): January-April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v3i1.491

Abstract

Berkembangnya media Informasi di Indonesia menyebabkan banyaknya bentuk iklan dan macam iklan Endorsement merupakan salah satu strategi kreatif dalam periklanan yang sering digunakan oleh para pengusaha ataupun online shop untuk memperkenalkan dan menyebarkan informasi dan mempromosikan produk yang dimilikinya. Penelitian ini bertujuan untuk mengetahui apa dampak Korean celebrity endorsement terhadap penjualan produk di e-commerce Indonesia. Metode penelitian yang digunakan dalam artikel ini adalah metode kualitatif. metode kualitatif lebih menekankan pada pengamatan fenomena dan lebih meneliti ke subtansi makna dari fenomena tersebut. fokus dari penelitian kualitatif adalah pada prosesnya dan pemaknaan hasilnya. Teknik pengumpulan data pada penetian ini menggunakan metode internet searching dan wawancara. Internet searching adalah proses pencarian data melalui media internet untuk memperoleh informasi berdasarkan referensi, jurnal, artikel ataupun perundang- undangan secara online yang berkaitan objek penelitian. Wawancara adalah kegiatan tanya jawab kepada narasumber untuk mendapatkan jawaban hasil penelitian. Berdasarkan hasil penelitian dari wawancara terhadap narasumber, . Narasumber menyatakan bahwa penggunaan selebriti korea sebagai brand ambassador yang di endorse dapat menarik pelanggan untuk berberlanja. Dari hasil penelitian tanggapan responden nilai persentase skor total yang didapatkan yaitu sebesar 71,4%. Hal ini menunjukkan bahwa Blackpink telah memenuhi kriteria yang baik sebagai brand ambassador Shopee. E-commerce merupakan media jual beli online yang sedang sangat dibutuhkan pada masa ini. Hal ini karena dengan menggunakan e-commerce dalam berbelanja maka akan menghemat waktu dan mebuat pekerjaan lebih efektif dan efisien. Dalam memasarkan e-commerse agar memiliki daya saing yang unggul terhadap kompetitor maka perushaan haruslah melakukan promosi dengan strategi yang tepat dan relevan. Penggunaan brand ambassador dari korea dengan memanfaatkan kepopularitasan selebriti tersebut menjadi peluang berkembangnya e-commerce. Citra yang mereka miliki akan tertuang dalam brand image yag mereka endorse.
THE TRANSFORMATION OF COMMUNICATION TECHNOLOGY AND ITS INFLUENCE ON MODERN SOCIETY’S LIFESTYLE PATTERNS Daulay, Nadhira Anggraini; Nasution, Muhammad Irwan Fadli; Sundari, Sri Suci Ayu
MediaKom : Jurnal Ilmiah Komunikasi Vol 15, No 2 (2025): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v15i2.34319

Abstract

The transformation of communication technology has brought fundamental changes to the lives of modern society, especially in the way individuals interact, access information, and form patterns of daily social behavior. This study aims to analyze the impact of changes in communication technology on the lifestyle of modern society, with a focus on the intensity of digital media use, changes in interpersonal communication patterns, and their influence on lifestyle and social culture. The method used in this study is a descriptive qualitative approach with data collection techniques through in-depth interviews, participatory observation, and literature studies of urban communities that actively use digital communication technology. The results of the study indicate that the transformation of communication technology, especially through social media and instant messaging applications, has created a more dynamic lifestyle but is also vulnerable to disruption of traditional social values. Modern society tends to form a digital identity, experience a shift in the way they socialize, and become dependent on gadgets in carrying out daily activities, including working, studying, and interacting socially. This study also found that although communication technology increases efficiency and connectivity, it also poses new challenges such as decreased face-to-face interaction, increased individualism, and the potential for social isolation. Therefore, an adaptive strategy is needed in the use of technology that is oriented towards a balance between digital progress and strengthening social values. This study makes an important contribution to understanding the relationship between communication technology and social change in the context of a modern society that continues to develop dynamically. 
ANALISIS PENGENAAN PAJAK PADA PELAKU E-COMMERCE Ginting, Dea Cindi Amelia; Nasution, Muhammad Irwan Padli; Sundari, Sri Suci Ayu
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 3 (2023): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v1i3.359

Abstract

In Indonesia, the use of information technology in business is growing rapidly. One of the impacts of technological advances is e-commerce. E-commerce allows customers to buy at smart brokers more conveniently. However, the rise of e-commerce raises concerns about how e-commerce businesses should be taxed. The tax base of e-commerce businesses is examined in this study. This study aims to analyze the analysis of tax imposition on e-commerce actors. The research method used in this study is the normative legal research method. The legal analysis is based on Regulation of the Minister of Finance of the Republic of Indonesia Number 210/PMK.010/2018 concerning Market Platform Providers and VAT NPWP. Legal basis for taxing online retailers. As a result, the implementation of tax collection on e-Commerce actors has not been efficient. According to Regulation Number 210/PMK issued by the Minister of Finance of the Republic of Indonesia. PMK 010/2018 Obligation to pay income tax in excess of non-taxable income in connection with tax procedures or procedures for carrying out online transactions through electronic systems. However, there are still many taxpayers who do not pay or avoid income tax. This problem is caused by non-compliance and lack of understanding of tax law in Indonesia.
Co-Authors Adisa, Yunda Akbar, Fatawil Daulay, Anisya Putri Ertani Daulay, Nadhira Anggraini Ginting, Dea Cindi Amelia Hani, Fildzah Hasanah, Malika Ardhia Hasibuan, Siti Hawa Lubis, Windy Frestia Nasution, Muhammad Irwan Fadli Nasution, Muhammad Irwan Padli Nasution, Muhammad Irwan Padly Panggabean, Dewi Febryanti Panggabean, Embun Febryanti Raihan, Muhamad Rasta, Juwairiazizah Rezeki, Sri Gusti Septiandy, Muhammad Dimas Siregar, Aldio Azani Syahida, Tiara Nurul Syahputri, Kharisma Tambunan, Sagdiyah Fitri Andani