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All Journal CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Penelitian Ekonomi Manajemen dan Bisnis International Journal of Management Research and Economics
PA. Andiena Nindya Putri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Career Development Of The Millenial Generation Ema Yudiani; PA. Andiena Nindya Putri; Al Halik; Arief Yanto Rukmana; Zamratul Aini
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 2 No. 4 (2023): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v2i4.2564

Abstract

With its human resources potential, companies in Indonesia have a challenge managing human resources, especially the millennial generation. Increasing corporate growth and development in Indonesia has a positive impact on society with increased employment opportunities, which will reduce the unemployment rate. One of the efforts to retain employees is that the company should pay attention to the career development of each employee, especially for millennial generation employees who have good performance. There are some issues in the process of career development in the company that are the subject of research, such as the millenial generation employee who cannot develop his career at the company where he works, while the employees feel they have done their job well. Research methods in this research are e-learning methods and interviews, as well as providing questionnaires to research subjects. The research subject in this study is a millennial generation employee at Bank Rakyat Indonesia (BRI). Learning is both a strategy and a solution for an organization or company, as well as for an individual, to adapt and take effective action to create a competitive advantage.
The Influence Of Viral Marketing And Social Media Marketing On Instagram Adds Purchase Decisions Geofakta Razali; Masfiatun Nikmah; I Nyoman Tri Sutaguna; PA. Andiena Nindya Putri; Muhammad Yusuf
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 2 (2023): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v3i2.1096

Abstract

The purpose of this study is to ascertain how viral marketing and social media advertising impact consumers' purchasing choices on the Instagram Adds platform. The study's sample is made up of Instagram Adds users. The 159 respondents who were sampled were employed in a purposive sampling procedure to get samples. Tests of validity and dependability were run on the research data. The hypothesis test in this study used multiple linear regression tests. According to the conclusions of the first hypothesis test, the test results show that (1) Viral marketing increases purchasing behaviour on the Instagram Adds platform. (2) The results of the testing of the second hypothesis show that social media marketing has an effect on consumers' decisions to make purchases through the Instagram Adds platform.
Influence Of Instagram Advertising On Millenial Purchase Intention PA. Andiena Nindya Putri; Mutiara Shifa; I Nyoman Tri Sutaguna; Slamet Maryoso; Arief Yanto Rukmana
International Journal of Management Research and Economics Vol. 1 No. 4 (2023): November : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v1i4.902

Abstract

The study aims to analyze the factors that influence the effectiveness of advertising on Instagram and its impact on the buying interests of the Millennial Generation. The factors used are: Credibility, Value, Informative, Emotion, and Entertainment. The analysis was carried out using confirmatory factor analysis based on data collected through cousions adopted from previous research. Data was then analyzed using the SmartPLS statistical program. Significant influences were found on the credibility, informative, emotion, and social media advertising factors. The results of this research can be useful for entrepreneurs who will do advertising on Instagram and also be a reference for students who take digital marketing or consumer behavior courses.
Co-Authors Al Halik Arief Yanto Rukmana Ema Yudiani Geofakta Razali I Nyoman Tri Sutaguna Masfiatun Nikmah MUHAMMAD YUSUF Mutiara Shifa Slamet Maryoso Zamratul Aini