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All Journal CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Penelitian Ekonomi Manajemen dan Bisnis International Journal of Management Research and Economics International Journal of Economics and Management Research
PA. Andiena Nindya Putri
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Career Development Of The Millenial Generation Ema Yudiani; PA. Andiena Nindya Putri; Al Halik; Arief Yanto Rukmana; Zamratul Aini
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 2 No. 4 (2023): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v2i4.2564

Abstract

With its human resources potential, companies in Indonesia have a challenge managing human resources, especially the millennial generation. Increasing corporate growth and development in Indonesia has a positive impact on society with increased employment opportunities, which will reduce the unemployment rate. One of the efforts to retain employees is that the company should pay attention to the career development of each employee, especially for millennial generation employees who have good performance. There are some issues in the process of career development in the company that are the subject of research, such as the millenial generation employee who cannot develop his career at the company where he works, while the employees feel they have done their job well. Research methods in this research are e-learning methods and interviews, as well as providing questionnaires to research subjects. The research subject in this study is a millennial generation employee at Bank Rakyat Indonesia (BRI). Learning is both a strategy and a solution for an organization or company, as well as for an individual, to adapt and take effective action to create a competitive advantage.
The Influence Of Viral Marketing And Social Media Marketing On Instagram Adds Purchase Decisions Geofakta Razali; Masfiatun Nikmah; I Nyoman Tri Sutaguna; PA. Andiena Nindya Putri; Muhammad Yusuf
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 2 (2023): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v3i2.1096

Abstract

The purpose of this study is to ascertain how viral marketing and social media advertising impact consumers' purchasing choices on the Instagram Adds platform. The study's sample is made up of Instagram Adds users. The 159 respondents who were sampled were employed in a purposive sampling procedure to get samples. Tests of validity and dependability were run on the research data. The hypothesis test in this study used multiple linear regression tests. According to the conclusions of the first hypothesis test, the test results show that (1) Viral marketing increases purchasing behaviour on the Instagram Adds platform. (2) The results of the testing of the second hypothesis show that social media marketing has an effect on consumers' decisions to make purchases through the Instagram Adds platform.
Influence Of Instagram Advertising On Millenial Purchase Intention PA. Andiena Nindya Putri; Mutiara Shifa; I Nyoman Tri Sutaguna; Slamet Maryoso; Arief Yanto Rukmana
International Journal of Management Research and Economics Vol. 1 No. 4 (2023): November : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v1i4.902

Abstract

The study aims to analyze the factors that influence the effectiveness of advertising on Instagram and its impact on the buying interests of the Millennial Generation. The factors used are: Credibility, Value, Informative, Emotion, and Entertainment. The analysis was carried out using confirmatory factor analysis based on data collected through cousions adopted from previous research. Data was then analyzed using the SmartPLS statistical program. Significant influences were found on the credibility, informative, emotion, and social media advertising factors. The results of this research can be useful for entrepreneurs who will do advertising on Instagram and also be a reference for students who take digital marketing or consumer behavior courses.
Social Media Marketing's Effect On Customer Satisfaction Frans Sudirjo; I Nyoman Tri Sutaguna; Rina Sovianti; Arief Yanto Rukmana; PA. Andiena nindya putri
International Journal of Economics and Management Research Vol. 2 No. 2 (2023): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i2.100

Abstract

Human wants are limitless. Primary needs, secondary needs, and tertiary needs are the three sorts of needs that humans have. All of these requirements, especially basic requirements, are critical to human survival. The fundamental necessities themselves are food, clothing, and shelter, i.e. the need for important goods like clothing, food, and shelter. The most crucial element is the necessity for a place to live, a place to dwell or what we often refer to as home, as a place for us to take refuge and socialise with the environment. As a result, many people desire a suitable place to reside. This study took a quantitative approach, with 195 persons chosen utilising the Accidental Sampling technique. Multiple regression analysis reveals that all independent factors (product quality and price) have a positive effect on purchase intent.
Inflation, Invesment, And Economic Growth Agnes Soukotta; Dian Ariani; Pandu Adi Cakranegara; PA. Andiena Nindya Putri; Irwan Moridu
International Journal of Economics and Management Research Vol. 2 No. 3 (2023): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i3.131

Abstract

Economic growth is one of the key indicators used to analyze a country's economic development. A country with consistently increasing economic growth year after year will enhance its development. The purpose of this study is to examine the impact of investment, inflation, and public consumption on economic growth in Bandung. This study makes use of secondary data, namely time series data from 2012 to 2022. Multiple linear regression analysis with SPSS 25 software was employed as an analytical method in this study. The study's findings suggest that, in Bandung, partially investment has little effect on economic growth, inflation has a negative and large effect on economic growth, and public consumption has a significant positive effect on economic growth.
IDENTIFICATION OF ASSET MANAGEMENT AND FINANCIAL PERFORMANCE ON MARKET VALUE OF PROPERTY COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE Clara Neltje Meini Rotinsulu; Jacomina Vonny Litamahuputty; Agnes Soukotta; PA. Andiena Nindya Putri
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 3 No. 2 (2023): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v3i2.448

Abstract

The purpose of this study was to analyze how much influence asset management and financial performance have on the market value of property companies listed on the Indonesia Stock Exchange. The design of this study uses secondary data, with a purposive sampling technique, namely property sector companies, with the property and real estate and building construction sub-sectors, which are listed on the Indonesia Stock Exchange, as many as 67 observations. The operational variable of this research is Asset Management measured based on Fixed Asset Turnover (FAT) and Inventory Turnover (IT); and Financial Performance is measured based on Return On Assets (ROA) and Return on Equity (ROE) to Market Value which is measured based on the Closing Share Price (HSP). The analysis of this study uses the classical assumption test and hypothesis testing.
Co-Authors Agnes Soukotta Al Halik Arief Yanto Rukmana Cakranegara, Pandu Adi Clara Neltje Meini Rotinsulu Dian Ariani Ema Yudiani Frans Sudirjo Geofakta Razali I Nyoman Tri Sutaguna Irwan Moridu Jacomina Vonny Litamahuputty Masfiatun Nikmah MUHAMMAD YUSUF Mutiara Shifa Rina Sovianti Slamet Maryoso Zamratul Aini