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All Journal JURNAL SOSIAL HUMANIORA (JSH) Jurnal Pertahanan : Media Informasi tentang Kajian dan Strategi Pertahanan yang Mengedepankan Identity, Nasionalism dan Integrity PENDIPA Journal of Science Education NUSANTARA : Jurnal Ilmu Pengetahuan Sosial GEMA EKONOMI JISICOM (Journal of Information System, Infomatics and Computing) LEGAL BRIEF International Journal of Environmental, Sustainability, and Social Science CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Jurnal Kebijakan Ekonomi Journal of Advanced Technology and Multidiscipline (JATM) Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Journal of Economic, Business & Accounting Research Jurnal Kajian Stratejik Ketahanan Nasional Journal of National Paradigm - Based Resilience Strategy
Yoesgiantoro, Donny
Faculty Of Defence Management, Indonesia Defence University
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Marketing strategy with marketing intelligence to increase the market share of Indonesian Sharia Banks Ranggasukma, Retus Aleksiva; Samputra, Palupi Lindiasari; Yoesgiantoro, Donny
Journal of Economic, Business & Accounting Research Vol. 3 No. 1: (July) 2025
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jembar.v3i1.2025.1931

Abstract

Background: With the potential market share as the country with the largest Muslim population in the world, the existence of Indonesian Sharia Bank/Bank Syariah Indonesia (BSI) in Indonesia has indeed increased the development of Islamic banking, but has not been able to keep up with the prevalence of conventional bank market share so that both external and internal marketing strategies are needed with the utilization of marketing intelligence. This study aims to identify the characteristics of BSI customers by analyzing processes and performance, including comparing strengths and weaknesses with conventional banks so as to obtain marketing strategies to increase BSI market share. Methods This research is descriptive with a qualitative approach to the data obtained from interviews, documentation, and analysis of research subjects. Findings: The results show that the characteristics of BSI customers are young urban people with higher education and middle to upper economic levels. In BSI's marketing process and performance, the utilization of marketing intelligence is likened to an intelligence cycle, although it is not optimal because it still depends on data from external research companies. BSI has also not optimally implemented Blue Ocean Strategy that utilizes product uniqueness and tends to conduct Red Ocean Strategy to dominate the conventional bank market in increasing market share. Conclusion: The recommended marketing strategies include utilizing product uniqueness to create new markets, developing user-friendly transaction technology and digital platforms, strengthening positioning and brand awareness through Islamic ecosystem-based marketing, and intensifying digital marketing as a brand presence that increases public trust. Novelty/Originality of this article: The novelty aspect refers to the new or innovative elements in a research study that distinguish it from previous work. It includes unique contributions, new methods, or findings that have not been explored before in the field.
Strategi Program Subsidi Bahan Bakar Minyak Untuk Pengemudi Ojek Online Rahmandani, Enggar Putra; Supriyadi, Imam; Yoesgiantoro, Donny; Putri, Arananda Dwi
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 4, No 2 (2025): July 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v4i2.5597

Abstract

Kebutuhan akan energi fosil sudah menjadi bagian dari peradaban manusia, tak heran keberadaannya pun harus dikendalikan terutama jika menyangkut hajat orang banyak. Perencanaan pemerintah Indonesia untuk menghapuskan program subsidi BBM pada bulan oktober 2024 lalu mendapatkan banyak sorotan dan respon dari masyarakat di tiap kelas salah satunya adalah pengendara Ojek Online, tentunya hal tersebut menjadi salah satu kajian yang menarik jika dilihat dari sudut pandang kebijakan public. Kajian mengenai subsidi BBM yang menyangkut berbagai aspek kehidupan masyarakat membutuhkan kolaborasi baik pemerintah maupun non-pemerintah, tujuannya agar terciptanya suatu kebijakan yang komprehensif dan berkelanjutan agar penyalahgunaan serta Subsidi BBM yang tidak tepat dapat terhindarkan dan harapannya hal tersebut akan meningkatkan kesejahteraan taraf hidup masyarakat yang membutuhkan. Penelitian ini berbasis Literatur review yang bertujuan untuk menganalisis dan merangkum berbagai sumber pustaka terkait topik penelitian. Hasil dari penelitian ini adalah terdapat tiga skema yang bisa menjadi alternatif kebijakan yang mana ketiga hal tersebut adalah; Pembagian Subsidi BBM Berdasarkan Jam Kerja, Pembagian Subsidi BBM Berdasarkan Jumlah Order yang diterima, Pembagian Subsidi BBM Berdasarkan Tingkat Penghasilan.
Dampak cyberbullying terhadap kemampuan kecerdasan emosional remaja dengan pendekatan prakiraan Syafindra, Yaumil; Yoesgiantoro, Donny
Journal of National Paradigm-Based Resilience Strategy Vol. 1 No. 1: (February) 2024
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/napbres.v1i1.2024.683

Abstract

The use of social media has become an inseparable part of teenagers' daily lives. Apart from having a positive impact, the existence of social media also has an impact on the negative behavior of its users, one of which is cyberbullying. This research aims to identify forms of cyberbullying among teenage victims on social media, estimate the impact of cyberbullying on teenagers' emotional intelligence abilities, and how to mitigate it. This research uses qualitative data collection techniques, including literature studies and expert interviews. The analysis uses qualitative thematics to identify forms of cyberbullying among teenage victims on social media, then analyzes predictions based on expert opinion and experience. The research results showed that there were five cases of teenage victims of cyberbullying in the form of insults and harassment on social media. Estimated impacts of these two forms of cyberbullying include teenagers having difficulty understanding and managing their own and other people's emotions, difficulty building social relationships, lack of self-confidence, stress, depression, and failure in academic achievement at school. Teenagers need to have the ability to mitigate adverse impacts; namely, first, teenagers do not need to respond to the cyberbullying they experience. Second, teenagers need support from their families and the school environment. Teenagers need to build good communication with their parents and understand how to use social media through literacy and legal risks by teachers at school. The government plays a vital role in controlling social media content that leads to cyberbullying (taking down the perpetrator's account).
Analysis Of Foreign Citizens In The Analysis Of Visit Visa-Free Policy On The Tourism Sector In Bali (Intelligence Study Perspective) Khotimah, Husnul; Hanita, Margaretha; Yoesgiantoro, Donny
GEMA EKONOMI Vol 11 No 2 (2022): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Tourism is the temporary movement of groups or individuals between locations for the purpose of pleasure and personal interest. In the development of tourism between countries, there are rules that apply to government permits in maintaining security against foreign visits to the country. This research uses intelligence theory and surveillance theory. The methodology used is a qualitative approach. This research is the result of observation and research, it is found that there are significant benefits to the economy and avoid the adverse effects of law violations through cases of illegal labor committed by tourists to human trafficking and narcotics which are bad impacts to social issues related to local people's own concerns over the emergence of illegal or legal foreign tour guides that can damage the local wisdom of the local community if the tour guide does not understand the values ​​of local wisdom that exist in each tourist destination
The Study the Relevance of the Development of a Garbage Power Plant to the Large Increase in Waste Volume in Indonesia Alim, M. Syaiful; Lastomo, Dwi; Nurbaiti, Nurbaiti; Yoesgiantoro, Donny; Laksmono, Rudy
Journal of Advanced Technology and Multidiscipline Vol. 2 No. 2 (2023): Journal of Advanced Technology and Multidiscipline (JATM)
Publisher : Faculty of Advanced Technology and Multidiscipline Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jatm.v2i2.47839

Abstract

Garbage endangers the community in terms of health, the economy, and the land that is taken up. Indonesia is a country with many waste piles, but there is waste management in terms of recycling, the use of computers, and other things, even from energy sources for power plants. The Waste Power Plant (PLTSa) is an electric power plant that helps add electrical energy for the PLN to be distributed to the community. The source of combustion and the driving point for garbage power plan (PLTSa) is waste; therefore, most of these locations are located in landfills in big cities. This research article aims to strengthen the argument that the development of PLTSa can be accelerated because the increase in waste piles every year will cause unmanaged waste to also increase. The results of studies and literacy studies show that the average managed waste pile is 15,000 tons/year and still leaves 5 million tons/year of waste that is not appropriately managed; however, the PLTSa capacity is still small at 10 MWh/year. It is necessary to increase the quality of waste containers as a source of PLTSa energy to reduce the amount of unmanaged waste.
Optimizing the Role of Benowo PLTSA in the Step of Energy Mitigation and Transition to Net Zero Emission AFFANDI, Fajar Gunawan; FAHMI, Ice; SASONGKO, Nugroho Adi; YOESGIANTORO, Donny; PANDEY, Fhandy
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 1 (2024): International Journal of Environmental, Sustainability, and Social Science (Jan
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i1.301

Abstract

Every human being always produces waste in his life, be it organic waste or inorganic waste. With the increasing number of people in the world, of course, the amount of waste produced will increase. To overcome these problems, we need a technology that can utilize waste to be used as a source of renewable energy, as was done by PLTSa Benowo in the city of Surabaya. At PLTSa Benowo, the use of waste to be used as a renewable energy source is carried out in two ways, namely Landfill Gas Recovery (LFG) and Gasification. The two processes will produce gas which will be used to generate 11 MW of electrical energy. Utilization of waste to be used as a source of electrical energy provides many benefits for humans, besides being able to overcome the problem of urban waste which is increasingly piling up, it can also provide electricity supply for PLN. The author uses descriptive methods through a qualitative approach, this research intends to understand what phenomena are experienced by the research subjects. The results of the research are expected to provide additional knowledge about PLTSa Benowo which is located in the city of Surabaya.
Efisiensi Belanja Publik Untuk Meningkatkan Anggaran Lingkungan Yoesgiantoro, Donny
Jurnal Kebijakan Ekonomi Vol. 9, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to provide recommendations to government in taking efficiency measures on public spending in order to increase budget allocation for the environment. The data used are secondary data, obtained from the Central Bureau of Statistics and the Ministry of Finance of the Government of Indonesia as well as The World Bank. The research method employed is guantitative descriptive approach. Result shows that in the period of 2005-2014, the average spending growth rate is eguivalent with nominal GDP growth rate. However, the growth of spending on Goods and Services is well above higher than that of nominal GDP, reflecting inefficient spending allocation. Our calculation shows that Goods and Services spending has saving potential of IDR 22,6 trillion, which half of the amount sourced from efficiency of spending on Maintenance Expenditure. Such amountcould significantiy enlarge the spending for the environment, particularly for spending on pollution handling.
Kontribusi KOMCAD TNI Terhadap Pengamanan Dan Ketahanan Infrastruktur Energi Di Indonesia: Tinjauan Literatur Perdana, Mahendra Yudha; Yoesgiantoro, Donny; Saputro, Guntur Eko
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 5 No. 5 (2025): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v5i5.1034

Abstract

Ketahanan energi nasional merupakan aspek strategis yang tidak hanya berkaitan dengan ketersediaan sumber daya, tetapi juga pengamanan infrastruktur vital yang menopangnya. Dalam konteks Indonesia, kehadiran Komponen Cadangan (Komcad) TNI menjadi elemen penting dalam mendukung pengamanan infrastruktur energi dari berbagai ancaman, termasuk yang bersifat non-tradisional dan geopolitik. Studi ini bertujuan untuk meninjau secara sistematis peran Komcad TNI dalam memperkuat ketahanan energi melalui pendekatan pengamanan fisik dan dukungan operasional terhadap objek-objek vital nasional di sektor energi. Dengan metode studi literatur, penelitian ini mengkaji regulasi, strategi pertahanan, serta kerangka kerja sinergis antara sektor militer dan energi. Hasil kajian menunjukkan bahwa integrasi Komcad dalam strategi ketahanan energi dapat meningkatkan respons negara terhadap potensi gangguan yang bersifat eksternal maupun internal. Oleh karena itu, penguatan kapasitas Komcad dalam konteks keamanan energi menjadi langkah adaptif yang relevan dengan dinamika geopolitik kontemporer.
Co-Authors AFFANDI, Fajar Gunawan Baehaqi Daniel Happy Putra Diska Resha Putra Dwi Lastomo, Dwi Fahmi, Ice Fhandy Pandey, Fhandy Guntur Eko Saputro Hanita, Margaretha Husnul Khotimah Imam Supriyadi Laksmono, Rudy M. Syaiful Alim, M. Syaiful Nugroho Sasongko Jati, Nugroho Sasongko Perdana, Mahendra Yudha Puspita Sari Putri, Arananda Dwi Rahmandani, Enggar Putra Ranggasukma, Retus Aleksiva Roida Pakpahan Samputra, Palupi Lindiasari Stanislaus Riyanta Sumiati Sumiati Sumiati Sumiati Sutrisno, Alya Triska Suyono Thamrin Syafindra, Yaumil