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Pengaruh Harga Produk dan Kualitas Produk Terhadap Keputusan Pembelian Mobil Pada PT.Sejahtera Buana Trada Surabaya Wasklito Adi, Titok; Febrinanto Prakasa, Davis; Arifin, Syamsul
Economics and Sustainable Development Vol. 8 No. 1 (2024): Economics and Sustainable Development
Publisher : Fakultas Ekonomi

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Abstract

The purpose of this study was to test and ascertain how price and product quality affect consumer choice in purchasing a car at PT Sejahtera Buana Trada Surabaya. The study population consisted of car buyers from PT Sejahtera Buana Trada Surabaya, and 125 people were sampled. The results of distributing questionnaires are the source of data. In data analysis, multiple linear regression is the method used. Less than 0.05, the t test findings show a significant value of 0.001, supporting the theory that product prices influence consumer decisions to buy. Customers will make more purchases when the price of goods is more reasonable. The t test results show that product quality has an effect on consumer purchasing decisions; the significance value is 0.000 less than 0.05. The ability of a product to influence consumer decisions to buy increases as product quality improves. R Square, the multiple coefficient of determination, is 0.527 (52.7%), in accordance with the findings of the coefficient of determination (R2) test. This shows that while other factors (including price and quality) influence 47.3% of the total, 52.7% of the two factors that influence purchasing decisions (Y) are product quality (X2) and price (X1
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pasien di Rumah Sakit Graha Delta Husada RSUD Sidoarjo Yustisia Amalia; Davis Febrinanto Prakasa
ADILLA : Jurnal Ilmiah Ekonomi Syari'ah Vol 7 No 1 (2024): Januari
Publisher : Universitas Islam Darul 'ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/adilla.v7i1.5817

Abstract

This research is aiming to analyze the effect of service quality consisting of, Attitutude and behavior, Accessibility and Flexibility, dan Reliability and Trustworthness to customer satisfaction, where customer satisfaction is meant by patient satisfaction. The respondents used in this research were patients of Graha Delta Husada RSUD Sidoarjo aged 21 to 60 years who underwent hospitalization in standard care rooms for more than 1 day and had passed the initial action (patients entered through emergency installations or polyspecialists), totaling 60 people. Based on the calculation of F test, a calculated F value of 42.107 was obtained with a significant level of 0.000 smaller than (α) 0.05, so that simultaneously the quality of service consisting of: Attitude and behavior, Accessibility and flexibility, Reliability and trustworthness has a significant influence on patient satisfaction at Graha Delta Husada RSUD Sidoarjo. Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan yang terdiri dari, Sikap dan perilaku, Aksesibilitas dan Fleksibilitas, serta Keandalan dan Kepercayaan terhadap kepuasan pelanggan, dimana kepuasan pelanggan yang dimaksud adalah kepuasan pasien. Responden yang digunakan dalam penelitian ini adalah pasien Graha Delta Husada RSUD Sidoarjo berusia 21 hingga 60 tahun yang menjalani rawat inap di ruang perawatan standar lebih dari 1 hari dan telah melewati tindakan awal (pasien masuk melalui instalasi gawat darurat atau polispesialis) yang berjumlah 60 orang. . Berdasarkan perhitungan uji F diperoleh nilai F hitung sebesar 42,107 dengan tingkat signifikan 0,000 lebih kecil dari (α) 0,05, sehingga secara simultan kualitas pelayanan terdiri dari : Sikap dan perilaku, Aksesibilitas dan fleksibilitas, Keandalan dan dapat dipercaya. mempunyai sebuah pengaruh signifikan terhadap kepuasan pasien di Graha Delta Husada RSUD Sidoarjo.
Pelatihan Manajemen Pemasaran dan Sertifikasi Produk Pada UMKM Tahu “Sidodadi” Kediri dalam Meningkatkan Daya Saing Produk Bachrul Amiq; Ony Kurniawati; Bambang Sutejo; Dyah Pelitawati; Davis Febrinanto Prakasa; Pinky Pininta Dewi
I-Com: Indonesian Community Journal Vol 4 No 4 (2024): I-Com: Indonesian Community Journal (Desember 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/icom.v4i4.5690

Abstract

Pelatihan manajemen pemasaran dan sertifikasi produk pada UMKM Tahu “Sidodadi” Kediri dilakukan untuk meningkatkan daya saing produk di pasar yang semakin kompetitif. Pelatihan  ini penting, karena sertifikasi produk dan manajemen pemasaran yang efektif dapat meningkatkan kepercayaan konsumen dan penjualan. Metode pelaksanaan mencakup persiapan kegiatan, pelaksanaan kegiatan, dan evaluasi kegiatan melalui kuesioner. Hasil kegiatan menunjukkan bahwa 33,8% peserta memiliki pengetahuan dan pemahaman sangat baik, 49,2% peserta menilai baik, dan 17% peserta menilai cukup baik. Kegiatan pelatihan tersebut berhasil memberikan pengetahuan dan keterampilan yang dibutuhkan oleh UMKM, sehingga dapat membantu dalam meningkatkan daya saing produk tahu “Sidodadi” di pasar lokal maupun nasional.
Hubungan Kualitas Produk dan Kualitas Layanan terhadap Kinerja Penjualan pada PT XYZ di Surabaya Wibowo, Rudy; Sutejo, Bambang; Dewi, Pinky Pininta; Prakasa, Davis Febrinanto
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 8 No. 4 (2025): October
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v8i4.50765

Abstract

This study aims to analyze the effect of product quality and service quality on sales performance at PT XYZ in Surabaya. A quantitative approach with a survey method was employed, involving 100 respondents who were active consumers. The research instrument was a structured questionnaire that had been tested for validity and reliability. Data were analyzed using multiple linear regression with SPSS. The results indicate that both product quality and service quality have a positive and significant effect on sales performance, either partially or simultaneously. Product quality shows a stronger influence compared to service quality, with a regression coefficient of 0.412. The adjusted R² value of 0.327 reveals that 32.7 percent of sales performance variation can be explained by the two variables, while the remaining 67.3 percent is influenced by other factors. These findings highlight the importance of integrating product quality and service quality to strengthen competitiveness in the beverage industry.
Peran Budaya Organisasi dan Motivasi Kerja dalam Meningkatkan Kinerja Karyawan (Studi Regresi Linear Berganda pada Perusahaan Bedak Obat Tradisional di Surabaya) Supriyanto, Supriyanto; Sutejo, Bambang; Dewi, Pinky Pininta; Prakasa, Davis Febrinanto
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 8 No. 4 (2025): October
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v8i4.50778

Abstract

This study aims to analyze the effect of organizational culture and work motivation on employee performance at a traditional medicinal powder company in Surabaya. A quantitative approach was employed using a survey method with a Likert-scale questionnaire. The sample was determined using Slovin’s formula, involving 71 randomly selected respondents. Data were analyzed through validity and reliability tests, classical assumption tests, and multiple linear regression using SPSS version 25. The results indicate that organizational culture has a positive and significant effect on employee performance. Work motivation also shows a positive and significant effect, and it is identified as the most dominant factor in improving performance. Simultaneously, organizational culture and work motivation contribute 75.9% to variations in employee performance, while the remaining 24.1% is influenced by other factors outside the research model. This study emphasizes the importance of strengthening organizational culture and enhancing work motivation to sustain employee performance in the traditional cosmetics industry.