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Hindra H, Nurnawati
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Interpersonal Communication Komunikasi Antarpribadi Guru Dan Anak Berkebutuhan Khusus (ABK) Tunagrahita Jenjang SMP Dalam Proses Pembentukkan Kepercayaan Diri Di SLB Anugerah Colomadu Badar Bahaduri, Selya Abyad Setyawa; Hindra H, Nurnawati; Sihabuddin, Sihabuddin
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Children with special needs who are mentally retarded are children with below average intellectual abilities. Children with these disabilities of course want to receive an education like children their age. By having interpersonal communication between teachers and students with special needs who are mentally retarded, it makes it easier for teachers to conduct counseling with their students. With this approach through interpersonal communication, five stages of the interpersonal communication process can be carried out which contain the stages of contact, involvement, familiarity, damage and repair to form self-confidence in students with intellectual disabilities. The research method used is a qualitative research method with a descriptive approach. Data collection techniques taken by researchers are through observation, interviews and documentation. The results of this research show that teachers at SLB Anugerah Colomadu can help their students act confidently when meeting new people and have the courage to appear in public, through these five stages of interpersonal communication, self-confidence is achieved in mentally retarded students at the junior high school level at SLB Anugerah Colomadu. Keywords: Interpersonal Communication, Mental Retardation, Teacher, Self-Confidence.
Strategi Komunikasi Pemasaran Museum Private Tumurun Dalam Mempertahankan Kunjungan Wisatawan Dewi, Rodhita Permana; Hindra H, Nurnawati; Widiyowati, Estu
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Museums are often considered ancient and scary by some people because the atmosphere and place seem old school. However, several museums in Indonesia, including the Tumurun Private Museum, have succeeded in changing this view by presenting interesting collections of modern and contemporary art. This museum is not only intended as a place to store works of art, but also as an educational venue and to introduce local artists to the millennial generation. This research aims to identify the marketing communication strategies used by the Tumurun Private Museum to maintain its attractiveness to visitors. Researchers used descriptive qualitative research methods with data collection techniques of observation, documentation, interviews and surveys. In collecting data, researchers conducted interviews with assistant managers and tour guides as managers and employees who took part in implementing marketing communication strategies in maintaining tourist visits at the museum and conducted interviews with visitors using the purposive sampling method. Based on the results of research analysis, the management of the Tumurun Private Museum carries out marketing communication strategies to maintain tourist visits to the museum, namely by advertising, Sales Promotion, Public Relations, Personal Selling and Events. Experiences (event experience). The conclusion of this research is that with the marketing communication strategy carried out by the museum management, the Tumurun Private Museum succeeded in maintaining tourist visits. This is evident from the fact that many people are starting to know about the Tumurun Private Museum, which has attracted their interest in visiting the museum. This shows that the right communication strategy can bring success in attracting and retaining visitors. Keywords: Marketing communication strategies, Integrated Marketing Communication, Tumurun Private Museum.
PENERAPAN KOMUNIKASI TERAPEUTIK OLEH TERAPIS PADA PASIEN ANAK PENYANDANG ADHD (ATTENTION DEFICIT HYPERACTIVITY DISORDER) DALAM MENINGKATKAN KONSENTRASI: (Studi di Klinik Tumbuh Kembang Anak Olan Development Center Sragen) Hastuti, Widy; Hindra H, Nurnawati; Mahar Rizqi, Fikriana
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Inappropriate care and education patterns for children with special needs can result in delaysand limitations in development, especially in children with ADHD (Attention DeficitHyperactivity Disorder). One of the causes is the lack of optimality in education,communication patterns and care between ADHD children and the people around them.Therefore, this research aims to explain how therapists at the Olan Development CenterSragen Child Development Clinic apply therapeutic communication to child patients who haveADHD to increase their concentration levels. The theory used is the theory of stages oftherapeutic communication by Stuart, G.W. This research uses a qualitative descriptivemethod. Data collection techniques use observation, interviews, documentation methods.Meanwhile, the data analysis techniques used are data reduction, data presentation, anddrawing conclusions. The results of this research show that in the therapy process, therapistsalways use verbal and non-verbal communication. Verbal communication takes the form ofcommands and praise, while non-verbal communication takes the form of hugs. Next, there isa therapeutic communication process carried out by the therapist which consists of theintroduction, orientation, work and evaluation stages. In its implementation, lack of completefacilities and infrastructure, limited time and parents who are less cooperative are theobstacles experienced by therapists when carrying out this process.Keywords: ADHD, Therapeutic Communication, Therapist
PENGARUH CELEBRITY ENDORSE DAN BRAND TRUST TERHADAP KEPUTUSAN MEMBELI: studi deskriptif kuantitatif tentang pengaruh celebrity endorse dan brand trust "kaesang pangarep" terhadap keputusan membeli di cafe hebat solo Pradana Sakti, Dimas Bernanda; Wangi, Maya Sekar; Hindra H, Nurnawati
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Marketing strategies have evolved along with technological advances and changing consumer behavior. The use of celebrities as endorsers is increasingly common in promoting products to increase consumer appeal and trust in the brand. Cafe Hebat Solo, as a culinary business, implements this strategy by using Kaesang Pangarep as an endorser, so it is necessary to analyze its influence on consumer purchasing decisions. Purchasing decisions are a process carried out by consumers to fulfill their needs in order to obtain satisfaction with the highest value. Consumer decision-making to purchase a product begins with an awareness of the fulfillment of needs and desires. The purpose of this study is to analyze the influence of Celebrity Endorsement and Brand Trust on purchasing decisions at Cafe Hebat Solo. The theory used in this study is the Brand Trust theory. Consumer trust in a brand can strengthen purchasing decisions, and Celebrity Endorsement The use of celebrities in marketing aims to increase consumer trust and interest in the product. This study uses a quantitative approach with a survey method. The research sample consisted of 96 respondents who were customers of Cafe Hebat Solo. Data were collected through a questionnaire with questions that measured the influence of celebrity endorsers and brand trust on purchasing decisions. The analysis was carried out using multiple linear regression to test the relationship between independent variables. The results of the study indicate that both celebrity endorsement and brand trust have a significant influence on purchasing decisions. The T-test conducted shows that the Celebrity Endorsement variable has a t-value of 20,641 with a significant value of 0.000, which means its influence is significant. The Brand Trust variable has a t-value of 2,878 with a significant value of 0.005, also indicating a significant influence. Simultaneously, celebrity endorsement and brand trust contribute significantly to purchasing decisions, with an adjusted R-square of 0.851 or 85%, which means that these two variables explain 85% of the variability in consumer purchasing decisions at Cafe Hebat. Keywords: Celebrity Endorsement, Brand Trust, Purchase Decision
KONTEN DIGITAL UMKM TAHU SAMBAL MBAK JIAH MELALUI TIK-TOK PADA AKUN @INFOMAKANSOLO UNTUK MENINGKATKAN PENJUALAN PASCA PANDEMI COVID-19 Rendi Irawan, Andrean; Hindra H, Nurnawati; Widyowati, Estu
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This research discusses the Marketing Strategy of the Tiktok Application as an onlinepromotional media at Tahu Sambal Mbak Jiah, where these stalls utilize each other oruse the Tiktok Application as their promotional media and sell food at very affordableand unique prices. to get customers. Mbak Jiah's chili tofu offers a different concept andis new to this city. This research aims to find out about: First, the marketing strategy inusing the Tiktok application as an online promotional media for Ms. Jiah's TahuSambal. Second, marketing strategies in using the Tiktok application during thepandemic. This research is field research using descriptive qualitative researchmethods. Data collection techniques using observation, interviews and documentation.The data validation technique uses source triangulation by collecting similar data andinformation from various.Keywords: TikTok application, marketing strategy, Mbak Jiah's Sambal Tofu
Implementasi Komunikasi Nonverbal Oleh Supeltas Perempatan Coyudan Guna Meningkatkan Kesadaran Dan Keselamatan Pengguna Jalan Resha, Lidia Penta; Hindra H, Nurnawati
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This research focuses on the role of nonverbal communication in the context of traf ic at theCoyudan intersection, Surakarta City. This city has a high volume of vehicles, especiallyduring rush hours, which often causes traf ic jams. One solution implemented to overcome this problemis to involve Traf ic Control Volunteers (Supeltas) who use nonverbal movements to regulatevehicle flow and increase the safety of road users. The aim of this research is to find out hownonverbal communication is used by Surakarta City Traf ic Control Volunteers (Supeltas) toincrease awareness and safety of road users. The method used in this research is qualitative witha descriptive approach. Data collection was carried out through in-depth interviews, fieldobservations and documentation. The data sources for this research are interviewdata frominformants and literature. Research informants included Supeltas members and road users inthe Coyudan intersection area. The theory used in this research is the SMCR model introducedby David K. Berlo. This type of research is descriptive qualitative. Determining informantsusing purposive sampling. The research results were obtained after the researcher carriedoutthe data analysis stages, namely data collection, data reduction, data display, and verification. The research results show that the nonverbal movements implemented by Supeltas, including12 traf ic movements taught by Satlantas, are ef ective in regulating traf ic flowand increasingroad user awareness. In general, Supeltas plays an important role in creating safer andmoreorderly traf ic conditions through the use of nonverbal communication. Keywords: Nonverbal communication, Supervision, Road safety, Traf ic
Strategi Komunikasi Pemasaran Integrated Marketing Communication (IMC) Pose In Hotel Dalam Meningkatkan Jumlah Pengunjung Aziz, Agusto Faizal; Hindra H, Nurnawati; Widiyowati, Estu
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This study aims to study the integrated marketing communication strategy carried out by PoseIn Hotel to increase the number of visitors. Marketing communication is an important factor inthe tight competition in the hotel industry. Implementation of an effective communicationstrategy can increase the competitiveness of hotels in the midst of increasingly competitivebusiness competition due to globalization. This study uses a descriptive type of research with aqualitative approach, namely by describing how the integrated marketing communicationstrategy or IMC carried out by Pose In Hotel in increasing visitors. The researcher obtained datafrom interviews, observations and documentation. The results of the study showed that Pose InHotel had taken marketing steps in accordance with the integrated marketing communicationstrategy or IMC explained by the researcher, namely: (1) Pose In Hotel carried out promotionsusing IMC marketing communication elements. Planning was also carried out carefully in orderto carry out balanced promotions to the target audience (2) implementing 8 IMC elements,namely advertising, direct marketing, sales promotion, personal selling, word of mouthmarketing, interactive marketing, public relations. The IMC strategy has been proven to be ableto increase visitors to come to stay at Pose In Hotel. Meanwhile, after planning andimplementation, evaluation is also considered an important benchmark to determine the extent towhich the promotion is carried out to increase the number of visitors.Keywords: Pose In Hotel, Integrated Marketing Communication.
ANALISIS KOMUNIKASI PERSUASIF CHANNEL YOUTUBE “KEMBAR MUSIC DIGITAL” UNTUK MENARIK MINAT PENONTON GENERASI Z PADA MUSIK CAMPURSAR Anto, Dwi; Hindra H, Nurnawati; Itasari, Andri Astuti
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACTThe interest of Generation Z viewers in Campursari music on the Kembar Music Digital YouTube channel is examined through persuasive communication techniques, linked to the number of viewers, likes, subscribers, and comments, which are predominantly contributed by Generation Z. This can be observed from the profile of viewers' accounts on each post on the Kembar Music Digital YouTube channel. This study was conducted to analyze persuasive communication in attracting the interest of Generation Z viewers. The theory applied in this research is Efendy's persuasive communication theory. This research is descriptive in nature with a qualitative method. The results show that Generation Z's interest in Campursari music on the Kembar Music Digital YouTube channel is influenced by music arrangement, song selection, singer choice, and video quality in each post. This is supported by interviews with informants, who are subscribers and viewers of Kembar Music Digital, confirmed to be interested in Campursari music on the channel and considered reliable as data sources for the research.Keywords: Kembar Music Digital, Persuasive Communication, Generation Z Viewers Interest
STRATEGI KOMUNIKASI TERPADU DINAS KEBUDAYAAN DAN PARIWISATA KOTA SURAKARTA DALAM MENJAGA KELESTARIAN FOOD TRADITIONAL PADA SOLO INDONESIA CULINARY FESTIVAL Adji Wijaya, Guntur; Hindra H, Nurnawati; Kusumo Aji, Haryo
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The Surakarta City Tourism Office held a public activity to bring food and market food back to Surakarta City with a flagship programme called SICF (Solo Indonesia Culinary Festival). Through SICF 2023, all potential tourism supporters are developing. The consequences that must be carried out in the implementation of SICF 2023, the tourism and culture office of the city of Surakarta has difficulty if it organises internally so that it collaborates with stockholders and partners. one of the obstacles in organising SICF 2023 is in terms of integrated communication with all organising stockholders. the purpose of this research is to find out the planning, implementation and evaluation strategies of integrated communication carried out by the Surakarta Tourism Office and stockholders in organising SICF (Solo Indonesia Culinary Festival) 2023 as an effort to preserve traditional Solo food. In the process of conducting this research, data collection methods were carried out through interviews with informants. The informants selected were 4 people who were representatives of the tourism office, representatives of the Office of Cooperatives and MSMEs, representatives of the Industry and Trade Office and representatives of the Sinergi Semesta Event Organiser. Data were analysed and conclusions were drawn qualitatively without numbers. Data validity is proven by direct interactive with data sources (source triangulation). The conclusion shows that the successful implementation of SICF 2023 with the theme Ragam Cita Rasa Kuliner Nusantara was carried out by applying 4 main indicators, namely Defining the problem, Planning and programming, Taking action and communicating, and Evaluating the problem. SICF 2023 was successful and achieved its target visits and large transaction value. Keywords: Integrated Communication Strategy, SICF, Traditional Food and Culture and Tourism Office
ANALISIS PEMANFAATAN MEDIA SOSIAL TIKTOK UNTUK MENINGKATKAN MINAT BELI KONSUMEN SECARA ONLINE PADA BRAND SOMETINC OFFICIAL Anggraini, Nimas Ayu; Hindra H, Nurnawati; Sihabuddin, Sihabuddin
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The rapid development of communication technology has also led to the development of communication media from conventional media to a social media platform. This development is then utilized by business actors to carry out promotional activities through social media for products. One of the media that is considered appropriate to use at this time is TikTok, TikTok media is considered to have promising prospects because its users are increasing day by day and is also popular among young people. Based on this description, researchers are interested in conducting research on how the Somethinc official brand strategy increases consumer buying interest through its TikTok account as a marketing tool. The research method used is documentation and interviews with Resellers and female students domiciled in Soloraya. The findings in this study highlight the importance of promoting a product on TikTok to build consumer awareness, and that TikTok has an important role in increasing consumer awareness and buying interest, thus showing the potential of the TikTok social media platform as an effective marketing tool for a business. Keywords: Social media, Marketing, TikTok, Buying Interest
Co-Authors Adji Wijaya, Guntur Aji Pangestu, Bayu Aji, Haryo Kusumo Anto, Dwi Astuti I, Andri Aziz, Agusto Faizal Badar Bahaduri, Selya Abyad Setyawa Bayu Sejati, Mahendra Buddy Riyanto Cahyo Nugroho, Cahyo Devira, Agnes Dewi, Rodhita Permana Hastuti, Widy Indah Amelia, Ria Ardila Itasari, Andri Astuti Kusumo Aji, Haryo Mahar Rizqi, Fikriana Maserona S, Lukas Maya Sekar Wangi Muadz, Muadz Nimas Ayu Anggraini, Nimas Ayu Nisrina Fadhilah, Rona Novendra, Muhammad Trisna Pradana Sakti, Dimas Bernanda Putri, Nesia Margaretta Rendi Irawan, Andrean Resha, Lidia Penta Sarungu, Lukas M Sarwendah, Lintang Setiyarini, Yuni Sihabuddin, Sihabuddin Siswanta, Siswanta Suyadi Widiyowati, Estu Widyowati, Estu