Garuda - Garba Rujukan Digital

Strategi Penyiaran Program Sawo Matang Di Radio Gajah Mungkur FM Untuk Mempertahankan Pendengar Putri, Warastri Amalia; Sarjono, Herning Suryo; Kusumo Aji, Haryo
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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In defense Listeners to radio broadcast programs need appropriate broadcasting strategies. In Wonogiri, Central Java, there are private radio stations that have air quite a long time ago, namely Radio Gajah Mungkur Fm. Radio Gajah Mungkur Fm has various program events, one of which is Sapa Wonogiri Approaching Evening or Sapodilla . Brown use strategies to can maintain the listener. With using a broadcast strategy in manage an event program with ok, got it maintain listener. Study This use theory strategy broadcasting programs according to Susan Tyler Eastman. Research methods used researcher in study This is qualitative descriptive. Data collection techniques were carried out through observation, interview as well as documentation. Research result This show that the strategy for broadcasting the Sawo Matang program includes five things, namely conformity strategy Where covers three matter important that is scheduling, selection program type and principal problem to need listener. Formation strategy done with form habit Listen to the results from exists scheduling of Sawo Matang broadcast programs which is not Once change and exist effort promotion through making adverts and ad spots. Control strategy current listener done with set standard quality with guard quality of the Sawo Matang program so that can maintain listener. Storage strategy program resources are carried out with save it through device computer for later Can used return. Power strategy towing mass of the Sawo Matang program done with package an interesting program maybe, okay through style language and also use social media For broadcast programs. Deep conclusion study this, strategy broadcasting the is a strategy for maintain listener as well as expand Sawo Matang listeners. Keywords : Broadcasting strategy , Sawo Matang , defend listeners

STRATEGI HUMAS DALAM MEMPERTAHANKAN CITRA POSITIF PERUSAHAAN (Studi kasus pada Coffeeshop PT Stasiun Kopi Solo Balapan): Studi kasus pada Coffeeshop PT Stasiun Kopi Solo Balapan Septiyani, Amita Widi; Sarjono, Herning Suryo; Sihabuddin, Sihabuddin
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Research with the title Public Relations Strategy in Maintaining the Company's Positive Image (Case study at Coffeshop PT Stasiun Kopi Solo Balapan) is a study that raises about Public Relations Strategy in maintaining the company's positive image, aims to find out and describe the strategies used by Coffeshop PT Stasiun Kopi Solo Balapan. The theory (Cutlip, Center and Broom, 2005) used in this study. In this study, the method used is a qualitative descriptive approach, so that this research describes the actual situation, trying to reveal a problem as it is so that it reveals facts about public relations strategies in maintaining a positive image of the company. In collecting qualitative data, the author processes information obtained from primary data sources that describe the data, namely with explanatory descriptions derived from the results of field interviews and field observations conducted in connection with the Coffeshop PT Solo Balapan Coffee Station. The results showed that the Public Relations of PT Stasiun Kopi Solo Balapan Coffeshop in an effort to improve the positive image of the company was seen to have carried out a situation analysis, planning and programming, implementing, and evaluating the program. Positive image building is done by presenting very interesting events every month. Researchers suggest to the PR to expand social media promotions, as well as events and good relations with the mass media so as to build a good image for the company. Keywords: Public Relations Strategy, Coffeshop PT Solo Balapan Coffee Station, Positive Image

Strategi Komunikasi Politik Eko Muji Suharto dari PDI Perjuangan dalam Memenangkan Kursi Anggota DPRD Sragen pada Pemilu Legislatif Tahun 2019: Strategi Komunikasi Politik Eko Muji Suharto dari PDI Perjuangan dalam Memenangkan Kursi Anggota DPRD Sragen pada Pemilu Legislatif Tahun 2019 Saefudin, Ade Arif; Sarjono, Herning Suryo; Kusumo Aji, Haryo
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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A political communication strategy is a communication plan and guide, so it must show theoperational method that functions as a direction to achieve the goal. Eko has run three times as amember of the Sragen DPRD, namely in 2009, 2014 and 2019. However, in 2014 he failed, sohe evaluated his communication strategy and won again in 2019. This research aims to describehow Eko Muji Suharto's political communication strategy from PDI Perjuangan in winningthe seat of Sragen DPRD member. The type of data used in this research is qualitative data. Thedata sources used are primary data sources and secondary data. This research uses the interviewmethod conducted on Eko Muji Suharto, 2 Jatitengah Village communities, and 2 PDIPerjuangan cadres. The data analysis techniques used are data collection, data reduction, datapresentation and verification carried out during the research. The results of the study are firstseen from the communicator aspect, he meets the requirements to be a good politicalcommunicator as measured by his capacity, competence, personality, and education. Measuredfrom the aspect of the message, namely the political message conveyed contains the vision andmission and is in accordance with what is the unrest and needs of the community. Measuredfrom the aspect of the recipient of Eko's political message is also targeted precisely at all peoplewho already have the right to vote. So that in the aspect of the effects arising from thecommunication strategy carried out by Eko it worked well, namely in the form of support fromthe audience.Keywords: PDI Perjuangan, Winning seats, DPRD

PENGGUNAAN MEDIA SOSIAL INSTAGRAM & TIKTOK NAGITA TRANSPORT DALAM MENINGKATKAN BRAND AWARNESS: PENGGUNAAN MEDIA SOSIAL INSTAGRAM & TIKTOK NAGITA TRANSPORT DALAM MENINGKATKAN BRAND AWARNESS Aditya, Muhammad Hafizh; Sarjono, Herning Suryo; Sihabbuddin, Sihabbuddin
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The research has a background in the current development of business companies, Nagita Transport is a service business company that is still relatively new, and uses Instagram and Tiktok social media to provide brand awareness to its community. aims to analyze the use of Instagram and Tiktok social media carried out by Nagita Transport. and how to increase Brand Awareness through social media Instagram and Tiktok Nagita Transport. According to Nasrullah (2015), the characteristics of social media provide information about Instagram and TikTok social media, as well as the Instagram theory, according to Atmoko (2012), which provides several features that can be used by Instagram users to provide more information to the public. And there is a theory from Chusumastuti regarding the use of Tiktok. Through a qualitative approach, data was collected through observing features and content from Instagram and Tiktok Nagita Transport. as well as making direct observations at the Nagita Trans Utama company office. And conducted an interview with several Instagram and Tiktok followers from Nagita Transport. The research results show that the use of social media provides followers with everything they can remember so that they can remember it well, from the use of Instagram and Tiktok social media within the Nagita Transport company by using the features of each social media, The use of social media on Instagram is: hashtags, location, follow, share, like, comments and mentions as well as photo and video content. For use of social media on TikTok in the form of: hashtags, comments, shares and video content. With the use of social media Instagram and TikTok, it provides brand awareness to the public. So that the public can properly recognize the name, logo, slogan, characteristics of the Nagita Trans Utama Company. Keywords: Social Media, Instagram, Tiktok, Brand Awareness

Strategi Branding Produk Toko Souvenir Solo Melalui Media Sosial Tik Tok Ardyansyah, Reza Dony; Sarjono, Herning Suryo; Sihabuddin, Sihabuddin
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Along with the times the business market in Indonesia is experiencing increasingly fierce competition, the Solo Souvenir shop is branding Solo Souvenir Products through Tik Tok Social Media against the background of many companies that have made Tik Tok social media a place to introduce and develop their products, the purpose of this research is that the author is interested in examining how the branding strategy of Solo souvenir products through Tik Tok social media so that he can find out the branding strategy and provide additional insight and knowledge in branding strategies in Tik Tok media in the field of Communication Science and make references to other researchers regarding branding strategies in the marketing world. The results showed that the branding strategy carried out by Souvenir Solo through Tik Tok social media uses Keprefer's theory in (Konecnik & Go, 2013) introducing a hexagonal-shaped model, or prism brand identity, which is based on six main elements, namely the first brand identity physique (physical) with everything that characterizes Souvenir Solo. Second Personality (personality) which is based on the perception of consumer requests that describe the theme of the event. Third culture (culture) in the logo or motif there are cultural elements that can signify ownership. Fourth relationship (relationship) existing relationships or media partners such as companies, vendors, Wedding Organizer (WO). Fifth reflection or image (reflection or image) visual image of symbols, logos, names. Sixth self-image (self-image) Good reputation, or customer perception seems good and satisfied with the results of the products ordered at Souvenir Solo. suggestions given by researchers to Souvenir Solo, namely in marketing relationships carried out by solo souvenir shops, it is hoped that they can maintain the services provided and the quality and quantity that have been provided.

STRATEGI KOMUNIKASI PROGRAM RADIO TALK SHOW FAS @ KONATA DI RADIO KONATA SURAKARTA: STRATEGI KOMUNIKASI PROGRAM RADIO TALK SHOW FAS @ KONATA DI RADIO KONATA SURKARTA Aji Wibisono, Bagas; Sarjono, Herning Suryo; Sihabuddin, Sihabuddin
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The research aims to determine the communication strategy of the fas @ konata radio talk show program at radio konata surakarta with a research focus on communication strategies, radio konata, and the fas @ konata program. The limited means of communication media for children makes radio konata one of the media means for children to entertainment and education through radio broadcasts. The type of data and data sources in this research use descriptive qualitative using data collection techniques in the form of observation, interviews, documentation. The aspects examined in communication strategy based on the theory of communication strategy steps include : 1. Getting to know the audience, 2. Determining goals, 3. Developing messages, 4. Determining methods and choosing the media used. Overall, we get an overview of Konata Surakarta Radio's communication strategy to educate children through the Fas @ Konata program, namely : 1. Conducting roadshows to introduce the audience, conducting outdoor media publications and utilizing social media as a means of information and so on. 2. Establishing good relationship with broadcasters and listeners. 3. Presenting quality content, placing a different broadcast schedule at each time. 4. Utilizing technology to reach a wider audience through digital broadcasts and using Instagram social media as a means of information and so on.Keywords : Communication Strategy, Konata Radio and Fas @ Konata Program.

STRATEGI PUBLIC RELATIONS FAVEHOTEL MANAHAN SOLO DALAM UPAYA MENINGKATKAN REPUTASI HOTEL Nugraheni, Monica Windrastuti Dyah; Sarjono, Herning Suryo; Itasari, Andri Astuti
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This research aims to describe the Public Relations strategy of Favehotel Manahan Solo in an effort to improve the hotel's reputation. This research uses descriptive type qualitative research. The method used is a case study. This research data collection technique uses primary data obtained through interviews and observation, as well as used secondary data both through documentation and from references such as books and journals. The validation technique used is triangulation. Based on the results that the strategy implemented by Public Relations of favehotel Manahan Solo yaitu with conducting in-depth research first, after obtaining data from the field, programs are prepared or planned that are appropriate to the existing situation, then action and realization involving various parties in carrying out each program that has been planned, as well as evaluation as the final stage which aims to be a form of evaluation of work and also existing facilities so that they can be improved in the future so as to increase the reputation of the hotel. Forms of program results include social media branding, advertorials, reply to all guest comments, collabs and partnerships, CSR, media relations, joining events, and press releases.

ANALISIS FRAMING PEMBERITAAN GANJAR PRANOWO TERKAIT PENOLAKAN TERHADAP KEIKUTSERTAAN TIMNAS ISRAEL DALAM PIALA DUNIA U20 INDONESIA ANALISIS FRAMING PEMBERITAAN GANJAR PRANOWO TERKAIT PENOLAKAN TERHADAP KEIKUTSDI DETIK.COM (Periode 23 Maret – 1 April 2023) Linuwih, Risang Adi; Sarjono, Herning Suryo; Kusumo Aji, Haryo
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Ganjar Pranowo is one of the presidential candidates contesting in the 2024 election. Based on a survey conducted by LSI in 2023, Ganjar Pranowo has the highest electability with a percentage of 37 percent. However, in March 2023, Ganjar Pranowo issued a controversial statement rejecting Israel's participation in the U20 World Cup in Indonesia. A few days after his statement, FIFA revoked Indonesia's hosting rights. After the incident, Ganjar Pranowo also received attention from various online news portal media, including DETIK.COM which is the most popular and largest online news portal in Indonesia. The framing DETIK.COM of the incident becomes interesting in the midst of election season and the strong influence of the mass media. Therefore, this study aims to find out the framing of Ganjar Pranowo's news that rejected Israel's participation in the U20 World Cup. This research uses qualitative methods and is analyzed using Zhongdang Pan & Kosicki's framing analysis theory with four tools (Syntax, Script, Thematic, Rhetorical). The conclusion of this study also shows how DETIK.COM framed Ganjar Pranowo as a cadre loyal to his Party's ideology which is upright to Karno's mandate in fighting for Palestinian independence. In addition, Ganjar is considered guilty of failing the U20 World Cup, as well as being a figure who is threatened with a decline in his electability as a Presidential Candidate, following Indonesia's failure to host the U20 World Cup Keywords: Framing Analysis, DETIK.COM, Ganjar Pranowo, U20 World Cup Issues.

ANALISIS FRAMING PEMBERITAAN LGBT YANG DIKAITKAN HAM DI INDONESIA PADA MEDIA ONLINE DETIK.COM (Periode 1 Januari - 1 Juni 2023) Arwindra, Bagas Dwi; Sarjono, Herning Suryo; Mahar Rizqi, Fikriana
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The LGBT (lesbian, gay, bisexual, transgender) phenomenon is an issue that is increasingly prevalent in Indonesia, there were at least 119 LGBT organizations in 28 of 34 provinces in 2013. Pros and cons certainly occur in Indonesian society, LGBT is considered to violate existing norms in this country. However, several opinions say that LGBT perpetrators should receive clear human rights protection, the perpetrators also use human rights as a form of their struggle to immediately recognize their existence. LGBT issues related to human rights have also adorned various information media in Indonesia, especially online news portals, including Detik.com, which is the most popular online news portal in Indonesia. Detik.com's framing of this phenomenon is interesting considering that LGBT people have never found clarity regarding their existence and rights. Therefore, this research aims to determine Detik.com's framing regarding LGBT news that is linked to human rights. This research uses qualitative methods and is analyzed using Zhongdang Pan & Gerald M. Kosicki's framing analysis theory with four analytical tools (Syntax, Script, Thematic, Rhetorical). The conclusions from this research also show how Detik.com frames LGBT actors as a group of figures who must have clear rights protection, and recognition of the existence of LGBT is an urgency that needs to be considered so that LGBT actors are no longer subject to acts of discrimination by any party. However, Detik.com also frames LGBT as a group that is at risk and vulnerable in terms of health and a deviation from norms in Indonesia. Keywords: LGBT, human rights, news portal, framing, Zhongdang Pan & Gerald M. Kosicki

PERSEPSI PENONTON CHANNEL YOUTUBE NAJWA SHIHAB PADA KONTEN “30 TAHUN DEWA 19: MENDEKATI KEABADIAN” Wicaksono, Tri Suci Putra; Sarjono, Herning Suryo; Kusumo Aji, Haryo
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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"30 Years of God 19: Approaching Eternity" is one of Najwa Shihab's YouTube video content which has been watched more than 1.9 million times and received 6,538 comments. From all the times I have watched the video, each viewer has a different perception. The aim of this research is to find out and describe the perceptions of Najwa Shihab's YouTube channel viewers on the YouTube content "30 Years of Dewa 19: Approaching Eternity". This research is a type of qualitative research with a descriptive approach. The object of this research is the audience's perception of Najwa Shihab's YouTube content entitled "30 Years of Dewa 19: Approaching Eternity" which was uploaded on 12 February 2023. The data in this research is the audience's perception of Najwa Shihab's YouTube content entitled "30 Years of Dewa 19: Approaching Immortality" obtained through interviews with informants selected using purposive sampling techniques. Data collection techniques in this research include in-depth interview techniques, observation and documentation. The data validity technique in this research uses triangulation techniques. Meanwhile, the data analysis technique in this research uses qualitative analysis. The results of this research found that informants perceive Dewa 19 as a legendary band that has been able to maintain its existence to this day. This is proven through Najwa Shihab's documentary video entitled "30 Years of Dewa 19: Approaching Eternity" which is proof of the existence of Dewa 19 which was able to survive up to 30 years, even though in its journey Dewa 19 has changed personnel several times. There are several factors that influence the perceptions of the informants, namely the objects perceived and the experiences of the informants.

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