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All Journal Jurnal Ilmiah Administrasi Publik (JI@P) Solidaritas
Sarjono, Herning Suryo
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Education Social Sciences

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KOMUNIKASI INTERPERSONAL ANTARA TOUR GUIDE DAN PENGUNJUNG DALAM MEMBANGUN RASA CINTA KEBUDAYAAN DI PURA MANGKUNEGARAN SOLO Salim, Muhammad; Sarjono, Herning Suryo; Widiyowati, Estu
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Pura Mangkunegaran Solo is one of the cultural heritage sites in Indonesia which has high historical and cultural value. Efforts to preserve culture through education and cultural tourism are one of the focuses of the management of Mangkunegaran Temple. This research aims to analyze interpersonal communication between tour guides and visitors in building a sense of cultural love at Pura Mangkunegaran Solo. The research method used is qualitative with a descriptive approach. The research results show that interpersonal communication between tour guides and visitors at Pura Mangkunegaran Solo plays an important role in building a sense of cultural love. This research also found that there are several factors that influence the quality of interpersonal communication between tour guides and visitors. Tour guides apply several dimensions of communication patterns, including Openness, Trust, Empathy, Caring, Self-Awareness, Clarity, Accuracy, Relevance, Efficiency and Flexibility, to convey information about the history, culture and traditions of Mangkunegaran Temple to visitors.
Pemanfaatan Instagram Sebagai Media Komunikasi Pemasaran Vendor Wedding Momen Terbaik Photography Triyandartoko, Adhi; Riyanto, Buddy; Sarjono, Herning Suryo
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The Utilization of Instagram Social Media as a Marketing Communication Tool for Wedding Vendors, Specifically in the Photography Industry with a Focus on Best Moments Wedding Photography Vendor, Continues to Experience Technological Advancements. The purpose of writing this Scientific Study is to understand how Best Moments Wedding Photography Vendor utilizes Instagram as a marketing communication medium to increase the number of wedding photography service users and the planning process. The author collects, analyzes, reviews literature, and conducts documentation studies of content posted by the Best Moments Wedding Photography Instagram account, as well as conducts interviews with the vendor owner. The research results show that the Best Moments Wedding Photography account utilizes Instagram as a marketing communication medium by following the G-P-A pattern: setting goals (Goals), marketing communication planning (Plan), and actions (Actions), simultaneously applying the repeated exposure theory by using Instagram ads features to reach potential clients more efficiently, resulting in an increase in the number of customers.
Co-Authors Aditya, Muhammad Hafizh Aji Wibisono, Bagas Ardyansyah, Reza Dony Arif Saefudin Arwindra, Bagas Dwi Buddy Riyanto Itasari, Andri Astuti Kusumo Aji, Haryo Linuwih, Risang Adi Mahar Rizqi, Fikriana Nugraheni, Monica Windrastuti Dyah Putri, Warastri Amalia Rahmadani, Saras Salim, Muhammad Septiyani, Amita Widi Sihabbuddin, Sihabbuddin Sihabuddin, Sihabuddin Suwardi Suwardi Triyandartoko, Adhi Wicaksono, Tri Suci Putra Widiyowati, Estu