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All Journal Jurnal Mirai Management Syntax Literate: Jurnal Ilmiah Indonesia J-MAS (Jurnal Manajemen dan Sains) Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Gorontalo Management Research Jurnal Administrasi dan Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Management and Bussines (JOMB) Jurnal Ilmiah Wahana Pendidikan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Neo Journal of economy and social humanities DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Belalek JPM
Triadinda, Dexi
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Journal : J-MAS (Jurnal Manajemen dan Sains)

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Pemanfaatan Digital Marketing dalam Membangun Brand Awareness pada Mebel Sakinah Karawang Husen, Aliyah; Nurlenawati, Netti; Triadinda, Dexi
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 2 (2024): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i2.1811

Abstract

Research on Sakinah Furniture Karawang aims to find out how effective the impact is on the use of digital marketing, which is one of the strategies at Sakinah Furniture. This research is qualitative research that uses a descriptive approach. Researchers conducted direct observations and interviews with the owner of Sakinah Furniture, Mrs. Hj. Anne Barkah. Based on observations and interviews, direct information was obtained when observing the social media platforms being run and conducting in-depth interviews with the owners and loyal customers, Mrs. Dian and Mr. Eja, to conduct research. The results of interviews and research show that the use of digital marketing with the social media platform Instagram has had an impact on increasing the sales volume of mattresses by 60%, besides that it also has an impact on increasing the company's income. Sakinah Furniture has quality products, making this furniture Top Of Mind or at the top of consumers' minds when buying furniture products in Karawang Regency.
Co-Authors Aji Tuhagana Eko Aprianto Elakarci, Rizky Ramadevi Endriastuty, Yenia Fatimah, Apsari Indriani Fitriansyah, Andi Husen, Aliyah Mohamad Ulinnuha, Mohamad Mujahidin, Ahmad Nuril Netti Nurlenawati Nova Yulia Nurhayati, Rina Pelangi, Dina Reira Pratiwi, Yunita Dwi Rosmawati, Ery Sanjaya, Mochamad Ismail Sari, Regina Mutiara Sihombing, Janter Sri Purwati, Sri Stivani, Cici Sudrajat, Putri Alviyana Dewi Sulastri, Dini Sumiati, Neni Wulandari, Chika Yani, Dini Zaenah, Zaenah