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Riyono
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences Other

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FAKTOR – FAKTOR PENOPANG KETAHANAN UMKM PASCA PANDEMI COVID-19 DI INDONESIA: TINJAUAN ARTIKEL TERKINI Oktaga, Andreas Tigor; Kasidi; Riyono
Jurnal Ilmiah Ekonomika & Sains Vol 5 No 2 (2024): November 2024 : Jurnal Ilmiah Ekonomika & Sains
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jiesa.v5i2.515

Abstract

The COVID-19 pandemic has significantly affected various economic sectors, especially micro, small and medium enterprises (MSMEs) in Indonesia, which are the backbone of the economy. This study aims to investigate the factors that support the resilience of MSMEs after the pandemic by reviewing recent article from 2021 to 2024. Using a critical appraisal method, the research synthesizes findings from selected articles to highlight key strategies that enable MSMEs to adapt and thrive in a challenging environment. The findings indicate that factors such as digital technology adoption, innovative marketing strategies, creativity, religiosity, collaboration, financial support, and community engagement play a critical role in enhancing MSMEs resilience. The implications of these findings suggest that MSMEs should leverage these elements to improve competitiveness and sustainability, while policymakers can formulate effective strategies to support MSMEs recovery and growth in the post-pandemic era.
Pemberdayaan Yakult Lady Dalam Meningkatkan Penjualan Melalui Strategi Pemasaran Direct Selling Adzraa Tsabita Nailla Rachmi; Adi Saputra; Nur Aeni Fatimah; Belinda Vania Putri; Ahmad Rohidin; Riyono
Jurnal Pengabdian kepada Masyarakat STIE AKA Semarang Vol 4 No 2 (2025): Agustus 2025: Jurnal Pengabdian Kepada Masyarakat (ABDIMAS)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/abdimas.v4i2.653

Abstract

This community service activity aims to examine the implementation of Customer Experience Management (CEM) at PT Yakult Indonesia Persada through the role of Yakult Ladies and the direct selling system in fostering customer loyalty. Field observations were conducted at the Yakult distribution center in Mojokerto. The results indicate that the Yakult Lady program not only serves as a product distribution system but also strengthens emotional connections with consumers through personal interaction. The direct selling system also proves effective in maintaining distribution efficiency and product quality. Both strategies significantly contribute to enhancing customer trust, repeat purchases, and brand loyalty. Recommendations include strengthening the capacity of Yakult Ladies through training, utilizing digital technology for customer data management, and expanding distribution coverage to rural areas. This activity provides practical benefits for the development of customer experience–based marketing strategies and the improvement of service quality in the community.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SKINCARE MS GLOW: (Studi Pada Mahasiswa Program Studi S1 Manajemen Institut Teknologi dan Bisnis Semarang Kampus 2 Ungaran) Desi Ratnasari; Riyono; Heru Yulianto
Jurnal Ilmiah Ekonomika & Sains Vol 2 No 1 (2021): JIESA: Jurnal Ilmiah Ekonomika dan Sains: Mei 2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jiesa.v2i1.314

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kualitas produk, persepsi harga, dan promosi terhadap keputusan pembelian. Populasi dalam penelitian ini adalah Mahasiswa Institut Teknologi dan Bisnis Semarang Kampus 2 Ungaran.Jenis penelitian ini adalah kuantitatif dan teknik pengambilan sampel adalah purposive sampling dengan menggunakan jumlah sampel sebanyak 81 responden. Teknik pengumpulan data menggunakan kuesioner. Teknik analisis data menggunakan analisis regresi linier. Hasil penelitian menunjukan bahwa berdasarkan analisis koefisien determinasi diperoleh hasil Adjusted R Square sebesar 0,627 yang artinya bahwa hal-hal yang mempengaruhi keputusan pembelian dapat dijelaskan oleh model sebesar 62,7 %, sedangkan 37,3% sisanya dijelaskan oleh variabel lain yang tidak diajukan dalam penelitian.
Pengaruh Motivasi, Kompensasi, Dan Disiplin Kerja Terhadap Kinerja Pegawai Pada PT. Pos (Persero) Regional IV Semarang Sinta Mawar Sari; Endro Pramono; Riyono
Jurnal Ilmiah Ekonomika & Sains Vol 5 No 1 (2024): Mei 2024: Jurnal Ilmiah Ekonomi & Sains
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jiesa.v5i1.382

Abstract

Untuk mengetahui dan menjelaskan pengaruh motivasi terhadap kinerja pegawai. Mengetahui dan menjelaskan pengaruh kompensasi terhadap kinerja. Mengetahui dan menjelaskan pengaruh disiplin kerja terhadap kinerja. Penelitian dilakukan dengan metode kuantitatif. Populasi yang digunakan dalam penelitian sebanyak 115 orang responden. Data penelitian diperoleh melalui kuesioner dan wawancara. Analisis kuantitatif menggnakan analisis regresi linier berganda untuk mngetahui pengaruh variabel independen terhadap variabel dependen. Berdasarkan hasil analisis data penelitian dapat disimpulkan bahwa: Motivasi berpengaruh secara positif dan signifikan terhadap kinerja pegawai, Kompensasi berpengaruh secara positif dan signifikan terhadap kinerja pegawai, Disiplin kerja berpengaruh secara positif dan signifikan terhadap kinerja pegawai, Motivasi, Kompensasi, dan Disiplin Kerja berpengaruh secara bersama-sama terhadap Kinerja Pegawai.
PENGARUH STORE ATSMOSPHERE, VARIASI PRODUK, DAN KUALITAS PELAYANAN, TERHADAP MINAT BELI KONSUMEN VAPE STORE SVS KARANGJATI, KECAMATAN BERGAS, KABUPATEN SEMARANG: KARANGJATI, KECAMATAN BERGAS, KABUPATEN SEMARANG Ahmad Dwi Nurdiyanto; Puji Pangestu , Wahyu; Riyono
Jurnal Bingkai Ekonomi (JBE) Vol 9 No 2 (2024): Agustus 2024: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v9i2.444

Abstract

the purpose of this research to determine and analyze the influence of Store Atmosphere (X1), product variety (X2), service quality (X3) on consumer buying interest (Y). The population in this study were all potential SVS Karangjati consumers, totaling 100 respondents. The type of research used is Non Probability sampling because the population is not yet known. Researchers then used purposive sampling focusing on consumers who bought at SVS Karangjati, with a quantitative approach. The analysis technique used is multiple linear regression using the Likert scale method. The research results can be concluded that : 1). Store Atmosphere has a positive and significant effect on consumer buying interest, 2). Product variety has a positive and significant effect on consumer buying interest, 3). Service quality has a positive and significant effect on consumer buying interest. Based on the results of this research, it would be better for the owner of SVS Karangjati to continue to maintain and improve his business, especially the store atmosphere, product variety and service quality so as to increase interest in buying among more potential consumers.
Pengaruh Strategi Promosi, Ulasan Elektronik, dan Kualitas Produk terhadap Keputusan Pembelian Konsumen Riyono; Nuri Wulandari; Hesti Ristanto
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 1 (2025): Januari 2025: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v10i1.507

Abstract

This research seeks to explore the impact of marketing tactics, Electronic Word of Mouth (E-WoM), and product excellence on consumer buying intentions at PT Fentura Windows Asia Semarang. A quantitative methodology was implemented, involving over 96 participants chosen through purposeful and incidental sampling methods. Data was gathered using a closed-ended survey featuring a 5-point Likert scale and analyzed via multiple linear regression to assess the influence of each independent variable on the dependent variable. The findings indicate that marketing tactics exert a positive yet insignificant effect on buying intentions, suggesting the necessity for more creative and effective promotional methods. Conversely, E-WoM and product excellence demonstrate positive and significant impacts on consumer buying intentions, underscoring the crucial role of online reviews and product perceptions in shaping purchasing choices. Collectively, these three elements account for 32.1% of buying intentions, leaving a substantial 67.9% influenced by additional factors not covered in this study. In light of these results, the research advocates for companies to refine digital marketing strategies, improve product quality, and strategically manage E-WoM through customer reviews on digital platforms. The practical implications emphasize the importance of a cohesive strategy integrating marketing tactics, E-WoM, and product excellence to enhance competitiveness and cultivate lasting customer loyalty.
SmartTraffic-CNN: Deteksi dan Estimasi Jumlah Kendaraan Secara Otomatis Menggunakan Deep Learning dan Ekstraksi Fitur Putri, Marsiska Ariesta; Riyono; Setiawan Wibisono, Iwan
Jurnal Algoritma Vol 22 No 2 (2025): Jurnal Algoritma
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/algoritma/v.22-2.2943

Abstract

With the rapid pace of urbanization, the number of vehicles traveling between cities has increased significantly. As a result, various traffic-related problems have emerged, such as congestion and excessive vehicle volume and types. To address these issues, comprehensive road data collection is essential. Therefore, in this study, we developed an intelligent traffic monitoring system based on You Only Look Once (YOLO) and a Fuzzy Convolutional Neural Network (CFNN), which records traffic volume and vehicle-type information from the roadway. In this system, YOLO is first used for vehicle detection and combined with a vehicle-counting method to calculate traffic flow. Then, two effective models (CFNN and Vector CFNN) along with a network mapping fusion method are proposed for vehicle classification. In our experiments, the proposed methods achieved an accuracy of 90.45% on a public dataset. On this dataset, the average precision and F-measure (F1) of the proposed YOLO-CFNN and YOLO-VCFNN vehicle classification methods reached 99%, outperforming other approaches. On real highways, the proposed YOLO-CFNN and YOLO-VCFNN methods not only attained high F1-scores for vehicle classification but also demonstrated remarkable accuracy in vehicle counting. Furthermore, the system maintained a detection speed of over 30 frames per second. Thus, the proposed intelligent traffic monitoring system is well-suited for real-time vehicle classification and counting in real-world environments.
Co-Authors -, Adzraa Tsabita Nailla Rachmi Adi Saputra Adzraa Tsabita Nailla Rachmi Ahmad Rohidin Andreas Tigor Oktaga, Andreas Belinda Vania Putri Desi Ratnasari Endro Pramono Heru Yulianto Kasidi Muslimah Normuslim Nur Aeni Fatimah Nurdiyanto, Ahmad Dwi Nuri Wulandari Puji Pangestu , Wahyu Putri, Marsiska Ariesta Ristanto, Hesti Setiawan Wibisono, Iwan Sinta Mawar Sari Siti Rofikoh