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All Journal Dinamika Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Nusantara Berbakti Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Riset Manajemen Jurnal Riset Ekonomi dan Akuntansi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Maslahah: Jurnal Manajemen dan Ekonomi Syariah Sinergi Abdimas: Jurnal Pengabdian Masyarakat Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Akuntansi Pajak dan Kebijakan Ekonomi Digital Jurnal Padamu Negeri Global Leadership Organizational Research in Management Jurnal Publikasi Ekonomi dan Akuntansi
Yugi Setyarko
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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Pengaruh Product Variety, Online Customer Review dan Fear of Missing Out (FOMO) Terhadap Impulse Buying Brand Glad2glow pada Platform Tiktok Tri Indah Susilowati; Maruji Pakpahan; Yugi Setyarko
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1287

Abstract

This study aims to analyze the influence of product variety, online customer reviews, and Fear of Missing Out (FOMO) on impulse buying behavior for Glad2Glow brand products on the TikTok platform. This study uses a quantitative approach with an associative research design. The population in this study is not precisely known, so the sample was determined using a non-probability sampling technique with the Lemeshow formula, resulting in 105 respondents as the research sample. Data were collected by distributing questionnaires to TikTok users who had purchased Glad2Glow products. Next, the data were analyzed using statistical software to test validity, reliability, and the influence between variables through multiple linear regression analysis. The results showed that partially, product variety had a positive and significant effect on impulse buying, meaning that the more diverse the products offered, the higher the tendency for impulsive buying. Online customer reviews were also shown to have a positive and significant effect, demonstrating the importance of information and experiences of other consumers in triggering spontaneous purchasing decisions. In addition, FOMO had a positive and significant effect on impulse buying, indicating that the psychological drive to keep up with trends also increases consumptive behavior. Simultaneously, these three variables had a positive and significant effect on impulse buying.
PENYULUHAN PENTINGNYA PEMBUATAN LABEL PRODUK UMKM DESA MAJAU KECAMATAN SAKETI Ravindra Safitra hidayat; Yuwono Yuwono; Rizky Eka Prasetya; Elizabeth Elizabeth; Yugi Setyarko
Sinergi Abdimas Jurnal Pengabdian Masyarakat Vol 3 No 1 (2024): Sinergi Abdimas Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi & Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/siabdi.v3i1.8595

Abstract

Abstract Product labels are essential for UMKM (Micro, Small, and Medium Enterprises) players because they help strengthen their identity and differentiate their products from competitors' products. Product labels also help customers understand the specifications and quality of the products they buy. This situation can influence customer purchasing decisions and improve the image of MSME products. The counseling activity on making MSME product labels in Majau Village, Saketi District, was carried out to increase the knowledge and awareness of MSME actors about the importance of making product labels for the sustainability and improvement of their business. Based on outreach activities, the results of pre-and post-test statistical data obtained showed a significant increase in the knowledge and awareness of MSME actors about the importance of making product labels. These results indicate that this socialization activity was successful in helping MSME actors to increase their business and strengthen their product information. This activity increased the knowledge and interest of the MSMEs in Majau Village in making product labels. This result is evident from the results of statistical data, which shows that the number of respondents who know the importance of product labels for MSMEs has increased after participating in socialization activities. Therefore, it is crucial to continue this socialization activity so that MSME actors can continue to develop and expand their product market
Pengaruh Persepsi Harga, Kualitas Produk, dan Inovasi Produk terhadap Kepuasan Konsumen Kopi Jago di Jakarta Barat Ricky Brian; Yugi Setyarko
Akuntansi Pajak dan Kebijakan Ekonomi Digital Vol. 3 No. 3 (2026): Akuntansi Pajak dan Kebijakan Ekonomi Digital
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/apke.v3i3.2468

Abstract

This study aims to examine the effects of price perception, product quality, and product innovation on consumer satisfaction with Kopi Jago in West Jakarta. This study employed a quantitative approach. The population consisted of consumers who had purchased and consumed Kopi Jago products in the West Jakarta area. A total of 102 respondents were selected using a non-probability sampling technique with purposive sampling. The data were collected through questionnaires using a Likert scale. The study used quantitative data obtained through a survey method with questionnaires as the primary data collection instrument. The data were analyzed using IBM SPSS through multiple linear regression analysis. The results showed that price perception had a positive and significant effect on consumer satisfaction with Kopi Jago. Product quality also had a positive and significant effect on consumer satisfaction. Similarly, product innovation had a positive and significant effect on consumer satisfaction with Kopi Jago in West Jakarta. Therefore, the three independent variables—price perception, product quality, and product innovation—were found to have a significant effect on consumer satisfaction.
Co-Authors Achmad Faqih Agus Sriyanto Aisyah Indah Ramadhanti Anindita Salsabila Ayutantri Annisa Annisa Aris Wahyu Kuncoro Astrid Dita Meirina Hakim Christy Yuniarti Deajeng Carolline Firisqi Samudera Sari Dezan Abdi Muhamad Dicky Arisudhana Dwi Fani Anggraini Elizabeth Elizabeth Elizabeth Falah Khairunnisa Fifi Mirajna Hidayat, Ravindra Safitra Khofifa Dwi Lestari Marsudin Putra Jaya Gulo Maruji Pakpahan Max Norris Taurus Muhamad Jusmansyah Muslikhah Fitri Wilarto Nabila Nasyahta Bunawan Naura Alifia Pingkan Atmarti Arumingtyas Prasetya, Rizky Eka Riang Santi Darni Zai Ricky Annas Saputra Ricky Brian SAID Sugeng Priyanto Sunarwibowo, Rizki Pratomo Teja Endra Eng Tju Tri Indah Susilowati Vildayanti, Rina Ayu Yamin Firdaus Yuni Kasmawati Yuwono Yuwono