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Wahyuningtyas, Nanik
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Economics, Econometrics & Finance

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Pengaruh Social Media Marketing, Kualitas Produk, Dan Online Customer Review Terhadap Keputusan Pembelian (Studi Kasus Pada Online Shop Syamilahhijab) Nalurita, Iedilia Izza; Basalamah, Muhammad Ridwan; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The development of e-commerce in Indonesia has driven changes in consumer behavior, including the purchase of hijab products through social media. Syamilahhijab, as one of the local brands, utilizes digital marketing strategies, product quality, and customer reviews as its main attractions. This study aims to analyze the influence of social media marketing, product quality, and online customer reviews on consumer purchasing decisions. The research approach used is quantitative with an explanatory research method. A total of 85 respondents were selected using purposive sampling, and data were collected through online questionnaires. Data analysis was carried out using multiple linear regression with SPSS version 25. The results show that simultaneously, all three independent variables have a significant influence on purchasing decisions. However, partially, only online customer reviews have a significant influence on purchasing decisions, while social media marketing and product quality do not show a significant effect. These findings indicate that customer reviews play a crucial role in shaping consumer perception and decision-making in the context of online shopping. This research provides practical implications for business actors to focus their strategies more on managing customer reviews in a positive and consistent manner.  Keywords: Purchasing Decision, Social Media Marketing, Product Quality, Online Customer Review, E-Commerce.
Pengaruh Social Media Influencer, Kepercayaan dan Perilaku Konsumen Terhadap Keputusan Pembelian Di Shoope: Studi Kasus Pada Generasi Z Mahasiswa Kota Malang Asyadi, Erda Dwi Ananda; Alrasyid, Harun; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of Social Media Influencers, Trust, and Consumer Behavior on Purchasing Decisions at Shopee, focusing on generation Z students in Malang City. The research method used is quantitative with a survey approach by distributing questionnaires to 124 respondents selected purposively. Data analysis was carried out using multiple linear regression with the help of SPSS. The results of the study indicate that social media influencers, trust, and consumer behavior have a positive and significant effect on purchasing decisions. Keywords: Social Media Influencer, Trust, Consumer Behaviour, Purchasing Decisions
Pengaruh Strategi Pemasaran Berbasis Flash Sale, Promosi Penjualan, Online Customer Review Dan Gratis Ongkos Kirim Terhadap Minat Beli Di E-Commerce Tiktok Shop (Studi Kasus Pada Generasi Z Kecamatan Lowokwaru Kota Malang) Siba, Fadila Hasna; Asiyah, Siti; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine how the simulthaneous and partial influence of Flash Sale, Sales Promotion, Online Customer Review, and Free Shipping on purchase interest in Tiktok Shop E-commerce on Generation Z in Lowokwaru District, Malang City. The type of research used in this study is Quantitative with the Explonatory Reseacrh approach method. The type of population to be studied is unlimited, because the researcher does not know the exact number of Generation Z consumers who make purchases on Tikrom Shop E-commerce. Sampling was carried out using the purposive sampling method using the Maholtra formula 22 x 5 = 110 respondents. Data collection in this study throught questionnaires distributed to all Generation Z in Lowokwaru District, Malang City which is the location of this study. The analysis tool uses SPSS 26. Flash Sale, Sales Promotion, Online Customer Review, and Free Shipping have a simultaneous effect on Purchase Interest. Flash Sale has a significant effect on Purchase Interest, Sales Promotion has a significant effect on Purchase Interest, Online Customer Review has a significant effect on Purchase Interest, Free Shipping has a significant effect on Purchase Interest.  Keywords: Flash Sale, Sales Promotion, Online Customer Review, and Free Shipping.
Strategi Perencanaan Sumber Daya Manusia Yang Efektif Untuk Meningkatkan Keunggulan Kompetitif (Studi Kasus Pada Kantor Desa Bengkak, Banyuwangi) Nisa, Khoirotun; Khalikussabir, Khalikussabir; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the human resource (HR) planning strategies implemented at the Bengkak Village Office, Banyuwangi Regency, to enhance competitive advantage. The method used is a descriptive qualitative approach with data collection techniques through in-depth interviews, observation, and documentation. The research results show that HR planning is carried out through procurement, development, and evaluation based on the real needs of the village. The main strengths lie in the support of the village head, communication among staff, and openness to training. Weaknesses lie in budget constraints and unequal competencies. The strategies adopted have been adjusted to external environmental opportunities and threats. In conclusion, strategic HR planning plays an important role in driving excellent and competitive public services. Keywords: HR Planning, Strategy, Competitive Advantage, Village Government.
Pengaruh Green Marketing, Kualitas Produk, dan Social Media Marketing Terhadap Keputusan Pembelian pada Produk Point Coffee Indomaret Fresh Dr Sutomo Pandaan Kirani, Mutiara Sylvi; Basalamah, Muhammad Ridwan; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of green marketing, product quality, and social media marketing on purchasing decisions for Point Coffee Indomaret Dr Sutomo Pandaan products. The method used is quantitative, with questionnaires distributed to 100 respondents. The population in this study is buyers who have purchased Point Coffee at Indomaret Fresh Dr Sutomo Pandaan. The sampling technique used was purposive sampling, and the data was analyzed using SPSS Version 25 software. The analysis methods employed were the F-test and t-test to determine the influence of independent variables on the dependent variable. The results of the study indicate that green marketing and product quality have a significant and positive influence on purchasing decisions, while social media marketing does not have a significant influence and has a negative influence on purchasing decisions for Point Coffee products at Indomaret Fresh Dr Sutomo Pandaan. However, simultaneously, all three variables influence purchasing decisions for Point Coffee products at Indomaret Dr Sutomo Pandaan. Keywords: Green Marketing, Product Quality, Social Media Marketing, Purchasing Decisions 
Pengaruh Cross Selling, Celebrity Endorsment, Dan Kualitas Produk Terhadap Kepuasan Pelanggan Produk Clay Mask Skintific (Studi Pada Mahasiswa FEB Universitas Islam Malang Angkatan 2021) Yuana, Marliya Ira; Primanto, Alfian Budi; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Cross Selling, Celebrity Endorsement, and Product Quality on customer satisfaction with Skintific Clay Mask products among 2021 students of the Faculty of Economics and Business at the Islamic University of Malang. This research employs a quantitative approach, with primary data collected through questionnaires. The sampling techniques used were purposive sampling and snowball sampling, involving a total of 95 respondents. Data analysis was conducted through several stages, including instrument testing (validity and reliability tests), classical assumption testing (normality, multicollinearity, and heteroscedasticity tests), and hypothesis testing using multiple linear regression. The results of the study indicate that the Cross Selling variable has a significant effect on customer satisfaction. In contrast, Celebrity Endorsement does not significantly affect customer satisfaction, as most respondents considered the selected celebrity figure to be less appealing. Meanwhile, Product Quality has been proven to significantly influence customer satisfaction, as the product is perceived as effective, consistent with its claims, and produces reliable results Keywords: Cross Selling, Celebrity Endorsement, Product Quality, Customer Satisfaction
Pengaruh Lokasi, Persepsi Harga dan Citra Destinasi Terhadap Minat Berkunjung Kembali Pada Objek Wisata Telaga Sarangan Kabupaten Magetan Ramadhani, Nuraulia Rizky; Sudaryanti, Dwiyani; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of location, price perception, and destination image on tourists’ intention to revisit the Telaga Sarangan Tourist Attraction in Magetan Regency. The research employs a quantitative approach using a survey method, where questionnaires were distributed to 377 respondents who had previously visited Telaga Sarangan. The collected data were then analyzed using SPSS software. The results indicate that all three variables have a positive and significant effect on tourists’ intention to revisit. These findings emphasize the importance of effective destination management, particularly through improving accessibility, setting prices in accordance with perceived value, and strengthening the destination image, in order to enhance visitor loyalty and encourage repeat visits. Keywords: Location, Price Perception, Destination Image, Revisit Intention
Co-Authors Achasia, Prima Nur Afifah, Lailia Ahmat Hidayat, Ahmat Alfian Budi Primanto Anggarani, Huwaina Tryas Anik Malikah Arini Fitria Mustapita Asyadi, Erda Dwi Ananda Azizah, Sovia Nur Balgista, Tiara Wildana Basalamah, Muhammad Ridwan Cahya Wulandari Darmawan, Alvian Dwi Nur Cahyono Dwiyani Sudaryanti Fanely Yane, Sultan Nuur Fanaul Akbar Harun Alrasyid Kafi, Jamaludin Kamtari, Gita Ade Khalikussabir, Khalikussabir Kirani, Mutiara Sylvi Lailatuz Zuhriyah Listi, Ike Ratna M. Agus Salim Al Fathoni Mahendra, Mochamad Jaya Maimun, Muhammad Maulana, Hurin Maulana, Ramadhani Dika Mohammad Rizal, Mohammad Monteha, Karisma Murtadho, Naufal Alit Mutiara, Sawidatul Nalurita, Iedilia Izza Neni, Neni Nisa, Khoirotun Nur Rohmah, Febyana Jihan Nurhidayah Nurhidayah Pardiman Pardiman Putri, Hernita Cahyani Dwi Ramadhani, Nuraulia Rizky Rois Arifin Salsabila, Firyal Hasna Siba, Fadila Hasna Siti Asiyah Soleha, Faridatus Sulyantri, Sulfy Wulandarii, Dewi Yuana, Marliya Ira Zailuis, Monica I’mal Zaki, Muhammad Firdaus