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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Studi Kasus Inovasi Ekonomi Ekomaks : Jurnal Ilmu Ekonomi, Manajemen, dan Akuntansi Journal of Sustainable Tourism and Entrepreneurship Jurnal Mahasiswa Manajemen
Istiqaroh, Choirum Rindah
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : Ekomaks : Jurnal Ilmu Ekonomi, Manajemen, dan Akuntansi

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Penerapan Manajemen Persediaan Dan Total Quality Management Terhadap Kinerja Operasional Yafi, Hafizh Reyhan; Istiqaroh, Choirum Rindah; Indartini, Mintarti; Agnyana, Handaru
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 13 No. 2 (2024): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v13i2.162

Abstract

The aim of this study is to examine the influence of Inventory Management and Total Quality Management on the Operational Performance of PT Sinergi Gula Nusantara PG. Poerwodadie The sampling technique used in this research is purposive sampling method. The data was obtained from primary data collected through questionnaires distributed to the employees of PT Sinergi Gula Nusantara PG. Poerwodadie. The data analysis was conducted using multiple linear regression with SPSS version 26.00 for windows. The results of the hypothesis testing indicate that the independent variable Inventory Management has a coefficient of 7.037, while the independent variable Total Quality Management has a coefficient of 9.012. Based on these results, it can be concluded that Inventory Management and Total Quality Management have a significant positive influence on the Operational Performance of PT Sinergi Gula Nusantara PG. Poerwodadie.
Pengaruh Persepsi Harga, Kualitas Produk, dan Call to Action Terhadap Keputusan Pembelian Produk Kosmetik Hanasui Pada Generasi Z Sari, Ariska; Istiqaroh, Choirum Rindah; Rohmatiah, Ahadiati
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 14 No. 1 (2025): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v14i1.206

Abstract

This study aims to analyze the influence of price perception, product quality, and call to action on purchasing decisions for Hanasui cosmetic products among Generation Z. Using a quantitative approach with a survey method, data were collected through questionnaires distributed to 100 respondents who are consumers of Hanasui cosmetic products from Generation Z, with data analysis using multiple linear regression and F test. The results showed that price perception did not have a significant effect on purchasing decisions with a p-value of 0.000 which was smaller than 0.05, while call to action also had a significant effect with a p-value of 0.036. Simultaneously, price perception, product quality, and call to action had a significant effect on purchasing decisions with a p-value of 0.000 and F count of 32.646 which was greater than F table 2.699. The conclusion of this study is that product quality and call to action are factors that have a significant effect on purchasing decisions for Hanasui cosmetic products among Generation Z, while price perception has no significant effect. Researchers suggest improving product quality and call to action strategies in marketing to attract further consumer interest.
Co-Authors Agnyana, Handaru Dian Nurmastuti Faujianto, Samsu Anhari Hartirini Warnaningtyas, Hartirini Indartini, Mintarti Kamsariaty, Kamsariaty Mutmainah Mutmainah Nadia Dwi Irmadiani novy rachma herawati Rohmatiah, Ahadiati Sari, Ariska Suparno, Rizqi Firdaus suryawan, ryan firdiansyah Wihara, Dhiyan Septa Yafi, Hafizh Reyhan Yosepha, Sri Yanthy Yuliastuti, Hilda