Article Per Year (5 Year)
p-Index From 2020 - 2025
1.819
P-Index
This Author published in this journals
All Journal Jurnal EMT KITA JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora FINANCIAL : JURNAL AKUNTANSI JURNAL ILMU MANAJEMEN SABURAI (JIMS) Jurnal Pengabdian Masyarakat Bhinneka Golden Ratio of Data in Summary Journal of Artificial Intelligence and Digital Business Communautaire: Journal of Community Service Jurnal Ekonomi, Manajemen, Akuntansi
Bate’e, Maria Magdalena
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Golden Ratio of Data in Summary

 1 
The Influence of Social Media Advertising on Guest Decisions: Case Study from Hotels in Gunungsitoli City, Indonesia Telaumbanua, Abdinius; Bate’e, Maria Magdalena; Zebua, Emanuel; Laia, Otanius
Golden Ratio of Data in Summary Vol. 5 No. 1 (2025): November - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i1.639

Abstract

Currently, advertising development is progressing very rapidly. The progress in advertising development is accompanied by increasingly tight competition between producers of goods or services who use advertising services to inform about the products or services they produce. Advertising is a special form of communication that fulfills marketing functions. Social media is a means that allows users to present themselves or communicate with various texts, images, videos, and form social bonds virtually. This research aims to discover how social media advertising influences guests' decisions when choosing a hotel in Gunungsitoli. The research method used is quantitative with a survey approach; researchers also use questionnaires in data collection. Researchers tested the hypothesis using multiple regression analysis techniques, and the calculations were assisted by utilizing the software program SPSS (Statistical Program for Social Science) version 26. This research found that the social media advertising variable (X) hypothesis was accepted and partially positively and significantly influenced guest decisions. (Y) Choose a hotel in the city of Gunungsitoli. Then this research also found that Media Advertising (X) had an influence of 0.500 or 50% on the guest's decision to choose a hotel in the city of Gunungsitoli. Meanwhile, the other 50% is influenced by different factors.
Co-Authors Bate’e, Andreas Wijaya Buulolo, Nanny Artatina Daeli, Ellen Carolina Putri Duha, Tiarni Fatolosa Hulu Gea, Jeliswan Berkat Iman Jaya Gea, Junianiwarni GEA, TOLONA Gulo, Heniwati Gulo, Sadarman Harefa, Azeti Harefa, Idarni Harefa, Putri Amirah Hafidz Harefa, Sadari Iman Jaya Gea, Jeliswan Berkat Lafau, Edirman Laia, Otanius Laia, Seniarman Larosa, Rifdani Lase, Noriwati Lawolo, Juberman Lawolo, Medarman Jaya Meiman Hidayat Waruwu Mendrofa, Franky Kristian Mendrofa, Martha Surya Dinata Namasswar, I Gusti Ayu Ratih Nuryadin, M. Fais Luthfi Odaligoziduhu Halawa Serniati Zebua Sundari, Anggie Telaumbanua, Abdinius Telaumbanua, Calvin Andika Telaumbanua, Paskah Riwu Anugrah Waruwu, Asilika Waruwu, Darman Syukur Putra Waruwu, Nita Ingati Zebua, Emanuel Zebua, Tiara Natalia Zega, Irene Zega, Putra Rahmat Zaya Zega, Yamolala