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All Journal EKSYA: Jurnal Ekonomi Syariah Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Yudistira Jurnal Ekonomi dan Bisnis Maslahah: Jurnal Manajemen dan Ekonomi Syariah Jurnal Inovasi Ekonomi Syariah dan Akuntansi Involvement International Journal of Business Feedback International Journal of Communication Jurnal Bisnis, Ekonomi Syariah dan Pajak
Muhlisah Lubis
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Journal : Jurnal Bisnis, Ekonomi Syariah dan Pajak

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Analisis Strategi Komunikasi Bisnis pada Warkop Royal Silangkitang Kabupaten Labuhan Batu Selatan Agus Ardiansyah Ritonga; Ade Khadijatul Z Hrp; Muhlisah Lubis
Jurnal Bisnis, Ekonomi Syariah, dan Pajak Vol. 1 No. 3 (2024): September : Jurnal Bisnis, Ekonomi Syariah, dan Pajak (JBEP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbep.v1i3.497

Abstract

This study examines the business communication strategy used by Warkop Royal and the inhibiting factors of Warkop Royal's business communication strategy. To obtain the results of this study, a qualitative descriptive research method was used, then direct interviews were conducted with various sources needed in this study. The results of this study indicate that the communication strategy used by Warkop Royal is to greet consumers with polite language, promote by word of mouth, strategic location, collaboration with local businesses, and maintain the quality of food and beverages. The inhibiting factors of Warkop Royal's business communication strategy are not yet optimal in using social media, lack of training for employees, cultural and language barriers, economic conditions, and tight competition. While the SWOT theory used by Warkop Royal is that they always greet consumers with polite language, Strategy (SO) Using formal but relaxed language. Strategy (WO) Carrying out a more inclusive and adaptive approach. Strategy (ST) Providing polite and friendly language. Strategy (WT) Developing a business approach based on a deep understanding of the local market. When associated with the AIDDA Theory, Warkop Royal's business communication strategy is very promising.
Co-Authors Ade Khadijatul Z Hrp Afridah Agus Ardiansyah Ritonga Ahmad Sapani Alliriansah Alliriansah Andy Hakim Balakrishnan Muniapan Diah Lestari Harisa Umri Nst Khoirun Nisah M. Wahyudi Mahrani Azis Muhammad Ali Hasan Lubis Muhammad Ardiansyah Muhammad Fauzan Najwa Ahsanah Nur Sakiyah Redi Hendika Reza Fansyuri Rangkuti Riadoh Riadoh Rizka Ar Rahmah Salmiah Indriyani Sangkot Anisa Sari Fitri Vebri Sugiharto Wahdini Wahdini Yusuf Asroi