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All Journal Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Journal of Applied Sciences in Travel and Hospitality
Azinuddin, Muaz
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Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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STRATEGI COLLABORATIVE COMMUNICATION DALAM MENCEGAH KONFLIK KEPENTINGAN PENGELOLAAN WISATA OKSIGEN GILI IYANG Arifin, Syamsul; Tini, Dwi Listia Rika; Azinuddin, Muaz; Rachmad, Teguh Hidayatul; Triandika, Lulus Sugeng
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 2 (2024): Mei
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

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Abstract

The development of Gili Iyang as a new tourist destination has quite complex problems, one of which is due to mutual claims to the oxygen location point between the people of Bancamara Village and Banraas Village. Therefore, this research aims to prevent conflicts of interest between the two villages using a collaborative communication approach. This research uses qualitative methods, including observation and interview data collection methods. The results of this study show that 1) The collaboration process can occur through open communication. 2) Conflict prevention of Gili Iyang tourism management can be done through several stages: consensus, mediation, deliberation, peace declaration, and direct perception. 3) The role of collaborative communication in the joint management of Gili Iyang tourism is based on the willingness to share understanding, open dialog, commit to goals, and build trust. 4) A collaborative communication strategy is built dynamically to increase participation and willingness to build a shared understanding of the importance of joint management.
The role of POKDARWIS on homestay digital marketing: A case study in South Sulawesi’s tourist villages Ohyver, Daniel Adolf; Azinuddin, Muaz; Mat Son, Ahmad Puad
Journal of Applied Sciences in Travel and Hospitality Vol. 8 No. 2 (2025): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v8i2.165-176

Abstract

Tourism villages in Indonesia leverage Community-Based Tourism (CBT) to foster rural development, with homestays serving as a key economic driver. However, limited digital resources hinder effective marketing in remote areas. This study explores the role of Tourism Awareness Community Groups (POKDARWIS) in enhancing homestay digital marketing in Barania and Campaga villages, South Sulawesi. Using a qualitative case study approach, data were gathered through in-depth interviews with POKDARWIS members, homestay managers, and tourists, supplemented by observations and document analysis. Thematic analysis revealed POKDARWIS’s multifaceted contributions, including booking coordination, digital content creation, capacity-building training, and collaboration with local stakeholders. Social media and village websites improved homestay visibility and tourist arrivals. However, challenges such as low digital literacy, resource constraints, and funding gaps persist. The findings underscore POKDARWIS’s dual role as both a marketing facilitator and a community empowerment agent, advancing sustainable tourism. The study recommends stronger government support, targeted training, and partnerships to optimize digital marketing outcomes. By demonstrating how grassroots organizations harness digital tools, this research enriches CBT literature and offers practical insights for inclusive rural tourism development.  
Co-Authors Dwi Listia Rika Tini Fijar, Habibul Mat Son, Ahmad Puad Ohyver, Daniel Adolf Ranggi Ade Febrian Setiawan, Panji Rachmat Syamsul Arifin Teguh Hidayatul Rachmad, Teguh Hidayatul Triandika, Lulus Sugeng Yendri Nazir