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All Journal Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Pengabdian UNDIKMA Journal of Applied Sciences in Travel and Hospitality
Azinuddin, Muaz
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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STRATEGI COLLABORATIVE COMMUNICATION DALAM MENCEGAH KONFLIK KEPENTINGAN PENGELOLAAN WISATA OKSIGEN GILI IYANG Arifin, Syamsul; Tini, Dwi Listia Rika; Azinuddin, Muaz; Rachmad, Teguh Hidayatul; Triandika, Lulus Sugeng
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 2 (2024): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

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Abstract

The development of Gili Iyang as a new tourist destination has quite complex problems, one of which is due to mutual claims to the oxygen location point between the people of Bancamara Village and Banraas Village. Therefore, this research aims to prevent conflicts of interest between the two villages using a collaborative communication approach. This research uses qualitative methods, including observation and interview data collection methods. The results of this study show that 1) The collaboration process can occur through open communication. 2) Conflict prevention of Gili Iyang tourism management can be done through several stages: consensus, mediation, deliberation, peace declaration, and direct perception. 3) The role of collaborative communication in the joint management of Gili Iyang tourism is based on the willingness to share understanding, open dialog, commit to goals, and build trust. 4) A collaborative communication strategy is built dynamically to increase participation and willingness to build a shared understanding of the importance of joint management.
The role of POKDARWIS on homestay digital marketing: A case study in South Sulawesi’s tourist villages Ohyver, Daniel Adolf; Azinuddin, Muaz; Mat Son, Ahmad Puad
Journal of Applied Sciences in Travel and Hospitality Vol. 8 No. 2 (2025): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v8i2.165-176

Abstract

Tourism villages in Indonesia leverage Community-Based Tourism (CBT) to foster rural development, with homestays serving as a key economic driver. However, limited digital resources hinder effective marketing in remote areas. This study explores the role of Tourism Awareness Community Groups (POKDARWIS) in enhancing homestay digital marketing in Barania and Campaga villages, South Sulawesi. Using a qualitative case study approach, data were gathered through in-depth interviews with POKDARWIS members, homestay managers, and tourists, supplemented by observations and document analysis. Thematic analysis revealed POKDARWIS’s multifaceted contributions, including booking coordination, digital content creation, capacity-building training, and collaboration with local stakeholders. Social media and village websites improved homestay visibility and tourist arrivals. However, challenges such as low digital literacy, resource constraints, and funding gaps persist. The findings underscore POKDARWIS’s dual role as both a marketing facilitator and a community empowerment agent, advancing sustainable tourism. The study recommends stronger government support, targeted training, and partnerships to optimize digital marketing outcomes. By demonstrating how grassroots organizations harness digital tools, this research enriches CBT literature and offers practical insights for inclusive rural tourism development.  
PKM Strategi Kemitraan untuk Pembangunan Kampung Berbasis Collaborative Governance di Kampung Wisata Lambo Sari Malaysia Febrian, Ranggi Ade; Nazir, Yendri; Azinuddin, Muaz; Setiawan, Panji Rachmat; Fijar, Habibul
Jurnal Pengabdian UNDIKMA Vol. 6 No. 2 (2025): May
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v6i2.15110

Abstract

This community service activity aims to develop the tourism potential of Lambo Sari Village sustainably through a collaborative governance approach so that it has an impact on improving the quality of life of the community. The method of implementing this service was carried out in the form of discussions and assistance in creating innovation strategies and facilitation from Sultan Zainal Abidin University as a local campus that produces Lambo Sari Village as a fostered village. The targets of this activity were local communities, tourism groups, and business actors. The evaluation instruments used were surveys, field observations, focus group discussions, and documentation. The data analysis technique was in the form of qualitative descriptive analysis. The results of this community service activity were the creation of a network of cooperation between the Islamic University of Riau and the Lambo Sari community group, and assistance to community groups from Sultan Zainal Abidin University in collaboration with the Islamic University of Riau. In addition, this activity provides strategies to community groups in innovative tourism marketing through social media that can be accessed by people across countries.
Model of resilience strategies of small and medium-sized tourism enterprises post pandemic crises in marine-based destination Eppang, Buntu Marannu; Widjaja, Herry Rachmat; Arifin, Muhammad; Azinuddin, Muaz; Salim, Muhammad Arfin Muhammad; Islahuddin
Journal of Applied Sciences in Travel and Hospitality Vol. 7 No. 2 (2024): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v7i2.105-126

Abstract

This study investigates the resilience strategies employed by small and medium-sized tourism enterprises (SMTEs) in Tanjung Bira, a marine-based destination in South Sulawesi, Indonesia, to cope with the impact of the COVID-19 pandemic. Duchek's Model of resilience, which conceptualizes resilience as a meta-capability composed of three stages (anticipation, coping, and adaptation), is used as a key framework. An exploratory qualitative approach was employed, involving in-depth semi-structured interviews with seven informants representing various tourism stakeholders. Thematic analysis revealed several main strategies for SMTE resilience: collaboration with stakeholders, government intervention, implementation of digital marketing, strengthening SMTEs legality, and strengthening/diversification of SMTE products. Mapping these strategies onto Duchek's Model, the anticipation stage included strategic planning, risk assessment, and building dynamic capabilities; the coping stage consisted of immediate financial measures and policy support; and the adaptation stage involved diversification, technology and innovation adoption, and collaboration and networking. A key implication is that destination management organizations should create innovative products and leverage online platforms for marketing to increase visitor arrivals and boost SMTE product sales. The findings contribute to understanding SMTE resilience in the context of a marine-based destination in Eastern Indonesia and provide insights for policymakers and practitioners to support SMTE recovery and long-term sustainability post-pandemic.
Co-Authors Dwi Listia Rika Tini Eppang, Buntu Marannu Fijar, Habibul Herry Rachmat Widjaja Islahuddin Mat Son, Ahmad Puad Muhammad Arfin Muhammad Salim Muhammad Arifin Ohyver, Daniel Adolf Ranggi Ade Febrian Setiawan, Panji Rachmat Syamsul Arifin Teguh Hidayatul Rachmad, Teguh Hidayatul Triandika, Lulus Sugeng Yendri Nazir