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Journal : Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi

Peran Empati di Keluarga Fatherless pada Anak Usia Dewasa Awal Salsa Cantika Aster Budiani; Ratnaningrum Z.D; Fatihatul Lailiyah
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 4 (2024): Oktober : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i4.1688

Abstract

This study aims to explore the phenomenon of fatherlessness in family communication patterns. Fatherlessness, which refers to the lack of a father’s role either physically or psychologically, has become a significant issue in Indonesia, which ranks third in the world for fatherlessness cases. In this research, a qualitative method with a case study approach is used. Data were collected through in-depth interviews with informants who have experienced fatherlessness. The findings of the study indicate that the absence of a father has a significant impact on family communication patterns. Children who experience fatherlessness tend to have problems in interpersonal communication, decision-making, and emotion management, highlighting the importance of empathy in fatherless families. These findings are expected to raise public awareness, especially among parents, about the importance of a father's presence in the family, and contribute to the development of communication studies related to the phenomenon of fatherlessness.
Etos Kerja “Semut” sebagai Simbol Maskot Indomaret Rudi Prasetiyo; Rakhmat Saiful Ramadhani; Fatihatul Lailiyah
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 4 (2024): Oktober : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i4.1722

Abstract

This study analyzes the mascot "Si Domar" used by Indomaret company as a brand icon through a semiotic approach. The purpose of this research is to reveal the meaning contained in Si Domar as a company icon. This study uses a qualitative descriptive research method. This mascot not only serves as an eye-catching visual element, but also as a communication tool that reflects the company's identity and values to consumers. Charles Sanders Peirce's semiotic analysis was used to decipher the signs contained in the visual representation of Si Domar, including visual aspects such as color, shape, and expression, as well as the messages conveyed through these symbols.The results of the study show that Si Domar plays an important role in building a positive image of Indomaret in the eyes of the public. This mascot successfully blends elements of local culture and modernization, creating a divisible symbol. The conclusion of this study confirms that a deep understanding of semiotics is essential in the development of effective visual communication strategies to strengthen brand identity. Thus, Si Domar is not only a visual icon, but also a representation of Indomaret's deep values and identity.