Article Per Year (5 Year)
p-Index From 2020 - 2025
2.036
P-Index
This Author published in this journals
All Journal Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Multidisiplin Pengabdian Kepada Masyarakat (M-PKM) Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi PESHUM Pawitra Komunika: Jurnal Komunikasi dan Sosial Humaniora
Fatihatul Lailiyah
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi

 1 
Pengembangan Identitas Islam Indonesia melalui Strategi Branding Humas Museum Islam Indonesia K. H Hasyim Asy’ari Jombang Lungita Elok Iktikafia; Rakhmad Saiful Ramadhani; Fatihatul Lailiyah
Federalisme: Jurnal Kajian Hukum dan Ilmu Komunikasi Vol. 2 No. 3 (2025): Agustus : Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/federalisme.v2i3.1101

Abstract

This research aims to analyze the branding strategy implemented by the Public Relations (PR) division of the Museum of Islamic Indonesia K.H. Hasyim Asy’ari (MINHA) in developing the identity of Indonesian Islam. Using a descriptive qualitative approach, data were obtained through observation, interviews, and documentation. The analysis applies Sicco Van Gelder’s brand strategy theory, which consists of three main dimensions: brand positioning, brand identity, and brand personality. The findings indicate that MINHA’s PR strategically and consistently implements branding through three key aspects: organizing public events, utilizing social media, and incorporating architectural design to reinforce the identity of Indonesian Islam. These strategies have successfully shaped the museum’s image as inclusive, educational, and youth-friendly, presenting a moderate and tolerant face of Indonesian Islam. The role of PR extends beyond promotion to become a driving force in conveying the narrative of Indonesian Islam through adaptive communication approaches. This study recommends optimizing additional digital platforms and developing an official website to further strengthen the museum’s branding on a broader scale.
Optimalisasi Peran Komunikasi HRD Melalui Program General Manager Table dalam Meningkatkan Kinerja Karyawan X Hotel Mojokerto Fadyla Qurrotul Mahfudloh; Moch. Ichda Asyarin Hayau Lailin; Fatihatul Lailiyah
Federalisme: Jurnal Kajian Hukum dan Ilmu Komunikasi Vol. 2 No. 1 (2025): Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/federalisme.v2i1.1106

Abstract

The hotel industry is a service sector that relies heavily on the quality of human resources, so internal communication has a central role in maintaining smooth operations and improving staff performance. This study examines the implementation of Human Resource Development (HRD) communication through the General Manager Table Program at XHotel Mojokerto, which is designed as a medium for direct dialogue between management and employees. The program aims to accelerate the distribution of information, accommodate the aspirations of staff, and build more open and effective two-way communication. The research method uses a descriptive qualitative approach, with data collection techniques through in-depth interviews, observations, and documentation studies. The study participants included General Managers, HRD, and hotel staff who participated in the program for a six-month period in 2025. Data analysis was carried out with reference to Mintzberg's organizational communication theory, which emphasizes the managerial role in the functions of monitoring, information dissemination, facilitation, and negotiation. The results of the study show that the General Manager Table Program contributes positively to the effectiveness of internal communication. Through this program, HRD not only plays the role of conveying information, but also as a dialogue facilitator that encourages active employee involvement. The program has been proven to improve communication transparency, speed up conflict resolution, and strengthen a sense of belonging among staff. The impact can be seen in increasing motivation, discipline, and more consistent work performance, while strengthening the harmonious relationship between management and employees in the work environment. The implication of this research is the need for sustainability and the development of similar programs as innovative HRD communication strategies. The application of this model can be a reference in building a positive work culture that supports productivity, service quality, and competitiveness of the hospitality industry amid global dynamics.
Co-Authors Akhmad Khoirul Amir Altin Muntiara Sari Aszahra, Fara Edhi Soewartono Fadyla Qurrotul Mahfudloh Finna Maulana Kismawardani Lungita Elok Iktikafia Masnia Ningsih Moch. Ichda Asyarin Hayau Lailin Moch. Ichdah A.H.Lailin Moch. Ichdah Asyarin Hayau Lailin Mochammad Iqbal Maulana Rakhmad Saiful Ramadhani Rakhmat Saiful Ramadhani Ratnaningrum Z.D Rudi Prasetiyo Salsa Cantika Aster Budiani Shofa Marwa Sulung Rahmat Aji Wuwuh Asrining Puri