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Putra , Iswidana Utama
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Journal : Journal of Applied Financial Management (JAFM)

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The Effect Of Location, Price, And Service On The Decision To Use Car Rental Services At PT Dewa Wisata Trans Kota Bengkulu Wandi, Dehar; Abi , Yudi Irawan; Putra , Iswidana Utama
Journal of Applied Financial Management Vol. 1 No. 2 (2025): December
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jafm.v1i2.1109

Abstract

This study aims to determine the service impact on customer usage decisions. The process of customers using car rental services certainly involves various considerations, taking into account various factors before making a decision to use them, including location, price, and service at PT. Dewa Wisata Trans. Therefore, Bengkulu Car Rental business owners strive to optimize how consumers become interested and become customers. The purpose of this study was to determine the influence of location, price, and service on the decision to use a car rental at PT. Dewa Wisata Trans in Bengkulu City. The data collection method in this study used observation and questionnaire techniques, with a sample of 120 respondents. The results of the study showed that the results of multiple linear regression showed Y = 0.698 + 0.306 (X1) + 0.043 (X2) + 0.627 (X3) + 0.955. This illustrates a positive regression direction, meaning there is a significant influence between the variables of location (X1), price (X2), and service (X3) on the decision to use (Y) Car Rental at PT. Dewa Wisata Trans in Bengkulu City.From the t-test results of the location variable (X1) shows t count 3.057> t table 1.658 and significance 0.003 <0.05, meaning that location (X1) has a positive and significant effect on the decision to use (Y) on Car Rental at Pt. Dewa Wisata Trans Kota Bengkulu. The results of the price test (X2) show t count 3.526> t table 1.658 and significance 0.000 <0.05, meaning that price (X2) has a positive and significant effect on the decision to use (Y) on Car Rental at Pt. Dewa Wisata Trans Kota Bengkulu. The results of the service test (X3) show t count 9.073> t table 1.658 and significance 0.005 <0.05, meaning that service (X3) has a positive and significant effect on the decision to use (Y) Car Rental at Pt. Dewa Wisata Trans Kota Bengkulu.
Co-Authors Abi , Yudi Irawan Abi, Yudi Irawan Angga Angga Fitriano , Yun Habibullah , Wahyu Herlin, Herlin Indriasari , Nia Juniar, Intan Muhammad Muhammad Putra, Agung Pratama Ramadhanti, Ferlinchia Ramdhani, Heru Saputri , Vettyca Diana Tarigan, Heskyel Pranata Tito Irwanto, Tito Wandi, Dehar Wijaya , Ermy