Article Per Year (5 Year)
p-Index From 2021 - 2026
2.036
P-Index
This Author published in this journals
All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) JBMR: Journal of Business and Management Review Journal of the Community Development in Asia Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Kewirausahaan dan Inovasi
Basuki, Ananto
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
Understanding E-Loyalty in Gen Z Digital Banking Users: An Analysis of E-Service Quality, E-Trust, and E-Satisfaction Dessyta Miranda Syaharani; Basuki, Ananto
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.2.22

Abstract

Purpose –  This study aims to examine the effects of e-service quality and e-trust on e-loyalty among Gen Z users of Blu by BCA in Malang City, with e-satisfaction as a mediating variable.   Design/methodology/approach –  This study employs a quantitative explanatory research design to analyze the relationships among e-service quality, e-trust, e-satisfaction, and e-loyalty. The sample consists of 100 Gen Z respondents (born between 1997 and 2012) who live in Malang City and use Blu by BCA. Respondents were selected using a non-probability purposive sampling technique. Data were collected through online questionnaires and analyzed using path analysis in IBM SPSS Statistics 21, while mediation effects were tested using the Sobel test.   Findings – The results indicate that e-service quality and e-trust have positive and significant effects on both e-loyalty and e-satisfaction. Furthermore, e-service quality and e-trust indirectly influence e-loyalty through the mediating role of e-satisfaction. These findings suggest that user loyalty in digital banking is strongly shaped by service quality, trust, and satisfaction as an integrated mechanism.   Originality/value –  This study offers originality by empirically examining e-service quality and e-trust as predictors of e-loyalty with e-satisfaction as a mediating variable specifically among Gen Z users of Blu by BCA. The findings provide valuable insights into how both direct and mediated effects operate within digital banking, guiding platforms in strengthening user experience strategies.
The Influence of Product Quality, Promotion, and Shopee Paylater on Purchase Decision Wira Tamtama, Manikam Manggala; Basuki, Ananto
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.12

Abstract

Purpose –  This study aims to examine the influence of product quality, promotion, and Shopee PayLater on consumer purchasing decisions in Malang City.    Design/methodology/approach –  This study employs a quantitative research design using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach. Data were collected from 170 respondents selected through purposive sampling. The respondents were Shopee PayLater users aged 17–35 years who had viewed promotional content at least three times and made purchases within the last three months. Data were analyzed using Partial Least Squares (PLS) to examine the effects of product quality, promotion, and Shopee PayLater on purchasing decisions.   Findings – The results indicate that product quality has the strongest positive and significant effect on purchasing decisions (β = 0.411), followed by promotion (β = 0.308) and Shopee PayLater (β = 0.234). Although all three variables significantly influence purchasing decisions, product quality is identified as the primary determinant, while Shopee PayLater functions as a supporting factor that facilitates consumer purchases.   Originality/value  – This study contributes to e-commerce and digital payment literature by integrating product quality, promotion, and buy-now-pay-later (BNPL) services as determinants of purchasing decisions. The findings provide practical implications for online businesses in prioritizing product quality while leveraging promotional strategies and flexible payment options to strengthen consumer purchasing behavior.
The Influence of Brand Image, Product Quality, And Price on Purchase Intention for Skintific Products Diana Nurfita; Basuki, Ananto
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.4.13

Abstract

Purpose – This study aims to analyze the influence of brand image, product quality, and price on the intention to purchase Skintific products.   Design/methodology/approach –  This research uses a quantitative explanatory design. The sample consists of 84 respondents selected through non-probability purposive sampling. Primary data were collected using a five-point Likert scale questionnaire that had passed validity and reliability tests. After classical assumption testing, the data were analyzed using multiple linear regression with SPSS.   Findings – The results show that brand image, product quality, and price each have a positive and significant effect on purchase intention, both partially and simultaneously.   Originality/value – This study provides empirical evidence on key marketing determinants of purchase intention in the skincare industry, particularly for Skintific as a leading e-commerce brand, emphasizing the importance of integrated marketing strategies.
Co-Authors Ahmad Rifani Akbar, Shafy Zulvan Bintoro, Nugroho Suryo Dessyta Miranda Syaharani Diana Nurfita Dunga Dwi Barinta Indira, Efi Zela Rista Anisa Ishlah, Benayya Margono Setiawan Pahlevi, Enrico Putra, Dzulfikar Dhiya Khairullah Setyawan, Margono Sulistyorini, Harlina Sumiati Sumiati Wahdiyat Moko Wardhana, Fadillah Kusuma Wati, Cicik R Wijayanti, Risna Wira Tamtama, Manikam Manggala