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All Journal Jurnal Penelitian Ekonomi dan Bisnis Jurnal Ekonomi Syariah Teori dan Terapan Journal of Economic, Bussines and Accounting (COSTING) Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Journal of Enterprise and Development (JED) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) JBMR: Journal of Business and Management Review Ekonomica Sharia: Jurnal Pemikiran dan Pengembangan Ekonomi Syariah Journal Of Sharia Banking Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Proceeding ISETH (International Summit on Science, Technology, and Humanity) Jurnal Perbankan Syariah Darussalam (JPSDa) INASJIF IIJSE Jurnal Studi Islam dan Sosial JUEBIR: Journal of Economics and Business Research BAABU AL-ILMI: Ekonomi dan Perbankan Syariah
Rizky Nur Ayuningtyas Putri
Universitas Islam Negeri Raden Mas Said Surakarta
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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Journal : journal of enterprise and development jed

 1 
Strengthening the Halal Industry Ecosystem through Halal Certification, Product Literacy, Awareness, and Promotion: Moderating Role of Islamic Financing Putri, Rizky Nur Ayuningtyas; Auliya, Zakky Fahma; Margarena, Agung Novianto; Asengbaramae, Rowiyah
Journal of Enterprise and Development (JED) Vol. 8 No. 2 (2026)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v8i2.15327

Abstract

Purpose: This study examines the influence of halal certification, halal product literacy, halal awareness, and promotional efforts on the development of the halal industry ecosystem, with Islamic financing as a moderating variable. It adopts Ecosystem Innovation Theory to explain collaboration among government, producers, and Islamic financial institutions.Method: This explanatory quantitative study involved 400 halal-certified MSME actors in the Soloraya region, selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed with SEM-PLS to examine direct and moderating effects.Result: The findings indicate that halal certification, halal product literacy, and promotional efforts have positive and significant effects on the halal industry ecosystem. Halal awareness does not show a significant direct effect. Islamic financing significantly moderates the relationship between halal awareness and the halal industry ecosystem, but it does not moderate the relationships involving halal certification, halal product literacy, or promotional efforts.Practical Implications for Economic Growth and Development: The study emphasizes the need for integrated collaboration among MSMEs, government, and Islamic financial institutions. MSMEs should strengthen certification compliance, halal education, and digital promotion. The government should provide regulatory support, certification subsidies, and halal literacy infrastructure. Islamic financial institutions should design financing products that align with halal-certified MSME needs.Originality/Value: This study extends Ecosystem Innovation Theory in halal industry research by positioning Islamic financing as a moderator. It offers a new perspective on how Islamic financing strengthens the link between halal awareness and halal ecosystem development.
Co-Authors Amelia Choya Tia Rosalia Asengbaramae, Rowiyah Azhari, Nonik Rindi Christiana, Dina Clarisa Khotimatul Fitriyah Dina Christiana Dwi Prasetyani Endang Lufita Margarena, Agung Novianto Munir, Sinthia Miftakul Orsita Asmu Putri Pasya, Andhira Juanita Pramesti, Lanjar Dian Putri, Orsita Asmu Qulub, Ana Fidatul Sari, Tyas Kartika Tiarawati, Tika Dewi Tomy Nurfajar Zakky Fahma Auliya Zanuba Ainindya El Fanani