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All Journal Jurnal Sains Peternakan Among Makarti JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) BUANA SAINS JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) Jurnal Agriovet Journal of Agricultural Socio-Economics (JASE) Journal of Business Management and Economic Development
Setiaji, Jatmiko
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Mathematics Physics Social Sciences Veterinary Other

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Pengaruh Harga, Kemasan, Cita Rasa, Kualitas Produk, Lokasi Dan Pelayanan Terhadap Kepuasan Konsumen Bubur Ayam Bandung Abah Surya huninhatu, George Fredik; Prihatminingtyas, Budi; Setiaji, Jatmiko
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 8 No. 2 (2024)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2024.008.02.19

Abstract

diera globalisasi saat ini pertumbuhan beragam bisnis dibidang kuliner terjadi di mana-mana dengan produk yang beraneka ragam menjadikan persaingan pasar kuliner menjadi pesat, salah satunya yaitu bubur ayam Bandung Abah Surya yang ada dikota Malang. Tujuan penelitian ini adalah untuk mengetahui faktor yang dominan berpengaruh signifikan terhadap kepuasan pelanggan bubur ayam Bandung Abah Surya dikota Malang. Metode: Metode penelitian adalah kuantitatif. Populasi yang diambil 60 orang pembeli bubur ayam Bandung Abah Surya  dan 38 orang sebagai sampel. Teknik pengambilan sampel simple random sampling, pengumpulan data dilakukan dengan metode wawancara dan pengisian kuesioner, indikator yang dinilai yaitu harga, kemasan, cita rasa,  kualitas produk, lokasi dan pelayanan terhadap kepuasan pelanggan bubur ayam Bandung Abah Surya,  Hasil:  Dari semua variabel yang diuji terhadap kepuasan konsumen (Y) terdapat variabel pelayanan yang ada pada bubur ayam Bandung Abah Surya berpengaruh sangat signifikan dengan memperoleh nilia sebesar 6,654 berbeda jauh dari variabel yang lain. Kesimpulan: Variabel pelayanan berpengaruh sangat signifikan terhadap kepusan pelangan bubur ayam Bandung Abah Surya.
STRATEGI PENINGKATAN PENDAPATAN PETANI PADI SAWAH DI KABUPATEN PASURUAN (Strategy To Improve Farmers’ Income Rice Fields In Pasuruan Regency) ALWI, ISA; SUMARNO, SUMARNO; SETIAJI, JATMIKO
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 9, Nomor 1, April 2026
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.9.1.2026.18932.25-36

Abstract

This study aims to examine the income levels of rice farmers and to map the internal and external factors that influence farming activities. The research was conducted in Pasuruan Regency, East Java, with three sub-districts selected using purposive sampling technique, namely Kraton, Wonorejo, and Kejayan sub-districts, with a total of 72 farmers as respondents determined using the Slovin formula. Data collection was conducted thru structured interviews based on a Likert scale questionnaire, while data processing used a SWAT analysis approach combined with IFAS and EFAS matrices. The research findings revealed that: (1) the average income of rice farmers in the study location is Rp6,824,000 per planting season with an average yield of 2,300 kg per planting season on an average land area of 0.3 hectares; (2) identified strengths include farmer motivation (score 4), farming experience (score 4), soil fertility (score 3), and the application of agricultural machinery technology (score 3), while weaknesses include limited business capital, inefficiency in fertilizer use, narrow farming land, and weak farmer group dynamics; (3) opportunity factors include access to KUR Tani financing (score 4), availability of superior varieties (score 4), availability of fertilizers and pesticides (score 4), and government policy support (score 3), while threat factors include rainfall fluctuations, low government purchase prices (HPP) for rice, scarcity of agricultural labor, and attacks by plant-disturbing organisms (OPT); (4) based on the IFAS matrix (score difference 0.90) and the EFAS matrix (score difference 1.21), the strategic position is in Quadrant I, so the recommended priority strategy is an aggressive strategy (SO) thru optimizing production facility subsidies, accelerating the adoption of modern agricultural machinery, and strengthening farmers' access to capital.
Co-Authors Abusiri, Mudahar Agnes Quartina Pudjiastuti ALWI, ISA Ariani Trisna Murti BERE, NOPRIANO Budi Santosa Budi Santosa Dito Aditia Eko Santoso FITRIYANI, EMA KURNIA Gunawan, Cakti Indra Hidayati Karamina huninhatu, George Fredik Meing, Restituta D.A. Da Munna, Kamila Prihatminingtyas, Budi Rofiatin, Umi Rofiatin Setyowati, Karunia Sumarno . Suroto, Karunia Setyowati Tallo, Yohanes Fischer