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All Journal Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Economics and Digital Business Review Journal of Industrial Engineering & Management Research (JIEMAR) GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Gudang Jurnal Pengabdian Masyarakat PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
Pristiyono
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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SOCIALIZATION AND DOOR TO DOOR GUIDANCE ON SIHALAL APPLICATION REGISTRATION PROCEDURES FOR CULINARY BUSINESS ACTORS TAMN VILLAGE Vera Agustin; Pristiyono; Meisa Fitri Nasution
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 1 (2025): March-June 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i1.2814

Abstract

The procedure for registering for Halal Certification through the SIHALAL application is an important issue because currently the development of culinary businesses in the regions continues to emerge in the lives of people whose areas are dominated by Muslims. Through halal product certification, it will help culinary business actors that the products marketed meet the requirements according to Islamic law. Therefore, this community service uses a collaborative mentor method, namely socialization about exploring information on the definition and meaning of halal and assistance in registering the SIHALAL application. The results of this community service activity certainly provide 1) benefits to culinary business actors by bringing guaranteed products, 2) building consumer trust, 3) helping the people of Asam Jawa Village, Sumber Rejo Hamlet, Torgamba District, South Labuhanbatu Regency about halal certification literacy and 4) ensuring that products and halal certification processes are in accordance with Islamic law mechanisms 5) introducing the SIHALAL application to the general public.
Analisis Strategi Pemasaran Umkm Studi Kasus Umkm Wedang Jahe Merah Di Kabupaten Labuhanbatu Utara Nababan, Nova; Pristiyono
Economics and Digital Business Review Vol. 7 No. 1 (2025)
Publisher : STIE Amkop Makassar

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Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran pada UMKM Wedang Jahe Merah di Kabupaten Labuhanbatu Utara dengan fokus pada pengaruh kualitas produk, harga, promosi, dan lokasi terhadap minat beli konsumen. Metode penelitian yang digunakan adalah kuantitatif dengan teknik analisis SEM-PLS menggunakan software SmartPLS, serta melibatkan 100 responden sebagai sampel penelitian. Hasil uji hipotesis menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap minat beli (t-statistic = 2,813 > 1,96; p-value = 0,005), harga juga berpengaruh positif dan signifikan (t-statistic = 2,827 > 1,96; p-value = 0,005), sedangkan lokasi tidak berpengaruh signifikan (t-statistic = 1,621 < 1,96; p-value = 0,106). Faktor promosi/store atmosphere terbukti berpengaruh positif dan signifikan (t-statistic = 2,935 > 1,96; p-value = 0,003). Nilai original sample terbesar terdapat pada promosi/store atmosphere (0,309), diikuti oleh harga (0,260) dan kualitas produk (0,248), sedangkan lokasi (0,148) tidak signifikan. Secara keseluruhan, penelitian ini menegaskan bahwa strategi pemasaran berbasis kualitas produk, harga yang kompetitif, dan promosi yang efektif berperan penting dalam meningkatkan minat beli konsumen, sementara lokasi tidak menjadi faktor dominan dalam kasus UMKM Wedang Jahe Merah.
Co-Authors Abdillah Menri Munthe Afrizal Anggie Yolanda Ritonga Aperius Zega Ardila, Silvana Yuli Arjuna, Syukron Asianna Martini Simarmata Dian Setyorini Elvina Kristian Sinaga, Fransiskus Agus Linda Wahyu Marpaung Meisa Fitri Nasution Mubarok, Lusi Silviana Muda Pardamean Nasution Muhammad Yasir Arafat Pohan Nababan, Nova Nahrisah, Ezzah Nasution, Meisa Fitri Nasution, Meisya Fitri Nur Febri, Muhammad Petrus Loo Sirait, Erni Sri Rezeki Suci Cahaya Anggraini Vera Agustin Vinny Tryandini Wika Widuri Winda Ardiani